Areti Vassou is the Founder & Digital Strategy Director of IDEADECO.CO, an award-winning SEO Copywriting & Digital Marketing Agency based in Greece and working globally.

Digital Strategy Director | Founder IDEADECO.CO | SEO Copywriting Pioneer

Areti Vassou is a leading voice in digital strategy and human-centered SEO copywriting. She is the Founder and Digital Strategy Director of IDEADECO.CO, an award-winning SEO Copywriting & Content Agency based in Greece with clients in over 24 countries.

Since 2000, she has helped thousands of professionals and brands grow their digital presence through meaningful storytelling, ethical content marketing, and SEO strategies built to last. With a unique blend of creative thinking and data-driven insight, Areti has positioned IDEADECO as one of the few agencies that combine Search Engine Optimization (SEO) and Ask Engine Optimization (AEO) to help brands thrive in a world shaped by AI, algorithms, and authentic connection.

Beyond her agency work, Areti is an accomplished author, having published several books, including poetry and photography collections. She is also a professional speaker and educator, conducting workshops and seminars on digital marketing, SEO, and copywriting across Europe. Her dedication to empowering others is evident in her initiatives like the Content Creators Coffee Meetups and Workshops, which aim to support and inspire professionals in the digital space.

Areti’s philosophy centers on the belief that communication is the cornerstone of marketing, and she strives to tell authentic stories that reflect the true value behind brands. Her work is characterized by a blend of creativity, strategic thinking, and a deep understanding of the digital ecosystem.

Find more info about her digital journey at www.aretivassou.com

Copywriting & SEO Experts

Areti leads a handpicked team of experts in:

• SEO Copywriting & Blogging
• Digital Content Strategy
• Branding & Storytelling
• Search Engine Optimization (SEO) & Ask Engine Optimization (AEO)
• Email Marketing & Social Media
• Web Design & Community Building

She creates digital ecosystems where authenticity meets visibility — helping brands become trusted authorities online.

About IDEADECO SEO Copywriting Agency

IDEADECO is a boutique SEO Copywriting Agency founded in 2000. Originally launched as an interior architecture studio, it evolved into a global digital content powerhouse serving clients in 24+ countries.

The agency is known for:

• SEO & Content Marketing
• Thought Leadership Copy
• AI-Enhanced Strategy (ChatGPT, Perplexity, SGE)
• AEO-optimized content for modern search behavior
• Ethical and purpose-driven content for top-notch brands

Learn more at IDEADECO SERVICES

Why Do People Trust IDEADECO?

Because we care deeply. We treat every project as if it were our own. Our philosophy is rooted in:

• Ethics over shortcuts
• Long-term impact over instant results
• Meaningful relationships over vanity metrics

We listen. We adapt. We grow together with the people and businesses we support. We’re passionate about our work. We care. We invest our time and energy. Our mission is to establish a brand’s value to the top.

How Does IDEADECO Work with Clients?

We believe in:

• Deep listening
• Transparent communication
• Honest feedback
• Slow, solid steps that build long-term trust
• Saying “no” when it matters

We build content that works across search engines, AI platforms, and human attention spans. And we don’t follow trends—we create trusted digital footprints that last.

What Makes IDEADECO’s SEO & Ask Engine Optimization Services Unique?

We combine:

• Creative Copywriting with Data-Driven Strategy
• Voice-of-Customer insight with Search Intent Modeling
• Schema-Ready Content for AI discovery
• Localized Content for 24+ countries
• Human-first storytelling with algorithm-friendly architecture

What Is Ask Engine Optimization (AEO)?

AEO is the strategic process of designing content that answers real human questions clearly and credibly so that AI tools and search engines can select it as the first, best answer.

We use AEO to:

• Get our clients featured in AI-generated answers
• Structure content that feeds voice assistants, ChatGPT, SGE & Perplexity
• Future-proof your brand’s discoverability in the AI-powered web

Do you want real results?

Are you ready to meet your goals?

What to Expect from IDEADECO Team

At IDEADECO, we treat content with respect. We become your trusted creative and strategic partner. Expect clarity, consistency, and measurable growth always aligned with your voice and values.

✅ Custom SEO Copywriting & Ask Engine Optimization (AEO)
Content that ranks, converts, and answers the questions your audience -and search engines- are asking.

✅ Digital Strategy Consulting
One-on-one or team consulting to align your goals with data-driven, long-term strategies.

✅ Workshops & Webinars
Educational sessions on SEO, copywriting, AI tools, and digital visibility tailored to your audience and industry.

✅ Personal Branding
Signature content and visibility strategy for founders, coaches, executives, and experts.

✅ Content Creation
High-quality blogs, newsletters, social media copy, scripts, and branded assets, all optimized for visibility and connection.

📬 Contact: info@ideadeco.co

IDEADECO believes that digital marketing should:

Inspire trust – Tell the truth – Make the world better

We respect time, values, and people more than anything.
Profit matters but purpose defines the projects we say yes to.

Kind Words