+ Improving Sustainability at #WCEU

Improving Sustainability at #WCEU

This is how WordCamp Europe 2019 is reducing waste in the the upcoming #WCEU. Earlier this year, the Organising Team from WordCamp Europe and Berlin-based society Zero Waste e.V. started a collaboration and set a goal to reduce waste at WCEU.

WCEU identified ways to achieve this goal: Reduce, reuse, recycle.

  1. Reduce: Minimise waste upstream by not producing waste in the first place.
  2. Reuse: Whenever possible, reuse materials and include recycled materials.
  3. Recycle: Handle waste downstream by leading it back into the cycle.

Support from #WCEU venues

The main venue, the Estrel, has partnered with WCEU to deliver the goals by keeping trash to a minimum and recycling any waste generated.

The Estrel abstains from using plastic packaging in their hotel rooms, reduces single-use packaging, and separates its kitchen waste. The venue has also committed to providing no single-use containers for any lunch or coffee breaks during WCEU.

Similarly, the venue for the Social, an invite-only gathering for Volunteers, Speakers, Sponsors, and Media Partners on Thursday 20 June 2019, has pledged to use no single-use plastic containers or plastic straws.

They have also implemented sustainable production in their kitchen and are taking part in a food-sharing initiative in Berlin to reduce food waste.


How you can help

Sustainability is not only the responsibility of our venues. Organisers, Sponsors, and Attendees can have a significant impact on keeping waste to a minimum at WCEU.



You can help with our sustainability efforts by separating any trash you produce into the designated bins.


WCEU has reduced single-use items and made sustainable choices in several places, such as gifts for Speakers and goodies for Attendees.


An essential topic for Organisers, Sponsors and Attendees alike is swag.

Conferences around the world often over-produce swag items and conference-goers willingly collect them, yet much of it is disposed of shortly after (or even during) a conference.

Organisers and Sponsors can make changes by producing as few environmentally-damaging giveaways as possible.

Attendees could employ the popular Marie Kondo technique, asking themselves if the goodies they collect “spark joy” before they take them home.

Charity Drop

With WCEU ambition to reduce waste, we are introducing a new feature at WCEU: Charity Drop! You can donate old WordCamp t-shirts that you no longer need and we will make sure they go to worthy causes. More information is coming soon.

Things to do before WordCamp Europe 2019 #WCEU


It’s easy to make sustainable travel choices in Berlin. The city has an excellent public transport system. Visit the Getting around Berlin page to learn more.

Small changes for #WCEU

We have the opportunity to make marginal gains by taking small steps to improve sustainability.

The WordPress community prides itself on powering one-third of the internet and it’s time that we pull together and create change.

Let’s start by reducing waste at WCEU 2019.

+ WordCamp Europe After Party #WCEU

WordCamp Europe After Party #WCEU

It’s the announcement you’ve been waiting for… the After Party theme is: The 80s! Mullets, mixtapes and movies from teen films to ET! This was the decade of street art in Berlin and it has a special place in the city’s history. The year 1989 saw the Fall of the Berlin Wall, and the 30-year anniversary takes place this year.

After Party, #WCEU style

It was an important time for both WordPress co-founders, too. Mike Little wrote his first open source code, which created 3D letters on 8-bit computers, and Matt Mullenweg was born in 1984.

Many WordCamp Europe Organisers were born in the 80s also, including Global Lead Milan Ivanovic and Local Lead Bernhard Kau!

WordCamp Europe After Party #WCEU

What else happened, you ask? A lot, actually. Here are a few moments in history to take you back:


  • We first hear the line: “I am your father” in Star Wars: Episode V The Empire Strikes Back
  • Iconic arcade game, PacMan, is created in Japan
  • Judas Priest rocks stadiums with Breaking the Law


  • The first space shuttle mission takes place! USS Columbia, mission number STS-1
  • Neue Deutsche Welle, a music genre of West Germany, becomes popular


  • Bernhard Kau, WCEU Local Lead Organiser, is born!
  • Germany wins the Grand Prix d’Eurovision with “Ein bisschen Frieden” (A Little Peace)
  • Duran Duran hits #3 with Hungry Like a Wolf
  • E.T.: The Extra-Terrestrial debuts on the big screen


  • First mobile phones introduced to the public by Motorola
  • The term ‘computer virus’ is first used
  • The Scorpions write and record Rock You Like a Hurricane for release the next year
  • Leg warmers and ripped sweatshirts become fashionable á la Flashdance


  • Matt Mullenweg, WordPress co-founder, is born!
  • First-ever untethered spacewalk


  • The CD becomes the major medium for music
  • Michael J. Fox takes us Back to the Future in a DeLorean
  • Boris Becker is the first male German winner of Wimbledon


  • Milan Ivanović, WCEU Global Lead Organiser, is born!
  • Final Countdown by Europe reaches #1 in 25 countries
  • Pretty in Pink joins iconic teen films during the genre’s ‘golden age’
  • A-ha’s Take on Me wins big at the MTV Video Music Awards


  • Bruno Ganz, half way through his fifty year career in German language films, stars in Der Himmel über Berlin (Wings of Desire)
  • U2 named Rock’s Hottest Ticket by TIME magazine
  • Ronald Reagan visits Berlin and delivers his “Tear down this wall!” speech in front of the Brandenburg Gate


  • The UEFA European Football Championship final is held in West Germany
  • Def Leppard’s Pour Some Sugar on Me propels Hysteria album to top of Billboard chart
  • Steffi Graf is the first female German winner of Wimbledon


  • Depeche Mode records Personal Jesus, one of the band’s longest-charting songs in Germany
  • Steffi Graf and Boris Becker both win Wimbledon!
  • Fall of the Berlin Wall
WordCamp Europe After Party #WCEU

Get into the groove

Embrace this year’s After Party theme by bringing the 80s vibe to your hairstyle, outfit and accessories.

  1. Rock on with leather jackets and high-waisted jeans
  2. Sharpen up with shoulder pads and blazers
  3. Be bright and bold in lycra and leg warmers
  4. Work those shell suits, bomber jackets and windbreakers  
  5. Make a statement with Farrah feathered hair, perms or mullets… better known in Germany as Vokuhila, short for “Vorne kurz, hinten lang,” meaning short on top, long at the back!


  1. Deiters Berlin
    Rathausstraße 5
    10178 Berlin (Mitte near Alexanderplatz)
  2. maskworld.com
    Oranienburger Straße 86 a
    10178 Berlin (Mitte)
  3. Wildberlin
    Blücherstraße 37 A
    10961 Berlin (Kreuzberg)


  1. Bonnie & Kleid
    Gneisenaustraße 9
    10961 Berlin (Kreuzberg)
  2. Garments Vintage
    Stargarder Straße 12a
    10437 Berlin (Prenzlauer Berg)
  3. Pick n Weight Vintage Store
    Alte Schönhauser Straße 30
    10119 Berlin (Mitte)

Recap of the details


Saturday 22 June 2019




The Estrel,  the same venue as the conference, at Sonnenallee 225. Exact location is visible in the Venue Map we provide during registration.


The 80s!


Food and drinks vouchers are provided thanks to our generous sponsors. A bar will be available to purchase more drinks. The closest ATM is in the Estrel lobby. More details and menus will be shared before the event.



Your badge is required. No RSVP needed. Dancing shoes optional.


The After Party will be loud, but there are quiet spaces to sit just outside the main area.


Entertainment will be coming your way. Let’s just say it will be “legendary”.

WordCamp Europe After Party #WCEU

Before the After Party


Our schedule includes an Open Networking slot immediately after Closing Remarks at 17:30 on Saturday. You are welcome to stay in the Estrel to relax, meet and chat with other attendees before the After Party kicks off at 19:00.

Open Networking is a totally unstructured way to make new friends, develop existing relationships, find business partners, mentors, clients and collaborators! Anyone can join in.

There’s a designated time, but no designated space. You can move around freely in the Estrel or arrange to meet others in a particular spot.



  1. Smile! Be friendly and follow our Code of Conduct.
  2. Encourage new people to join you. When talking in groups, form a semi-circle to keep spaces open for newcomers.
  3. Talking business? Exchange business cards or contact details to follow up later.

Make the most of WCEU by getting to know other people in the WordPress ecosystem during Open Networking… but save a little time to add some 80s vibes to your outfit for the After Party!

+ Great Newsletters Found Into My Mailbox

Interesting News Found Into My Mailbox

As an act of support to all digital marketing professionals out there, today we will start a new column of interesting newsletters found into our mailbox. In other words we will shout out the best newsletters we received in the last 30 days.

It’s time we start acknowledge the Email Marketing best practices and support other agencies effort to stand out from the crowd. We are searching for great looking newsletters that actually have something useful to give us. We want to be educated. We want access to valuable information. We want knowledge.

May 2019 Best Newsletters

We have gathered the top three newsletters of the month. Feel free to disagree with us and please tell us what is your opinion on our selection.

Great Newsletters Found Into My Mailbox

Social Media Today

Social Media Today sends daily newsletters but all of them are a bank of golden information. You can actually learn what is happening in the field of digital marketing and social media world. Great and friendly design with respect for the reader’s time. We truly recommend them as a trustworthy source and a must-have newsletter subscription.

I was really impressed by their decision to not deliver a newsletter on Monday 27th May. Read their official message:


Social Media Today will not publish on Monday, May 27th, in observance of Memorial Day. Have a lovely weekend! We’ll be back in your inbox Tuesday morning and hope to see you at 12pm ET for the next Twitter chat. 

Emma Wiltshire
Community Manager, Social Media Today

Great Newsletters Found Into My Mailbox

Search Engine Journal

Search Engine Journal is one of my top choices. They deliver significant information about trendy topics regarding social media, search engines, SEO, digital marketing, conferences etc but unfortunately they overdo it with the sizes of their headlines and the visual noise they produce. It looks like they are screaming in front of my screen! Despite that, we truly recommend them as a trustworthy source and a must-have newsletter subscription.

Have a look at their content here:

How to Optimize Your Paid Search Keyword List in 3 Steps
Written by Amy Hebdon
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.

Tip: I love the section with the Job Openings at the end of their newsletter. Great idea!

Great Newsletters Found Into My Mailbox

Seth Godin

His newsletters are pure gold. He writes as if he really cares to have an interesting conversation with the person who opens his email. He respects the reader’s time and handles with care all his worlds. Seth Godin is a true master of communication. Follow his digital path and you will discover a new level of digital dignity and education.

Simplicity and great content. He is a poet. The best combination for top results. Have a look here:

The mob fears the truth

It’s not that they don’t know the truth (they might, if they stopped to think about it.)

It’s not that they want to know the truth, either. Information is available if they looked for it.

No, they fear the truth.

And being part of a mob is a good way to hide from that fear.

What’s your opinion?

We are fed up with the storm of newsletters that are selling or promising “The Perfect Deal” of any brand. If I want to buy something I will order it. Please, stop killing my time and attention with daily newsletters from companies that I have never signed up into their mailing lists.

Feel free to disagree with us and please tell us what is your opinion on this topic.

Have you seen our latest Newsletter?

Have you seen our latest Newsletter?

+ WordCamp Europe Call for Teaching Assistants (TAs) #WCEU

WordCamp Europe Call for Teaching Assistants (TAs) #WCEU

This year the WordPress Community is celebrating WordCamp Europe on the 20-22 June in Berlin, Germany. More than 3,000 tickets have been sold, and we are now only a few weeks away from this annual conference where you will meet other web developers, designers, bloggers, and a diverse range of people connected by WordPress.

WordCamp Europe Call for Teaching Assistants (TAs) – Help Deliver Workshops at #WCEU

Following the success of #WCEU workshops last year in Belgrade, WordCamp Europe is delighted to include them again in this year’s schedule. Workshops offer attendees a dynamic environment to learn about topics ranging from content and branding to advanced development.

They will be 15 workshops for you, which includes nine 90-minute and six 3-hour workshops that can be seen on this detailed schedule.

Call for Teaching Assistants (TAs) is now open – Apply by Friday 31 May

TAs support workshop hosts leading sessions and get to share knowledge with attendees, helping to deliver the best possible workshop.

The opportunity is perfect for those who aspire to run their own workshops, giving them first-hand experience and insight into planning and execution, while working alongside the best minds in the WordPress industry.

TAs will also be invited to attend the Social for Speakers, Sponsors, Volunteers and Media Partners on Thursday 20 June, and speaker orientation, with a chance to network and build strong connections with workshop hosts, as well as other speakers and experts working with WordPress.


Personal requirements for TA applicants:

  • Knowledgeable in the workshop subject
  • Willing to support participants that need extra help
  • Comfortable with communicating and working 1:1 with participants
  • Available at the time of the workshop.

Workshops looking for TAs:

  • Viola Eva: Content Marketing for SEO
  • Micah Wood: WordPress REST API Workshop
  • George Gkouvousis: Deploying a WordPress web server in minutes
  • Vassilena Valchanova: The big bad content planning workshop
  • Elio Rivero: Creating Gutenberg blocks

To sign up and apply, visit the WCEU TA Application Form and select the workshops you would like to help with before the call closes on Friday 31 May.

+ Wedding Photography Tips

Wedding Photography Tips

Wedding planning is actually a combination of a luxury event with a sophisticated & complicated PR networking event, with strong doses of a fashion show. In other words it’s the most challenging type of event for agencies in the field of event designing.

One of the top luxury events agencies in Greece, RPS Events put a lot of effort to create a useful guide full of golden tips given by professional wedding photographers. Established for their outstanding portfolio all included wedding photographers embraced the opportunity to share their advice. Let’s hear them out!

Top wedding photographers share their secrets & advice on how to get the best photos on your wedding day. What couples should avoid and how to get the best results from your photographer. Let’s hear them out!

Secrets Wedding Photographers Want to Share With You
Secrets Wedding Photographers Want to Share With You

Cover photo captured by Stephanie Brauer Wedding Photography & Ushna Khan Photography Concept. See all photos from this wedding full of Tropical Vibes in the Athenian Riviera.

RPS Events

As a Wedding & Event Planning Agency for more than 8 years, they had the opportunity to organize countless luxury weddings. As a result of that, they have interacted with many vendors and professionals in order to organize all these weddings. Who will disagree that wedding photographers are part of the top 3 professionals that are really close to the couple? Next to the wedding planner and to the bridal gown designer, they see the couple under the stressful process of the wedding preparation.

Like everything in life, all great achievements are based on communication. To have magnificent wedding photographs it’s important that you and your photographer have communicated all the details. To avoid any disappointments take the time and explain to your wedding photographer what do you want and how you have imagined your big day photos. Also is important to hear wedding photographers advise on the matter and trust their experience.

However, if you’ve never had the chance to talk with a professional wedding photographer before, then these golden tips from them will shed light on what is important in a wedding photography session. Also, you will discover what drives crazy the wedding photographers on a wedding day. Enjoy their words of wisdom and keep notes if you want to ask your wedding photographer the right questions.

wedding rings

Anna Roussos

Choosing the right photographer to document such a special day naturally builds up anxiety for couples as they understand that when the wedding is over photographs will be their memories of the day. The advice I would give to the couples choosing their wedding photographer would include the following:

If a couple feels uncertain where to begin I would suggest that they look for the style of wedding photographs they’re most attracted to, asking themselves what they wish to see in their wedding images, what colours or tones make their hearts skip, and how they would like their event to be captured. There’s is literally a sea of choices and inspiration from numerous wedding blogs which makes it so much easier for brides to get an idea on different styles in wedding photography.

Wedding Photography Tips by Anna Roussos

Photos by www.annaroussos.com  from this luxury wedding in Elounda, Crete.

On a practical basis, it does help a lot to Pin one’s favourite photographs and to create an inspiration board of one’s own. Using these as guides the bride will understand what exactly she’s looking for. A pivotal moment I guess is when – in the process of choosing between wedding photographers- you start envisioning yourself as having already been photographed by this specific creative. This is the moment when your first connection with a photographer begins.

Do pay notice on that personal connection you feel because that means you will be feeling comfortable and at ease with this person. Scheduling a Skype call and seeing how your first meeting flows is key. Some couples are reserved and would require some guidance, others have a strong vision and others are in search of that “click” thing. Personality goes a long way and you always know it in your heart when you’ve found the “one”. It’s like with an engagement ring, it goes way beyond simply the investment, you pick it because it speaks of who you are. It’s so….you!

Wedding Photography Tips

Thanos Asfis

I always have in mind that this is the couple’s wedding day and this means you must be flexible enough to fit your photography style, aesthetics and vision in their plan and expectations. Nevertheless, it makes my life so much easier and the photos so much better when photography is an important factor while planning their wedding day.

Portraits of the bride and groom individually, right after their preparations, are often the prettiest since everyone looks perfect! Most of the times though, we must make them under time pressure. The same thing happens with family and couple’s portraits either because there is not much time for them in the wedding plan or because we don’t have much time with daylight.

Wedding Photography Tips by Thanos Asfis

Photos by www.asfisphotography.com from this luxury destination wedding in Greece.

One more thing often overlooked is the time we need to create images that describe the venue and the decoration at the reception. Most of the couples invest a big part of their wedding budget in them but don’t realise the time required for making beautiful images that showcase the concept and style of their wedding.

Especially when the photographer is working alone, it is of crucial importance to include in the wedding plan 30-40 min of the photographer’s time to capture the decoration and styling images when the reception venue is still with no guests. Of course, our life can be much easier when the couple books a second photographer that will fill in the wedding schedule gaps and make the plan of the day smoother.

Wedding Photography Tips

George Pahountis

In my experience, I have found, the key to a successful wedding event is that there must be positive and open communication between the couple to be and the photographer.

A major factor is having a realistic timeline to take into account, as far as designing a wedding event. The ideal time to have the wedding ceremony is two-and-a-half hours before sunset.

Wedding Photography Tips by George Pahountis

Photos by www.wedshooter.gr from this Ancient Greece inspired wedding in Athens.

At this time photographs of the closest family, friends and couple are complimented when taken at the best light of the day. Τhis way we also get to have enough time with the couple as I personally feel the need to have images that show their true connection.

The best experience for the photographer and lovely couple are met inevitably with this simple rule of thumb!

Wedding Photography Tips

Monika Kritikou

As a professional photographer, I believe that all professionals involved in a wedding have some golden pieces of advice for the couple. And in some cases, we all need a reminder of them!

But the good thing is that experience is empowering us with a lot of skills. I am a fan of good communication prior to the wedding day and I believe that not only it can solve potentially negative situations, but it can also act proactively.

Wedding Photography Tips by Monika Kritikou

Photos by www.fiorellophotography.com from this Elegant French Rusting wedding in Athens Riviera.

This is the reason I make sure to get to know the bride and groom to be months before their beautiful wedding day. Plus, I always get in touch with the wedding planner, to make sure I am in the information loop and discuss schedule, and other colleagues that I know I will be closely working with on that day, i.e. the film-maker.

My motto is that we are all working toward the same goal: to give the happy couple one of the best experiences they can have. Communication is the key!

Wedding Photography Tips

ak3fotografia Studio

What drives us a little crazy -but at the same time makes us very creative – on the wedding day is the couple’s anxiety. However, this “madness” provides us the most spontaneous, strong and emotional clicks.

Our advice would be to just act as you feel, trust your professional photographers and finally, this special day will take value over the years.

Wedding Photography Tips by ak3fotografia Studio

Photos by www.ak3fotografia.com from this Luxury Destination Wedding in Greece.

Your wedding day is just like a puzzle. Every professional involved in this day is a piece that should match perfectly with the others and conclude in the finest result. Just choose the best professionals and let them complete your puzzle!

Wedding photography tips

Nikos Gogas

What drives my creativity at weddings are the people. Is the reason that I am working as a portrait and people’s photographer. It’s the magical unique moment during the photo session that I am losing the world around me and feel like everything happens only in the picture that I can see through my camera. My advice would be for the couple to enjoy this unique experience with all their heart.

Photos by www.nikosgogas.com from this Chic Wedding in Amalfi.

Wedding photography tips by Nikos Gogas

RPS Events Team

Helena Chaviara and Paraskevi Kourtidou are the creative minds behind the RPS Events. For more than 8 years, hundreds of couples have trusted them to organize and planned their luxury destination wedding in Greece. Visit their official website and enjoy their unique wedding events. www.rpsevents.gr

RockPaperScissors Events
Wedding Photography Tips by Rock Paper Scissors Events in Greece
+ Google Doodle celebrates the birth of Willem Einthoven

Google Doodle celebrates the birth of Willem Einthoven

On 21st May, Google Doodle celebrates the birth of Willem Einthoven, the Nobel Prize-winning Dutch physiologist who pioneered electrocardiography—a quick, painless, and effective method of studying the rhythms of the heart and diagnosing cardiovascular disease.

Born on the island of Java (now Indonesia) on this day in 1860, Einthoven grew up aspiring to follow in the footsteps of his father who had been both a doctor and military medical officer. By 1886 he had become a professor of physiology at the University of Leiden, focusing on optics, respiration, and the heart.

Willem Einthoven

Willem Einthoven

In 1889, Einthoven attended the First International Congress of Physiologists, where he watched a demonstration of a device known as the “Lippmann capillary electrometer” recording the electrical activity of the human heart. After analyzing the results, Einthoven recognized the need for a more accurate device, and began work on his string galvanometer, based on the technology used to amplify signals along underwater cables.

Balancing a fine string of quartz coated in silver between the two poles of a magnet, Einthoven’s invention precisely measured variations in electrical current. In 1901 he announced the first version of the string galvanometer, and soon published the world’s first electrocardiogram or ECG, a printed record of a human heartbeat. Einthoven studied the ECG patterns, identifying five “deflections” of normal heart function, learning how to interpret deviations that signal circulatory problems and heart disease.

Einthoven’s groundbreaking research won him the 1924 Nobel Prize for Physiology or Medicine. Today, ECG machines are still used in hospitals all over the world, and while the technology has evolved greatly, they still work according to the same basic principles and techniques developed by Einthoven, who is now remembered as the father of modern electrocardiography.

Willem Einthoven

Einthoven’s Work

Before Einthoven’s time, it was known that the beating of the heart produced electrical currents, but the instruments of the time could not accurately measure this phenomenon without placing electrodes directly on the heart. Beginning in 1901, Einthoven completed a series of prototypes of a string galvanometer.

This device used a very thin filament of conductive wire passing between very strong electromagnets. When a current passed through the filament, the magnetic field created by the current would cause the string to move. A light shining on the string would cast a shadow on a moving roll of photographic paper, thus forming a continuous curve showing the movement of the string.

The original machine required water cooling for the powerful electromagnets, required five people to operate it and weighed some 270 kilograms. This device increased the sensitivity of the standard galvanometer so that the electrical activity of the heart could be measured despite the insulation of flesh and bones.

Although later technological advances brought about better and more portable EKG devices, much of the terminology used in describing an EKG originated with Einthoven. His assignment of the letters P, Q, R, S and T to the various deflections are still used.

The term Einthoven’s triangle is named after him. It refers to the imaginary inverted equilateral triangle centered on the chest and the points being the standard leads on the arms and leg.

+ Use Twitter as Part of Your Content Strategy

Use Twitter as Part of Your Content Strategy

Despite the fact that most bloggers tend to overlook Twitter, we can not left it outside of our everyday content strategy. It is one of the most powerful social media channels for your brand’s awareness. Let’s see how you can use Twitter and gain more traffic to your blog or website.

Use Twitter as Part of Your Content Strategy

About Twitter

How to make a long story, very very short.

Twitter  is an online social networking service that enables users to send and read short 140-character messages called “tweets”. But on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean.

Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app.Twitter Inc. is based in San Francisco and has more than 25 offices around the world.

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012. 

The service also handled 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of March 2016, Twitter has more than 310 million monthly active users.

Use Twitter as Part of Your Content Strategy

Blue Bird Logo

Twitter has become internationally identifiable by its signature bird logo. The original logo was in use from its launch in March 2006 until September 2010. A slightly modified version succeeded the first style when the website underwent its first redesign.

On February 27, 2012, a tweet from an employee that works on the company’s platform and API discussed the evolution of the “Larry the Bird” logo with Twitter’s creative director and it was revealed that it was named after Larry Bird of the NBA’s Boston Celtics fame. This detail had been confirmed when the Boston Celtics’ director of interactive media asked Twitter co-founder Biz Stone about it in August 2011.

Use Twitter as Part of Your Content Strategy

On June 5, 2012, Twitter unveiled its third logo redesign, replacing Larry the Bird with an updated icon simply named as the “Twitter Bird”. As of this logo revision, the word “Twitter” and the lowercase letter “t” are no longer used, with the bird becoming the sole symbol for the company’s branding. 

According to Douglas Bowman, designer of Twitter, the new logo resembles a mountain bluebird. Twitter explains on their website not to modify the logo (e.g. rotate the bird, change the logo’s color, etc.)

Use Twitter as Part of Your Content Strategy

How to Use Twitter to Gain More Traffic

In my opinion, Twitter is the best social media channel for brands that want to build a strong awareness & communication impact for their goals. It has immediate results and is really trustworthy. In most cases, news travel first through Twitter and all the rest media are following.

Within Twitter the user can share images and videos, tag accounts, and go live, find strong trends, get real-time news & updates and you can engage in real conversations. Twitter is the ultimate place to apply social listening and find the right audience for your brand. Here are the top must-do actions:

  1. Tweet at least three times per day
  2. Retweet from other interesting accounts
  3. Comment under trendy topics
  4. Reply to all messages
  5. Respond accordingly to all notifications
  6. Engage to conversations
  7. Mention other accounts
  8. Pin important tweets at the top of your account
  9. Search for mentions and interact with others
  10. Add impressive visuals like photos, videos or GIFs
  11. Participate in twitter hot chats
  12. Participate in trending hashtags in local or global level
  13. Share your posts in twitter
  14. Spread the word for your twitter account all over your other digital assets
  15. Connect & follow other accounts

Let’s Connect at Twitter

Are we connected at Twitter? Let’s meet there and connect!

Areti Vassou Twitter

Why I Love Twitter

It’s the only Social Media channel where ethics meet digital technology. And even presidents are exposed as they truly are. Nowadays, everyone is aware that knowing is owning.

Twitter gives free access to the right of knowing. And information equals to power. That protects the basic principles of human rights. Because when the people have access to any kind of information that affects their decisions, then it’s easier to evaluate which path to follow.

Twitter protects the truth

From breaking news and entertainment to sports and politics, we can get the full story with all the live commentary. Only in Twitter we can get all sides of an event. No matter how much trolls or automated robots are trying to twist the arm of the facts, in Twitter we still get the rough and unedit truth. And that’s the main reason, why I love and trust Twitter. Continue reading…

Twitter logo

Treat Twitter with respect and you will win more positive publicity than you can imagine!

+ Things to do before WordCamp Europe 2019 #WCEU

Things to do before WordCamp Europe 2019 #WCEU

WordCamp Europe community is hosting a couple of Warm up events to make you feel like home. Explore the beauty of Berlin and the culture of WordCamp Europe through these clever events. It will be an interesting introduction experience! Have a look at all upcoming activities and opportunities to network & have fun.

Get into the WordPress mood with these warm up events before WordCamp Europe 2019 #WCEU

Things to do before WordCamp Europe 2019

Warm Up Events at #WCEU

Arriving in Berlin a day or two before WordCamp Europe? Staying in the capital a bit after the conference? Woo hoo! You have time to see the city and meet new people.

#WCEU have a few things to do on Wednesday 19 June, organised and led by volunteers from the WordPress community, and a WordPress Meetup happening after WCEU 2019 comes to a close.


Pre-WCEU Events

Berlin bike and food tour

Organiser: David Needham via Julian at Airbnb 
Date: Wednesday 19 June
Time: 14:00-18:00
Meeting place: TV Tower at Alexanderplatz
Registration: Airbnb Experiences – Select ‘See Dates’ and then 19 June
Cost: 80 euros
Limit: 8 people (only 2 slots open at time of publication)
What to expect: See description at Bike Ride – Story of Berlin told through food

Things to do before WordCamp Europe 2019 #WCEU
Things to do before WordCamp Europe 2019 #WCEU

Berlin walking tour

Organiser: Ryan Hellyer
Date: Wednesday 19 June
Time: 13:00-16:00 
Meeting place: Brandenburg Gate 
Registration: Berlin Walking Tour Sign-Up
Cost: Free
Limit: 20 people
What to expect: Three-hour afternoon walk in central Berlin. Any expenses incurred are paid by participants. Wear comfortable shoes, and sunscreen/hat if sunny.

WP&D: Dungeons & Dragons for WP

Organiser: Luc Princen
Date: Wednesday 19 June
Time: 20:00. A game runs approximately 3-4 hours.
Location: Estrel venue, exact room TBD
Registration: WP&D Google Form 
Cost: Free
Limit: 6 people
What to expect: Friendly game of D&D with characters and rules for players of all levels. Everyone welcome!

Things to do before WordCamp Europe 2019 #WCEU
Things to do before WordCamp Europe 2019 #WCEU

Post-WCEU Events

WordPress Meetup – Berlin

Host: Maja Benke
Date: Monday 24 June
Time: 19:15-22:00
Location: Digital Eatery, Unter den Linden 17
Registration: RSVP at Meetup.com
Cost: Free
What to expect: Organisers have informed us that this will be a special Post-WCEU meetup, and it will be in English to connect with the international community. The German listing is set to be changed to a bilingual version. More info at: WordPress Meetup Berlin

+ The Art of Unselfish Storytelling

The Art of Unselfish Storytelling

Great achievements happen only if we are willing to abandon our safe zone. This is an everlasting truth which applies even in digital marketing, content creation and blogging.

Be brave enough to open your heart and share the deepest corners of your existence. If you want to stand out, you must bear the test of authenticity.

Great stories have the unique power to change the way we see the world. But to tell a story you must show up, speak up, make your voice loud and clear. Don’t search appreciation or global acception. And above and beyond everything, stay true to your voice of consciousness.

The Art of Unselfish Storytelling

Unselfish Storytelling

What is that? To tell a story for the pleasure of creativity or to bring joy and information to the listener. To make them feel better and safer. To remind them that good things are happening in life. Just to spread the beauty of an uplifting story.

You may gain nothing from that but your listeners are inspired.

Which people do you remember from your childhood? Those who always wanting something from you or those you enjoyed playing with them?

Personally, I still remember one of my older cousins and her amazing bedtime stories with friendly ghosts and monsters who wanted to learn music. Her stories made me look at the unknown with the best intentions. When I meet people that sound like her, or dress like her I tend to trust them much easier.

Now, let me ask you one more time… What do we gain from unselfish storytelling?

We gain the attention and trust of our listeners. And that is the most valuable currency in the world.

The Art of Unselfish Storytelling

Storytelling Basics

Stop treating content creation like a science experiment.

Content creation demands a line of story, a structure of beginning + plot + closure and a moral of the story. In other words, it needs all the essential principles of what Homer used to create his masterpieces: Iliad & Odyssey. 3000 years later we still can learn amazing techniques from Ancient Greece creators.

I know what you are going to say now… that is easier said than done. Is it, really? Here is my golden list that has helped me to create better stories:

  1. Choose a position. Think about the topic and pick the side you wish to enlight more.
  2. Find a tone that makes you feel comfortable with.
  3. Pick a captivating title.
  4. Think of your audience. Age, interests, culture, music preferences, language, financial status, education, personal and family background.
  5. Understand the reader’s perspective. Are they pro or con of your topic?
  6. Do deep research and find solid evidence to back up your story.
  7. Read and take notes.
  8. Present both sides of your story.
  9. Make room for the story to evolve beyond your control.
  10. Invite people to add more sides in your story.
  11. Dare to be different.
  12. Embrace disagreements.

Are you ready to create your next story?

The Art of Unselfish Storytelling

+ Be the Expert in Your Field

Be the Expert in Your Field

If you want to become the expert in your field, then bite the bullet and throw yourself into the hard work. You will consume a lot of time and effort to reach your goal of excellence but it is doable.

Attend seminars, courses, workshops, read books, participate in events, engage in conversations with your industry top names and push yourself to learn more. Try to expand your skills above your preset market area and adopt in the changes. Spend time with younger people that have a new perspective for the market needs. Invest in your continuous improvement.

Be the Expert in Your Field

Bet on the currency of trust

Knowing that a person can cope with any challenge and learn the ropes in a blink of an eye, it gives a huge boost to personal and professional growth. When a person is driven by trust, confidence and dependability is most likely to pass these to the clients, to the people around and to the company culture. It is no secret that confidence nurtures success and growth.

The personal commitment to do any job the best way you can without any exterior pressure is by definition a sign of professionalism. A professional can perform and do his/her part of the job even if he/she is not in the mood to do it. Acting professionally means that you can perform at your very best even in a bad day.

This kind of commitment gradually builds a reputation as an excellent professional in your industry. In many cases I have meet professionals that their reputation precedes them and opens the doors when is positive. This characteristic goes with deep confidence & self respect.

Be the expert in your field

Be the silent power in the room

Make responsibility and dependability your top qualities. Make even your enemies to acknowledge and respect you.

Knowing that you have a person in your team where you can depend 100% to deliver any goal is a proven factor of professionalism. Acting responsibly and fair under all circumstances can impact the way other people treat you. Responsible professional earn the trust of their clients and have an open dialogue with them. Doing your job as it should be done, solves many issues and builds healthy relationships with your clients and colleagues.

Honor your words

Deliver what you promised. Do what you said. Act as if you have a sign contract for everything you have promised. As a professional, your words should be solid as a contract. Responding accordingly in all situations. Be on time, follow the schedule and deliver all your commitments.

Be Structured and Organized

There is no question about how important it is to be extremely organized and neat in your work. Stick to your monthly schedule and keep all your professional appointments to the point. Never waste your time and your client’s time!

Own your Mistakes

Experienced professionals know that they are accountable for all their actions. There will be occasions where mistakes will happen. Bite the bullet, own your mistakes, fix it of you can and move to the next step. Blaming others for your mistakes screams “unprofessionalism” from miles away!

Be the expert in your field

Stay grounded

Every day, the demands are changing for all industries. But these characteristics have remained the same for decades. In the SEO & Digital Marketing field professionals are in high demand. More companies are looking for freelancers that have all the above next to the technical requirements. So be aware of the way you behave because news travel fast in our always connected world.

A good reputation takes years to build and only a second to vanish. Stay at the top of your industry not only for your good performance at work but also for your ethics. In the world of Digital Marketing, Content Creation, Blogging and SEO many companies reach out to ask me for recommendations and the first question usually is: do you trust this person?


How to Boost your Newsletter and Attract More Subscribers

Every month we send one newsletter to the people that have subscribed to our mailing list. We consider all 12.000 people that have chosen to accept our monthly newsletter, part of our extended business family.

We have some basic rules for our Newsletters:

  • We never send any kind of spam-feeling emails.
  • We never share their names & emails with other companies or brands.
  • We provide valuable information about our industry hot topics.
  • We never use “buy-this-now” technics.
  • We have only one goal: to provide a good reading to our friends.

As a team, we are fed up with the aggressive approach of thousands of companies that are reaching out through their newsletters and are forcing us to buy their services or products.

I believe that is way better to have a healthy conversation with your audience through your newsletter, as if you were having a cup of coffee together sharing your news. If they want to hire you, they know where to find your website or blog. Live the “salesperson” out of the conversation.

How to Boost your Newsletter and Attract More Subscribers

Attract New Subscribers

Sorry for not giving you the same hocus-pocus magical techniques for the growth of your mailing list, but is really cheap to grab a person’s email + name by giving a sweet carrot via a variety of tricks like: download this, get that, get all the book, get a ticket and blah, blah, blah…

Produce something interesting, create outstanding content, solve a problem, make people notice that you are a trustworthy source of information, make people admire your work and let them search the way to follow your journey.

If a person wants to sign up in your mailing list, with their free will, it means that you are doing a hell good job in your industry. For example, I follow people and brands that inspire me to the bone. I would even prefer to pay to join their mailing list… this is how much I love their work in their field.

In my humble opinion and the evidence of 12.000 Newsletter subscribers, I protest against the abuse of aggressive email marketing in the digital world. Stop feeding this bad practice of grabbing with any way (legal or illegal) the people’s emails. There is absolutely no excuse for adopting this kind of digital behavior.

It’s abusive to force a person to give you his/her email as an exchange for information. Either you are ready to share a piece of valuable information or you aren’t. But if you want to sell your product/service/app then use your website or eshop.

The secret of a successful attraction hook for new subscribers is your work to be so outstanding that people actually want to get more.

How to Boost your Newsletter and Attract More Subscribers

Ways to Boost your Newsletter

Show up in top events as speaker

Talk for your favorite topics and invite the audience to follow your work in your website, social media and newsletters. If you are not a big audience person, then pick some small scale meetup groups and start networking face to face. And the right moment invite people to follow your digital path.

For those that are still exchanging business cards, when you will do your first follow up through an email, add a signal for your newsletter.

Email Signatures

Add a sign up invitation into your personal + professional email signatures. People tend to use this door by 40%. Impressive, right? Have a look at this example:

How to Boost your Newsletter and Attract More Subscribers

Use Social Media Posts

Spread the word of your Newsletter all over your social media accounts. With this, I mean share a fresh post twice a month about your favorite topics and let your followers know for your recent newsletter edition. Something like this will break the ice smoothly:

Have you seen this month’s newsletter? [Topic] has taking our wheel these days and we are so excited for sharing the fresh news with all our 12.000 email friends.

Create a Branded Facebook Group

All brands and companies should own a Facebook group for their community, but that’s a topic for a future blog post.

Go to Facebook and create a group. Then invite friends and followers to join your group. Post direct reminders, twice a month, about your Newsletters and wait for the new subscribers. See this example:

Have a Dedicate Page into your Blog

It is common to find a sign up form in the footer or sidebars of websites and blogs. But only few take the step to create a dedicate page about their Newsletter mindset, goals and topics. Why don’t you try it? For me it has been the source of 20% new subscribers since the very beginning. Have a look at Ideadeco Newsletter page here…

Add regular blog posts about newsletter creation process and how you deal with the common issues that usually appear in your industry. Providing solutions to email marketing challenges can become an attention magnet for your audience. It sure had been rewarding for us!

As a general marketing strategy, when we are creating new blog posts, we prefer to add links for the newsletter subscription form only if the topic of the post justifies that. As a general rule within Ideadeco’s 30 posts you will find only 10 newsletter references.

How to Boost your Newsletter and Attract More Subscribers

Become a Sponsor

Sponsorships may have a variety of obligations but also have a lot of perks! You can build a strong brand awareness with a reasonable amount of money. Brand awareness brings more traffics, more new visitors & pageviews and more new subscribers.


The only way to convince people that you actually have deep knowledge over a topic is teaching. Run online classes or became an instructor in a seminar. Run a series of your own workshops. 90% of the students will keep following you through your digital assets and newsletters. Do you need another reason to start teaching?

Have you seen our latest Newsletter?

We would love to have your feedback about our last Newsletter. Do you want to have a look at our previous Newsletters? Here is the door to the past letters: Ideadeco Newsletters. If you like what you see then join us and enter your name and email in the subscription form.

Topic: Professionalism Definition

Let’s talk about the main characteristics of professionalism.

In the business world, skills are good but character and ethics are better.
The last 12 months we had the privilege to meet and talk with more than 200 freelance professionals in different industries for our research on this topic: What are the characteristics of professionalism? We had the chance to hear their definition of what are the main characteristics of professionalism. True professionals have a number of important characteristics that can apply to virtually any type of business.

Ethics and Honesty

In all industries, the most valuable characteristics are honesty and ethics. Professionals that are honest, evenhanded and authentic tend to receive more respect both from clients and colleagues. Having these makes it easier to become a trustworthy name among your peers. To stand out for a great character is priceless and most companies value their official code of ethics more than any other skills. It is common to find a similar code of ethics in freelance professionals.

Behave Morally and Ethically

Professionals know that even if there isn’t any official book of a written code of ethics in some industries, an unwritten code of ethics does exist. For serious professionals, there is no debate upon the matter of morality and ethics. You should display ethical behavior at all times and protect the main human rights at all costs. Presenting the best behavior, showing a respectful & lawful attitude to everyone you do business with separates the professionals from the non-professionals.

Responsibility and Dependability

Knowing that you have a person in your team where you can depend on 100% to deliver any goal is a proven factor of professionalism. Acting responsibly and fair under all circumstances can impact the way other people treat you. Responsible professional earn the trust of their clients and have an open dialogue with them. Doing your job as it should be done, solves many issues and builds healthy relationships with your clients and colleagues.

Honor your words

Deliver what you promised. Do what you said. Act as if you have a signed contract for everything you have promised. As a professional, your words should be solid as a contract. Responding accordingly in all situations. Be on time, follow the schedule and deliver all your commitments. Continue reading…

Have a great day!


Areti Vassou

Ideadeco Newsletter
+ Ideadeco May Blogging Tips

Ideadeco May Blogging Topics

April had been a spectacular month for our blog. But May was a surprise for all the team. How could anyone believe that we would go beyond the positive growth of April? The website traffic growth hit a new record and all thanks to the following blogging topics.

As a team we have decided to provide valuable information and data about our monthly topics and traffic results. We want to be transparent and open to the public.

In the same time, the given information works like a textbook for fellow struggling bloggers that wish to improve their work. We hope that with this information you will find true support and inspiration.

Areti Vassou, Founder of IDEADECO

Ideadeco May Blogging Tips

May Topics

May’s topics were focused on Content Creation, Content Marketing, Email Marketing, SEO for Blogs, Workshops, Digital Copywriting, WordPress & WordCamps.

As you can imagine the topics defined which keywords and keyphrases we used throughout our content marketing strategy.

  1. My WordPress Success Story
  2. What’s New From Pinterest
  3. FAQ About WordPress
  4. Facebook F8 Conference Highlights
  5. Instagram News
  6. WordPress Changed My Life
  7. What Makes a Good Presentation
  8. Monika Kritikou Interview
  9. How to Hire a Photographer for your Blog
  10. How do you recharge your energy?
  11. Characteristics of Professionalism
  12. 7 Ideas for Outstanding Instagram Content
  13. Ask Me Anything Session #AMA
  14. Instagram announced a new account for shops
  15. WordPress for Kids at #WCEU
  16. List of Instagram Banned Hashtags [Updated 2019]
  17. Ideadeco May Blogging Topics
  18. How to Boost your Newsletter and Attract More Subscribers
  19. Be the Expert in your Field
  20. The Art of Unselfish Storytelling
  21. Things to do before WordCamp Europe 2019 #WCEU
  22. Use Twitter as Part of Your Content Strategy
  23. Google Doodle celebrates the birth of Willem Einthoven
  24. Wedding Photography Tips
  25. WordCamp Europe Call for Teaching Assistants (TAs) #WCEU
  26. Interesting News Found Into My Mailbox
  27. WordCamp Europe After Party #WCEU
  28. Improving Sustainability at #WCEU
Ideadeco May Blogging Topics

May 2019 Website Traffic

The growth of our blog hit a new record… Here are the numbers:

[Pending until the end of the month]