+ How to do Keyword Research like a Pro - Areti Vassou Ideadeco

How to do Keyword Research like a Pro

What is Keyword Research

The SEO Golden List is based on one crucial factor. If you want to build a strong and solid website then you must master the KEYWORD RESEARCH. As a matter of fact, you should adopt the element of research for every aspect of your website or blog.

Learn how to use Keywords successfully. Attract the love and attention of all Search Engine Spiders and put your website at the top. The right Keyword research can provide to your content the pleasure of  leading the listings of relevant and authoritative resources. Cheers to that! – Areti Vassou 

 

Google Rules Keywords

Today,  Google is increasingly trying to answer queries in the SERPs within seconds and indirectly is leading us to click further and visit the links that are more relevant to what we are looking for.

But let’s start with the basics. You have a website or a blog or an eshop. Have you made clear what will be the main theme/topic of your digital asset?  What need does your website cover? For example, mine (ideadeco) is providing information about digital marketing, SEO, SEM, social media marketing, web design, digital ethics, digital technology, coding, digital marketing strategy and seminars.

Knowing what is your mission makes it easier to understand what keywords to use in order to get the best results and high-quality traffic. You can even talk about a recipe for a cake in a more digital marketing frame if you have set from the beginning which keywords are the one with the best impact for your digital assets.

Check. Optimize. Again. Check. Optimize. And again. Check. Optimize. Be an optimization maniac just like me! We want our site and content to improve EVERY DAY! It is the safer and most professional way to manage your visibility online.

We want the love and attention of all Search Engine Spiders that are constantly crawling texts + links + picture descriptions and deep data. Keyword research can provide to our content the indication of relevant and authoritative to queries. Oh yes!!!

 

Keywords

There are single keywords and key phrases keywords that vary in quality and traffic results. Let’s go throw a keyword research about this particular topic [keyword research + seo]. Type the words and wait for the results:

How to do Keyword Research like a Pro - Areti Vassou Ideadeco 2

22.500.000 are a huge number of results and quite impossible to compete, right? Let’s try a different angle of research… more niche-like.

How to do Keyword Research like a Pro - Areti Vassou Ideadeco 3

Isn’t that better? Having 6.680.000 results makes it doable to play and win in this topic.

Now scroll down at the bottom of the page and notice what extra phrases are given by Google and which of them are more relative to our research/topic.

How to do Keyword Research like a Pro - Areti Vassou Ideadeco 4

This is pure gold. You are looking at the most high ranking keywords and key phrases regarding this topic. Write down all of them, open the links, study them carefully and then start writing your article or post. Remember to use these precise keywords and key phrases in your content.

Have a look at my first title and in the first key phrase. They are identical. For a very good reason. Offering a fresh and informative (+1000 words) answer for this topic I am attracting the attention of all the hungry crawl machines. Feed the spiders!!!

How to do Keyword Research like a Pro - Areti Vassou Ideadeco

 

Use Keyword Research Tools

SEO based keyword research is a combination of technical skills, coding, creative thinking, marketing, and discipline. In other words is a form of art.

It is a good idea to use keyword research tools before you start any optimization on your website or even before creating any post/page/article.

  1. Always use the Google search bar and the given results (SERP) as your starting point.
  2. Visit the strongest competitors or authorities on the topic and study how they set the reading flow and how they have used the top keywords.
  3. Install the Free Moz Toolbar.
  4. Google Trends can help you find top key phrases over time and in specific geolocation.
  5. Google Keyword Planner. With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns. This article goes over how you can use Keyword Planner to get search volume data and find new keywords that are relevant to your business.
  6. Google Correlate is a tool that Google rolled out in 2011. It is a tool on Google Trends which enables you to find queries with a similar pattern to a target data series.
  7. SEMrush is a great tool for keyword research but it is free only for a limited period of time.
  8. For creating amazing questions use the tools Answer The Public. 
  9. Use the given infobox or the box with the “People also ask” as a navigator to your key phrases.
  10. Optimize and update your articles or posts after any Google update. Every single time!

 

Keyword Research for SEO

We do the research to find the most suitable and competitive keywords for making the website’s content more SEO friendly at all levels. In the text, the actual meaning, the pictures, the URLs, the links, the breadcrumbs, the social media texts, the hashtags, the titles, and headings.

Now start thinking like your audience. Add features and details that are actually for the use of local,  hyperlocal and mobile queries. Now we must consider also and the voice search option. In my case, you will find that most of the times my content offers all possible options to be discovered even from audience that live on the other side of the planet. My digital services face no geolocation or time limitations, so my content is discoverable even in non-European languages.

How to do Keyword Research like a Pro - Areti Vassou Ideadeco

 

Keyword Research and SEO, SMO, SEM & SMM

  • SEO: Search Engine Optimization
  • SMO: Social Media Optimization
  • SEM: Search Engine Marketing
  • SMM: Social Media Marketing
  • SERP: Search Engine Page Results

What do they have in common?  All of them are sensitive to the keywords lake. For example: I am a Digital Marketing and SEO Expert. Should I use in my keyword + content strategy phrases or words related to cars? If I don’t sell cars I should better avoid all car’s terminology and topics. My target audience will find boring my love for speed cars. My target audience swims in a different lake of interests.

That said, now it is obvious that everything we publish or post or comment should adopt the main keywords if we want to be at the top of the digital marketing advanced game. Keywords are the bones of all successful content marketing strategy out there.

 

Google SERP

Blend in with the winning crowd. Open your eyes and notice how winning players are remaining at the 1st page of Google SERP. Try their approach and find how you can implement their strategy to your action plan. Adapt the algorithm changes as soon as they are announced. Be among the early birds of Search Engine Optimization and soon others will look at your digital records with admiration.

 

Bonus SEO Tip on Keywords

How do you search for keywords in a document?
Click on EDIT in the FILE menu and then FIND, a box will open, allowing you to enter your keyword. You can save time if you do this often by using the keyboard shortcut CTRL + F which will open the SEARCH box. And that’s all.

 

SEO Golden List

RESEARCH is the number one factor to make your website reach the sky.

– Keyword and competitor research.
– Find keywords for your homepage and product pages.
– Keep them organized by product, page and use.
– Separate popular keywords from long tail keywords.
– Do not overuse the keyword again, and again, and again!!!
– Define which keywords your competitors use.
– Track down from where your competitors get their inbound links.
– Make a keyword + phrase lake for your Blog posts (yes, you must have a blog).
– Pay attention to the site architecture. UX & UI are crucial. If you have noticed that between your competitors, certain structure helps to make more sales, then go for it.       –  Save time and money by choosing the winning model.
– Now focus on how to make your site look much friendlier and appealing to prospect customers. Is it photos? Colors? Background? Testimonials? Easy & clear steps?
– Define your target group.
– Make a calendar for your action plan and keep it.
– If your site is on air, then spot any site errors and write down all given suggestions.
– Fix any website speed issues.
– Keep it mobile friendly. Check your website at Google. It offers a free report: See What To Fix for each section.
– Do on page optimization regularly

 

The SEO Golden List. The most important factor for building a strong and solid website is RESEARCH. – Keyword and competitor research. – Find keywords for your homepage and product pages. – Keep them organized by product, page and use. – Separate popular keywords from long tail keywords. – Do not overuse the keyword again, and again, and again!!! – Define which keywords your competitors use (it is a good idea to install the Free Moz Toolbar). – Track down from where your competitors get their inbound links. – Make a keyword lake for your Blog posts (yes, you must have a blog). – Pay attention to the site architecture. UX & UI are crucial. If you have noticed that between your competitors, certain structure helps to make more sales, then go for it. Save time and money by choosing the winning model. – Now focus on how to make your site look much friendlier and appealing to prospect customers. Is it photos? Colors? Background? Testimonials? Easy & clear steps? – Define your target group. – Make a calendar for your actions plan and keep it. – If your site is on air, then spot any site errors and write down all given suggestions.(ask kryptton.com or ideadeco.co experts) – Fix any website speed issues. – Keep it mobile friendly. Check your website at Google. It offers a free report: See What To Fix for each section. – Do on page optimization regularly!!! . . #SEO #aretivassou #IdeaDeco #digitalmarketing #SEM #socialmedia #google #seosem #seoexpert

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+ Grooms in love by Fiorello Photography

Grooms In Love

Grooms Big Day

It is so inspiring to meet people that are exceptional in their business field. Monika Kritikou is a dedicated and famous wedding photographer and although she is located in Greece, you will find her all over the world.

Some days ago, I saw on her website Fiorello Photography a photography theme about Grooms. At first, it was only curiosity that made me click and read the article. I am so happy that curiosity has never killed the cat inside me! Finally, someone gave voice to the Grooms of this world. All my male friends believe that no one noticed them when they stand next to their brides. Now it is time to prove them wrong!

 

Grooms Beauty

Tell us Monika, how you got this idea of bringing forward the Grooms Side of Marriage.

M: We had many topics on the table with my team but this particular one was at the top of our list. So we decide to go for it! It is true that brides get all the attention, but let’s be honest… It takes two people to tango and to get married, right? 

 

What was the most significant detail that changed the way you see grooms?

M: Well, it is the silent power and what they are ready to do for their bride!  To my surprise, I have seen many grooms, handling their anxiety in silence and with a tremendous stamina. Grooms are human beings with real emotions, that may have moments of cold feet or stage fright, just like brides.

Few people notice a groom’s shaking hand or a glance full of agony but wedding photographers see everything. The photographer is the alter ego of the silent moments. Each click works like an unveiling formula of the deepest corners of a person’s mind. Wedding photography is partly fine art and partly documentary photography. That’s why wedding photography sessions are so personal.

 

Do you believe, that women give room to their grooms?

M: Yes, I believe that most brides give room to a groom’s point of view. I would like to add that weddings are a celebration of love and mutual acceptance. And not too far from today, a wedding needed braveheart men to happen.

Do you think that weddings were always so glamorous as they are nowadays? For a bride to stand next to her future husband, could have been the most dangerous moment of her life. Grooms had their brides, on their left side, in order to protect the Lady from any attacks, even during the actual wedding ceremony.

Wedding photography is partly fine art and partly documentary photography. That’s why wedding photography sessions are so personal. When you meet the right photographer for you, you will feel it from the first second. Believe me, I know… if we don't click at first glance neither will my camera! Chemistry is everything! @canongreece @canon_photos @fujifilm_profilm Photographer: www.fiorellophotography.com . . . . #Grooms #groomsuit #groomsstyle #men #groominspiration #mensfashion #bluesuit #weddingsuit #myman #dapper #dandystyle #WeddingPhotographer #loveauthentic #groomsattire #FiorelloPhotography #dapperstyle #gentleman #PersonalPhotographer #marriage #weddingphotographer #photooftheday #wedding #igers #filmphotography #destinationwedding #menwithstyle #menwithclass #fujifilm

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Grooms kept their precious love on their left side, next to their heart and had their right hand at the top of their sword, ready to fight for her and protect her from an offender. For hundreds of years, “marriages by capture”  was a dreadful nightmare for all brides-to-be.

You may say, that times have changed but wedding traditions are built on real needs and historical facts that have shaped the way we do weddings today. Now, look at your Groom with a different eye. He is ready to give you his heart and offer his masculine power to protect you, with no second thought.

 

What are your plans for the upcoming months?

I will have a week free to enjoy with my family during August but all the weeks until the end of the year is fully booked with wedding photography sessions & wedding editorials in Greece, Italy, France, Cyprus and a couple of photography projects out of Europe. 

I am driven by love for beauty and real emotions. Being an active storytelling wedding photographer for more than 10 years keeps me always on the road for photography adventures. 

Now I am accepting bookings for  📷  2019 photography projects! Jump into my website, contact us and save the date to get my camera on your big day. 

www.fiorellophotography.com

Specialties: Wedding Photography, Personal Photography, Couples Photography, Boudoir Photography, Portrait Photography, Editorial Photography, VIP Photography, Film Photography

Fiorello Photography Now booking for 2019


Find Fiorello Photography on social media and be inspired: Facebook, Instagram, Pinterest, LinkedIn, Twitter, Google+

 

 

+ Dimitris Katris Interview

Dimitris Katris Interview

Dimitris Katris

Fashion has a huge impact on our culture as well as in our everyday life. It has a very strong impact on the social culture. As a matter of fact, as the fashion industry is changing, it also influences the frame and code of our thoughts inside the society we live in.

It also influences how we communicate or how we determine the most popular trends. It shapes the way we combine fabrics, colors, the way we travel, the way we communicate or work. Fashion in the long term is forming the way we live, in the most unexpected details.

 

Dimitris Katris Interview about Atelier Tsourani Wedding Dresses

The effect of Fashion in our life gives us the benefit of trying something new. Through fashion, we are able to re-establish new options of ourselves. A very good example are celebrities. They collaborate with famous fashion designers in order to build their personal sense of style. They pay a lot of money to have the best result and they aim very high. Celebrities want to be recognized as fashion icons and they invest time & energy so they can close better marketings or business deals later on.

Dimitris Katris Interview

Today we will meet one new voice in the Wedding Fashion Industry, the General Manager of Atelier Tsourani, Dimitris Katris.

 

Questions & Answers

Dimitris said:

What’s your favorite social media network, and why?

Facebook for the present time*. If you know how to use facebook you can understand people’s interests, their way of thinking and the quality of the community. An additional reason is that there is an opportunity to promote effectively and efficiently our products and our brand Atelier Tsourani.

*The reason is that I am not very familiar with the rest of social networks. Not even once.

 

How many hours per day do you use the internet?

I use the internet for 3 hours daily (except weekends which I avoid to use it).

 

How many hours per day do you use social media?

I use social media for about 1-2 hours daily. I am focusing mainly on learning new techniques for establishing a strong brand awareness for my business.(except weekends which I avoid to use them).

Dimitris Katris Interview about Atelier Tsourani Wedding Dresses

What is your job? What do you do for a living?

Although I have started from a different industry, now I am the owner and General Director of Atelier Tsourani. The company runs a physical store which is located in Athens, Greece and also we have started our e-commerce retail steps. Atelier Tsourani is famous for their bespoke fashion collections including tailor-made cocktail and wedding dresses.

 

What do you find appealing in social media?

It is very interesting that according to the settings of your account you can use it to learn new things or news on different topics of interest.

 

Name one thing that you dislike in social media.

It hits on my nerves when people misuse social media with inappropriate content or statements of hate speech.

Dimitris Katris Interview about Atelier Tsourani Wedding Dresses

 

How has social media influenced the way you do business?

It has added new marketing practices and the ability to have direct access to them have changed the way we all do business. Today a business owner can run advertising campaigns on budget and have the total control over the communication with the end client. This is huge!

We can upload photos and content or our own marketing strategy bu using only one button, the “publish” or “post”. We are free to try anything that works for our business or even terminated with no limitations.

The internet and social media are very useful marketing tools. They reduce time of the market research you have to make and give you the best price offer. They also make market research easy, from the comfort chair of your office.

 

Is there something that you would like to learn more about it, regarding social media or digital marketing?

The truth is that I would like to learn more about digital marketing best practices. Especially,  how to create and apply a successful promoting strategy for our branding fashion products.

 

Which people you believe are the most influential in the social media?

Celebrities from show business, sports, fashion and art are very influential. But the size of influence depends on the market and on what you want to sell.

If you want to sell expensive luxurious products then you can use a different type of marketing approach. With or without well known, recognizable personas.

Dimitris Katris Interview about Atelier Tsourani Wedding Dresses

 

When was the last time you learned something new through the use of social media?

All the time. R&D Departments of all social media companies they are doing their best to have us occupied with new operations or tools to learn.

 

What do you do during your free time? Do you forget to check your mobile phone?

Sports, squash, running, gym, reading, driving, swimming can really make forget to check my mobile phone!

 

Can you name 3 books that you absolutely adore?

I cannot be absolute for anything but I can name topics that I like and 1 book which I believe it is useful. The book is The Road Less Traveled by M. Scott Peck, and the topics are the Greek mythology and nature in general.

 

What advise would you give to yourself when you were 16 years old?

I would advise my 16 years old self to leave Greece during the 90’s, study something (that is not necessary now to mention) and return to Greece in 2025 to get involved with land cultivation, agriculture etc

Dimitris Katris Interview about Atelier Tsourani Wedding Dresses

What is your favorite quote?

“Never quit, DO NOT QUIT”

 

So, what’s your life story in a summary?

I am the owner and General Director of Atelier Tsourani. The company runs a physical store which is located in Athens, Greece and also we have started our e-commerce retail steps. Atelier Tsourani is famous for their bespoke fashion collections including tailor-made cocktail and wedding dresses.

I am into sports, squash, running, gym, reading, driving, swimming can and they can really make forget to check my mobile phone! But I spend 1-3 hours during working days for social media and digital marketing activities regarding the company brand awareness.

You can enjoy our fashion collections at www.tsourani.gr and on Facebook, Instagram and Pinterest. Join us now!

Dimitris Katris Tsourani Atelier Interview

 

Get into Your Shoes

Now it is your turn to ask me one interview question. What question do you have for me?

D.K.: How can I improve the SEO of my digital assets?

To improve your SEO and skyrocket your blog or website you should do the following every month:

  1. Market research.
  2. Keywords research.
  3. Competitors research. Make a list of your top competitors in SERPs.
  4. In different countries/languages research.
  5. Niche research.
  6. Data gathering.
  7. Insert the data into your strategy and content.
  8. What is the current status of your blog or website? Check once a month.
  9. Add clearly your business information: name, address, telephone number, opening hours, email etc.
  10. Activate Google Analytics or website analytics tools.
  11. Crawl your blog or website with a pro tool like seositecheckup.com
  12. Google your blog or website. Where do you find it? If there are healthy links referring to your blog or website consider to use them.
  13. Submit your blog or website in Google Webmasters tools. Manage search console issues through their panel.
  14. Submit your blog’s or website’s sitemap.
  15. Check for crawl errors (via  Google Webmasters tools).
  16. Add SSL certificate.
  17. Also, submit your blog or website in Bing and Yandex Webmasters tools. Manage search console issues through their panel.
  18. Use Google Keyword Planner.
  19. Start using Google Adwords only if you have a solid quality blog or website.
  20. Check every week the status of all the above.
  21. Create a clean and friendly to the eye architecture/structure on your blog or website.
  22. Add favicon.
  23. Add menu (use plain/human logic)
  24. Add breadcrumbs and navigation indicators
  25. Fix all issues that found in Webmaster tools. (Always)
  26. Avoid graphic noise or unbalanced design.
  27. Trust an expert in design about what works better.
  28. Use basic graphic design rules.
  29. Keep your blog or website as simple as possible.
  30. Add Robots.txt files. If you don’t know how to use them, hire a professional.
  31. Use Canonicalization
  32. If you are not using Yoast then you should consider starting using!
  33. Add or fix ALL meta Tags.
  34. Titles are very important. Must attract the visitor’s attention and include the main keywords.
  35. Equally important is the use of Headings in your content. Use one Heading 1, one Heading 2, a few (2-5) Heading 3 and with no limits for Headings 4, 5, 6, etc. Not having Headings is a self-destructive strategy for SEO. Headings 1 + 2 must include the main keywords.
  36. The main keywords must appear in the first paragraph of your copy.
  37. The main keywords must appear in your image files (description, alt text, image file name).
  38. Learn to think proactively about your long-tail keywords. Search which they are and use them to attract easily high traffic results.
  39. Fix or add meta titles. Keep it up to 60 characters. [<—This line has 52 characters-clicks, including and the spaces]
  40. Before you publish something, add the appropriate category and tags. Prefer up to 2 – 4 categories and up to 6 tags.
  41. Keep your URLs clean and healthy. They must be the absolute best option of the Title and without any stop words. Also must include the focus keywords.
  42. Be very careful about the clean URLs! For example, search results are considered not clean URLs: https://ideadeco.co/?s=seo&submit=Go. We never use this kind of URLs into our copy or linking strategy.
  43. The length of each post/article should be at minimum 300 words and with as easy to understand syntax. Avoid extra long sentences and the overuse of passive voice.
  44. Choose to externalize code CSS.
  45. Check your content, titles, URLs and focus keywords because the duplicate content is the express ticket to the Town of Oblivion.
  46. Choose only relevant to the copy visuals and graphics. And remember to provide relevant to the copy description, alt text, title and file name. It is the only trustworthy indicator for crawl machines to recognize and short out if your visuals belong to the best/top/relevant answer for a specific query.
  47. Use different types of media. There are several options out there! Like infographics, slideshows, videos, quotes, quizzes, surveys, gifs, animated videos, excellent quality photographs, podcast, tutorials, PDFs, digital seminars or workshops, ebooks, guides etc
  48. There is only one option for quality standards for media: the best.
  49. Optimize size for your media files.
  50. Use of Schema markup within your content. If all this sounds like Chinese to you, then read more about Schema in this article.

And these are only the top 50 must do actions. If you want to read the full SEO checklist then visit this article here>>

SEO checklist by Areti Vassou Ideadeco

Photo credits:

  • Cover photo and all wedding theme ones are from the PicJumbo. Visit their portfolio and buy them a coffee.
  • Photos from the website Tsourani are from their fashion collections.
  • The rest are from Ideadeco visual library.
+

Damianos Vavanos Interview

Damianos Vavanos

Damianos Vavanos is a Social Entrepreneur in action and determined to make a change in the world we live in. In other words, he is a dreamer and a doer. My favorite DD Tribe!

Although he has a really busy schedule while running three coding schools for refugees and unemployed people, he squeezed into his program Ideadedo interview and gave us a tiny slice of his reality. Enjoy it!

Damianos Vavanos Interview

Damianos Vavanos Interview

 

“Do or Do Not. There is no try” – Master Yoda

 

Questions & Answers

Damianos said:

What’s your favorite social media network, and why?

D.V: I used to really hate using social media and I still share all aspects of my personal life on it. At this time I really like Instagram, I also believe that it will become the most used social media platform soon…so I pay a lot of attention.

instagram

How many hours per day do you use the internet?

D.V.: I’m online about 16 hours a day. The rest I sleep 🙂

 

How many hours per day do you use social media?

D.V.: For personal use, about 1.5 hours and I would say another hour for business purposes.

 

What is your job? What do you do for a living?

D.V.: I’m the co-founder and managing director of Social Hackers Academy.

Social Hackers Academy

What do you find appealing in social media?

D.V.: As a former marketer, I like to see other marketer’s campaigns including their visuals, copy and engagement. I always seek for best practices.

Personally, I like to see events and follow my friends who I haven’t seen in a while!

 

Name one thing that you dislike in social media.

D.V.: Selfies!

social media

How has social media influenced the way you do business?

D.V.: I used to run a digital marketing business so…a lot. I think social media gave us the opportunity to market against the big multi-national companies. It has democratized marketing.

 

Is there something that you would like to learn more about it, regarding social media or digital marketing?

D.V.: I would like to understand copywriting better.

Content Marketing

Which people you believe are the most influential in the social media?

D.V.: Blond women…

Blond Women

When was the last time you learned something new through the use of social media?

D.V.: I learn something new almost daily…so probably yesterday.

 

What do you do during your free time? Do you forget to check your mobile?

D.V.: Not really. I’m working on stop checking my notifications.

 

The Four Hour Work Week by Tim Ferriss

Can you name 3 books that you absolutely adore?
  • The Four Hour Work Week by Tim Ferriss
  • How to fail at almost everything and still win big by Scott Adams
  • Thus Spoke Zarathustra by Friedrich Nietzsche

 

 

What advise would you give to yourself when you were 16 years old?

D.V.: Find mentors and follow what they do.

 

What is your favorite quote?

D.V.: “Do or Do Not. There is no try” by Master Yoda /// Hack The Planet

Passion Led us here

So, what’s your life story in a summary?

D.V.: From a very young age, I liked to do things differently. In university, I chose to participate in classes across many fields of studies, but not the ones I was supposed to participate in.

Spent some years traveling and at some point I realized my passion for entrepreneurship. Recently I discovered Social Entrepreneurship and I feel that I’ve finally found my life’s true calling.

Damianos Vavanos

Damianos Vavanos Linkedin


 

Get into Your Shoes

Now it is your turn to ask me one interview question. What question do you have for me?

D.V.: How can I make Google my client?

“Well, my friend, this is the one million dollar question! Frankly, many have tried to set a win-win business model with Google Giant… Many tried but few succeed. To the best of my knowledge, you must have a killer idea and then create a startup around this idea. As a side project, it would be a great business move to upload your app to their app store.

Within the first two years of running your startup, you should promote, expose and show results in public for the progressive success of your idea+startup. When I say promote, I mean globally promotion under the handling of a professional PR Agency. Of course, winning international awards can put you in the center of their interest!

Fear not the quest for originality! Most of the times, it matters more to show proven success than have a 100% original idea. Google tends to buy similar or next to similar startups or apps for reasons beyond our scope to discuss in this interview. At the moment, ideas focused on digital health, space, AI, IoT, IoMT, smart cities, smart hospitals, and education are really hot.

Find the idea, build the app, set a startup, build a community of returning and loyal users, use social media, master growth hacking, build a strong communication channel, use advanced content marketing strategy, add advertisement revenue, show yourself in high-end events, apply for university mentor programs, become an award hunter, publish a book or research, collaborate with the right businesses,  featured the best on your app, and once you get enough followers, sell. But sell big. See this example, here>>

Think as an entrepreneur but act as a businessman… After all, it all comes to that: it’s about business as usual.

If you are willing to sell an idea to Google, I would love to help you. The excitement of a hard challenge is the best adrenaline rush in the world. The question is if you dare to do it.”

 

Google

 

+ Sophia Enjoy Thinking Athens Greece

Sophia Enjoy Thinking

Greek Design

When beauty meets inspiration and Ancient Greek Philosophy then marvellous things can happen. Sophia Enjoy Thinking is here to prove that there is no limit to dreaming! They show us how to be actively thinking members of our society and conscious consumers. I like the idea of a brand where they treat me like a thinking human being and not just as a cold net worth of marketing results.

I think. I breathe. I exist. They know it. They respect it.

I want to buy things that create a beautiful atmosphere around me. Who doesn’t want that? But the experience of choosing an item for my house or my office should be more joyful and less stressful. Free of any shade of pressure and full of communication and light. That kind of buying experience I had at Sophia Enjoy Thinking store. 

Discover Greek Design by Sophia Enjoy Thinking which is inspired by Ancient Greek Philosophy.  SOPHIA (Σοφία, Greek for “wisdom”) is a Creative and Cultural initiative and a brand which strives to evoke the authentic and the cultural storytelling of Greek craftsman artists and designer, through ethical trade and collaborative processes.

By promoting, selling or simply sharing beautiful ideas or products, we can empower local economies and strengthen communities, starting with our own in Greece. We believe in starting local with the hope that these ideas spread globally. – Sophia Enjoy Thinking

SOPHIA is a brand designed and distributed by Sandra SA, one of the leading Greek companies in the distribution of well known Home Deco European Brands. All items are designed and made in Greece.

Sophia Enjoy Thinking Athens Greece Store View

Sophia Enjoy Thinking, Pindarou 15, Athens, Greece

 

Sophia’s Motto

Sophia’s motto is Enjoy Thinking. Sharing and Thinking are not something one can see.
It is a dialogue to be experienced and felt. Sharing the traditions, the beauty, the art,  the craftsmanship, the passion, the knowledge, the thoughts and the unexpected.

Sophia Enjoy Thinking Athens Greece 2

 

The Wisdom

SOPHIA – Enjoy Thinking is a brand that has put ethical trade and collaborative processes above everything else. This brand is an authentic ambassador of the new way of entrepreneurship and trading. Their values are built with respect for the Greek Heritage, Philosophy, Art and with the deepest love for the environment. They are the living proof that business can be ethical and profitable.

Based on Greek history’s concept of beauty, health, endurance, strength, victory, and wisdom, and inspired by all those things that have remained constant, beautiful, authentic and true, “Enjoy thinking” collection is an ever-growing line of handmade home accessories from statuettes and cushions to tableware, t-shirts, and jewelry.

Created exclusively in Greece and Europe, Sophia’s concept collection is the first step of an initiative aiming to generate a cultural alliance and a creative cluster supporting the sustainable development of artists and professionals involved in arts, design, fashion, arts & crafts.

Sophia Enjoy Thinking Athens Greece

We are makers who deliver custom-made products from our studio in Athens on a daily basis. We create hand-crafted home decor items made out of Ceramine, which is a mixture of earthy and marble powders, which imitates the ancient Greek recipe.

Good to know

How about the nature of the material that they use for their Art objects? From what I saw in the store they pay attention to all elements they use.

It is a non-toxic and environmentally friendly material. We manually mold all our products into numerous designs and more than 35 colors, according to each clients’ desire. 

 

Sophia Enjoy Thinking Athens Greece

Anyone who loves exclusive gifts that have a story to tell will definitely love Sophia’s Eternity Today Collection: carefully hand-crafted items stand on a cubic base with a discreet engraving of a philosopher’s epigram.

Sophia also introduces an extensive collection of home interior accessories every season: stylish, timeless and always full of character.

Sophia Enjoy Thinking Athens Greece

 

Initiative

Sophia aims to become a space where artists, craftsmen, creative entrepreneurs, designers, manufacturers and other creative partners will be able to meet to collaborate, develop ideas, promote projects or simply exchange services in order to co-create and co-promote goods and services.

Sophia Enjoy Thinking Athens Greece

SOPHIA Initiative aims to connect complementary partners from all business sectors involved in the design and production process, to generate an ingenious ecosystem that will be able to support the creative, manufacturing and promotional phases of our initiative products and services

This is why one of our primary goals is to generate simultaneously a creative community and a business marketplace, providing both a physical and a virtual creative environment but also an appropriate entrepreneurial network.

Sophia Enjoy Thinking Athens Greece Eternal Collection

 

Discover the new Greek Design 

SOPHIA Enjoy Thinking Live is not just a store with impressive gifts. You can find objects that can uplift you or your friends and create a reason to smile and think deeper.

Here Art and Philosophy are dancing with Design! Invite the wisdom of beauty in everyday details and make your space a garden of bliss.

 

Sophia Enjoy Thinking Athens Greece

 

Join their Dialogue Events

It is not just another shop and it is much more than another concept store. It is a breathing space that welcomes everyone to interact, to discover, to do, to think, to dream, to write, to share, to discuss, to create, to get inspired and to feel alive.

The concept is driven by a strong passion to reinvent a new retail structure; a new kind of retail therapy.

Our collections unfold across different themes: the art of thinking, the power of dialogue, the excitement of creating, the world of man and women and the supremacy of architecture.

 

Upcoming Events

They meet and they make everyone see things differently. See more details about the upcoming event here>>

Sophia Enjoy Thinking Athens Greece Event

Photo credits: Sophia Enjoy Thinking


This is not a sponsored post. We love Philosophy & Art and we support great ideas.

+ Instagram Winning Tips by Areti Vassou Ideadeco

Instagram Winning Tips

Instagram Game

Instagram is all about engagement. Great captures combined with high quality and meaningful text with a healthy dose of the right hashtags.

If you are wondering how does Instagram work here it is: the Instagram algorithm  displays posts in a user’s feeds “based on the likelihood [of a person] will be interested in the content.” Read more about Instagram algorithm on this post by HootSuite.

 

Instagram Posts

 

1. How to create the perfect IG post

Let’s starts with the basics. First of all your pictures should be excellent and full of a real meaning.  Showing your personality (brand or company or product or service) means that your pictures tell something new about your philosophy, values and life story.

The text content is as important as the pictures. Unless you wish to use only photos and a couple of hashtags as part of your marketing strategy, it is not the better approach for Instagram communication. Your posts can have up to 2,200 characters (clicks) in length and maximum 30 hashtags. Always use location and at least one brand hashtag.

Be real and human. You are talking to real human beings. Yes! After all, it is about communication and engagement.  Try to keep people close to your story with a certain quality and quantity of posts. Try to be more a joy giver and entertain your audience. In case you wish to prompt your followers to take action, please be polite and less salesy.

 

2. Find your Tribe

There are millions of Instagram users out there! But not all of them are relevant to what we are offering. Define what you are doing, who you are, what is your goal and which people can be your perfect audience and start posting for the connection between you and them. Find your people, your audience, and your tribe. Have patience, because it takes time.

I have a client which sales a handcrafted product with only 3000-4000 potential clients all over the planet. I can not reveal the product or the name due to contract restrictions. But, I can share with you that through Instagram Marketing he has reached successfully the 95% of this niche market of tiny handcrafted DIY art lovers. It took 15 months but now he has a steady clientele with extremely well-paid daily orders.

The power of Instagram Marketing is astonishing! Of course, there is no shortcut to success but it worths all the effort and time.

Instagram Analytics can help you clarify how close you are to the right audience. 

After six months of intense use ( 2 posts per day ) you should be able to answer the following questions: (hint: use analytics from all platforms)

  • How old are they?
  • Where do they live?
  • What sorts of jobs do they have?
  • What are their interests?
  • Will my audience understand this?
  • Are emojis appropriate to use here?
  • Do I need to add more or less text to this photo?
  • Should I mention that or not?
  • Should I tag her or him or this brand?

 

3. Find Your Voice

Be the face of your voice. Show yourself. Expose. Be vulnerable. Put yourself out there… open up and admit your humanity. And when you find the perfect balance, stick to that.

Always use similar tone and quality of language. Please, avoid copying the style & texts of other Instagram accounts. We have enough almost the same Instagramers in this world.

If you are a Digital Marketing and SEO Expert like me, talking like a 16 years old teenager, won’t get you, too far. Try to accept your position in real life, and form your reactions according to your market and age. Losing your nerve in social media could be the end of your career!

But if you are a Brand ambassador for nail polishing “xxxxx” company and you are in your early 20s, it’s ok to get crazy for ruining your last mani-pedi.

We can see a great example of targeting communication on Fiorello Photography IG feed. It is stylish, to the point and easy to the eye but with the personality of the creator.

I was at one of the top wedding destinations in Greece with some of the top photographers & instructors in wedding styling. And Spetses is by definition a location that adores the sun, the light… the Phos. . . Between the “Phos” Workshop courses the island seemed to unveil a more romantic side beneath my eyes. My camera couldn’t resist the need to capture the beauty and make time stand still. And then it hit me! During the workshop, I saw myself as a new photographer full of enthusiasm and thrilled with my occupation. I feel so lucky that I am a wedding photographer! . . Now with all the new skills regarding wedding framing, concept photography and film photography, I just can’t wait to share with all of you the photographic journey in Phos Workshop and how deeply it changed the way I look at the reality around. It is true, that even small changes can alter our lives for the better! Don’t you agree? . . Workshop Organizer: @miltonphoto Workshop Organizer: @lesanagnou Event planner: @thinkhappyevents Bespoke Wedding Stationery & Calligraphy: @paperocelot Wedding blog and magazine: @magnoliarouge Hand dyed silk ribbons:@songbirdsilk Furniture rentals:@zazoo_event_rentals Linens & tableware rentals: @white_lilac_rentals Pastry chef: @pavlovs_lab Flowers: @jimlabrako Ring dishes:@marbelladish Invitations: @atelierInvitations Invitations: @loveme_do Location: @poseidonion Photographer: @fiorello . . #weddingphotographer #shootandshare #engagementphotos #greeceweddingphotographer #loveauthentic #engagementphotography #anotherwildstory #greeceweddingphotography #loveandwildhearts #engagementphotographer #belovedstories #wanderingweddings #authenticlove #adventurouslovestories #elopementlove #greecephotography #destinationweddingphotographer #loveintentionally #minoltaphotography #she_saidyes #muchlove_ig #weddings #fiorellophotography #athensphotographer #photographeringreece #dirtybootsandmessyhair #greecewedding #realweddings #weddingpictures #phosworkshop

A post shared by Monika Kritikou (@fiorello) on

 

4. Size and Length Matter

The internet time offers a window of attention for about 3-5 seconds. This is called the Economy of Attention. Try to remember that users scroll rapidly their Instagram feeds.  Only your best photos and context can stand the test of scrolling-down-attention. Keep your captures to the point and define through analytics/insights when it is better to use long or short versions.

  • Use different types of context
  • If the picture is strong enough then keep your text short
  • If you have to choose between a photo and a video, ALWAYS choose video.
  • Use multiple photos
  • Use stories
  • Use Highlights
  • Your posts should have a flow or connection
  • Recycle your content every 30 days
  • Pick the right set of hashtags for each capture
  • AVOID banned hashtags

If you have a valuable story or info to share, then add it to your pictures. Otherwise stay laconic.

Thank you all for joining our event at Cartone Cafe! We had a great time with Dimitris head of Wedding Dresses Atelier Tsourani www.tsourani.gr and the chief photographer of www.Ideadeco.co @stellakis_patroklos … and Pinelopi head blogger of www.maninio.com and the talented wedding photographer Monika of www.fiorellophotography.com and many others. . . ➡️ For those that attend the meeting via Skype or send their questions in our messenger/email will get our reply in the following days. We love to take notes with @philips digital dictation! . . ➡️ Areti offered free advice on how to improve a blog's SEO ranking and how to avoid common pitfalls into a website. She is an awarded Digital Marketing and SEO Expert and Head of Digital at www.ideadeco.co, www.grafimedia.eu, www.ehealth-marketing.com and many other companies in Europe and USA. . . ➡️ If the distance is an issue but you want to ask us one more thing then jump into our website and send us your questions here: goo.gl/7xd6Cv . . #SEO #SEM #AretiVassou #Facebook #DigitalMarketingStrategy #SERP #IdeaDeco #WebDesign #SaaS #SMM #GraphicDesign #SocialMedia #DigitalMarketing #SocialMediaStrategy #EmailMarketing #ContentMarketing #DigitalNomads #Digitalnomadlife #digitalmarketingagency #digitalhealth #IoT #medicalmarketing #healthcaremarketing #grafimedia #workshops #digitaldictation #philips #gopro #HPxME #KeepReinventing

A post shared by Areti Vassou (@aretivassou) on

 

5. Position Rules

Have you ever meet a person that tries to tell a joke that takes too long to get to the funny part? Remember that feeling of boredom each time you are creating your Instagram posts.

Start with the most important part of your post at the beginning and just give a hint what to expect if a visitor wishes to view more on your Instagram.

See this example: “Are you a blogger struggling to cope with SEO optimization but you keep hitting the wall? “

The target of this post is Seminar about SEO optimization for bloggers. And the picture supports the same target. The What, Who, Where, How and Why are covered in a blink of an eye.

Areti Vassou Instagram

SEO tactics apply to Instagram Marketing best practices. SEO has become a 360 strategic way of thinking and composing a set of inbound and outbound marketing actions.

 

6. Hire a Pro Digital Copywriter

If you are struggling to put together two sentences for a whole week, please hire a Pro DCW and concentrate on other aspects of your brand.

Great copy comes with practice and time. You must write and rewrite and edit and rewrite one more time before you hit OK PUBLISH.

I was in a middle of a frenetic schedule and under the pressure of a deadline today. I stopped to have a cup of coffee, downtown Athens.Then I saw these two lines on the wall… and it clicked in my mind. When I returned to the office, the last 6 pages of the new website just came out effortless… Always choose simplicity. Keep it clean and simple! Who can relate? Did you have any aha moments lately? With social media and personal branding strategy there is only one way to look: up to the sky. Invest in your personal and professional development every day. . . . . Areti Vassou is a Digital Marketing Director in the companies Grafimedia and IdeaDeco. She Makes Ideas Happen @ Digital Marketing Strategy, Social Media Strategy, Digital Copywriting, Graphic Design, Web Design, SEO, SEM, Email Marketing & Content Marketing www.ideadeco.co . . . . . #SEO #SEM #AretiVassou #Facebook #DigitalMarketingStrategy #SERP #IdeaDeco #WebDesign #SaaS #SMM #GraphicDesign #DigitalDesign #SocialMedia #DigitalMarketing #SocialMediaStrategy #seosem #EmailMarketing #ContentMarketing #DigitalNomads #Digitalnomadlife #digitalmarketingagency #digitalhealth #saas #IoT #IoMT #medicalmarketing #healthmarketing #ehealth #grafimedia #workshops

A post shared by Areti Vassou (@aretivassou) on

 

7. Hashtags

Make your research before you publish your next Instagram post. Double check the value and audience of every single hashtag.

Hashtags are streams of interests and kind of categories. If you add the hashtag football in a post with a wedding dress will look not only irrelevant for the audience but also Instagram algorithm won’t react in a positive way. Everything can affect your Instagram ranking and engagement score. Quality results are very important!

The text should be clean and free of hashtags. Keep them at the bottom of your post. Some Instagram users prefer to add their hashtags in the first comment. I would advise you to avoid this practice.

In some cases credits are obligatory. Add them after the text and before the group of hashtags.

The Great Gatsby, a book that carries you in a glamorous era… An era full of luxury, expensive cars… an era of spending and greediness… but beyond all these, the story of The Great Gatsby is a love story… Enjoy a themed pre-wedding photography session and let yourself be for a while at another time… the time of jazz and dreams! . . Organized by: @weddingtales Photography: @fiorello Styling: Antonia Skandalari Hair Styling: @loukasak Make up Artist & Beauty Advisor: @TaniaSinn Dresses: @celiakritharioti Haute Couture Suits: @hugoboss_smr Jewellery: @iordanisjewelry, @follifollie Flowers & Decoration: Elite Events Athens Sweets: The Sweet Spot Venue: @royalolympicathens . . #WeddingPhotographer #FiorelloPhotography #WeddingIdeas #GreeceWeddings #Brides #GreekWeddingPhotographer #SheSaidYes #Greece #DestinationWedding #GettingMarriedinGreece #WeddinginGreece #LoveforWeddings #WeddingDay #WeddingDress #instawedding #weddinginspiration #weddinginspo #photographeringreece #photooftheday #weddings #weddinglook #instabride #instawed #weddingphotography #weddingseason #weddingeditorial #filmphotography

A post shared by Monika Kritikou (@fiorello) on

8. Mentions are Important

When you mention someone you compliment this person and the Instagram account he/she has. Especially in a collaboration or to express your admiration or support,  mention is a must-do practice. But tagging a person is not polite if you don’t have his/her permission.

 

9. Engage their Attention

Try to make your audience to participate in your posts. Ask their opinion or pose an open question. Invite people to participate in your IG feed by encouraging them to use your brand hashtag. Hey! Do not neglect to answer to all comments.

Call to action tactics is a great way to attract the attention of your audience. In some markets, a contest could be a good element of communication. Or offering some free benefits or gifts.

For example, I am offering through Instagram, a complete SEO optimization for a blog or website once a year.

 

emojis

10. Emojis

I hate emojis. But my clients and audience love them. So I use them. But I still hate them.

Use them for the benefit of your brand. And if you are like me, bite the bullet and use them. Again and again and again… 😜

You can even use them in your stories or pictures.

 

11. Quotes

They are lovers and haters of Quotes. But accept the solid fact that they bring great numbers of engagement. Add Quotes relative to your brand mission and attitude. At least once a week add one inspirational quote.

Many people ask me what is more important in social media strategy. If it is better to have a great ammount of followers or a quality engagement with less followers… That is an easy one: ALWAYS prefer quality & engagement over quantity of random followers with low interest for your brand. Less is always more! Remember that if you neglect to interact with your followers they will fly away. Be human and have a meaningful relationship with the people that follow your digital story. And listen carefully what they tell you through the statistics and behavior avalytics. Read more at www.ideadeco.co . . . . Areti Vassou is a Digital Marketing Director in the companies Grafimedia and IdeaDeco. She Makes Ideas Happen @ Digital Marketing Strategy, Social Media Strategy, Digital Copywriting, Graphic Design, Web Design, SEO, SEM, Email Marketing & Content Marketing www.ideadeco.co . . . . . #SEO #SEM #AretiVassou #Facebook #DigitalMarketingStrategy #SERP #IdeaDeco #WebDesign #SaaS #SMM #GraphicDesign #DigitalDesign #SocialMedia #DigitalMarketing #SocialMediaStrategy #seosem #EmailMarketing #ContentMarketing #DigitalNomads #Digitalnomadlife #digitalmarketingagency #digitalhealth #saas #IoT #IoMT #medicalmarketing #healthcaremarketing #ehealth #grafimedia #workshops

A post shared by Areti Vassou (@aretivassou) on

12. Turn The Tables

Use your imagination and show different aspects of main topics of your brand. If you are a professional speaker share the process of making a speech. If you are a pastry chef, show us how many times you failed before the perfect recipe. Be open and let the suit in the closet.

It is nice to have moments of success but it is way better to also share the effort before the success. You can inspire people and really connect when you are not afraid to be exposed.

 

In all cases keep your message simple,

human and direct. 


The History of Instagram

Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS.  Two years later a  version for Android devices was released, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016.

After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately 800 million as of September 2017.

In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. As of October 2015, over 40 billion photos have been uploaded to the service.

 

 

 

 

 

+ Top Digital Marketing Conferences to attend in June 2018

Digital Marketing Conferences June 2018

Digital Marketing Conferences

Top Digital Marketing Conferences to attend in June 2018.

 

Top Digital Marketing Conferences to attend in June 2018

VidCon

Webit Festival

 

I Love Social Media

 

+ Fiorello Photography

Photography Confessions

Black & White Photos

Monika is an established and talented photographer. She is the creator of Fiorello Photography which is located in Greece but will spot her taking pictures in Weddings and Travels all over the planet! She is a busy bee!

Her passion for photography has made her dive in a little deeper into the art of capturing time and emotions. As she confesses on her photography blog she has a soft spot for Black & White Photography. But let’s read her own words:

 

Fiorello Photography

Monika: Every time I take a picture I wonder how it would look like if it was in Black & White. The result must pass this test because if it doesn’t I just delete the picture. I shoot in colour but I think in Black & White!

 

I confess that I have a soft spot in my heart for black & white images. It might be because of the first film that I got into my hands and the whole magical procedure that happens in a darkroom: this was, after all, the incentive that charmed me into photography.

Fiorello Photography

Fiorello Photography

Monika: Maybe it’s the feeling that two so opposite and symbolic colours, like black and white, can be combined together to present so vividly and clearly all the emotion of the human condition, without the siren of colour navigating the eye onto different paths.

It might be because since my childhood I love looking and feeling all the black and white photographs that hold my family history. Now that I think of it, maybe it’s because I dream in black and white… and this is a way to make my dreams revive into real life…

Fiorello Photography

Fiorello Photography

Dancing with Memories

Fiorello Photography: Nowadays digital photography seems to be the main way of capturing important memories. And the intense use of pocket-sized cameras through mobile phones has transformed the photography process into a social media friendly add-on feature.

While it is true that never before people could have access to so many digital tools to beautify an image, photography still relies completely on the balance between light and shadow. Photography as a notion is writing with light what we see with our own eyes. In a way, light invites the photographer attention to witness and capture a slice of reality and time… pictures freeze time within their frames.

Fiorello Photography

Fiorello Photography

Fiorello Photography: Kodachrome, back in the 30s and 40s, added colour in the mainstream black & white photography. Although many photographers feared that their B&W film photography portfolios would gradually look obsolete, an incredible turnover happened.

“To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event.” – Henri Cartier-Bresson

Black and White film photography became an expression of fine art. Today we see excellent B&W Photography works of art in street photography, photojournalism, fashion photography, glamor portraiture and wedding photography and etc.

 

Film Photography

Fiorello Photography: Photography is one of the most contradictory forms of art. A photography camera can be invasively objective but also absurdly emotional and romantic. Each click captures a moment, an event, a fact, an emotion, a memory and it can also capture the invisible vibes. The immediate nature of photography is more obvious through the digital and less when a photographer is using film.

Digital photography tends to obey in a rhythm of life that is always in a speed mood. On the other hand, film photography adopts a slower pace and permits humans to notice the connection between the photographer and the subject or theme that is been photographed.

Fiorello Photography

Fiorello Photography

Fiorello Photography: Film photography swipes out the element of narcissism, impatience, restlessness, loneliness and isolation. It is much more than just technical details which make a film photograph a piece of art.

Especially B&W photography has the ability to eliminate the unnecessary noise or distraction from an image. The simplicity of black and white tones do all the heavy lifting of unspoken words and emotions… it transforms a picture into a story that reveals the inner truth of the moment.

Fiorello Photography

Fiorello Photography

 

Take your Time

Fiorello Photography: A film needs time to develop and more time to get them in print and then to be digitized. It can take up to 2 or 3 weeks to get the actual photographs on your hands. Many will wonder, why should they wait for so long when they can have a digital photograph in a minute.

Have you ever visited a friend’s house for a Sunday lunch? After all the delicious food, drinks, talks and maybe a short sofa siesta, have you had these sentimental moments by sharing personal stories from your life or childhood? I am sure you have! In these lazy evenings among friends, the question arises: “Do you have a photo album so we can see together?”

Fiorello Photography

Fiorello Photography

Fiorello Photography: A moment comes where we all want to share our memories with our friends, family members or even with ourselves by looking at photo albums. Traveling to our childhood, family history, younger years, student years, vacation trips, important accomplishments, engagement and wedding day can be so inspiring… but only if there are all gathered in a form that gives a sense that they have a significant value.

Don’t get me wrong… Both digital and film photography are equally important. But film photography and in particular B&W film photography makes any moment a very intimate moment. Your personality and character will shine in ways that you never knew that ever existed…

Fiorello Photography

Fiorello Photography

Phos Workshop

Fiorello Photography: A few weeks ago I had the privilege to attend a one of a kind film photography workshop in Spetses island. Les Anagnou and Justine Milton organized Phos Workshop and gathered the top instructors and vendors around wedding photography.

Being a professional wedding photographer for more than a decade doesn’t mean that you stop learning new ways to capture light. On the contrary, you are always searching opportunities to go beyond your safe zone and try new paths of creation. And exactly that happened in the Phos Workshop!

When you are growing you must spend more time to re-introduce yourself not only to other people but also to all your personal and professional choices you have made. The essence of life is built on how well you know yourself.

The feeling of trust, peace of mind and felicity are my cornerstone values. Like all human beings, I seek for truth, joy, and happiness. At no point in this workshop, I expected to redefine the way I see things… It may sound a bit nostalgic but during Phos Workshop, I fell in love again with the art of photography and I remembered why I am a photographer. Because I adore life!

Fiorello Photography

Fiorello Photography

Discover more of Fiorello Photography on her official website www.fiorellophotography.com


This is not a sponsored post. We adore photography and we support artists.

+ SEO Check List by Areti Vassou Ideadeco

SEO Check List

Improve your SEO

This is how you can skyrocket your SEO for your blog or website. Grab your coffee and let’s start!

 

First SEO steps

  1. Market research.
  2. Keywords research.
  3. Competitors research. Make a list of your top competitors in SERPs.
  4. In different countries/languages research.
  5. Niche research.
  6. Data gathering.
  7. Insert the data into your strategy and content.
  8. What is the current status of your blog or website? Check once a month.
  9. Add clearly your business information: name, address, telephone number, opening hours, email etc.
  10. Activate Google Analytics or website analytics tools.
  11. Crawl your blog or website with a pro tool like seositecheckup.com
  12. Google your blog or website. Where do you find it? If there are healthy links referring to your blog or website consider to use them.
  13. Submit your blog or website in Google Webmasters tools. Manage search console issues through their panel.
  14. Submit your blog’s or website’s sitemap.
  15. Check for crawl errors (via  Google Webmasters tools).
  16. Add SSL certificate.
  17. Also, submit your blog or website in Bing and Yandex Webmasters tools. Manage search console issues through their panel.
  18. Use Google Keyword Planner.
  19. Start using Google Adwords only if you have a solid quality blog or website.
  20. Check every week the status of all the above.

 

SEO Check List by Areti Vassou Ideadeco

 

On Page SEO

  1. Create a clean and friendly to the eye architecture/structure on your blog or website.
  2. Add favicon.
  3. Add menu (use plain/human logic)
  4. Add breadcrumbs and navigation indicators
  5. Fix all issues that found in Webmaster tools. (Always)
  6. Avoid graphic noise or unbalanced design.
  7. Trust an expert in design about what works better.
  8. Use basic graphic design rules.
  9. Keep your blog or website as simple as possible.
  10. Add Robots.txt files. If you don’t know how to use them, hire a professional.
  11. Use Canonicalization
  12. If you are not using Yoast then you should consider starting using!
  13. Add or fix ALL meta Tags.
  14. Titles are very important. Must attract the visitor’s attention and include the main keywords.
  15. Equally important is the use of Headings in your content. Use one Heading 1, one Heading 2, a few (2-5) Heading 3 and with no limits for Headings 4, 5, 6, etc. Not having Headings is a self-destructive strategy for SEO. Headings 1 + 2 must include the main keywords.
  16. The main keywords must appear in the first paragraph of your copy.
  17. The main keywords must appear in your image files (description, alt text, image file name).
  18. Learn to think proactively about your long-tail keywords. Search which they are and use them to attract easily high traffic results.
  19. Fix or add meta titles. Keep it up to 60 characters. [<—This line has 52 characters-clicks, including and the spaces]
  20. Before you publish something, add the appropriate category and tags. Prefer up to 2 – 4 categories and up to 6 tags.
  21. Keep your URLs clean and healthy. They must be the absolute best option of the Title and without any stop words. Also must include the focus keywords.
  22. Be very careful about the clean URLs! For example, search results are considered not clean URLs: https://ideadeco.co/?s=seo&submit=Go. We never use this kind of URLs into our copy or linking strategy.
  23. The length of each post/article should be at minimum 300 words and with as easy to understand syntax. Avoid extra long sentences and the overuse of passive voice.
  24. Choose to externalize code CSS.
  25. Check your content, titles, URLs and focus keywords because the duplicate content is the express ticket to the Town of Oblivion.
  26. Choose only relevant to the copy visuals and graphics. And remember to provide relevant to the copy description, alt text, title and file name. It is the only trustworthy indicator for crawl machines to recognize and short out if your visuals belong to the best/top/relevant answer for a specific query.
  27. Use different types of media. There are several options out there! Like infographics, slideshows, videos, quotes, quizzes, surveys, gifs, animated videos, excellent quality photographs, podcast, tutorials, PDFs, digital seminars or workshops, ebooks, guides etc
  28. There is only one option for quality standards for media: the best.
  29. Optimize size for your media files.
  30. Use of Schema markup within your content. If all this sounds like Chinese to you, then read more about Schema in this article.
  31. Whatever you upload on your website for each post/article must include the focus keywords.
  32. Keep your content as close as possible to LSI keywords (Latent Semantic Indexing).
  33. Use Website Silo Architecture and respect the categories that actually are the skeleton of your digital asset. Put each type of content under the proper categories.
  34. If it is possible, maintain the indexed pages static.
  35. You must have the following pages open to the public and in a position that will always be easy to find: terms of use, privacy policy, cookies policy, sitemap, about, contact etc.
  36. Publish regularly. At least once a week in order to keep the freshness factor at the highest score.
  37. Google Trends can provide great and hot topics for your next posts.
  38. Internal linking is important for building a flow between relevant and quality pages on your blog or website.
  39. Similarly important is to be extra cautious when you are linking to an external source. Make it a habit of yours to check once a month if the external links you are using are still valid, trustworthy or safe.
  40. Old content (+6 months) should be updated with new information when and if it is necessary. You don’t want to have obsolete content or outdated data on your blog or website, do you?
  41. Create a content calendar and tasks to do for content in the same calendar.
  42. Recycle your content and make wise use of the most mature post and articles.
  43. Create cornerstone articles (+1000 words) with an extremely high quality of information, language, and visuals.
  44. Share your content on social media channels but optimize the copy and the visuals according to each platform. One size doesn’t fit all.
  45. Compress images.
  46. Use cache.
  47. Keep your blog or website mobile friendly!
  48. Check frequently how your website or blog behaves in different browsers.
  49. Run technical and plugin updates for your website or blog. You don’t want to end up with a hacker dancing on the floor of your website.
  50. Do you use Google Insights? It will help you solve several fix-now issues!
  51. Improve web and mobile speed.
  52. Use the best hosting service and not the cheapest on the market.
  53. Hire a professional technician to run all the updates and secure your website. 
  54. Check your website or blog bounce rate every week. See what kind of content brings better result and keep feeding the hot topics. Numbers never lie!
  55. Error pages 404 are crucial for your blog or website. Don’t terminate them. On the contrary, you can add clever marketing reactions on your error pages.
  56. “Under construction pages” are part of your marketing strategy and SEO. Being under construction doesn’t mean that you are dead.
  57. Be GDPR compliant.
  58. Check all the above every week.

SEO Check List by Areti Vassou Ideadeco

Off Page SEO

  1. Create social media accounts on all major social media channels: Facebook, Instagram, Pinterest, Twitter, LinkedIn, Google+, YouTube, Vimeo, Snapchat, Reddit, Quora, Medium etc
  2. In each social media,  make good use of all given tools and extras.
  3. On Facebook post 2-3 times per week but interact with your community every day. There are many digital marketing actions that can promote your website or blog and gain high-quality followers. Two of these is Facebook groups and great positive attitude posts. Visuals, copy, and hashtags must be in perfect balance. Have in mind that only a Facebook business page is suitable to promote your blog or website. Never use a personal Facebook profile for business goals.
  4. On Instagram find your voice and personal style and keep a calm flow of posting 1-2 per day with only the most important/hot hashtags and a great text. Guide your audience to view more on your website or blog. Post stories, add highlights and videos. It is better to convert your account to a business one.
  5. On Pinterest join major and relevant group boards. Create stellar Pinterest posts with the proper hashtags.
  6. On Twitter, post at least once a day. Be precise and witty with great visuals & hashtags. Don’t forget to add a link to your website or blog.
  7. Be an active writer on LinkedIn Pulse, Medium, Quora, Tumblr, Reddit and other similar microblogging platforms. Slideshare is a great tool if you want to take the extra mile.
  8. Do you know Canva and PicMonkey? Will become your new best friends for creating astonishing visuals, PDFs, and presentations.
  9. Define which social media channels are a good fit for your blog or website to communicate with your audience.
  10. It is always a good idea to submit your content to curating platforms such as Flipboard, Pocket, etc
  11. Check your website or blog twice a month for linking to other websites. If you find a great fellow blogger or website owner that has linked with your content, seek for a collaboration.
  12. Detect successful content that is close to your topics and start testing new ways to create your content.
  13. Participate in global or local events.
  14. Offer free seminars or workshops. Build your personal brand step by step. There is no express ticket to the top!
  15. Join a challenge or create one.
  16. Become a sponsor of relevant events or seminars or celebrations.
  17. Become a mentor in your industry.
  18. Find mentions of your brand and act accordingly and on time. Don’t wait for 10 weeks to reply or react.
  19. Set up alerts for your brand through Google Alerts.
  20. Start guest blogging on famous and stronger websites or blogs.
  21. Add quotes to your content strategy once a week. They bring huge traffic!
  22. Give interviews and get interviews. Get over the fear of exposure. Blogging equals to exposure.
  23. Videos (short or long) are a must-have. Show how to create something or how to fix something or how to dress for an occasion or how to deal with a technical issue or how to prepare a recipe or details about your travels etc
  24. Get yourself published via an ebook or via a research etc
  25. Search and find competitions with high publicity. Go for the first award.
  26. Start commenting on other popular blogs with really useful tips.
  27. Give useful and positive reviews to popular websites/blogs/companies.
  28. Newsletters are very important funnels for traffic. Set up an account on MailChimp and start sending your Newsletters. Remember GDPR!
  29. If you detect a broken link on your blog or website just fix it.
  30. Support NGOs or charity causes through your website or blog.
  31. Give offers or contests only if it is really meaningful for 1-2 times a year is just perfect.
  32. Get your blog or website into an institution or organization by offering volunteer work/support.
  33. Try to be accepted as a writer into newspaper or magazine websites. Try local and global websites.
  34. If you win awards post them on your blog or website.
  35. Get indexed on local listings.
  36. Track new bloggers, follow them and interact with the new kids on the internet block.
  37. Stay informed and educate yourself as often as possible.
  38. When you find your content or images on other websites ask to link them back to your blog or website.
  39. Create your main hashtags and use them!
  40. Hey keep an eye on banned hashtags on Instagram and avoid those. See how to detect them here.
  41. Google queries and results can be really helpful if you want to stay at the top of your industry.
  42. Create a solid resources-bank and use it for creating 100% unique posts and articles.
  43. If you are into journalism blogging then subscribe to HARO.
  44. Do you offer a service or sell products? Then collect reviews and testimonials. Start using them on your blog or website.
  45. Ask for feedback. Be ready to hear things that maybe you won’t like them. Stay calm and polite.
  46. Create Q&A page for the most common topics on your blog or website.
  47. Invest time for an online Glossary or Guide on your blog or website that will stay focus on your target market needs/queries.
  48. Pay attention to SERPs.
  49. Become an active member of guides like Google Local Guides, TripAdvisor etc
  50. Once again will point out that is crucial to set up a calendar and stick to the schedule! (And organize your files.)
  51. Attend seminars, conferences, and popular events. Become a keynote speaker or an instructor. Get out of your comfort zone.
  52. Track your rankings and statistics every single week and detect what boosts more your numbers. Google Analytics and SimilarWeb are awesome!

 

SEO Check List by Areti Vassou Ideadeco

This is not the end of SEO

If you haven’t already added social media buttons to your blog or website, please do now. We want visitors to share our content on their accounts, don’t we?

✔ Hey blogger! Have you added the appropriate text in the “social media text box” before you publish your post? It should include the focus keywords and a hint of what visitors will find in your post. The same rule applies to the excerpt text.

✔ Make it a goal to get into the knowledge graph of Google.

✔ Schedule in advance SEO checkups and follow the latest technical requirements.

✔ Check your backlinks.

✔ Google guidelines set the rules of the game. Just bite the bullet and comply.

✔ Claim your blog’s or website’s name on other networks. If there is a listing somewhere with your brand claim it or someone else will.

✔ Complaints and crisis are part of the digital marketing game. Train yourself to respond with your better self. Make haters love your brand.

✔ Your domain is part of your blog or website entity. Never neglect to pay the domain fee or/and to check the status of your hosting provider or/and the credibility of your server.

✔ Domain age is more important than any backlinks. Mature domains get better results.

✔ Blogging is a full-time job. SEO supports your effort to keep your blog alive.

✔ Follow SEO professionals and join groups that can help you stay updated.

 

Who to follow?

Yoast is one of the top resources and tools for SEO. Neil Patel is one of the top SEO Gurus. Moz is also a great resource.

 

What would you add?

We would love to read your additions in this SEO checklist in the comments section. What else would you add as a significant SEO landmark?

SEO CHECKLIST - Areti Vassou Ideadeco

 

One last tip

When you add links to your post or article set to open in a new page. The gap between your blog or website should be ONLY one click away. Having the tab with your brand’s name open at the top of the pages works like a beacon of trust. It is easier to remember where you have started your digital search than relying on your memory, right?

 

Also available in PDF form

Do you want to keep these notes in PDF form? We have it covered for you. You can download all PDFs for free:

SEO Checklist Part I by Areti Vassou Ideadeco
SEO Checklist Part II by Areti Vassou Ideadeco

SEO Check List by Areti Vassou Ideadeco PART 1SEO Check List by Areti Vassou Ideadeco PART 2

+ SEO Free Seminar by Areti Vassou Ideadeco

SEO Free Seminar

Blogging & SEO

Are you a blogger struggling to cope with SEO optimization but you keep hitting the wall?

Take a piece of paper, write down what you will like to ask and join us on Wednesday 6 June 2018, from 12.30 – 14.30 in this casual networking meeting. Cartone in Gazi Athens is famous for its coffee! And is so easy to come through Metro Station Kerameikos, only 1-minute walk.

Areti Vassou is an awarded Digital Marketing and SEO Expert and Head of Digital at IDEADECO, GRAFIMEDIA HEALTH IT, GRFMD and many other companies in Europe and USA.

We love Blogging

She will offer free advice on how to improve your blog SEO ranking and how to avoid common pitfalls into your website. For 2 hours you can ask for an advice about anything that gives you a headache on your blog or website.

Hey! Be a good sport and keep in mind that we will find a cozy corner inside the cafe and smoking won’t be an option. Bring your smile, your good mood, your questions and your laptop.

If the distance is an issue then jump into this webpage and send us your questions here.

The registration form for the meeting is here.


Admission: Free

– Available for 10 people

– Languages: English & Greek

– This event is sponsored by www.ideadeco.co

– By submitting your information you are accepting Ideadeco’s Terms of Use and Privacy + Cookies Policy. 


Ideadeco Areti Vassou Digital Marketing Expert

Why do people blog?

The number of blogs that are out there breathing and kicking our screens for our attention is breathtaking. Only today have been written more than 3 million blog posts. And this number is growing by the second. Continue reading…

 

Content Creation

Excellent content is a major cornerstone for the success of your website. But high-quality content isn’t something that just happens, it is always a good idea to trust a professional copywriter to deliver the best possible copywriting results for your brand & website.  Copywriting is the process of professionally written content for marketing purposes. Continue reading…

 

Graphic Design Basics

Less is more and whitespace can make your website’s pages look and feel more professional. Your visitors can easily navigate through your content with no distractions. Simplicity will help your website to be more enjoyable. Continue reading…

 

SEO Tips

The most important factor for building a strong and solid blog or website or e-shop is RESEARCH. Continue reading…

 

SEO Check List

This is how you can skyrocket your SEO for your blog or website. Grab your coffee and let’s start! Continue reading…


Networking Event by Areti Vassou Ideadeco

Do you want to join Ideadeco Community?

For starters, you can follow our blog www.ideadeco.co and then fly over the social media world and join our social media accounts on Facebook, Instagram, Twitter, Pinterest, Google+, YouTube, LinkedIn, Medium, Quora.

For the participants of this free seminar, a secret Facebook group is waiting for you to join in. The link for the group is here: IDEADECO SEO & BLOGGING TIPS.

 

+ Digital Marketing SEO & Blog Optimization

SEO & Blog Optimization

Are you a New Blogger?

We are starting a new series of mentoring sessions in SEO, blogging, and social media optimization. Every three months we will choose one new blogger to support pro bono (free) in her/his effort to build a strong and healthy digital brand.

Ideadeco team will provide a free SEO report and guidance on how to improve the new blog. Alongside we will offer optimizing tips and guidance on your social media channels. Finally, we will show you how to create the perfect blog posts.

 

Do you want support?

Tell us more about your blog… and about your idea… and about you, of course. Fill in the following form and we will inform you if you are one of the lucky ones!

Please, have patience with our reply message. Usually, it will take up to 4 weeks to get a reply from our team. We are digital nomads and traveling is an everyday routine.

 

 

 

 

 

Ideadeco’s Terms of Use and Privacy + Cookies Policy.


 

SEO & Blog Optimization

SEO & Blog Optimization

Why do people blog?

The number of blogs that are out there breathing and kicking our screens for our attention is breathtaking. Only today have been written more than 3 million blog posts. And this number is growing by the second. Continue reading…

 

Content Creation

Excellent content is a major cornerstone for the success of your website. But high-quality content isn’t something that just happens, it is always a good idea to trust a professional copywriter to deliver the best possible copywriting results for your brand & website.  Copywriting is the process of professionally written content for marketing purposes. Continue reading…

 

Graphic Design Basics

Less is more and whitespace can make your website’s pages look and feel more professional. Your visitors can easily navigate through your content with no distractions. Simplicity will help your website to be more enjoyable. Continue reading…

 

SEO Tips

The most important factor for building a strong and solid blog or website or e-shop is RESEARCH. Continue reading…

Ideadeco Areti Vassou Digital Marketing Expert

 

+ LinkedIn Seminar for Doctors

LinkedIn Seminar for Doctors

Improve LinkedIn Account

This seminar is for you if you seek ways to improve your LinkedIn account.

➡️  Did you start using LinkedIn some years ago but you never saw any profitable results from this social media channel?

➡️ Do you find yourself wondering what to do with all the connections that you have collected up today?

✔️ You have plenty of invitations from colleagues or patients but you don’t really feel comfortable to accept because it seems like you won’t have something to share with them on LinkedIn. As a matter of fact, there are a lot of useful topics of digital interaction that can boost your authority.

✔️ You hear from friends that they successfully increased their revenue and clientele through LinkedIn and you would like to find out their method.

✔️ You are interested in a new collaboration with a certain medical or research organization but you don’t know where to start and with whom & how to connect.

✔️ You want people in your country or from all over the world to find you between the top medical profiles.

 

You will learn how to accomplish all the above!

You will learn how to set up your LinkedIn account or optimize it to reach your full potential. And you will start to use the best communication strategy within LinkedIn in order to be easily discovered.

For registration visit the website: www.linkedin4doctors.com
Registration page: goo.gl/XMQqie
The programme: goo.gl/w6nbCq

🔜Stay tuned! More details are coming!

Important Notes:

– It is limited to 10 participants
– Languages: Greek and English
– Only verified medical doctors or healthcare providers can attend the seminar
– Details regarding your participation will be sent in the welcoming email


Good to Know

On the day of the seminar, bring your laptop with you.

All participants will have access to their personal digital note page that can open with the use of their name and the given password.

After the seminar, you will have an ongoing access to all the information and extras.


Instructor: Areti Vassou

Areti VassouAreti Vassou is an awarded Digital Marketing & Strategy Architect, a proficient Digital Copywriter and an SEO Expert. She has a passion for communication, business storytelling, and content creation.

She combines academic excellence in Web Design and a rich professional background in Social Media Marketing, in a variety of companies and organizations in Europe, USA, and Greece. Her portfolio includes Digital Marketing Strategy Projects in Digital Healthcare Industry, Digital Technology, and Medical Tourism.

She is active in Digital Marketing since 2000 starting from Google. At the moment her CMO responsibilities at Grafimedia, Ideadeco, and GRFMD Medical Marketing Agency, keeps her calendar busy with continuous traveling for a variety of marketing projects.

Specialties:

Digital Marketing, SEO, SEM, Social Media Strategy, Web Design, Digital Copywriting, Email Marketing, Graphic Design, Content Marketing & Influence Marketing.

 

This seminar is sponsored by the companies:

Grafimedia Health ITThe Human Face Of Medicine, GRFMD Medical Marketing, Kryptton, Ideadeco and Areti Vassou.