+ WordCamp Thessaloniki 2019 #WCTHESS2019

Get ready for WordCamp Thessaloniki 2019 #WCTHESS2019

Mark this day on your calendar, because you want to be among the WordPress lovers on October 12-13 , at Thessaloniki Concert Hall, for the WordCamp Thessaloniki 2019, #WCTHESS2019. It’s a must visit conference for WordPress lovers and people who want to learn more about digital technology, digital marketing, web development, SEO, blogging, content marketing, content creation, growth hacking, web design and networking.

In Greece we have a passion for WordPress… This is the reason why the next big WordCamp Thessaloniki 2019, is organized by the amazing WordPress Greek Community. We love to talk about WordPress!

Tell Me More about WordPress

More than 33% of the websites you visit on a daily basis are built with the WordPress open source software, a platform the usage of which is rising constantly, especially in Greece.


What is a WordCamp?

WordCamps hold discussions on various topics: Startups, e-Commerce and Βlogging are just some of the topics covered at conferences like the one getting prepared at the moment.

Globally, WordCamps are supported by the WordPress Foundation—the official nonprofit organisation the purpose of which is the preservation of the openness of WordPress—and this conference is approved and recognised by the Foundation.

Who will find it interesting

Come on, now… Who wouldn’t?

A WordCamp is for anyone that works with WordPress, at any level of experience and knowledge, but not only.

The conference is addressed to any internet user interested in getting informed on the news around WordPress, including but not limited to Web Developers, Web Designers, Βloggers, Journalists, Content Editors, Web Editors, Social Media Managers and many more fields of expertise or professionals.


Who organises the conference

WordCamp Thessaloniki 2019 is organised by volunteers, members of the WordPress Greek Community. In particular, 15 members of the community (who you can see in more detail here), have shared the responsibilities and work to give life to the conference for the fourth year in a row, after three successful WordCamps in Athens in the years 2016, 2017, 2019 and WordCamp Thessaloniki 2018.

Tickets for WordCamp Thessaloniki

The ticket to attend the conference for both days, including meals and coffee breaks, has a small price and you can purchase it here.

Get informed of all the news around WordCamp Thessaloniki on Facebook and Twitter, and also through email, by subscribing to our Newsletter.

Who pays the bills

As mentioned earlier, the WordPress Foundation is the valuable partner and supporter of the local organizing team’s efforts. While a big part of WordCamp Thessaloniki 2019 is financed by Foundation’s global sponsors and supporters, the WordPress Greek Community also has the option to seek out local sponsorships, monetary or providing a service, by companies active in Greece.

For that purpose, there are 5 sponsor packages available to anyone interested to pick one up and support the conference. Of course, these packages include a varying set of benefits. You may find further information following this link.

WordCamp Thessaloniki Venue

WordCamp Thessaloniki 2019 will be hosted at Thessaloniki Concert Hall, the M2 building, in the Aimilios Riadis Hall and Museum Hall.

Coffee breaks and lunch break will be held in the foyer, full of natural light and while enjoying the exquisite views from its two distinct levels.

WordCamp Thessaloniki 2019 will be hosted at Thessaloniki Concert Hall, the M2 building, in the Aimilios Riadis Hall and Museum Hall.
WordCamp Thessaloniki 2019 will be hosted at Thessaloniki Concert Hall, the M2 building, in the Aimilios Riadis Hall and Museum Hall.

Designed by the famous architect Arata Isozaki, the M2 building gives the city a unique structure that summarizes the virtues of modern architecture. Geometric lines, large glass surfaces and metallic elements make up a picture of imposing simplicity, contrasting but equally standing next to the neighboring M1 building.

Thessaloniki Concert Hall is located at the junction of 25th March with the beach, right next to Posidonio Athletic Center.

Individuals with special needs can have an easy access inside and outside both venues of the Thessaloniki Concert Hall.

Aimilios Riadis & Museum Halls

Featuring state-of-the-art equipment and excellent infrastructure, the Aimilios Riadis Hall can accommodate 500 people. Equipped with audio and microphone, simultaneous translation cabinets, audiobooks, video projector, streaming, display screen, event recording, air conditioning and Wi-Fi, it is suitable for large-scale events.

Aimilios Riadis & Museum Halls
Aimilios Riadis & Museum Halls


You can reach the Concert Hall from all the neighborhoods of Thessaloniki with the Public Transport.

The Megaron is located 100 meters from the «Concert Hall – 25is Martiou» stop, which you can access with the buses’ 1Χ/ 3Κ/ 5/ 5Α/ 6 routes.


There is a Taxi stop in front of the Concert Hall entrance, where there are always taxis at the end of the performances.


The underground parking of the Megaron Music, located in the M2 building, is 11,800 m² in size and 230 seats. Parking will be available free of charge to all attendees on the day on the conference.

Thessaloniki Concert Hall
25 March and Beach
54646 Thessaloniki

WordCamp Thessaloniki 2019 #WCTHESS2019
+ Meet the Speakers of WordCamp Thessaloniki 2019 #WCTHESS2019

Meet the Speakers of WordCamp Thessaloniki 2019 #WCTHESS2019

And the big day arrived where we all can meet the Speakers of WordCamp Thessaloniki 2019 #WCTHESS2019. Wish you could see the smile on our face, right now. Thanks to speakers’ willingness to share their expertise all visitors have the opportunity to learn something new.

Meet the Speakers of WordCamp Thessaloniki 2019

Speakers #WCTHESS2019

Who is Who

Smaro Maroglou

Speaker Smaro Maroglou WordCamp Thessaloniki 2019

Smaro Maroglou started her professional career in 1998 at an educational software development company in Thessaloniki, where she worked as a UI / UX / Graphic Designer. She, then worked as a UI / UX Designer and 2D Animation Designer for web, multimedia and mobile web design agencies, gaining knowledge and experience in HTML, CSS and the WordPress platform. In 2018 has joined Social Mind as a UI / UX / Graphic Designer with the primary focus on the creative department responsible for graphic design for online advertising, Social Media Accounts content and, of course, web design.

Bridging the gap between creative and development in the WordPress world

Despite the versatility and ease of use that characterizes the WordPress platform, errors are often encountered in the process of implementing an application, at the level of requirements, design and operating options. These mistakes are usually in the cooperation of the planning and implementation teams. Both teams contribute to the creation of the application and play a very important role, but they have different sets of skills, work on different objectives and have a different mentality. As this is an important topic that costs time and money to the company and to the customer, we have developed, and we propose, a set of good practices, useful tools and guides for «bridging the gap», aiming at a proper and organized framework of cooperation between the planning and implementation teams. These practices improve the work environment, enhance the unobstructed flow of projects and ultimately optimize the end-user experience.

Goran Nikolov

Speaker Goran Nikolov WordCamp Thessaloniki 2019

Goran Nikolov is a digital marketer with over 7 years of experience and an incredible passion and persistence for staying up to date with the latest marketing trends. He started his career as an independent SEO content writer and soon afterward entered the world of SEO by co-founding and running a couple of blogs. Taking a further step, he discovered a whole new world with SEM and it was the paid marketing exactly that kept his attention the most. Currently, he is mostly focused on building chatbots (or Messenger marketing) as he believes it is a great way of building trust and strong relationships with today’s customers.

Chatbots: in Digital Marketing: An expiring trend or an absolute must?

In my speech, I will emphasize how chatbots grew to become an essential part of everyone’s marketing strategy, their importance and the possibilities they possess for businesses in all industries.

George Tekelis

Speaker George Tekelis WordCamp Thessaloniki 2019

George Tekelis, is a full-stack web developer based in Athens, Greece. After his dad took him to a computer exhibition back in the ’80s, he decided that one day he would become a computer programmer.
Some times dreams manifest and now having more than 20 years of experience in the industry, he has worked with big and small companies, on many different kinds of projects.
For the last 4 years, he is with the National Technical University of Athens, School of Electrical Engineering. There he is involved with the development of many interesting projects for Smart Grids, Electric Vehicles, Energy Neighborhoods and research.
He also develops his own ideas. Among others, he has created a SAAS for e-shops that help in sales generation, WordPress plugins and mobile games.
Last but not least, he is a happy dad, board game geek, open-source believer, foody and he is always learning new things.

WordPress as Application Development Framework

We usually use WordPress to create beautiful and functional websites. But it provides us with all the tools to use it as an application development platform. These applications can be entirely WordPress-based or part of an ecosystem.
We will see, among other things, why and when to use WordPress for application development, what its benefits are, and how to analyze a project to implement in WordPress.
We will frame all of the above with examples from a real project we implemented at NTUA.

Olaf & Sharon Lederer

Speaker Olaf & Sharon Lederer WordCamp Thessaloniki 2019

Olaf & Sharon Lederer (from ​finalwebsites​) create websites together since 2013, but they know each other a lot longer. As father and daughter, they can offer their customers the full package. ​From websites and webshops, search engine optimization, online strategy and content creation to consultancy for all kinds of online projects. In 2006, Olaf (who had been a developer for many years) started his first website withWordPress. It was actually a friend from Thessaloniki who advised him to use WordPress for Olaf’s project ​Web Development Blog​. Seven years later, Sharon also got involved withWordPress. First, she started a blog called ​SuperBlogger​, but later she also started helping Olaf’s customers. At this point, Olaf and Sharon are not only using WordPress for their own websites and their customers’, but they are also actively involved in the community as organizers of WordCamp Nijmegen.

How to scale up your WordPress website to the next level?

Do you have an adequate website, but are great results missing? Do
you find it difficult to renew your website, even though you know it’s
really necessary? We will help you to take the next step(s).

During our presentation, we will guide you through every step of the
process. Of course, we keep in mind not to lose your current position in

We will discuss:

  1. The importance of a strong brand identity
  2. Different ideas for conversion optimization
  3. New ways to attract the right visitors

After this presentation, you will have enough ideas to improve the success of your own website!

WordCamp Thessaloniki 2019 Speakers group photo

Dian Tankov

Speaker Dian Tankov WordCamp Thessaloniki 2019

Dian Tankov: Ι am a Marketing Specialist, Video Content Creator, a WordPress Power User and Contributor. I’ve been in Marketing and WordPress for almost 10 years. My experience includes working as a Marketing Specialist in the leading Bulgarian web hosting company – SuperHosting.BG and as a Marketing Relations Manager in a top WordPress Development Agency – DevriX. As a WordPress Contributor, I have experience in Translations, Marketing, WordCamp Speaking and Organization.

Now I am running my WordPress website diantankov.com, where I share valuable resources (video and articles) related to Digital Marketing, WordPress and other topics. I am cooperating with companies to find customers, helping companies with their online presence, creating WordPress websites, creating content and assisting in organizing events.

Looking forward to meeting you at WordCamp Thessaloniki, where I will speak about effectively combining a video content strategy with a WordPress website and ideas on how we could profit from this.

Twitter – https://twitter.com/DianTankov
LinkedIn – https://www.linkedin.com/in/diantankov/
WordPress.org – https://profiles.wordpress.org/dido4012/
Website – https://www.diantankov.com/

How to successfully use Video Content in a WordPress Website

The topic is on how to effectively combine a video content strategy with
a WordPress website, to drive more traffic to your WordPress website.

  • How to achieve better SEO.
  • What technical optimizations (cache, plugins, CDN, images, videos) we can make at our website?
  • How could we deliver the video content on our website effectively?
  • And ideas on how could we profit from all of this?

Areti Vassou

Speaker Areti Vassou WordCamp Thessaloniki 2019

Areti Vassou has been using WordPress professionally since 2004 and considers it one of the best CMS in the history of the Internet. She has over 20 years of digital experience and her CV includes collaborations in the USA and Europe, on demanding SEO & Content Marketing global projects as well as in marketing companies. As a ghostwriter, she has worked on some of the most popular blogs and brands in digital technology and marketing, academic research and medicine, as well as travel, tourism, lifestyle & fashion. She specializes in SEO, digital communication & marketing strategy and the creation of Advanced SEO optimized content for Luxury Brands. At the same time, blogging has been her favorite business occupation since 1994. She has traveled to 105 countries with her laptop. She loves cats, music, books, swimming and code studying.

Blog: https://www.ideadeco.co

LinkedIn: https://www.linkedin.com/in/aretivassouideadeco/
Instagram: https://www.instagram.com/aretivassou/
Twitter: https://twitter.com/AretiVassou
Tumblr: https://ideadeco.tumblr.com/
Facebook page: https://www.facebook.com/Ideadeco.Ideadeco/

Corporate Blogging

Corporate Blogging is based on research, strategy and expertise. The goal is to develop communication and corporate identity, with WordPress itself as a first strong example. The presentation is about the basic principles of Corporate Blogging.

Dimitrios Selimidis

Speaker Dimitris Selimidis WordCamp Thessaloniki 2019

Dimitrios Selimidis is the founder of Web Expert, a modern IT company specializing in website building, e-shops and web applications’ development, located in Kozani, with a significant clientele, both in Greece and abroad. He has been involved in Web Development and Design since 1999, and his first contact with WordPress was in 2013. Since then, he has been creating websites and e-shops on the popular platform, creating custom themes, custom add-ons and WordPress-based web applications.

WooCommerce Do’s and Don’ts!

WooCommerce is the most widely used e-commerce system in WordPress, with over 70 million sites worldwide. But is WooCommerce right? Is it slow? Is it simple?
In the presentation, we will talk about Do’s and Don’t’s for WooCommerce, which mainly focus on usability, performance, speed, and we will share experiences with you on setting up an e-shop in WooCommerce.

Thanos Papavasileiou

Speaker Thanos Papavasileiou WordCamp Thessaloniki 2019

Thanos Papavasileiou is a self-taught product designer who lives and works in Svoronos & London. Ex designer @CSSIgniter, Ex Head of Design @incrediblue, the last 5 years he’s designing B2B Marketplace Platforms for big brands and enterprise-grade companies like Christie’s, Lloyds of London, LeasePlan and Mitsui & CO. In his spare time, he facilitates a UX Design club for teens, writes fairytales for kids, learning Spanish and playing Tennis.

Twitter – https://twitter.com/Klou

Design Principles for WooCommerce Projects

In this talk, Thanos is going to share some practical hints & tips for a proper WooCommerce User Experience. From the landing page to check-out, these guidelines will help you build stores that convert.

Speakers of WordCamp Thessaloniki 2019

Takis Bouyouris

Speaker Takis Bouyouris WordCamp Thessaloniki 2019

Takis Bouyouris is a software engineer and lead web developer at Nevma web agency. He has been creating small and large websites and web applications with WordPress since 2007. He is an active member of the Greek, but also the global, WordPress community, organizing meetups and WordCamps wherever he may be. He likes reading, music and cinema, but searching problem-solving, and especially within performance, is his second nature. If you see him on the train, talk to him about technology and WordPress. He will definitely answer.


Measuring frontend performance

If you can’t measure it, you can’t optimize it. This ancient saying is right! In this talk, I will present the fundamentals of measuring frontend performance in a WordPress web page and how to spot the problematic spots and thus search for means of optimization. Ι will also give some useful tips and ideas on optimization and I hope to learn some new ones, too.

Fotis Routsis

Speaker Fotis Routsis WordCamp Thessaloniki 2019

Fotis Routsis (aka mr.fotaras) is a Freelance Web Developer based in Athens, Greece.

He holds a BSc in Informatics from Athens University of Economics and Business and an MSc in Health Informatics. Since 2007 he works as a Freelance Web Developer and Consultant and has participated in various projects. He is a member of the Greek FOSS community and he is actively involved in most of the community activities.

As a Web Developer, he always tries to keep up with the new trends around the Web and the latest technologies around it. Although he is a backend web developer focused on code and algorithms he also gets in touch with front-end stuff making the web more beautiful!

From 2009 to 2012 he was part of the Open Government Initiative (OpenGov.gr) of the Greek Prime Minister’s Office and had the chance to get involved in large scale Open Government projects mainly focused on Transparency and Improvement of Public Administration. His passion for Open Data emerged via his activities as a member of the OpenGov.gr where he realized the need for Open Data and the potential they have.

When not coding or in front of his laptop he pretends to be an adventurous guy by scuba diving, spearfishing or in the winter snowboarding.

Custom Post Types, Post Meta, Custom Taxonomies: The heart of modern WP

The heart of modern WordPress implementations is to make the most of Custom Post Types, Post Meta and Custom Taxonomies.
The purpose of the presentation is to make a clear distinction between the three and through easy examples to help the user in choosing the right solutions based on the above mentioned.

Alexandros Melis

Speaker Alexandros Melis WordCamp Thessaloniki 2019

Alexandros Melis was born in Greece, obtained his degree from the Aristotle University of Thessaloniki as a Mechanical Engineer and his postgraduate degree from the University of Sheffield in Marketing, Advertising and Public Relations. From an early age, as a fan of music and urban culture expressed by Hip Hop, he dealt with music events, initially as a listener and then became one of the most important members of the creation of THHF, the longest-running Greek Hip Hop Festival and the Zoltan Tribe Collective. Along the way, he has been involved with startups and entrepreneurship since he loves launching new projects in order to solve small daily (or even larger) problems that concern him. He loves the science of marketing and the technologies around it, trying to find out more about himself and the people around him.

Blog: http://zoltan.gr/

Website: https://www.unfitmarketing.com/

Facebook: https://www.facebook.com/melisalexandros

Instagram: https://www.instagram.com/alexandrosmelis/

LinkedIn: https://www.linkedin.com/in/alexandrosmelis/

Hate Me Now, Love Me Later: Validate your business idea with WordPress!

9 out of 10 ideas fail

«Yes, but that will never happen to me.»


Together we’ll see how we can test a business idea, with the help of WordPress, before we start writing code or spending money on it.

Fellyph Cintra

Speaker Fellyph Cintra WordCamp Thessaloniki 2019

Hello, my name is Fellyph Cintra I’m Front-end developer. Actually, I’m based in Ireland and work at Deloitte Digital, my story with WordPress started in 2008 when I created my first professional project since then much happened, in 2012 I attended my first WordCamp as a volunteer, 2 years later I became one of the organizers of WordCamp São Paulo. I have participated as a speaker in over 10 WordCamps in Europe and South America, always covering my favorite subject front-end technologies. 
I’m always involved supporting local developer communities because I believe communities are tools of integration and social development. And 2019 I’ve received the title of Google Developer Expert on Web Technologies in recognition of it.

Using machine learning to improve our WordPress Application

Machine Learning is one of the most trendy things in IT world right now, a bunch of new services pop-up every single moment, large companies have started to implement different features that utilize Machine Learning(ML). But…. how mortal developers and small and medium business can effectively use machine learn to improve their solutions?

In this talk, we are going to discuss the basic concepts around ML and using high-level libraries in JavaScript to implement on our WordPress Application, described as a friendly Machine Learning library ml5.js will be our entry door to the Machine Learning world.

To wrap up the introduction journey, we will see how we can use ml5.js in a real project. As I mentioned before ml5.js is a Javascript library – the talk is focused on a front-end stack but is open for people who want to learn more about the basic concepts behind machine learning.

Let’s get coding!!!


Corporate Blogging Tips

Corporate blogging is used by companies and brands to build a strong communication channel with their selected audience. Within its content, they address to company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops etc. A well structured corporate blog can bring traffic to your website and the right attention to your company.

Although we are used to seeing more posts about certain types of blogs, like travel, magazines, newspapers, fashion, lifestyle, beauty, wedding, fitness, nutrition, food, tourism, DIY, technology, gaming, Fintech, hotels, art, photography, dance etc blogging doesn’t stop there.

The industry of academic, medical, healthcare, pharma, science, publishing, printing, mechanics, hardware engineer and many others are only some of the players that through their websites they use the two major principles of blogging: share knowledge and build communication bridges.

Corporate Blogging Tips

Corporate Blogging Practices

In this case, forget everything you have read or heard about blogging or marketing copy.

By definition, corporate or business blogging eliminates the personal perspective. Inside corporate blogs, the content is based on solid facts.

The blogger has to do a lot of research, sometimes has to run experiments and collect results. In several cases, this can last for months. The author must use only official resources and proven testimonials by official authorities. Of course, the citation is obligatory and any reference of published papers, books and real case studies must be accompanied by public data.

In other words, personal opinions have no place in corporate blogging. Just imagine, reading about a new medical treatment and suddenly you stumble upon a personal comment by the author of the blog. That is a lethal mistake for corporate blogging because personal opinions should stay inside the head of the blogger. It doesn’t matter if it is a negative or positive personal comment, in both cases, it can easily destroy the credibility of the brand.

Corporate Blogging Tips

Forget Personal Voice

We tend to take for granted that personal voice in blogging is the holy grail. We are influenced by millions of posts every day that screaming to make all copywriters as personal as possible. But think again! Like everything in life, there is no one-size-fits-all approach into content strategy.

Certain industries must avoid the sentimental or too personal or too human approach. They just need to state the facts. Experienced and top tier business bloggers do know the difference between high streaming blogging and corporate blogging. And that is to be neutral and understandable.

For example, in medical blogging, describing a surgery process leaves no room for making it more friendly by adding your personal point of view. Doing so, it could eventually cost a life. Teaching a new technique means that you are voicing the process of sharing knowledge. If you have a strong creative urge then it would be better to seek a career as a blogger in different areas.

Believe it or not, there are professional bloggers that find true joy writing about a new printer head or new software that reads MRI scans or about geology and chemistry scientific breakthroughs or about DICOM. That’s the beauty of blogging! It’s not only about lifestyle or fashion or travel destinations. People can actually learn through blogs.

Corporate Blogging Tips

The WordPress Method

Let’s take the WordPress blog as an example. WordPress is sharing its own majestic technology and tools with the public through their blog posts. They share knowledge while they build a specific positioning on the market. They have mastered the game of communication above and beyond any other CMS player on the market. But They Never Share Their Personal Opinion, just pure and easy to understand knowledge.

And with that will come to our next major cornerstone of corporate blogging. Making your grandmother understand how something complicated actually works.


Does your Grandmother Understand This?

That is the ultimate test. If your grandmother doesn’t understand what you are saying then you’ve got it all wrong. And you should find a new approach!

Inside corporate blogs, it is common to deal with difficult and demanding topics. To name a few examples:

  • Writing and explaining a new software
  • Guide for a new complicated photo camera features
  • Presenting a complex mathematical theory
  • Official presentation for a top-notch social event
  • PR presentations
  • Introduction to a new academic research
  • Solving common problems for a specific product or service or app
  • Heavy industry products
  • Governmental organizations & services
  • Political or public figures
  • Law organizations & services
  • Public organizations & services
  • Medical presentations & researches
  • Marine Industry
  • Educational organizations & institutions
  • and so many others…

For all the above it may take hundreds of hours to do all the necessary research and curate the final copy before publishing it on a blog/website and social media channels.

Although the majority of bloggers tend to be attracted by mainstream trendy topics, all the aforementioned topics are well paid and can produce tremendous traffic and turn a professional blogger into a celebrity. Only a small group of bloggers dare to follow this demanding path and dedicate their blogging pen to hard-working categories.

Corporate Blogging Tips

Famous Corporate Blogs

Many believe that there aren’t any big players in the blogosphere where they could actually prove that corporate blogging is profitable and established. There are thousands of companies that are really rewriting the rules of blogging. Let’s see some of them:

Facebook Newsroom: It’s a WordPress.com VIP blog with more than 135.000 unique visits per day according to Worth of Web.

On their blog, you will find Facebook’s news & announcements regarding everything about the company and its services. They use a simple but 100% professional and neutral language. The content creation team shares valuable information in a manner that can be understood by all levels of visitors. They publish a new post 7-12 times per month depending on the need for sharing valuable information & important news.

If you go through their posts you won’t find any personal voice between the lines. They state crystal clear the information they wish to share. Even in cases of sensitive topics, they keep a professional attitude with no sentimental twist.

From all the companies that run a corporate blog, Facebook Newsroom is by far the master of digital communication skills.

Now You Can See and Control the Data That Apps and Websites Share With Facebook
Now You Can See and Control the Data That Apps and Websites Share With Facebook

Let’s break down one of their posts:

Now You Can See and Control the Data That Apps and Websites Share With Facebook

Published on 20 August 2019 by By Erin Egan, Chief Privacy Officer, Policy, and David Baser, Director of Product Management

It has 13 paragraphs and with only 796 words, they explain in-depth a very serious and important topic about data control & apps. They have wisely chosen the categories: [Data and Privacy · Product News] and the tags: [Ads and Pages Transparency · Advertising · Controls]. Although they haven’t used any headings within the copy, both categories & tags are aligned with the strongest keywords of this hot topic.

Visitors, journalists and all kind of media can find the company’s official position & statement in a blog post where they can use as a reference.

Visitors can find answers to a specific topic within the company’s branded blog. Nothing else can build trust and transparency between the community and the company like hearing the news from the official source. That is the core reason why a corporate blog is a must-have in a company’s content strategy. To own and control the information about its brand.


Another excellent corporate blog is Yoast.com

They create software for SEO. Yoast helps you with your website optimization, whether it be through their widely used SEO software or their online SEO courses.

This blog is focused on everything about SEO. Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress.

They use an easy to understand language and all the right keywords in the right positions. With not long posts (usually) they keep the attention of the visitor to the highest point.

At the end of each post, you want to read more and definitely you will signup in their newsletter because everyone wants more free SEO tips! Yoast has master call-to-action (CTA) methods with a smooth and joyful manner.

Every single post they publish could easily stand alone as a mini corporate website. Even if it is the first time you stumble upon to one of its posts you will have a clear idea of what they do and what they sell. That is a brilliant marketing strategy and digital copywriting win! They do set the perfect example of corporate blogging with a certain goal.

Corporate Blogging Tips
Corporate Blogging Tips

How to Set a Successful Corporate Blog

Before you publish your blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right keywords.

Hear your audience carefully. What do they ask you? What kind of information are they looking for? What needs can your company cover within its own blog? Would it need short or long-form blog posts?

For example, a company that creates dental equipment for dentists won’t need to publish content about football. Unless they have a line of products for athletic dentist solutions.

Clarify why each post is on air. That will help you understand how often you should publish new content. Let’s see Advantis Medical Imaging. They publish a new post only when it is absolutely necessary to inform their target audience. They lead their market as pioneers of Cloud Neuroimaging Software but they never try to fit into marketing best practices. They publish only important and valuable information about their company news.

Avoid any kind of trendy buzzwords and expressions. Create content that doesn’t need any further explanation. On the other hand, stick to the official terminology when it is obligatory. Medical, Law, Science and so many other industries have their own language and terms. Respect that!

Absolutely never use any personal pronouns in strict business blogs or any form of “social media + texting” language. Use as less as possible the exclamation mark (!) but feel free to use it if your blog presents code.

Again, keep personal opinions to yourself. For those that can not escape their need to have the last word, then they should consider turning their creativity into a personal blog.

Set a content calendar for your blog. If a company needs to publish twice a month then form a yearly schedule for the next topics. In case your company needs new content twice a week, then it’s a good idea to hire a professional to do the job.

Organize the company’s content team with specific guidance of what kind of posts are acceptable. Of course, having a content marketing professional on your side would make your blog look more successful.

Blogs that include the following types of content tend to gain more traffic:

  • The How-To Posts are the number one content for almost all industries and niches.
  • Detailed guides can bring great results.
  • Presentations of a new product or service or achievement.
  • Presentations of researches that are difficult to find.
  • In some cases, interviews can bring a lot of traffic.
  • Opinion/Positioning posts for a controversial topic can be useful for certain industries.
  • Announcement for competition with an award.
  • Important case studies.
  • Mission and philosophy statement posts.
  • In some cases, CSR posts can produce a positive impact.
  • Also, official Press Releases tend to bring a lot of traffic.
  • Educational posts have a strong influence on all industries.
  • Finally, career opportunities and event announcements can boost a company’s blog.
Corporate Blogging Tips
Corporate Blogging Tips

Are you a new blogger? Give WordPress a Try!

Having said all the above, it is only natural to add this last thought. If you are reading this but you don’t have any blogging experience then consider to give WordPress a try. It will guide you, step by step, and make you feel comfortable enough to run your own corporate blog.

WordPress.com or WordPress.org will show you a brand new world of opportunities. Just do it!

And you will have a global community of exceptional fellow bloggers, developers, designers and entrepreneurs on your side.

Corporate Blogging Tips
Corporate Blogging Tips
+ Why We Love September in Greece

Why We Love September in Greece

First of all, September in Greece feels like a second August and you can easily call it a small summer. The weather and the sea are hot and vacations during September are spectacular.

14 Reasons to love September in Greece

14 Reasons to Love September

From all the months, September is my favorite one. For these 12 reasons:

  1. The weather is mildly hot but the nights are quite fresh and a bit chilly.
  2. Swimming at the sea is refreshing because you don’t have to go through the heavy summer super-hot temperatures.
  3. At the beach, there are fewer people and less noise.
  4. The variety of summer fruits are still in season but with a mix of some autumn fruits. Like my beloved grapes!
  5. At the last days of summer sales, you can buy anything you can dream at the lowest prices. The last days of summer and at the beginning of September, I am doing all my Christmas shopping from my List of Presents.
  6. Also, I can book at the best hotels in Greece at a better price for my last set (6 days) of autumn vacations.
  7. Airtickets tend to have friendlier prices after the second half of September. Guess what? Of course, I am booking as many tickets as possible for my next autumn or winter trips. This is one of my top priorities, every single year.
  8. New books are showing on the bookstores and can’t wait to read them.
  9. New digital technology gadgets are showing up in stores. Yes, I am guilty of a digital technology crash…
  10. Many new conferences are starting to fill in my calendar. For example WordCamp Thessaloniki 2019 or Syros 1st WordPress Meetup.
  11. All my friends have returned from their summer vacations and I can see them again! Dinner and red wine with friends is the best way to enjoy a September evening under the Athenian night sky.
  12. New projects and goals are knocking my adrenaline’s door. Each September a new circle of creative growth is pushing forward my business. New challenges are most welcomed!
  13. Finally, the autumn hues will gradually start to color nature.
  14. One more reason: we are closer to Christmas season!
Why We Love September in Greece
Why We Love September in Greece

What do you think of September?

Today I wanted to share with you my 14 reasons why I love September. What makes me look forward to discovering what this summer-looking month will bring to my door. It’s a month full of gifts and new experiences.

But how about you? What do you think about September? Does it give you that feeling of eagerly anticipate knowing September has arrived? What are your best reasons to make you embrace this September?

Enjoy it and do share what you most look forward to as well in the comments below. Wishing you a lovely September.

14 Reasons to love September in Greece
14 Reasons to love September in Greece

+ Yes, Post Size Matters

Yes, Post Size Matters

Every time you post something on your blog, the length (size) matters a lot. Of course, this may vary depending on the market industry you are targeting.

A technical post about SEO and Content Marketing Strategy should have a least 2000 words and must be rich in visuals. But a recipe post should stay into the minimum necessary description and tips.

In general, rich and informative long posts tend to receive a lot of visits and eventually build great ranking. But content creators and blog owners should use common sense. If a question that interests your target audience need only one paragraph to be answered, then write only one up to 350 -500 words.

But if your audience is looking for a piece of deep and extended information for specific topics, then start writing long and well document posts with 2500 – 5000 words, each. Add screenshots, make good use of videos and share all the relative data.

Yes, Post Size Matters
Yes, Post Size Matters

Trust your Blog’s Statistics

Post size matters and can build or ruin your blog.

So, pay attention and read the statistics of your blog. What works best? What brings more new visits? For example, some months ago I wrote this post about travel storytelling: Let’s talk about travel storytelling.

It gets more than 200 visits every day and I receive 2-4 new questions per week regarding this topic. Thanks to that, it generated 6 new blog posts, so far. And each of them gets 50-70 visits per day. Blogging is like the domino game. The first step leads to the next.

Specifically, this post was written to answer a question from a new blogger in Germany.

As a matter of fact, 12 people have sent me the same question: Does post size matter for SEO, today?

Try this experiment for 90 days :

Write down your blog’s monthly traffic and start writing a new blog post daily with less than 300 words. Wait until the end of the first month and check your monthly statistics. I bet that you won’t see any huge difference.

After that, keep notes of the new numbers. The following 30 days, publish a new post daily with 1000 – 1500 words each. At the end of the month compare the new statistics of your blog. I am sure that your blog’s growth will surprise you. Wait for 10-15% positive growth.

The next 30 days, keep publishing new posts but break it to the form:

  • 1 new post with 3000 words at the beginning of the week and 2 new shorter posts (800 words) at the end of the week.
  • Start planning your next posts at least 15 days before publishing them. The sooner the better.
  • Start studying your statistics and see what queries are coming to your blog. These could be your next topics.

In the end, you won’t believe your own eyes. If you are skeptical, then read this post about 30 Day Blogging Challenge Results.

Yes, Post Size Matters
Plan in advance your blog posts

Some Useful Tips

Be patient. Stick to your plan and keep writing.

Use all SEO best practices for all your published posts. And share them to your social media channels and newsletter. Also, is a good idea, to invite other fellow bloggers to participate in this experiment. Think of this as a blogging gym experience.

Corporate Blogging Tips
Blogging Tips

Let’s Break down this blog post

It has 590 words and is an answer to a specific question. So, it doesn’t have to be too long and tiring. As you can see, it has headings, paragraphs and relative visuals with detailed descriptions. The use of the main keywords was chosen carefully: blog posts, published posts, SEO, new post, blog statistics, etc. All of these support the main topic of this blog post.

Blog post size and words

Wish to share it with your Pinterest friends?

See how post size can boost your blog's traffic - ideadeco.co
See how a post size can boost your blog’s traffic – ideadeco.co
+ WordPress Syros 1st Meetup

WordPress Syros 1st Meetup

H Ελληνική Κοινότητα του WordPress διοργανώνει την πρώτη της τοπική συνάντηση στο νησί της Σύρου, καταμεσής του Αιγαίου και των όμορφων Κυκλάδων. Σε περιμένουμε!

H συνάντηση θα γίνει την Δευτέρα 23 Σεπτεμβρίου 2019, στις 18:00 το απόγευμα, στο εσωτερικό αίθριο cafe του Diogenis Hotel.

WordPress Syros 1st Meetup
Δευτέρα 23 Σεπτεμβρίου 2019, 18:00
Diogenis Hotel, Κιμώλου 44, Ερμούπολη, Σύρος, 84100

Σημαντική Σημείωση: Όπως σε όλα τα Meetup που διοργανώνονται από την Ελληνική Κοινότητα του WordPress, η συμμετοχή είναι απολύτως δωρεάν. Χρειάζεται απλά να κρατήσεις τη θέση σου εδώ >> 

Κράτηση θέσης στο WordPress Syros 1st Meetup

Αυτή η πρώτη συνάντηση θα είναι μια ευκαιρία να μιλήσουμε για το αγαπημένο μας θέμα: το WordPress! Επιπλέον, θα γνωριστούμε και θα απολαύσουμε το καφεδάκι μας συζητώντας για τις εμπειρίες και τη σχέση που έχουμε με το γνωστό εργαλείο.

Στην αρχή της συνάντησης θα γίνει μια σύντομη αναφορά στην πορεία του WordPress και σε όλα όσα έχει επιτύχει η Ελληνική Κοινότητα του WordPress. Θα μάθουμε πως μπορούμε να συνεισφέρουμε και να συμμετέχουμε αλλά και να επικοινωνήσουμε με τις κατά τόπους οργανωτικές ομάδες και άλλα μέλη.

Φυσικά, θα μιλήσουμε και για το επόμενο μεγάλο WordCamp Thessaloniki 2019, που θα πραγματοποιηθεί στις 12-13 Οκτωβρίου 2019 στο Μέγαρο Μουσικής Θεσσαλονίκης.

Τα καφεδάκια μας θα είναι κερασμένα από το χορηγό του 1ου WordPress Syros meetup: IdeaDeco.

WordPress Syros 1st Meetup

Στην συνάντηση όλοι είναι ευπρόσδεκτοι, ανεξαρτήτως φύλου, καταγωγής, οικονομικής κατάστασης, επιπέδου γνώσεων, ηλικίας και επαγγελματικής θέσης.

Είσαι web designer, developer, blogger, δημοσιογράφος, blogger, vlogger, content creator, εκπαιδευτικός, ελεύθερος επαγγελματίας, επιχειρηματίας, ή επιθυμείς να μάθεις τι είναι το WordPress; Έλα να βρεις τη θέση σου στην Ελληνική Κοινότητα του WordPress!

Όπως όλα τα meetup που διοργανώνονται από την Ελληνική Κοινότητα του WordPress και σε αυτό η παρακολούθηση και συμμετοχή είναι απολύτως δωρεάν. Η συνάντηση διέπεται από τον Κώδικα Συμπεριφοράς της Παγκόσμιας Κοινότητας που ισχύει για όλα τα τοπικά ή μεγαλύτερης κλίμακας events.

Σε περιμένουμε!

View this post on Instagram

H Ελληνική WordPress κοινότητα οργανώνει το πρώτο της Meetup στην Σύρο. Την Δευτέρα 23 Σεπτεμβρίου 2019, στις 18:00 το απόγευμα, στο εσωτερικό αίθριο cafe του Diogenis Hotel, θα γίνει το Syros WordPress 1st Meetup. Η συνάντηση του Syros WordPress 1st Meetup θα είναι μια ευκαιρία να μιλήσουμε για το αγαπημένο μας θέμα: το WordPress! Η συνάντηση είναι ανοιχτή για όλους όσους αγαπούν και ασχολούνται με το WordPress ή απλά θέλουν να μάθουν τι είναι αυτό. Η συμμετοχή είναι ελεύθερη και ο καφές είναι κερασμένος από τον χορηγό αυτής την συνάντησης. Δείτε όλες τις λεπτομέρειες στο Facebook event: https://bit.ly/2Hl75I9 ή στο link in bio. . . . . . #meetup #wordpressmeetup #syroswordpress #wpgcgr #wordpressgreekcommunity #wordpressblog #wordpressblogger #wordpressdeveloper #wordpress #wordpressdesigner #syros #greece #visitgreece #visitsyros #greece🇬🇷 #greeceislands #cycladesislands #cyclades #unique_greece__ #perfect_greece #discover_greece_ #islandlife #super_greece #seo #contentcreator #aretivassou #ideadeco #diogenishotelsyros

A post shared by SEO Expert Areti Vassou (@aretivassou) on


WordCamp Thessaloniki Call for Speakers #WCThess2019

Call for Speakers #WCThess2019 is open for all the bold WordPress minds that wish to share their expertise. Are you the one? Do you want to share your knowledge? Then apply now for a speaker opportunity! Hey, don’t wait until the last day on 2 September 2019.

Call for Speakers #WCThess2019

I see the smile on your face. You have something great to share with the WordPress community? I know that you are just looking for a good reason to apply for a speaker slot. And the reason is that we are all crazy with WordPress!

The organizing team has extended the deadline up to September 2nd. This task has carried away all of them because they want to handpick the best topics for the upcoming WordCamp Thessaloniki 2019 list of speeches.

If you thought you didn’t have enough time to apply, now you have. Take your time and fill out the form: Call for Speakers #WCThess2019

Please, fill in the form HERE in order to send them your presentation proposal for WordCamp Thessaloniki 2019. If you wish, you can send more than one proposal.

Please, make sure that you have read the code of conduct for participating in a WordCamp first as well as general instructions for applying as a speaker. The organizing team will try to contact you shortly.

  • The call for speakers of WordCamp Thessaloniki will expire on September 2nd 2019.
  • All submissions will receive a reply by September 4th 2019, whether they are accepted or not.

Ideas for Topics

The Call for Speakers #WCThess2019 seeks:

People who love their work and carry it out with care and craftsmanship, experienced individuals who possess a deep knowledge of their field, and finally, those who have a knack for public speaking. We just seek people who can tell a beautiful story!

Examples of the themes they seek are (non exclusively):

  • The basics (for novices and professionals)
  • Web development, website building
  • Web Design (HTML, CSS, JS, front-end)
  • Design (UI/UX, typography)
  • Blogging, content creation, journalism
  • Marketing, branding, strategy
  • Something new, that we do not know about yet

Click here for the Presentation

Submission Form

Get an idea from last year’s WordCamp. During WordCamp Thessaloniki 2018 the speakers shed light on a variety of topics. You can see the videos with all the presentations and get your inspired for your topic.

Nikos Giannopoulos analyzed why WP REST API is very important and how we can take advantage of it and why WordPress as part of a service is an important addition. He talked to the audience about the disadvantages and benefits of using WordPress to develop services, even mentioning some non-label examples of using WordPress in unusual tasks.

Grab your ticket for this year’s event WordCamp Thessaloniki 2019 and attend an amazing event, learn about the possibilities and capabilities, do’s and don’ts, evolve, engage, learn, gain new skills and knowledge, contribute, share your opinion and network with fellow WordPress lovers!

See all the previous presentations here: https://wordpress.tv/category/wordcamptv/

Get your ticket, now!

+ Personal Branding Course by Athens University of Economics

Personal Branding Course by Athens University of Economics

The course presents an integrated approach to personal branding, based on the principles and tools developed and used in the marketing of businesses and organizations.

The main aim is to provide the modern professional the skills to communicate effectively his unique professional profile. The Personal Branding Course will run in Greek language. It’s a distance e-learning course.

Personal Branding Course by Athens University of Economics

Description in Greek

Το πρόγραμμα παρουσιάζει μια ολοκληρωμένη προσέγγιση του personal branding, στηριζόμενο στις Αρχές και τα εργαλεία που αναπτύχθηκαν και χρησιμοποιούνται στο μάρκετινγκ επιχειρήσεων και οργανισμών.

Κύριος στόχος είναι να δώσει στον σύγχρονο επαγγελματία τα εφόδια που θα τον βοηθήσουν να διαμορφώσει και να επικοινωνήσει αποτελεσματικά το ξεχωριστό επαγγελματικό του προφίλ, να αφουγκράζεται και να προσαρμόζεται εγκαίρως στις μεταβολές του εξωτερικού περιβάλλοντος παραμένοντας πάντα επίκαιρος και σε ζήτηση. 

Οι πρώτες ενότητες εισάγουν τους συμμετέχοντες στη φιλοσοφία και στις Αρχές του Μάρκετινγκ ώστε να αποκτήσουν σφαιρική αντίληψη του αντικειμένου, να συνδέουν συνειδητά συγκεκριμένους στόχους με συγκεκριμένες ενέργειες και κυρίως να διασφαλίζουν την απαιτούμενη συνέπεια μεταξύ των επιλογών τους. 

Στη συνέχεια, αυτές εξειδικεύονται σε επίπεδο υλοποίησης και μέσα από συγκεκριμένα παραδείγματα εξηγούν πώς μπορούν οι συμμετέχοντες να αξιοποιήσουν τα διαθέσιμα εργαλεία για να ενισχύσουν την αναγνωρισιμότητα και την αξιοπιστία τους. 

Εκτός από τις διαλέξεις που προσφέρουν το απαιτούμενο θεωρητικό υπόβαθρο, είναι διαθέσιμα προς τους συμμετέχοντες συγκεκριμένα εργαλεία που σε κάθε στάδιο της διαδικασίας θα τους βοηθήσουν στην πρακτική διαμόρφωση του προφίλ τους.

Επιπλέον, καταξιωμένοι εξειδικευμένοι επαγγελματίες και στελέχη επιχειρήσεων μοιράζονται την εμπειρία τους και δίνουν πολύτιμες συμβουλές. Τέλος, οι ασκήσεις κάθε ενότητας δίνουν την ευκαιρία στους συμμετέχοντες να εφαρμόσουν άμεσα τις γνώσεις που απέκτησαν ώστε χτίσουν στη διάρκεια του προγράμματος βήμα βήμα το επαγγελματικό τους προφίλ. 

Διαβάστε περισσότερα στην επίσημη σελίδα του

Personal Branding Course

Personal Branding Course by Athens University of Economics
Personal Branding Course by Athens University of Economics

Προαπαιτούμενες γνώσεις

Δεν υπάρχουν προϋποθέσεις για τη συμμετοχή ούτε απαιτούνται συγκεκριμένα δικαιολογητικά. Είναι επιθυμητή η γνώση αγγλικών για να μπορούν οι συμμετέχοντες να αξιοποιήσουν πλήρως το προτεινόμενο προαιρετικό υλικό μελέτης του μαθήματος.


  1. Εισαγωγή στο Personal Branding (1 εβδομάδα)
  2. Personal Analytics (1 εβδομάδα)
  3. Brand Essentials: Στρατηγικός Σχεδιασμός του Επαγγελματικού Προφίλ (1 εβδομάδα)
  4. Self Marketing Mix (1 εβδομάδα)
  5. Personal branding toolkit: Εργαλειοθήκη Υλοποίησης (4 εβδομάδες)
    • Επιλογή επωνυμίας/λογοτύπου,σχεδιασμός επαγγελματικής κάρτας επαγγελματική φωτογράφιση
    • Διαμόρφωση βιογραφικού σημειώματος/ χαρτοφυλακίου
    • Ηλεκτρονική παρουσία: www, social media, blogging
    • Ηλεκτρονική Επικοινωνία: email, viber, skype
  6. Networking (1 εβδομάδα)
  7. Public Speaking/Pitching (1 εβδομάδα)
  8. Business Etiquette & Ethics (1 εβδομάδα)
  9. Dress the Part: Διαμόρφωση εξωτερικής εικόνας (1 εβδομάδα)


Personal Branding Course by Athens University of Economics

Επιστημονικός υπεύθυνος προγράμματος
ΕΔΙΠ Σχολής Διοίκησης Επιχειρήσεων, ΟΠΑ 

Transitioning Communication Strategy into Execution – Business Development

Πιστοποιητικό Παρακολούθησης

Στους εκπαιδευόμενους που θα ολοκληρώσουν επιτυχώς το πρόγραμμα χορηγείται Πιστοποιητικό Επαγγελματικής Εκπαίδευσης και Κατάρτισης, το οποίο συνοδεύεται από Συμπλήρωμα του Πιστοποιητικού, στο οποίο αναφέρονται αναλυτικά το αντικείμενο του προγράμματος, οι θεματικές ενότητες που παρακολούθησε ο εκπαιδευόμενος, καθώς και η μεθοδολογία εκπαίδευσης που ακολουθήθηκε.

Λήξη Εγγραφών: 2 Οκτωβρίου 2019

Έναρξη Μαθημάτων: 17 Οκτωβρίου 2019 

Δηλώστε συμμετοχή

+ Theodore Moulos Interview - Social Media Growth Hacking

Theodore Moulos Interview

Theodore Moulos has always been interested in programming, entrepreneurship, and building technological products. His career started back in 1996, and since then, he has been involved non-stop in several top international teams and products.

Nowadays you can find him leading the way at Growthrocks.com, among other projects all over the planet. If Marvel was looking for a new superhero, then definitely Theodore has all the qualities for the role. Pioneering vision of the future in digital technology and the ethics to balance power of knowledge with generosity.

I have meet several CEO in the industry, but this guy is a natural star. Knowing how to use his power for good is the best reason to trust your brand in his hands. Theodore will skyrocket your business! He is a Growth Hacking Guru.

Follow Theodore’s journey at www.growthrocks.com, Facebook, Instagram, Twitter and LinkedIn.

Theodore Moulos GrowthRocks

Interview Questions

A few words about our interview questions:

Interviews can deeply influence how people view a mission, a product, a service or a brand. It’s the perfect way to share the mentality and the culture that helped a person to accomplished his/her goals in life. In several cases, it’s the only way to connect with the community outside of a business frame.

The fundamental principles behind our interviews are communication and respect. The people we chose to interview and the questions we ask are aiming to present the pioneers of our industry.

What’s your favorite social media network, and why?

For personal use, I prefer Instagram. However, as a Growth Hacker, I simply love Facebook! Facebook is not just another social media channel; it’s a tech company! Besides the amazing tools and features for growth, the technology behind Facebook is unparalleled.

How many hours per day do you use social media?

I use social media all day – every day! As I said, I am a Growth Hacker. That means that I need to be up-to-date with the daily changes, news, and trends in the social media sphere. Not only that, but I have to use chat apps like Messenger and Whatsapp to communicate with friends and colleagues.

How many hours per day do you use social media?
How many hours per day do you use social media?

What is your job? What do you do for a living?

By day I’m the group CEO of GrowthRocks and Viral Loops. GrowthRocks is a growth hacking & digital marketing agency, and Viral Loops is a B2B SaaS platform which started as a spinoff and is now an entire entity on its own. By night… I’m the same thing; sometimes it can become very demanding.

Social Media Growth Hacking

What do you find appealing in social media?

Connectivity and, what else, diversity. The fact that in just 4 minutes I can find out about the new product from a competitor, a concert for next Sunday I’d probably had missed otherwise, a new marketing tool and about my cousin having a newborn.

What do you find appealing in social media?
What do you find appealing in social media?

Name one thing that you dislike in social media.

Please let me name two: Stalkers and stolen content.

Stalkers. As simple as that. We need to be careful about what we share through social media. Privacy is a high priority for Facebook, as Mark Zuckerberg told us in F8. Everyone should keep that in mind – especially parents. 

Another thing I dislike is stolen content. Unoriginal content is one thing, but stealing content just sucks. Moreover, whenever we use someone else’s content, we shouldn’t forget to give credit where credit is due. For example, at GrowthRocks, we post a comic strip every Tuesday. We always tag the creator on the body text, even when their signature is at the bottom of the strip.

Name one thing that you dislike in social media

How has social media influenced the way you do business?

[Something about how social media haven’t changed the way you do business and sales (?)]

Is there something that you would like to learn more about social media or digital marketing?

Definitely, and this is one of the parts of my job that I love the most. Digital marketing is like a living organism that involves day to day. Together with social media, they’ve changed so much in so little time. 

Which people you believe are the most influential in social media?

Niche authority figures. Does that make sense? So, for example, in the social media within the sports realm, Ronaldo and Antetokounmpo are influential, whereas, in my niche, it’s Neil Patel and Gary Vaynerchuk.

When was the last time you learned something new through the use of social media?

In my visit to F8 one month ago in San Francisco, I learned very intriguing stuff about the future of social media. To be more precise, it’s not about social media anymore. It’s about platforms.

For instance, Facebook’s force goes beyond the social media spectrum. And so, apart from a place where you can connect with family and friends or socialize, Facebook wants to be the place where you advertise your business, you buy and sell things, and you will also do so with its own currency. For the last one, we will have to wait a bit though.

What do you do during your free time? What makes you forget to check your mobile?

During my free time, I advise startups, and also I create products. There is nothing I hate more than doing the same thing twice. Thus, I productize everything I believe it would save me time.

I’m a skydiver, a diver and also a sailor. There is nothing that makes me forget to check my mobile. My mobile is not a tool of work but also a tool for my hobbies. So, it’s always ON, even for navigation maps only.

Theodore Moulos Interview

Can you name 3 books that you absolutely adore?

  • The Hard Thing about Hard Things by Ben Horowitz‎. Written by one of Silicon Valley’s most respected and experienced entrepreneurs, this book is full of practical wisdom for managing the toughest problems
  • The Painter of Battles by Arturo Pérez-Reverte. He of my favorite writers whose novels travel me to fantastic places.
  • The Story of A Seagull and The Cat Who Taught Her To Fly by Luis Sepulveda. My favorite writer of all times that is proving to me constantly that “what doesn’t kill us, makes us stronger.” 

What advice would you give to yourself when you were 16 years old?

To get a diversified academic experience. To combine engineering with accounting, Marketing with computer science, and psychology with engineering or computer science. That’s the advice I got when I was 16 years old and that advice changed my life.

Theodore Moulos Interview
Theodore Moulos Interview

What is your favorite quote?

My own personal motto is to “live your life with passion.” So I have two quotes about that:

Leadership is not about a title or a designation. It’s about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire teammates and customers. Robin S. Sharma – Lawyer

Enjoy the journey and try to get better every day. And don’t lose the passion and the love for what you do. Nadia Comaneci – Athlete

Theodore Moulos Interview, Live your life with passion

So, what’s your life story in a summary?

It’s a bit boring but here is the short version:

I’ve always been interested in programming, entrepreneurship, and building technological products. My career started back in 1996, and since then, I have been involved non-stop in several top international teams and products.

Right after University (my first degree), I worked as a Senior Consultant in a Consulting firm where I was implementing various projects and managing a team of 10 consultants. In just a few years, I moved in CTO positions creating products from scratch and implementing projects. Since then, I have been a CEO in various international companies leading teams.

There are two milestones that changed my life:

  • I’ve been advised to change my professional accounting engagement and to get involved with IT projects that were up-to-that point my hobby. “If you can make money doing what you love, go for it,” a senior manager told me once.
  • I’ve been pushed to change my career from CTO roles to Sales, on my way to CEO. “The Sales or commercial roles lead to CEO,” another senior manager told me as well.

Do you want to be featured into our interview section? Then visit the Interviews section and send us a message.

See Ideadeco Interviews
+ Learn How to Use Keywords for your Blog

Learn How to Use Keywords for your Blog

Keywords can make or break your blog in ways that you can not imagine. Make it a priority to do an industry research before you publish your posts. SEO (Search Engine Optimization) should be at the top of your mind when you are creating your content. Although blogging requires a sophisticated research technique, still you need to find which keyword phrases can help you rank higher.

The SEO Golden List is based on one crucial factor. If you want to build a strong and solid website then you must master the KEYWORD RESEARCH. As a matter of fact, you should adopt the element of research for every aspect of your website or blog.

Today,  Google is increasingly trying to answer queries in the SERPs within seconds and indirectly is leading us to click further and visit the links that are more relevant to what we are looking for.

SEO Basics

But let’s start with the basics. You have a website or a blog or an eshop. Have you made clear what will be the main theme/topic of your digital asset?  What need does your website cover?

For example, mine (ideadeco) is providing information about digital marketing, SEO, SEM, social media marketing, web design, digital ethics, digital technology, coding, digital marketing strategy and seminars.

Knowing what is your mission makes it easier to understand what keywords to use in order to get the best results and high-quality traffic. You can even talk about a recipe for a cake in a more digital marketing frame if you have set from the beginning which keywords are the one with the best impact for your digital assets.

Check. Optimize. Repeat. Be an optimization maniac just like me! We want our site and content to get better EVERY DAY! It is the safer and most professional way to manage your visibility online.

We want the love and attention of all Search Engine Spiders that are constantly crawling texts + links + picture descriptions. Keyword research can provide to our content the indication of relevant and trustworthy source.

Learn How to Use Keywords for your Blog

Use Keyword Research Tools

SEO based keyword research is a combination of technical skills, coding, creative thinking, marketing, and discipline. In other words is a form of art.

It’s a good idea to use keyword research tools before you start any optimization on your website or even before creating any post/page/article.

  1. Always use the Google search bar and the given results (SERP) as your starting point.
  2. Visit the strongest competitors or authorities on the topic and study how they set the reading flow and how they have used the top keywords.
  3. Install the Free Moz Toolbar.
  4. Google Trends can help you find top key phrases over time and in specific geolocation.
  5. Google Keyword Planner. With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns. 
  6. Google Correlate is a tool that Google rolled out in 2011. It is a tool on Google Trends which enables you to find queries with a similar pattern to a target data series.
  7. SEMrush is a great tool for keyword research but it is free only for a limited period of time.
  8. For creating amazing questions use the tools Answer The Public. 
  9. Use the given infobox or the box with the “People also ask” as a navigator to your key phrases.
  10. Optimize and update your articles or posts after any Google update. Every single time!
Learn How to Use Keywords for your Blog

Keyword Research for SEO

We do the research to find the most suitable and competitive keywords for making the website’s content more SEO friendly at all levels. In the text, the actual meaning, the pictures, the URLs, the links, the breadcrumbs, the social media texts, the hashtags, the titles, and headings.

Now start thinking like your audience. Add features and details that are actually for the use of local,  hyperlocal and mobile queries. We must consider also and the voice search option.

In my case, you will find that most of the times my content offers all possible options to be discovered even from audience that live on the other side of the planet. My digital services face no geolocation or time limitations, so my content is discoverable even in non-European languages.

Learn How to Use Keywords for your Blog

Keyword Research and SEO, SMO, SEM & SMM

  • SEO: Search Engine Optimization
  • SMO: Social Media Optimization
  • SEM: Search Engine Marketing
  • SMM: Social Media Marketing
  • SERP: Search Engine Page Results

What do they have in common?  All of them are sensitive to the keywords lake. For example: I am a Digital Marketing and SEO Expert. Should I use in my keyword + content strategy phrases or words related to cars? If I don’t sell cars I should better avoid all car’s terminology and topics. My target audience will find boring my love for speed cars. My target audience swims in a different lake of interests.

That said, now it is obvious that everything we publish or post or comment should adopt the main keywords if we want to be at the top of the digital marketing advanced game. Keywords are the bones of all successful content marketing strategy out there.

Learn How to Use Keywords for your Blog

Google SERP

Blend in with the winning crowd. Open your eyes and notice how winning players are remaining at the 1st page of Google SERP. Try their approach and find how you can implement their strategy to your action plan. Adapt the algorithm changes as soon as they are announced. Be among the early birds of Search Engine Optimization and soon others will look at your digital records with admiration.

Bonus SEO Tip on Keywords

How do you search for keywords in a document?
Click on EDIT in the FILE menu and then FIND, a box will open, allowing you to enter your keyword. You can save time if you do this often by using the keyboard shortcut CTRL + F which will open the SEARCH box. And that’s all.

SEO Golden List

RESEARCH is the number one factor to make your website reach the sky.

– Keyword and competitor research.
– Find keywords for your homepage and product pages.
– Keep them organized by product, page and use.
– Separate popular keywords from long tail keywords.
– Do not overuse the keyword again, and again, and again!!!

– Define which keywords your competitors use.
– Track down from where your competitors get their inbound links.
– Make a keyword + phrase lake for your Blog posts (yes, you must have a blog).
– Pay attention to the site architecture. UX & UI are crucial. If you have noticed that between your competitors, certain structure helps to make more sales, then go for it.       

–  Save time and money by choosing the winning model.
– Now focus on how to make your site look much friendlier and appealing to prospect customers. Is it photos? Colors? Background? Testimonials? Easy & clear steps?
– Define your target group.
– Make a calendar for your action plan and keep it.

– If your site is on air, then spot any site errors and write down all given suggestions.
– Fix any website speed issues.
– Keep it mobile friendly. Check your website at Google. It offers a free report: See What To Fix for each section.
– Do on page optimization regularly

+ Let's talk about travel storytelling

Let’s talk about travel storytelling

First of all let’s clear this: travel blogs are not personal memory books. Let’s see how to create engaging travel storytelling that will make your readers smile!

When you first read about having a personal voice inside your Travel Blog, didn’t really mean to share your personal memory book with the public. Travel blogging aim is to focus on the concept of traveling. It’s not about you but about Travel Storytelling. So try to write and present more information about:

  • the travel destination
  • the traveling process
  • info about the location
  • info about the how to reach
  • talk about the people
  • how to deal with common issues
  • give ideas on how to spend time
  • where and what to eat
  • what kind of outfits may need
  • weather info
  • essential behavior guidelines
  • some language tips
  • cost of everyday life
  • emergency stations
  • suggest solutions
  • connection in local groups or activities
  • and all extra info about little known secrets

Really, nobody cares about your fight with your best friend or your belly ring or about the 20 photos of the sunset just because is “sooooooo romantic!!!!”. We’ve got it, with the first 2 pictures.

Personal involvement inside travel blogging content should be present as little as possible. Think of yourself as the element of salt. Add a little bit of salt, just enough to make it tasteful and enjoyable, but not too much to destroy it. Get to know the balance of this game!

Let's talk about travel storytelling

Be the witness of the story

The main theme of the story is the location and not your personal life. So try to write more about the way you see and experience the certain location. Keep out all the juicy details about you and your partner or about your family or about your affairs. Share solid facts, useful information and golden tips that can save time and energy for the following travelers.

Let's talk about travel storytelling

Catching Headlines is Half the Story

Headlines are the entrance door to your blog!

Choose witty and interesting headlines, with a solid idea of what to expect in your content. If someone has made a query at Google search machine: “Trip to Greece” and your headline declares “How to Enjoy your Trip to Greece” it’s most likely to pop up as an organic (not paid) result, even at the first two Google pages.

But, to keep the visitors and the Google machine satisfied you should apply these four essential rules:

  1. Stay focus and relevant to the headline-topic
  2. State the facts and useful information
  3. Use original and professional photos and videos
  4. Apply all SEO best practices

If visitors spend on your website more time after a specific query, is an evidence that your website is trustworthy. That will make Google love your blog and will show it to new visitors.

If your travel storytelling adopts all the above you will see your Google quality score to rise and after some time you will taste the warm feeling of success.

When Google recognizes a source ( in that case a publisher aka your blog) as authentic and preferable by the audience, it tends to give it an organic boost as a positive source of information.

Let's talk about travel storytelling

Make it Shareable

Social Media friendly language and visuals are more than important. The more social media shares you get, the merrier!

When people share your posts or articles, the circle of your audience spreads widely beyond your network. That means your website or blog will get more followers and will increase its referral and influence score among the competitors.

High scores attract Google’s attention, builds a new audience and finally increase traffic to your website or blog. And the circle starts again. Did you get the whole picture,  now?

New post >>  Apply 4 rules>>  Strong headline>>  Authentic Content>>   Social Media friendly>>   Shareable Content>>  High Quality Score>>  Google Organic Boost>>  Trustworthy Source>>   New Audience>>  More Followers>>  New Post>>

Use friendly and everyday language as if you are describing an amazing experience to a friend. Think yourself as the link between a person and a location. Put yourself in their shoes. Recall the first impressions you got as soon as you set your feet in that new place.

Notebooks should become your best friend! For sure, are mine! Keep notes and use them later! Try to write down different unexpected issues and how you handled them. Open a file with all related links, contacts, addresses, names, maps, timetables, directions, tips from locals, photo albums and everything that no one will ever find in a travel guide-book. You are a kind of an investigator. A Travel Investigator.

Whatever sounds silly at a precise moment could become the golden detail while editing your next travel post. Remember that you are collecting small elements to create your story for your readers. Ask yourself: “Would I need to know this if I was planning to visit this location?”

When editing your posts remember to preview all the changes you add. See it from the visitors’ side. Check it several times! 

Let's talk about travel storytelling

I-wish-I-knew-this Moments

Seven years ago, I was in a small town, in the Northern France, and my computer was jammed. I couldn’t find a service store within 50klm to fix my laptop. At the end, the nearest service store was found 3 hours away from my hotel. I wish I knew this disadvantage before my trip. Since this incident, my trips have a list of requirements.

My list of  I Wish I Knew This Before My Trip was build after many years of traveling all over the world and were formed through bad decisions on the go or unexpected situations that pushed me over my comfort zone. 

You may find me in central Africa or in Patagonia or in New York City. But you will never find me unprepared regarding Health, Safety, Money, Technical and Travel turnovers.

Let's talk about travel storytelling

Use Keywords Wisely

By putting some of the main keywords in the post’s different headings such as Heading 1, Heading 2, Heading 3 etc you are advising the Google search machine to pay attention to these specific topics, each time someone is looking information about these particular ones.

Given the needed time and effort, if you continuously add fresh content around a certain topic, you will meet your blog at the first organic results, soon enough. In some cases, we have found our client’s blogs to hit Google first page [organic results section] within 60 days.

For advanced bloggers, the use of SEO best practices is their second nature. They use the most important keywords for each post, within the photo description, alt text, meta description, social media ready to use description and (if they use) into Adwords.

It is very important to use all the offered Headings to the proper position of your blog’s structure. Number 1 Headings is the main topic of your content. Number 2 Headings are related and supportive to the main topic Keywords or Phrases. Number 3 Headings may and can help search machines to clarify the depth of the given topic. Number 4+5 Headings exist to please and provide an enjoyable and organized UX. To keep the blog post tidy.

Let's talk about travel storytelling

Add the Right Categories and Tags

Categories support the need to group an entire set of posts under one specification. Tags enhance this specification to become more clear and to the point. For example:

Category: Marketing [main topic]

  • tags: Digital Marketing, Inbound Marketing, Outbound Marketing, Content Marketing [secondary main topics]

Treat them as close friends that help you sort out your content inside your blog or website.  WP Beginner has published this Support Guide about Categories and Tags Use at WordPress. Spend 15 minutes to read it here and thank me later!

It’s worth to mention Hubspot because it is one of the strongest Digital Marketing Players with tones of experience and countless successful projects. HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

During my research for this post,  I discovered this well–written article by Sophia Bernazzani: The Anatomy of a Perfect Blog Post.

Let's talk about travel storytelling

The First Impression Does Count

The introduction area is the first two lines and your chance to persuade people to continue reading your post. Say it all with 10-30 words; include the main topic and the top keywords. Make it stand out. Tease and play. Make rabbits dance and smile!

Did you notice how the introduction [of this post] affected your impulse to read the rest of the post?

How to create engaging travel storytelling that will make your readers smile!

Let’s break it down:

  • Tease: engaging travel storytelling
  • Mood + topic: Travel
  • Feeling: how to…?
  • Main keyword: Travel Storytelling
  • Create an expectation: Trigger: storytelling
  • Play with a need: Blogging, Creation, Storytelling
  • State a fact with tact: make readers smile
  • Discharge guilt: smile
  • Make a word picture: readers smile
  • Feeling & Mood: Smile
  • Create an expectation: how to create…

And you are here with me – the last 5 minutes – reading this post. If the introduction got you up to this point, it means that we did something right, didn’t we?

Choose the featured image to meet the visitor’s expectations. A picture worths 1000 words. Hook the interest with all you’ve got. Show your story in this one picture. This picture will be your front face all over social media and internet. Original and high-quality photos are recommended.

Engaging Travel Storytelling

Post Size Matters

Whenever you post something on your blog should have at least 300+ words. Less than that equals to digital silence for SEO. If you have a strong pen then go for 2000 – 2500 words per post.

Add appealing visuals and astonishing (valuable) content.  Then share it, send it with emails, invest at least $10-30 in boosting and ask people to enrich your story with their point of view.

Engaging Travel Storytelling

Go the extra mile

  • Reach out influencers and ask for their opinion.
  • Introduce local business owners and ask them to share your blog post with their followers.
  • Participate into popular Travel Facebook Groups.
  • Interact with fellow bloggers that have a similar mentality.
  • Update your content regularly.
  • Be open to speaking in events.
  • Offer free advice.
  • Do and host many guest blogging.
  • Have a fine tuned digital and social media presence.
  • Use videos.
  • Mobile-friendly website/blog is the only option.

Great sources for Travel Blogs

+ Who needs a reason to create a Prosecco Bar Corner?

Create a Prosecco Bar Corner

Why should we enjoy Prosecco Bar Vans only in weddings? We first meet one in a wedding organized & designed by Rock Paper Scissors Events. And we fall in love with the idea! Now we have our own Prosecco Bar Corner in our Agency, for happy cocktails hours! It has style and can keep your guests & friends happy! Make the cocktail hour the highlight of the day.

Create a Prosecco Bar Corner

Prosecco bar: @bubblecouplegr
Photographer: @lifestorieswedding
Event planner and designer: @rockpaperscissorsevents

Why Choose a Prosecco Bar Van?

Put yourself into your guest’s shoes. Especially when, at destination weddings, most of the guests have traveled from all over the world to honor your wedding. In Greece, summertime is remarkable hot and arriving at the wedding reception area during early afternoon hours, doesn’t make it any cooler. Having a Prosecco Bar Van, full of cold refreshments and drinks will make your guests feel welcome and grateful.

We have a first-hand experience on how much guests are happy to see a cold glass of wine ready to be served while waiting for the married couple to arrive. In this astonishing wedding in Antiparos, the wine glasses mingle with the smiling guests within minutes.

The couple chose Bubble Couple Prosecco Van for their destination wedding in Greece. They wanted to serve White and Rose Prosecco and offer Prosecco-based cocktails to everyone. Their decision was wise because even before the end of the wedding celebration, the Prosecco Bar Van became the star of the night!

The couple decided to get married in Antiparos, surrounded by friends and family. They also wanted to make a holiday out of it for their guests traveling all the way and what can be better than the Greek islands in the summer? Natural, elegant with elements of naivety and a little bit influenced by the Greek folk tradition were some of the characteristics that made this wedding so unique. Enjoy this elegant wedding in Antiparos and get inspired!

Ceremony and reception venue: Private villa
Photographer: @lifestorieswedding
Videographer: @waymoregr
Event planner and designer: @rockpaperscissorsevents
Florals: @pavlos_the_flower_workshop
Stationary: @atelier_invitations
Catering: @barbarossa_paros
Cake: @tserki_paros
Flatware rentals: @white_lilac_rentals
Prosecco bar: @bubblecouplegr
Wedding dress: @inbaldror
Wedding shoes: @Sophiawebster
Bridesmaids dresses: @reformation
Grooms wear: @suitsupply
Groom’s shoes: @loakeshoemakers
Bride’s jewelry: @officialelizabethgage
Bridesmaid’s jewelry: @kasturjewels
Hair and makeup: @frantzeska_makeup_hair

Prosecco Bar With Tropical Vibes

Plan your destination wedding in Greece with a hot tropical vibes theme. See how in this breathtaking styled wedding shoot in Athens.

It was still hot summer in Greece when we joined forces with Stephanie Brauer and Ushna Khan photography during their short visit in Greece, to create this unique styled shoot. Our initial mood board had tropical vibes but we wanted to infuse extra spicy and modern elements like a pancake cake –instead of a traditional wedding cake – as well as the mobile beer bar we created to serve as welcome drinks during guests’ entrance.

Photographers: Stephanie Brauer Wedding Photography & Ushna Khan Photography Concept
Florals and design: RockPaperScissors
Invitations & printables: Love me do Invitations
Venue: Balux Prive, Dreams & Septem Prive 
Wedding dress: Victoria Kyriakides 
Groom’s suit: Bespoke Athens 
Hair Stylist: Ioanna Karkantelou 
MUA: Georgia Xristodoulou
Jewelry: Danelian Jewelry Shop – Design – Goldsmith Workshop
Furniture rentals: TORE Event Furnishing
Flatware rentals: WHITE LILAC
Signage: The Letter Co. 
Sweets and truck: Myrto’s Cupcakes
Models agencies: VN Models & Agencia
Male model: Yiannis Koukourakis
Female model: Stella Maria Bjørnerud
Film lab: Carmencita Film Lab

Prosecco Bar With Tropical Vibes
Prosecco Bar With Tropical Vibes

Coffee Inspired Prosecco Van

Let you imagination go wild. It may look like a classical Prosecco Bar Van but it’s serving amazing coffee. There is always room for one more espresso during a wedding day and a styled photo shoot, too! If you and your guests are coffee lovers, then add a Coffee Bar at your wedding reception. Believe us, it will make your day!

In this moody and romantic styled shoot in Athens, we had the best time ever! As you can see, the concrete elements were combined with lots of greenery and fresh flowers to smooth the whole outcome. Our flowers concept, as usual, it was rich with Tulips, lisianthus, anemones, ranunculus, freesias, peonies, veronica, hydrangeas, delphinium, roses, lilac, scabiosa pods, ami, amaranthus green, ruscus, fern and eucalyptus. And of course a lot of coffee from the lovely mobile espresso bar that you will fall in love with. It was the best start for the dinner setup.

Coffee Inspired Prosecco Van
Moody and romantic styled shoot in Athens
Moody and romantic styled shoot in Athens

COORDINATION: Chic and Stylish Weddings
VENUE: Κτήμα Χατζή
PHOTOGRAPHER: Adrian Wood Photography
Photography Film: Carmencita Film Lab
VIDEOGRAPHER: Alex Stabasopoulos
DECO OBJECT RENTALS: Fiori flowers design philosophy
INVITATIONS / PRINTABLES: Προσκλητήρια Atelier Invitations

CAKE AND DESSERTS: Mokpo creative cakes
DRESS DESIGNER: Anna Anemomilou- ANEM Collections
GROOM’S SUIT: Giannetos
GROOM’S SHIRT: Christakis – Χριστάκης
GROOM’S SHOES: Ioannis Karagiorgos Handmade Shoes
CUFFLINKS: Minas Jewelry
MAKEUP ARTIST: Katerina Theocharis – Make-Up Artist
HAIR: Dimitris Archontopoulos
ESPRESSO BAR: Aroma Catering

Rock Paper Scissors Events

Rock Paper Scissors Events

Helena Chaviara and Paraskevi Kourtidou are the creative minds behind the RPS Events. For more than 8 years, hundreds of couples have trusted them to organize and planned their luxury destination wedding in Greece. Visit their official website and enjoy their unique wedding events. www.rpsevents.gr