Ideadeco Agency was founded in 2000 by Areti Vassou, but the blog had a long history many years ago. Areti has been into Digital Marketing, SEO, Web Design, Graphic Design, Content Creation, Marketing Strategy, Branding, and Blogging since 1994.

It took us a long period of experimentation to settle down in the current form of our digital branding. All brands & blogs are evolving and change over the years.

Areti Vassou: The story of Ideadeco Blog is quite unorthodox because it took its first steps 6 years before the Agency. My personal aim in this blog was clear from the very beginning. I was already working on top-notch websites in Europe & the USA and I wanted to create my own personal digital nest for my own voice. The idea of the branded Ideadeco Blog started as a personal project but within the first year, the demand for new content associated with the ongoing projects was so high that my clients’ blogs occupied most of my working hours.

Facing the daily demands and questions from clients about digital marketing best practices, content creation & marketing challenges, SEO tactics, branding, blogging topics, social media strategy, web design, and marketing ethics, my personal blog seemed like the best place to provide all the answers. Week by week, eventually Ideadeco Blog became a trustworthy source of information for all my clients, their friends, their clients, and their colleagues, and the circle kept growing year after year.

The idea of the Ideadeco Blog started years before the Agency. Our first effort to craft a blog dated back to 1994. Since then and after many efforts we finally settled down in our everlasting blogging home, under the WordPress skin, on 23 April 2013. See our journey from 1994 until our official first day on WordPress.

About my Blogging Journey

Running a personal blog (not for clients) is keeping you in the loop of technology. Without much hesitation, I can say that thanks to my blog I have met a lot of interesting people. Also, deep research has become my side project and nature!

It has given me the opportunity to enjoy many interviews, close strong deals with clients, and is an active bridge to meet large business owners. Blogging has become an incredible source of search engine traffic and exposure for my skills as an SEO ExpertContent Creator, and Digital Marketing Strategist.

I have learned that it doesn’t need any magical powers to express yourself in public. All you have to do is to be brave, open, polite, and able to speak up. The act of writing transforms the way you see life and the people around you. Why? Because you speak less and observe more.

The Story of Ideadeco Blog by Areti Vassou

Ideadeco August 2020 Statistics

Today more than 1.250.000 page views per month are proving that people trust sources that are offering knowledge and professional experience.

I am passionate about blogging in the areas of digital marketing strategy, SEO, WordPress, content creation & marketing, branding, email marketing, social media strategy, and ethics. As it seems 812.000 people [in August 2020] found my work interesting enough to read it and share it with their friends.

Ideadeco Statistics & Analytics

Ideadeco Blog August 2020 statistics: 350.800 people visited our blog for more than 15 minutes each and we gained more than 1.250.000 pageviews. (Last update: August 2020)

  • Ideadeco Blog monthly page views: +1.250.000
  • Ideadeco Blog subscribers: 6.143
  • Newsletter subscribers: 23.480
  • Instagram followers: 18.932
  • Facebook page followers: 2.236
  • Facebook friends: 1.915
  • Branded Facebook (11) groups members: 42.500
  • Twitter followers: 2.854
  • Pinterest followers: 1.595
  • Tumblr: 1.156
  • LinkedIn connections: 8.563
  • Medium followers: 633
  • Quora: 11.000 answer views
  • Reddit: Active
  • YouTube subscribers: 39
  • Guest blogging in 82 blogs: +5.000.000 pageviews/month [+490.000 followers]
  • Advisory Board Member at VSN HUBGRFMD, and ISCHT  [+50.000 followers]
  • Media Supporter at WordCamp AthensWordCamp EuropeWordCamp Asia
  • Co-Organizer at WordPress Athens
  • Workshop Instructor for Digital Copywriting, SEO Content, Professional Blogging
  • Mentor at Women On Top
  • Professional Speaker in Conferences
  • Ex-Digital Strategy Director & Content Creator at [+152.000 followers]
  • Alexa global ranking: 196.433 (August 2020)

Now you know how many people have interacted with IDEADECO’s published posts: more than 812.000 people have visited, read, and shared our posts. [Last update: August 2020]

Areti Vassou is the Founder and Digital Strategy Director of IDEADECO

After investing countless hours in seminars, workshops, public speaking, mentoring and supporting female digital entrepreneurs for the last 10 years, I am really grateful to all the people that pay attention to what I have to say. – Areti Vassou, Founder of

Read more about Areti Vassou or visit her LinkedIn or send her a message here.

The Story of Ideadeco Blog by Areti Vassou

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