+ WordCamp Europe 2019 Speakers Business I

WordCamp Europe 2019 Speakers Business I

The first group of speakers has been announced for the upcoming WordCamp Europe 2019. Creative and inspiring minds will share their experience with the audience.

In this WordCamp the speakers are divided into 8 groups covering topics such as Business, Design, Gutenberg, Development, Open Source and Communities. The topic of the first group of speakers is Business I.

Speakers Business I

Say WordCamp and open your ears. Meet the first group of WordCamp Europe 2019 speakers about Business.

WordCamp Europe 2019 Speakers Business I
WordCamp Europe 2019 Speakers Business I

Daniel Kanchev

Less Blame, More Aim: How to use postmortems to turn failures into something valuable for your team.

Daniel Kanchev
Daniel Kanchev

Daniel leads the enterprise hosting team at SiteGround.

He is responsible for complex cloud solutions provided to WordPress users with very big sites or custom needs and has taken part in system administration, support, project management, and speaking at conferences in his 10 years.

Daniel’s free time is dedicated to the things he loves most — being on a board (skate, snow or wake) and being with loved ones.

Francesca Marano

The Art of Networking

Francesca is the WordPress Community Manager at SiteGround.

Francesca Marano
Francesca Marano

She is part of the WordPress community team, organizing meetups and WordCamps, and taking part in other WordPress events worldwide.

She founded C+B, a blog with a staff of more than 80 authors offering advice for Italian female creative entrepreneurs.

Francesca is a passionate speaker, and you can find her in Italy and around the world talking about WordPress, community, open source, women in tech, and small businesses.

Jenny Beaumont

Doing it Wrong

Jenny Beaumont is a multicultural, multidisciplinary maker and writer of things.

She has worked in and around the web industry since the late 90s, has been working closely with WordPress since version 3.0, and with the WordPress community since 2013 when she attended her first WordCamp.

Jenny works at Human Made as a Senior Project Manager and certified Scrum Master, and is based in rural Normandy.

Judith Schröer

Get things done! 7 Tips to save time

Judith is a digital business administrator, and consults with freelancers and small companies on all aspects of online marketing and digitisation.

She has a soft spot for niches and small businesses because she likes people who follow their passion, having gained 20 years of professional experience in small service businesses, mostly in the tourism industry.

Judith started her own business in 2015, and became a passionate WordPress fan and has been involved in the WordPress Community since 2017.

Nevena Tomovic

Renaissance jobs in WordPress: Skills you need to survive the 21st-century career

Nevena is a trained simultaneous interpreter, but swapped her microphone for a laptop in 2015 and started working in WordPress.

She has spent the past four years working in content, editorial, events and, more recently, business development at Human Made.

In her spare time, you can find her hanging upside down on an aerial hoop, skiing, reading, and traveling like a true remote employee.

Rahul Bansal

The Art of Pricing!

Rahul is founder and CEO of rtCamp,  an enterprise WordPress agency that is also a WordPress.com VIP partner.

Rahul Bansal
Rahul Bansal

Rahul started using WordPress in 2007 as a professional blogger, then shifted to freelance development projects which soon transformed into rtCamp in 2009.

Over a decade, Rahul has contributed to the WordPress community in different ways, including as a WordCamp speaker, organizer, volunteer, polyglot, and theme and plugins developer, and through side projects such as EasyEngine.


Valentina Thörner

Customer support: turning your nightmare into a growth engine

An opinionated writer, pragmatic minimalist, German expat living in Spain, twin mom, barefoot runner, customer support geek, expert in leading teams across geographies and time zones, and author of the remote leadership bible ‘From a Distance.’

Thousands of customer interactions, hundreds of team 1:1s and raising twins has taught Valentina a thing or two about how to relate to other humans – even if you don’t share an office.


+ Create a Professional Media Kit in 5 Steps

Create a Professional Media Kit in 5 Steps

A media kit is a published document that unveils the major facts and statistics about a blog and the person behind it. In general, media kits are an online introduction to a blog’s strength and it’s a proof of sustainability for future collaborations with brands, companies, other blogs or even magazines.

We state the statistics and the growth of our blog in order to make easier for the potential advertisers or brands to check the performance of our blog. As a matter of fact, it’s one of the most important documents you should add into your blog. If a blogger wants to do business with brands, then having a media kit is obligatory.

Media kits should be accurate, supported by insights, short but effective, explaining your mission & values, how many followers you have, in which platforms you are active and a description of your audience. In case you wish to be open with your services and prices, then add a seperate section and have it available to send after request.

Media Kits make you look professional and show to a potential advertiser why they should work with you.

Create a professional media kit in 5 steps and expand your collaboration opportunities

What to include in a Media Kit

Step 1: Prepare a Short Bio

Introduction for you and your blog are the first thing you should add. Brands and marketers want to know the person behind the blog. The culture and the character of the person is way more important than astonishing statistics. Bad and arrogant character won’t take you far in the business world (and life). See this example:

“At IDEADECO we believe there is a better way to practice digital marketing. We prefer to focus on ethics, passion and the vision of each case. We like ideas that make this world a better place for us and for the next generations.

We have earned our experience through hard work and continuous effort rather than bought the best results. With slow, steady, solid steps we build evergreen trustworthiness for the brands who want to lead society.

We’re passionate about our work. We care. Our mission is to establish a brand’s value to the top. We help people and companies to achieve digital marketing excellence. We focus on:

  • Digital Marketing Strategy
  • Content Marketing
  • Digital Tools & Gadgets
  • Search Engine Optimization (SEO)
  • Social Media Marketing

And we share our journey daily through our blog and social media channels.

Tip: Sound like a human and not like a robot. Give brands a chance to connect with your life and values. To become the best fit for a brand needs a balanced presentation of your blog’s achievements and your personal touch.

Step 2: Prepare Graphics + Statistics

Try to break the texts with appealing graphics that help the reader to understand your statement. Prefer excellent quality photos and high resolution graphics. See this example:

Talking about your blog and past collaborations, may stress you a bit and lose track of two essential elements. Remember to add your own photo (or even a short introduction video) and all your contact information.

Be honest and back up your blog’s growth with insights and statistics. It is only fair to prove that your blog deserves the attention of a brand. As with any business, brands want to see the numbers and what kind of results you can deliver. Include the following insights:

  • Monthly pageviews
  • Monthly unique visitors
  • Social media followers
  • Demographics

Tip: Avoid to mention social media accounts that have next to zero followers.

Step 3: Show Testimonials

The word of mouth is pure gold! If you have testimonials and reviews to share, please do. It builds credibility around your name and blog. You can can for a review from your past collaborations and use these testimonials. Also you can use recommendations that are already published in your LinkedIn profile. It’s the best way to show brands that you have experience and will provide them a safe environment to work with you.

testimonials

Step 4: Add Collaboration Options

Don’t take for granted that brands know how they can collaborate with you. Be precise and creative. You can add some of these ideas:

  • Sponsored Posts
  • Giveaways
  • Sidebar Ads
  • Social Media Promotion
  • Video Promotion
  • Interview Promotion
  • Product Reviews
  • Professional photoshoot
  • 1:1 tutorials
  • Branded items like notebooks, pens, calendars etc

Pick what works best for you and send them to your potential clients or collaborations. You don’t have to do all of these! Or you may have some other ideas that you could include in your media kit.

Fresh ideas always attract brand’s interest, so don’t be afraid to present a creative and extraordinary way to market a product. Be extra careful and add a price list for each service you offer.

Areti Vassou Ideadeco Media Kit

Step 5: Use Canva.com to create your Media Kit

If you don’t already use Canva then this is a great reason to start. Go to Canva Media Kit and create a new Canva account to get started with your own Media Kit design.

Choose from Canva library one of the beautifully designed templates. And optimize it according your colors and taste. You can upload upload your own photos or choose from over 1 million stock images. It’s super easy to fix your images, add stunning filters, add links and edit text. When you are satisfy with the result press save and share.

Canva’s collection of media kit templates were created by their amazing team of graphic designers to fit a myriad of industries. Whatever industry you fit into, it’s a simple matter of taking one of these amazing templates and editing design elements until your design fits exactly what you need.

Create a Professional Media Kit in 5 Steps
+ The Art Of Catchy Headlines Is Made By Robots

The Art of Catchy Headlines is Made by Robots

A catchy headline is what will make visitors enter into your blog post and actually read it. The next big attention magnet is the value of your signature. The bloggers or journalists that have become famous, receive more visits to their published posts.

Back to our reality, headlines do all the heavy lifting in 3 seconds. When a search occurs for a topic, thousands of results are shown in front of our eyes. Catchy headlines are fighting to grab the attention of the reader within 2-3 seconds, while she/he scrolls down on their mobile screens.

The better you craft your headlines, more visitors will read your posts. As engagement is growing, you have more chances to improve your blog’s ranking and your relevance score. Choose witty and interesting headlines, with a solid idea of what to expect to read in your content.

Catchy headlines are the entrance door to your blog!


Headlines are Cornerstones

Today I wanted to write a post about Catchy Headlines. What I did?

  • Step 1: Google the term and see what is at number 1 page. Pay attention oh how the top results, have verbalize this topic.
  • Step 2: Pick up the best headlines and start with the verbs. Which are most used? Now, continue with the nouns… In what position is this keyword: headlines.
  • Step 3: What are the SEO suggestions from Google? Look at the bottom of the search page.
  • Step 4: Try a headline/title generator tool.

You have already understand that headlines is the first thing that grabs the attention of readers. Not only builds long lasting connections but convince readers to continue reading. How not to mention, the powerful titles get the attention of all search engine machines and help them recognize your content.

Title Generator Tools

The Title Generator from BlogAbout is on a mission to cure bloggers stress. Here are the titles I ‘ve got from it:

  • How Catchy Headlines Can Be Your Secret Weapon as a Newbie Blogger.
  • 5 Title Generator Tools You Can’t Live Without.
  • How to Attract Readers Attention With Catchy Headlines.

Blog Title Generator by SEOpressor makes it even easier:

Choose the best description of your keyword between an industry, a generic term, a brand/product, a skill, a location, an event and let the magic happen.

  • 15 Difficult Things About Headlines.
  • The Worst Advices We’ve Heard For Headlines.
  • Five Disadvantages Of Headlines And How You Can Workaround It.
  • Understand Headlines Before You Regret.
  • How To Learn About Headlines In Only 10 Days.

As Tweak Your Biz declares, an outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Just enter your topic and go!

It’s amazing what this tool generated in 1 second:

  • Make More Headlines By Doing Less
  • How To Buy A Headlines On A Shoestring Budget
  • How To Sell Headlines
  • Craft Headlines Without Spending An Arm And A Leg
  • Master The Game of Headlines
  • How To Teach Headlines
  • How To Restore Headlines
  • How To Earn $1,000,000 Using Headlines
  • How To Boost Headlines In 6 Days
  • Make Your Headlines Look Amazing In 6 Days
  • How To Teach Headlines Better Than Anyone Else
  • How To Become Better With Headlines In 10 Minutes
  • How To Improve Headlines In 60 Minutes
  • Handle Every Headlines Challenge With Ease Using These Tips
  • How To Get A Fabulous Headlines On A Tight Budget
  • How To Turn Your Headlines From Blah Into Fantastic
  • Are You Embarrassed By Your Headlines Skills? Here’s What To Do
  • Do You Make These Simple Mistakes In Headlines?
  • Do You Need Better Headlines?
  • Does Headlines Sometimes Make You Feel Stupid?
  • I Don’t Want To Spend This Much Time On Headlines. How About You?
  • If Headlines Is So Bad, Why Don’t Statistics Show It?
  • Is Headlines A Scam?
  • Shhhh… Listen! Do You Hear The Sound Of Headlines?
  • Sick And Tired Of Doing Headlines The Old Way? Read This
  • Some People Excel At Headlines And Some Don’t – Which One Are You?
  • 6 Amazing Tricks To Get The Most Out Of Your Headlines
  • Want An Easy Fix For Your Headlines? Read This!
  • Want To Have A More Appealing Headlines? Read This!
  • Want To Step Up Your Headlines? You Need To Read This First
  • What Are Headlines?
  • What Can The Music Industry Teach You About Headlines
  • What Can You Do To Save Your Headlines From Destruction By Social Media?
  • What Everybody Ought To Know About Headlines
  • What Headlines Experts Don’t Want You To Know
  • What Shakespeare Can Teach You About Headlines
  • What The Pentagon Can Teach You About Headlines
  • What Your Customers Really Think About Your Headlines?
  • What Zombies Can Teach You About Headlines
  • Where Is The Best Headlines?
  • Who Is Headlines?
  • Why Have A Headlines?
  • Why Headlines Is The Only Skill You Really Need
  • Why You Need A Headlines
  • Wondering How To Make Your Headlines Rock? Read This!
  • You Make These Headlines Mistakes?
  • You Want Headlines?
  • Apply These 6 Secret Techniques To Improve Headlines
  • Believing These 6 Myths About Headlines Keeps You From Growing
  • Don’t Waste Time! 6 Facts Until You Reach Your Headlines
  • How 6 Things Will Change The Way You Approach Headlines
  • Headlines Awards: 6 Reasons Why They Don’t Work & What You Can Do About It
  • Headlines Doesn’t Have To Be Hard. Read These 6 Tips
  • Headlines Is Your Worst Enemy. 6 Ways To Defeat It
  • Headlines On A Budget: 6 Tips From The Great Depression
  • Knowing These 6 Secrets Will Make Your Headlines Look Amazing
  • Master The Art Of Headlines With These 6 Tips
  • My Life, My Job, My Career: How 6 Simple Headlines Helped Me Succeed
  • Take Advantage Of Headlines – Read These 6 Tips
  • The Next 6 Things You Should Do For Headlines Success
  • The Time Is Running Out! Think About These 6 Ways To Change Your Headlines
  • The 6 Best Things About Headlines
  • The 6 Biggest Headlines Mistakes You Can Easily Avoid
  • The 6 Most Successful Headlines Companies In Region
  • Think Your Headlines Is Safe? 6 Ways You Can Lose It Today
  • Thinking About Headlines? 6 Reasons Why It’s Time To Stop!
  • 6 Places To Get Deals On Headlines
  • 6 Reasons People Laugh About Your Headlines
  • 6 Amazing Headlines Hacks
  • 6 Awesome Tips About Headlines From Unlikely Sources
  • 6 Creative Ways You Can Improve Your Headlines
  • 6 Easy Steps To More Headlines Sales
  • 6 Effective Ways To Get More Out Of Headlines
  • 6 Enticing Ways To Improve Your Headlines Skills
  • 6 Examples Of Headlines
  • 6 Facts Everyone Should Know About Headlines
  • 6 Guilt Free Headlines Tips
  • 6 Incredible Headlines Examples
  • 6 Incredible Headlines Transformations
  • 6 Key Tactics The Pros Use For Headlines
  • 6 Headlines April Fools
  • 6 Headlines Mistakes That Will Cost You $1m Over The Next 10 Years
  • 6 Headlines You Should Never Make
  • 6 Life-saving Tips About Headlines
  • 6 Little Known Ways To Make The Most Out Of Headlines
  • 6 Mesmerizing Examples Of Headlines
  • 6 Most Well Guarded Secrets About Headlines
  • 6 Must-haves Before Embarking On Headlines
  • 6 Places To Look For A Headlines
  • 6 Questions You Need To Ask About Headlines
  • 6 Reasons Abraham Lincoln Would Be Great At Headlines
  • 6 Reasons To Love The New Headlines
  • 6 Reasons Why Having An Excellent Headlines Is Not Enough
  • 6 Reasons Why You Are Still An Amateur At Headlines
  • 6 Reasons Your Headlines Is Not What It Could Be
  • 6 Ridiculously Simple Ways To Improve Your Headlines
  • 6 Secrets About Headlines They Are Still Keeping From You
  • 6 Signs You Made A Great Impact On Headlines
  • 6 Simple Ways The Pros Use To Promote Headlines
  • 6 Solid Reasons To Avoid Headlines
  • 6 Steps To Headlines Of Your Dreams
  • 6 Stories You Didn’t Know About Headlines
  • 6 Strange Facts About Headlines
  • 6 Stunning Examples Of Beautiful Headlines
  • 6 Stylish Ideas For Your Headlines
  • 6 Super Useful Tips To Improve Headlines
  • 6 Surprisingly Effective Ways To Headlines
  • 6 Things To Demystify Headlines
  • 6 Things You Can Learn From Buddhist Monks About Headlines
  • 6 Things You Didn’t Know About Headlines
  • 6 Things You Have In Common With Headlines
  • 6 Things You Must Know About Headlines
  • 6 Things Your Mom Should Have Taught You About Headlines
  • 6 Tips About Headlines You Can’t Afford To Miss
  • 6 Tips For Headlines Success
  • 6 Tips For Headlines
  • 6 Tips That Will Make You Guru In Headlines
  • 6 Tips To Reinvent Your Headlines And Win
  • 6 Tips To Start Building A Headlines You Always Wanted
  • 6 Tips With Headlines
  • 6 Tricks About Headlines You Wish You Knew Before
  • 6 Unforgivable Sins Of Headlines
  • 6 Unheard Of Ways To Achieve Greater Headlines
  • 6 Very Simple Things You Can Do To Save Headlines
  • 6 Warning Signs Of Your Headlines Demise
  • 6 Ways Create Better Headlines With The Help Of Your Dog
  • 6 Ways Facebook Destroyed My Headlines Without Me Noticing
  • 6 Ways Headlines Can Make You Invincible
  • 6 Ways Sluggish Economy Changed My Outlook On Headlines
  • 6 Ways To Get Through To Your Headlines
  • 6 Ways To Immediately Start Selling Headlines
  • 6 Ways To Keep Your Headlines Growing Without Burning The Midnight Oil
  • 6 Ways To Master Headlines Without Breaking A Sweat
  • 6 Ways To Reinvent Your Headlines
  • 6 Ways Twitter Destroyed My Headlines Without Me Noticing
  • 6 Ways You Can Get More Headlines While Spending Less
  • 6 Ways You Can Grow Your Creativity Using Headlines
  • 6 Ways You Can Reinvent Headlines Without Looking Like An Amateur
  • 6 Ways You Can Use Headlines To Become Irresistible To Customers
  • Using 6 Headlines Strategies Like The Pros
  • Warning: These 6 Mistakes Will Destroy Your Headlines
  • You Can Thank Us Later – 6 Reasons To Stop Thinking About Headlines
  • You Will Thank Us – 6 Tips About Headlines You Need To Know
  • Best Headlines Android Apps
  • Best Headlines Tips You Will Read This Year
  • Best 30 Tips For Headlines
  • Should Fixing Headlines Take 30 Steps?
  • The A – Z Of Headlines
  • The Next 30 Things To Immediately Do About Headlines
  • The Ultimate Guide To Headlines
  • Top 30 Funny Headlines Quotes
  • Top 30 Quotes On Headlines
  • Top 6 Lessons About Headlines To Learn Before You Hit 30
  • Top 6 Ways To Buy A Used Headlines
  • 30 Best Ways To Sell Headlines
  • 30 Ideas For Headlines
  • 30 Lessons About Headlines You Need To Learn Before You Hit 40
  • 30 Methods Of Headlines Domination
  • 30 Things To Do Immediately About Headlines
  • 30 Tips To Grow Your Headlines
  • 30 Ways To Avoid Headlines Burnout
  • 30 Ways To Improve Headlines

Now tell me that you are not convinced how important catchy headlines are!!!

In some markets emotional criteria are more important. If your blog falls in that category, then try this helpful tool CoSchedule’s Headline Analyzer.

The Art Of Catchy Headlines Is Made By Robots

Before I published this post, I checked the title several times, to find the right one. Have a look:

  • SCORES of HEADLINES
  • 53 – Title Generator Robots are Behind the Art of Catchy Headlines
  • 60 – The Art of Catchy Headlines is Based on Robots
  • 63 – The Art of Successful Catchy Headlines is Created Robots
  • 60 -The Art of Catchy Headlines is Created by Robots
  • 60 – The Art of Catchy Headlines is Crafted by Robots
  • 65 – The Art of Catchy Headlines are Made by Robots
  • 61 – The Mythical Art of Catchy Headlines are Made by Machines
  • 65 – The Art of Catchy Headlines are Made by Machines
  • 63 – Catchy Headlines are Made by Robots
  • 65 – The Art of Catchy Headlines are Made by Robots
  • 63 – The Art of Catchy Headlines Myth Busted
  • 65 – The Art of Catchy Headlines is a Myth
  • 57 – The Art of Catchy Headlines is Based in Artificial Intelligence
  • 60 – The Art of Catchy Headlines is Based in Tools
  • 52 – The Art of Catchy Headlines

After seen that I picked the one you read at the top of this post. But, to keep the visitor and the Google machine satisfied we should apply these four essential rules:

  1. Stay focus and relevant to the headline-topic
  2. State the facts and useful information
  3. Use original and professional photos and videos
  4. Apply all SEO best practices

Do you feel like a strong blogger now?

You see, Catchy Headlines doesn’t need too much effort, but just the right tools. Which one do you prefer?

Here are some extra resources for you:


+ How to Write the Perfect Blog Post

How to Write the Perfect Blog Post

Who will oppose to the importance of having a blog section into a website? Blogs are a great way for businesses to drive traffic to their website. But to gain this traffic it would need to enrich a blog with superb posts.

Many will answer that they already have an active blog but haven’t see any benefits from it. I have heard several times, people complaints for their personal blogs, that I could write a book. Wait, I am actually writing a book about this!

Does it seems to you, like it takes for ages to attract people’s attention to your Blog? You believe that you are doing everything right, but still, you get next to zero followers and low sharing actions. Do you wanna know why?

Because successful blog posts have a certain structure and ingredients. Let’s go through them and shed some light on the mystery!

The need to share one’s passion is the ultimate booster for blogging.
The need to share one’s passion is the ultimate booster for blogging.

Why do we blog?

The need to share one’s passion is the ultimate booster for blogging. Next comes the need to create new ways to earn some extra financial income. Having as motivation, firstly to communicate and secondly to earn money, blogging has become a widely spread activity around the globe.

People want to grow awareness, traffic, new clients. sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others.

Blogging is another stream of income for people that carry an entrepreneur DNA. Decades before the term “startupers” emerge, a tribe of digital bees was actively writing and publishing their words into blogs. Back in the days we called them: weblogs.

In a way, we can say that the journalists and writers, back in the early 1990s, showed us how to use blogs to make our voice heard. Today many bloggers earn their living through this activity. So from the days (1991-1994) where blogging was just a hobby, today it’s a business of billions.

Since January 1994 when the very first blog was created up to today’s microblogging platforms, blogging is a major part of the internet’s growth and digital marketing evolution.

We must admit that today’s blogs and bloggers are quite different from the blogs of yesteryears. But no matter how conditions may have changed, blogs & bloggers are the running blood inside The Internet as we all know it.

It is obvious that blogging has changed the last 10 years, but the reasons or the goals that motivate each blogger, to type from 500 to 3000 words every day, have remained almost the same. Communication and self-publishing are the top answers for almost every blogger out there.

How to write the perfect blog post by Areti Vassou

First of all save 2 hours and sit tide in a quiet corner of the house. Then switch on your computer and start typing the title of your post. If you are an old fashion writer, like me, than start writing in your paper notebook. Before you even write anything, you need to pick a topic for your blog post.

All the Steps in a Glance

  • Define your Blog’s Interests & Identity
  • Pick a topic for your post
  • Do keyword research
  • Form a headline = Title
  • Start writing your copy
  • Use relative keyword phrases
  • Pick interesting and SEO friendly sub-headers
  • Extend your copy above of 800 words
  • Keep your copy SEO friendly
  • Add relative visuals with descriptions
  • Add Header Image with the fitting description, caption, alt text
  • Add meta description
  • Edit your grammar, syntax and paragraphs.
  • Keep sentences short.
  • Add internal links
  • Add SEO sensitive tags and categories
  • Craft a short social media message to introduce your post
  • Add social media sharing options
  • Optimize your visuals to be social media shareable

1) Define Your Blog’s Identity

To make you life easier define from the very beginning: What need does your website/blog cover? For example, mine (ideadeco) is providing information about digital marketing, SEO, SEM, social media marketing, web design, digital ethics, digital technology, coding, digital marketing strategy and seminars.

Knowing what is your blog’s mission makes it easier to understand what keywords to use in order to get the best results and high-quality traffic. You can even talk about a recipe for a cake in a more digital marketing frame if you have set from the beginning which keywords are the one with the best impact for your digital assets.

Check. Optimize. Repeat. Check. Optimize. Repeat. Check. Optimize.Repeat. Be an optimization maniac just like me! We want our site and content to improve daily! It is the most professional way to manage your visibility online.

We want the love and attention of all Search Engine Spiders that are constantly crawling texts + links + picture descriptions and deep data. Keyword research can provide to our content the indication of “relevant copy” and “authoritative source” to queries. Oh yes!!!


2) Catchy Headlines

Headlines are the entrance door to your blog!

Choose witty and interesting headlines, with a solid idea of what to expect to read in your content. If someone has made a query at Google search machine: “how to create a blog” and your headline declares “How to Create a Blog in 10 Steps” it’s most likely to pop up as an organic (not paid) result, even at the first 2 Google pages.

But, to keep the visitor and the Google machine satisfied you should apply these four essential rules:

  1. Stay focus and relevant to the headline-topic
  2. State the facts and useful information
  3. Use original and professional photos and videos
  4. Apply all SEO best practices

Headlines are fighting for reader’s attention within 2-3 seconds, while they scroll the given results in their screens. So, make it clear and appealing enough, if you want them to click on your post. See these examples:

  • We will Show you in 10 Steps How to Create an Amazing & Sexy Blog
  • Learn how to create a super blog in 10 steps
  • The Best Way to Create a Blog

Which one would you prefer? Of course, the third one. It’s short, clear and to the point. Remember that you will have to use similar “keyword phrases” into your copy and for your headings, too!


3) Keyword Research is your new best friend

Learn how to use Keywords successfully. Attract the love and attention of all Search Engine Spiders and put your website and blog at the top. The right Keyword research can provide to your content the pleasure of  leading the listings of relevant and authoritative resources. Cheers to that!

Besides that, keyword research will provide you the best possible headlines for your blog post. As we said before, strong headlines grab attention and generate more visits. Therefore, gradually your posts will rank higher and higher on SERPs (Search Engine Result Pages).

My personal favorite tool is Answer the Public. As they describe it, you can find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google. In other words, it provides many different alternatives to craft the perfect Headline, Questions, Content and Descriptions. Twitter can be helpful, too. Type your keyword phrase and check the results. Some may have excellent ideas for your topic or even your headlines.

When I searched for “blog,” I found keywords and phrases with lower search volume, but would be more specifically targeted to the audience I’m trying to reach. That is extremely important because certain keywords attract certain eyes. Your target audience eyes!


4) Meta Description

If you neglect the meta descriptions then the search machines won’t be able to understand what is the content of a given web page. Also the visitors need a short description before they click on your link. It works like a preview of each web page. Try to keep it under 155 characters.

30 day blogging challenge

4) Sub-headers

Sub-headers are important to build an on-page SEO friendly post. They work like intelligent organizers and break the post into sections of interest. The sub-headers are always written with H2 or H3 or H4. Be careful with this: we use H1 only for the title. Sub-headers must have relevant keywords that support the main keyword of each blog post.


5) Featured Image

The right image can promote a story better than 1000 words. Featured images are inviting visitors to enter the door and read more of your blog post. There is a good reason that featured images are placed at the top of a blog post. It’s the best position to draw attention.

Featured images should reflect the atmosphere of your given story but in a more discreet way. It’s more effective to avoid too wordy visuals or with too much noise. Pick images that create a mood and trigger curiosity to read more. Here’s an example of one of our featured images about blogging:


6) Body 

We write blog posts to create high-quality text body. Gradually, try to reach 2.100 – 2.500 words per post, if you want to make the search machines notice your blog. It gets easier with time and practice!

Provide valuable, well written, easy to understand content with clear structure, syntax and grammar. Write as you speak but use your best possible voice. Short sentences are the best choice for newbies in blogging. In general, too long sentences can harm the readability score of your content.

We must stress the importance of backing up your arguments with strong data & detailed screenshots. Don’t just tell, show your data. Have in mind that in long form posts, it’s more pleasant to add different type of visuals and elements. Such as:

  • multimedia elements
  • videos
  • slideshows
  • images with strong colors
  • audio recordings
  • social media posts
  • infographics
  • quizzes

7) Add a friendly closure

It would be impossible to write a blog post to the infinity. Before you reach the end of your blog post, help your readers & visitors to get ready for the end. Walk them to the exit door with grace and in good manner. Share your personal opinion or provide more resources to read. Close your blog post with the best terms.

In some cases, while you are writing your conclusion, you may add a call to action. Use the final lines as an invitation to participate on the conversation. Ask from your readers to share their point of view on the topic. Or better yet, seek for more information through their experience.

To be honest, I am fed up with old school closure practices, where the reader is pushed to download something or subscribe somewhere. I prefer to read good blog posts and learn something new. I give my time and attention, so I want to receive knowledge. Only.


7 Steps guide to write the perfect blog post and make readers asking for more


+ How to Plan a Stress Free Wedding by Rock Paper Scissors Events in Greece

How to Plan a Stress Free Wedding

We are really happy for having a coffee with the amazing team of Rock Paper Scissors Events. They shared with us their top Wedding Planning Tips that can make you smile in 6 minutes. That’s how long you need to read this!

When planning your wedding, it’s good to have some guidance in order to avoid headaches and stressful situations. For more than 8 years RPS Events have planned and organized countless weddings, therefore you can rely on their experience. Brides gather around and check out these indispensable wedding planning tips below.

Prepare an accurate guest list

Your guest list is the first step you need to follow for your wedding planning, right after setting the date! It’s truly important since this will define the budget to be spent onwards. It may sound impossible to draft and edit your guest list but is more than essential. Having a clean list from the very beginning, it will make easier to keep track on last-minute additions, follow-ups including RSVPs, menu arrangements, table setting and thank you notes.

Set your feet on the ground and be realistic with the numbers. We know, this isn’t the most pleasant part of any wedding preparations but budgets have limits. Your original budget will define your guest list count. Planning a wedding for 50 guests is totally different from organizing a wedding for 200 guests. Take under consideration that for each guest you add,  certain changes follow at:

  • the number of plates your caterer will prepare,
  • the number of favors,
  • the number of chair rentals & table set up,
  • the quantity of food and cake,
  • (in some cases) accommodation & transportation means
  • the venue capacity

Write down your guest list by placing at the top, your family members and your best friends. Leave some room for coworkers, neighbors or even your parent’s friends and some people that may have invited you to their wedding. In case you have to limit your guest list, then you will start from the bottom. If you are planning a destination wedding, these numbers will affect the final expenses.

How to Plan a Stress Free Wedding by Rock Paper Scissors Events in Greece
Photo by @vangelisphotography

Find a venue that speaks to your heart

It is important to have a clear idea of the venue you’re looking for. Like if you wanted in a vineyard, on olive orchards, Cliffside, by the beach, in a castle or a hotel. This will, later on, define your wedding’s theme and decoration concept and design. Bear in mind, that location is relevant to local weather conditions. For example, an open wedding in a forest may hold some chilly surprises or even rain.

Before you book a wedding venue, consider speaking with a wedding planner. Wedding experts can provide solutions that will respect your vision and your budget. If you have your guest list ready (or almost ready), a wedding planner will suggest the best available options for your wedding day. Professionals know how to smooth the stress and permit to soon to be married couples to stay true to their themselves without compromising in quality.

How to Plan a Stress Free Wedding by Rock Paper Scissors Events in Greece
Photo by @vangelisphotography

Think of your guests

It’s a fact that you won’t be able to please everyone but at least try to be thoughtful while choosing your venue or ceremony location by ticking off boxes like nearby hotels, transportation, venue proximity. Also, your guests are the ones you’re honoring by creating this party, thus you need to take care of them with respect to choosing your menu and drinks. If you’re inviting out-of-town guests or having a destination wedding, consider looking for a venue close to a hotel.

Read the complete list on their website www.rpsevents.gr

How to Plan a Stress Free Wedding by Rock Paper Scissors Events in Greece
Photo by @vangelisphotography
+ The Next Big Player in Video Games is Google

The Next Big Player in Video Games is Google

Ladies and gentlemen, Google just enter the Palace of Video Games. The new big player of this $140 Billion industry is shaking the waters on 19th March 2019. The big G is on fire!

For years, the company has tiptoed around the idea of getting involved in the sector of the entertainment industry. They kept the project’s development under the radar but inside the tech circles was a common secret. Everyone suspected that Google was into the Video Games spectrum, for quite some time.

And it makes complete sense. The rest of the tech giants were into the Video Games industry for years. Facebook acquired Oculus, Microsoft owns Xbox, Amazon has Twitch and we all waited for the big announcement. Rumor has it, that now Apple is on the making of a game subscription platform of its own.

On Tuesday 19 March 2019, the masterminds of Google will break the news to the world. We are holding our breath to hear Google’s first-ever keynote at the Game Developers Conference in San Francisco.

Whatever Google do announce, we know that from now on, Video Games industry won’t be the same. A big impact in expected and a wave of changes will hit the way video games are build, distribute, and interact with the users.

Google has reportedly been working on:

  • Cloud-based streaming game service, called Project Yeti.
  • A hardware component.
  • A separate controller.

Change is part of the game. The markets change as the companies mature and evolve. Who can blame a large company when is trying to make good use of its robust technology resources and skills?

I’ll be watching as Google will share the big news. Cheers to that! #GoogleGDC19 livestream here → http://bit.ly/2XTliTf 

Google’s head of hardware and senior vice president of devices, Rick Osterloh, tweeted a link promoting Google’s GDC presentation.

Game Developers Conference

GDC is the world’s largest professional game industry event, with 5 days of learning, inspiration, and networking. The next one is opening on March 18-22, 2019 in San Francisco.

GDC brings together 28,000 attendees to exchange ideas and shape the future of the industry with five days of education, inspiration, and networking at the Moscone Convention Center in San Francisco.

Attendees include programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games and immersive experiences.

The market-defining GDC Conference features 750 lectures, panels, tutorials and roundtable discussions on a comprehensive selection of game development and VR/AR topics taught by leading industry experts.

The GDC Expo showcases the latest game development tools and services from 550 leading technology companies such as Amazon, Google, Intel, Nvidia, Oculus, Sony, and Unreal Engine. Attendees can use GDC Connect business matchmaking to set up meetings and explore new partnerships and business opportunities. Read more at the official website: www.gdconf.com


The Game Developers Conference (GDC) is the world's largest professional game industry event
The Game Developers Conference (GDC) is the world’s largest professional game industry event

History of GDC

The Game Developers Conference began as an informal gathering of 25 developers in the living room of a notable game designer. Initially focused on computer games, GDC has grown and diversified along with the game industry to include a variety of platforms including consoles, mobile & handheld devices, tablets, online, and computer games and is expanding into the emerging VR and AR space for games and entertainment.

In 2016, GDC commemorated the 30th edition of the conference. From year to year, GDC continues to define market innovations and provide insight into the future of games.

GDC is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com


Visit the official Google landing page for GDC 2019

+ Why I Love TWITTER - Areti Vassou

Why I Love Twitter

Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean. It was founded on March 21, 2006, San Francisco, California, United States and the CEO + founder is Jack Dorsey.

Why I Love TWITTER - Areti Vassou

Twitter Protects The Truth

From breaking news and entertainment to sports and politics, we can get the full story with all the live commentary. Only in Twitter we can get all sides of an event. No matter how much trolls or automated robots are trying to twist the arm of the facts, in Twitter we still get the rough and unedit truth. And that’s the main reason, why I love and trust Twitter.

It’s the only Social Media channel where ethics meet digital technology. And even presidents are exposed as they truly are. Nowadays, everyone is aware that knowing is owning… Twitter gives free access to the right of knowing. And information equals to power. That protects the basic principles of human rights. Because when the people have access to any kind of information that affects their decisions, then it’s easier to evaluate which path to follow.

Twitter is Based on the Present

Real-time updates and comments make a huge difference for individuals and group of people or companies. Twitter timeline showcases the most recent and relevant events as they happen. The actual moment they happen!

And all people involved in an event can document the flow of events. It’s a kind of a universal thinking & feeling entity, in which all tweets composes a timeline and proof of evidence. It’s as real-time as social media can get. As situations unfold, one by one, tweet after tweet, users document the reality and how all involved parties react.

Twitter is the only social media channel that it’s growth is depending on the honesty, dignity and observation of real life. Users have the power to distinguish if a troll or a robot is trying to manipulate the public’s opinion. Don’t get me wrong, Twitter is earning money like all healthy companies, but still it’s mission remains to unveil the facts as they happen.

Twitter is an Upscale Search Machine

For example, you can search and monitor specific hashtags for your interests, companies, brands, conferences, events, opinions, politics, press releases and breaking news. For me and million of users, if it’s not in Twitter then it’s not real.

The relevancy factor is what drive users to seek information into Twitter. On the Internet, relevancy is pure gold. Twitter empowers this goal by offering free access to everyone. And users take advantage of that with real-time updates to stay in the know.

Twitter is a Powerful Hacking Tool

Have you ever tried to communicate with a political figure? But no one never answer your emails? Well, with Twitter the people have free access to everyone that has an active Twitter account. You can send a direct message to Presidents, CEOs, Mentors, Celebrities, Authors, Artists, Journalists, Leaders, Founders etc. Most of them are engaged with their followers in a regular base. You can get pieces of product information, reviews, advices, support and even direct updates for guidance regarding physical disasters.

Twitter is a powerful hacking tool and bends the odds on the favor of the users. A user can have the same value and influence with any public persona. There are number of cases, where one tweet, turned the tables and changed drastically an individual’s life.

Are you fond of Twitter like me? Share what you love most about Twitter and how you use it, in the comments below!

Follow Areti Vassou on Twitter
Follow Areti Vassou on Twitter
4 Reasons to Use Twitter - Areti Vassou
+ Promote Your Blog on Social Media

Promote Your Blog on Social Media

Social Media can support your blog’s growth in several ways. It’s important to implement social sharing buttons on your blog from day one.

During the first week of your blog start a branded Facebook page for your blog. This will provide extended exposure to new audience and will bring back visits to your blog posts. My Facebook page helped my blog to gain more followers.

Make sure that you share your content, at least, twice a week. If you can afford it, try to boost some of your posts. With only €5-10 you can promote your posts and attract the attention of new audience and followers. Encourage your readers to share your content by adding a Facebook “like” or “share” button.

Instagram is the next step. So, grab your mobile phone and search for the Instagram App in order to download it and then start your account there. At the bio you can add a short presentation of your interests or your skills and your domain of your website or blog.

Post 3-4 times per week appealing photos with interesting text, revealing the way you see life or presenting short parts of your blog posts. Get an idea from here:

Use Social Media Channels

Would be perfect if you could be more social and use Pinterest, as well. It’s another digital world, full of interesting boards for many subjects. Bloggers love it, as it brings a lot of traffic to their digital assets. And almost everyone is using Pinterest to find inspiration, trends, tips, fashion etc. You can get a taste here:

Last but not least, get into Twitter and start sharing your posts there, too. With short and catchy headlines make people click on your tweets and read the complete blog posts. See how I shared last day’s post:

In all social media channels we use relative hashtags in order to stream our content inside specific lake of interests. If you write about #fashion then you should use all the proper hashtags around fashion.

Sharing consistency is equally important as in content creation. Find the best social media schedule that best work for you and stick to it. If time is an issue, then try Buffer as a social media sharing management tool.

Try Guest Blogging

Have you ever tried guest blogging? It’s all about creating content for a blog that doesn’t belong to you. Guest blogging is a brilliant strategy for making your writing skills popular. This activity provides rich opportunities of large scale exposure to the public and brings back great amount of traffic for both involved parties, yours and the hosted blog.

When blogging becomes a daily occupation and you wish to make it a profitable one, then guest blogging is the best next step. You can boost your work, establish your personal brand (as an authority in your market) and build a strong business networking circle for future partnerships. Continue reading…

PROMOTE YOUR BLOG  ON SOCIAL MEDIA by Areti Vassou
+ Why You Shouldn’t Blog

Why You Shouldn’t Blog

Imagine that you are at the beach, drinking a cold beer, having your laptop next to you and writing blog posts while your partner is smiling with happiness. Amazing feeling, right?

But in real life, this is not happening! Blogging is a full time job and your loved ones will never really accept it. Get used of a life full of complaints and deadlines that keep you up at night. Not everyone is cut out for blogger’s life!

6 Reasons Why You Shouldn't Blog

Blogging DNA

Do you have it? Do you see yourself as a self motivated person? Can you stand the discipline? Can you follow a plan like a soldier? Can you deliver even if you are having the worst day of your life? For me… is yes! What about you?

Blogging is a way of living. It can actually change your life in ways beyond imagination. If you are driven by creativity and passion then blogging can become a higher mission in life. I started blogging in the 1990’s and share stories about my work and experiences without looking for money and status out of it.

As years past by, the blogging process changed and in the same time it changed me, too. From the first year of my blogging career, amazing things have happened. I had the pleasure to meet remarkable people, make friends and built a life full of travelling experiences and awesome studies.

Also, I have received business offers, job opportunities and wonderful gifts. But the most important gift was the confidence that gradually blossomed within me. When I think back over the years, blogging was at the center of all the transformations that finally shaped my life.

Blogging was and still is my safe place of peace and acknowledgement that each voice deserves the right to be heard.

The benefits of blogging are easy to gain, but not for every wanna-be blogger out there. Not all people are cut out for a blogger’s life.


6 Reasons Why You Shouldn't Blog

6 Reasons Why You Shouldn’t Blog

Blogging needs and takes the best of you. Every day. Every night. Here are the top reasons why you shouldn’t blog:

  1. If you want to save your stamina and energy for other things and blogging isn’t your number one priority, then don’t wear the blogger’s hat. Building a blog takes an incredible amount of work and patience.
  2. In case you feel depressed only in the idea of spending 3-4 hours per day for blogging, then please don’t. It’s not for you!
  3. If you seek easy money and the shortcut to riches then you are in the wrong path.
  4. Blogging requires your creativity attention. It needs hours of creating new content, reading resources, editing your work, attending workshops, responding in comments & emails, spreading your words in social media and finally optimizing your older posts.
  5. Blogs are not the place to toot your own horn. You write to please and educate your target audience. If you don’t like to write for other people then stop blogging right now. Blogging isn’t an extension of your egoism but an activity of communication with other people.
  6. If you hate blogging ecosystem and you are avoiding the blogger tribe, then why bother to start a blog?
+ Google Update Florida 2

Google Update Florida 2

This new Florida 2 Update by Google is a big one. Get yourself together and start optimizing your websites and blogs according the new requirements. It’s gonna be a really long weekend! March 12, 2019 was a milestone for mobile indexing. The official name for this update is “March 2019 Core Update.”

Danny Sullivan* has confirmed the depth and the importance of this broad core update. Danny is Google’s public Search Liaison. He is helping people better understand search and Google better hear public feedback.


*Danny Sullivan is an American technologist, journalist, and entrepreneur. He was the Chief Content Officer at Third Door Media, and co-founded Search Engine Land, an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics.


Based on what I have seen so far, this update is really important. To my eyes looks one of the biggest updates in years. Most probably we will have to redefine all over again, what works better for our websites and blogs.

After a Google’s update it’s common to experience a slight drop of ranking. This inconvenience tends to find a balance within a few weeks. Foe example, last year’s Google update was called Neural Matching and shaked the waters big times!

Why Core Updates are important?

Google has clarified in several occasions, that Core Updates are essential for keeping the algorithm healthy and uncluttered. Broad core updates never target websites, niches, or qualities. That is why Google has said that in broad core updates, “there is nothing to fix.”

Broad core updates are improvements to Google’s algorithm aiming to understand and react better at search queries and webpages. It helps Google to match search queries to webpages better & faster and improves user experience & satisfaction.

To make it more simple a broad core update doesn’t affect any specific industry or market or signals in any direct or indirect way. It just keeps the core algorithm running in better shape. Google’s John Mueller has consistently stressed that broad core updates doesn’t target specific niches.


What to Do After a Core Update?

I have experience many updates and the next day waves. Stay calm, check your website’s SEO status and act as a usual business day. Evaluate if any ranking changes are too big and deal with them, step by step. Do not panic!
If your website or blog shows that needs a set of SEO adjustments, then apply them. What else can you do?

Especially, if after an update Google has changed the requirements of quality signals or how a digital asset answers into certain search queries, then get into the deep waters and start working on any required improvements. Either you gonna do it or you will suffer ranking drops.

I know that this is a lot of work. But websites and blogs are constantly facing challenges and changes. We must adopt them and move on to the next day.



Important Note

To clear the air from any misconceptions this Google’s ‘Florida 2’ algorithm update is not related to original Florida update, back in 2003.

Google’s official announcement clarified that: “We understand it can be useful to some for updates to have names. Our name for this update is “March 2019 Core Update.” We think this helps avoid confusion; it tells you the type of update it was and when it happened. ”


What I liked most in this Google Update

The following tweet has a tiny clue of what to expect in the future.

Google: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”

Read more from these resources


Google Update Florida 2
+ Facebook Down for Almost 24 Hours on 13 March 2019

Facebook Down for Almost 24 Hours

Even giants have a bad day! On 13 March 2019, Facebook, Instagram and WhatsApp was down for almost 24 hours.

That was a good lesson for every digital marketing expert out there. We should never rely only in one platform. Bad things happen and we may lose access to our digital accounts in one or more platforms. It’s wise to keep alive the communication with your community through different channels.

Be proactive and have a ready to follow crisis manual when things get out of your control. If any social media channel stops working, have a ready to go back plan in other social media channels.

It’s not a matter of if but when it will happen to anyone of us.

Facebook down

The troubles first hit the social network around 9 a.m. PT Wednesday, according to tracking site Down Detector. At this point on Thursday 14 March 2019, users have regained full access.

On Thursday, Facebook blamed the problem on a server configuration change. It’s believed to be the biggest interruption of service ever suffered by the social network.

Facebook had to turn to its biggest rival Twitter to explain the situation and to inform all users for the current status.

Instagram down

Instagram was also down for several hours, starting at around the same time. However, Instagram’s official Twitter account had the courtesy to post an announcement that they were back in action at 9:41 p.m. PT time on Wednesday.

According to a map by Down Detector, the outage affected users in the US, Europe, South America, Australia and Asia.

The users of Facebook-owned WhatsApp also had troubles sending photos on the app. The Virtual Reality company Oculus (owned by Facebook) also was having trouble and many users reported that had difficulties accessing and using the platform.

#Facebookdown

This isn’t Facebook’s first outage. Don’t get me wrong but this wasn’t the first time. In November, Facebook and Instagram were down for hours because of a server configuration. Before that, it had been a severe outage in 2008, when Facebook had just 125 million users.

We have to mention that this outage affected millions of advertisers who rely on Facebook and Instagram to connect directly with consumers. Facebook’s ad-buying system was also down. Facebook said Wednesday that it might offer refunds to some advertisers.

+ Blogging Tips For Beginners

Blogging Tips For Beginners

Blogging is one of the best ways to drive traffic and bring more visitors into your website or blog. Blogging isn’t just a trend that will expire soon. It’s the cornerstone of a successful and solid content marketing strategy. In other words, is an imperative need to produce content that is equally meaningful for brands and readers/visitors.

Every day millions of blog posts are being published making it more difficult to separate your brand from the crowd. Keyword based content has transformed into a science of communication and psychology field. Being a creative wordsmith isn’t enough if you want to produce leads and increase your income.

It is sad that even after 10 years of business blogging, still many companies and digital marketers treat blogging as a minor factor of their marketing strategy. Although, there are solid proofs how effective is to maintain an active blog into business websites, more than 70% of pro marketers lack engagement in this activity.

Static content that usually thrives into website pages, doesn’t offer a lot of fresh oxygen to any brand. Fresh content make the blood run faster and attracts attention when and where we actually need it. How many static pages can you publish about one product? Let’s be generous and say 2 or 3. But you can create countless blog posts to talk about 1 product. There are amazingly many different angles to approach the same topic! Same product through different angles, equals to more exposure and more traffic.

Embrace the fact that blogging should be one of your top priorities in your marketing strategy for you and your clients.

This means that not only is blogging essential more than ever before, but nurtures your authority value in the market and generates high quality leads.


4 Common Blogging Mistakes

Content marketing costs less than traditional marketing. Blogging has become a major business channel for the corporate world and individuals, as well. Whenever traditional marketing failed to deliver, content marketing (and blogging) was and still is the best remedy.

Bloggers are wordsmiths with a purpose! But new entries in the blogging world tend to do these 4 common mistakes. They concentrate to please more their own eyes, they lack on consistency, their goals are abstract and prefer the easy solution of thin content. Well, I’ve been in their shoes and done that!

All the above make blogging efforts useless and at the end may drive you to lose faith in blogging and content marketing in general. Let’s break down and reverse the most common blogging mistakes. Learn how to earn new leads from the very beginning!

Blogging Tips for Beginners
Blogging Tips for Beginners

1 – Avoid “Me, myself and I” approach

You write for your favorite topics into your brand’s blog. That sounds like you are killing your brand one word at a time. If I sell SEO & Digital Marketing services, would be wise to write about knitting and recipes all day long? I hope you said “no way”…

#Tip1: Have a handy notebook with you all the time. Blogging ideas tend to come at random times and places. Write them down and check later if it’s a good fit for your content calendar.

As much as you might enjoy read and re-read your blog posts after you publish them, that’s not their purpose. You should only edit, improve and optimize the content. You are not the intended reader and target audience.

What to do instead:

Make it a clear goal to produce valuable information for your audience’s needs regarding your field. And create a personal journal blog for your hobbies. There you can think of blogging ideas that only interest you.

Get in touch with other departments in the company and ask them what kind of issues they face daily. If clients tend to seek answers for certain questions, then create blog content for this particular need.

Ask visitors to share their ideas. Run a poll for upcoming topics. Invite people to involve into your content creation process. Last month, we invited our visitors through an email, to unveil what they hate most in public speaking. Their answers were turned into a positive “How to overcome public speaking fear” and soon will be published into our blog.

Blogging Tips For Beginners

2 – Avoid General Topics

Digital Marketing and SEO is an interesting topic, indeed. But when you have a general topic the intended readers don’t know what to expect from your article. When a topic has no limits then you should focus on specific details and create blog posts that serve your brand’s goals & mission.

Too broad headlines will attract your audience but most probably you won’t rise up to the challenge. Writing a +3000 words article is way beyond a beginners ability to cope with!

#Tip2: Act proactively and set a content schedule for the following 3 months. See the big picture with one glance. Check if your headlines are boring or repetitive. Improve the wording and change the position of the titles. You want to spread out your message and grab attention easily. The right titles do exactly that!

What to do instead:

Break down your original idea to smaller pieces and produce a set of blog posts. Gradually, you will create enough content to have an outstanding +3000 words piece of work.

Blog Ideas Generator

Try HubSpot Blog Ideas Generator tool and build the structure of your next blog posts. This is my previous request: Digital Marketing, SEO, Social Media, Blogging. Here is what was generated:

  • My 1st Year at Digital Marketing : Expectations vs. Reality
  • Will Social Media Marketing Ever Rule the World?
  • The Next Big Thing in Search Engine Marketing
  • Blogging Explained in 10 Minutes
  • This Week’s Top News About Digital Marketing
  • 4 Tips To Make Your Posts SEO Friendly
  • My First 100 Days of Content Marketing Strategy [Data included]
  • Digital Marketing Mistakes I Wish I Could Avoid
  • Social Media Audit and Optimization
  • 4 Digital Marketing Myths Busted
  • What I Hate in Digital Marketing

There are some other interesting helping tools out there that could become your best friends: Answer the Public, Tweak Your Biz, SEOpressor.

Title generator

3 – Avoid Blogging Only Once A Month

Are you randomly blogging every new moon? When we are serious about blogging then writing 500 words once a month isn’t an option. Consistency and quality are equally important. Thin content and inconsistency could harm your brand.

#Tip3: Provide yourself the luxury of an editorial calendar. This will support your efforts to keep your blog fresh and interesting.

What to do instead:

Form a schedule that you can keep. If you spare 6 hours per week for one new & rich blog post, then do just that. But you must stick to this writing habit every week.

The year has 52 weeks, therefore you can plan ahead for the next 52 blog posts. Some prefer Google spreadsheets and Google Calendar, some others use sophisticated planning tools. I prefer to use this simple but effective strategy: for each client I create a secret Facebook Group where I keep all the topics, notes, sources, files, links and the monthly editorial calendar.

My job demands to be online 24/7, so this works for me just fine. But when there are other people involved in a project, then Google spreadsheets is my next best choice.


Have you seen our 30 Day Blogging Challenge? Visit and have a look at the editorial calendar of March.

blogging-challenge

4 – Avoid Thin Content

Never bother to blog if you are not planning to write a 1000+ words post. The more you write, the better results you’ll get. In this case, size do matter!

Yoast.com explains: Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.

Well structured blog posts, with data and rich content, provide value to your brand’s name. More content brings more visits. More visits can invite more followers and subscribers. More subscribers means potential clients.

#Tip4: Treat each page, article and blog post like the ultimate landing page of your brand. For each new visitor you have only one chance to deliver your message and plant a new business lead.

What to do instead:

Create an editorial calendar and plan ahead for the creation process of your content. Be patient because you won’t see your blog posts go viral in a night.

Use Google Analytics and track your audience reactions to your content. What they visit most is a significant indicator on what you should focus more. It takes a lot of time to achieve phenomenal results. Did you know that only 1% of blog posts online get over 1,000 shares?


How to find trending topics?

Google Trends is a free tool that helps us find what is trendy. Explore how Google data can be used to tell stories that captures your readers attention. For example: Content Marketing, last 30 days.

Blogging Tips For Beginners

Another free tool that is really accurate and helps me find fascinating topics is Twitter search bar:

Blogging Tips For Beginners

As you can see, I have picked the News section of the given results. Here, there are plenty of interesting news around #digitalmarketing and some Headlines are true inspiration.

Twitter is the ultimate free searching tool for real time trending topics!


Bonus Tips

Stay calm! Maybe you find all of this overwhelming and frustrating. But it’s anything but… The beginning is always a bit rough, for all of us! In a month or two, you will find yourself feeling more confident in creating a steady blogging flow. Bear in mind the following and keep writing.

  • Write like a real human being.
  • Have you own personal writing style.
  • Write as you speak.
  • Reach the heart of each topic through your angle.
  • Be persistent.
  • Back up your words with data and facts.
  • Try to write long-form, actionable content.
  • Provide clear solutions to your audience’s problems.
  • Guide your readers step-by-step to solve the problem at hand.
  • Screenshots of statistics & insights are great data material.
  • Invite people to take action. But you must set the example.
  • Create more engaging and rich content.

Fame is good but devoted readers are better. So stick to your schedule and keep creating new content, day by day! Useful content never harmed anyone. Effective, quality blogging can take time, but worths all of your energy! After all, blogging is a way of living.

Hey, don’t forget to use the basics of writing and SEO. Easy to follow sentences and paragraphs are essential. And Headings type 1, 2, 3, 4 exist for a season. Heading 1 is for the main title and headline. Heading 2 is for supporting your main title and keywords. Heading 3 + 4 are the little brothers that repeat and support the main key phrases. SEO needs all types of heading into a blog post.

Do you want to share with us, what were some of your blogging mistakes as a newbie blogger? How did you overcome them?


Blogging Tips For Beginners
Blogging Tips For Beginners