+ Join IDEADECO 28.500 newsletter subscribers

Do you want to join Ideadeco 28.500 Newsletter subscribers?

We started with only 100 people and today we have grown into a huge community. Our newsletter will ring your doorbell once a month with a variety of topics about SEO, copywriting, creativity, life lessons, traveling, digital nomads, digital marketing, social media and business news.

If you like what you read then invite your friends to join us!
Feel free to share your feedback with us at info@ideadeco.co

Take care yourself and enjoy life!

Areti Vassou
CEO & Founder
IDEADECO

Are you curious to see our previous newsletters
Here is the door to our world: Ideadeco Newsletters

Thank you for your interest to join our 28.500 newsletter subscribers! 

Join Ideadeco 28.500 Newsletter subscribers
+ Wine Illusion New Online Magazine for Wine Lovers

Wine Illusion New Online Magazine for Wine Lovers

AriaPR team did it again! A new online magazine is now available for all wine lovers. Wine Illusion magazine is turning the spotlight on the wine industry of Greece, Europe, and the rest of the world. The oldest pleasure on earth, wine, now it has a new digital nest.

The magical world of wine unfolds and reveals its secrets in the new digital magazine Wine Illusion. Discover its intoxicating flavors! www.wineillusion.gr

AriaPR company’s team and Ariadne Nikaki, with the valuable help of wine consultant Manos Kentikeleni, are introducing the digital magazine Wine Illusion.

The community of wine friends has enthusiastically embraced the news of the digital release and is looking forward to the print release in the coming months. The journey of Ariadne Nikaki and Manos Kentikelenis in the field of wine is filled with outstanding wine knowledge, awards, and global acknowledgment for their contribution to the excellence of the wine industry. For several years they both have made a positive impact in global awareness for many greek wine labels.

Inside the digital pages of Wine Illusion, you will discover useful information, reviews, suppliers, companies, events, and a number of unforgettable trips to unique wine destinations. You will meet new wineries, cellars, winemakers, and people with great love for the nectar of the Gods, Wine.

The passionate people that made this project a reality:

Publisher: @ariadne_nikaki
Art Director: @marios_baxevanis
Publishing Consultant: @manoskentikelenis
Business Development: @angelossamolis
Creative: @babis_melikidis
Web editor: @anna.t.tsoutsa
Content strategist: @aretivassou

For collaborations and promotion contact the Commercial Department at Wine Illusion.

Follow Wine Illusion on social media

Wine Illusion - New Online Magazine for Wine Lovers
Wine Illusion – New Online Magazine for Wine Lovers

About AriaPR & Wine Illusion

The publisher of Wine Illusion Magazine is Ariadne Nikaki, CEO & Founder of ARIAPR. This PR Agency is continuously dedicated to providing creative and innovative PR solutions and helping clients achieve their business objectives. 

ARIAPR Agency was founded in 2012 by Ariadne Nikaki. ARIAPR is one of the largest Public Relations Agencies in Greece, managing premium brands & companies across different platforms and countries. Areti Vassou is wearing a new hat as the SEO Content Strategist in this established PR company, including the Content Strategy of Wine Illusion.

ARIAPR Agency builds strategies with the right tactics to engage the client’s target audience. The Agency knows how to succeed in creating positive awareness, increased brand loyalty, reputation, consumer trust, sales, and business growth.

The company’s vision is based on integrity, quality, positivity, loyalty, discipline, team work, creativity and transparency. The entire team aims to satisfy the client’s needs and business goals. Subsequently, upon achieving these goals, clients can expect quality and cost-effective services from a diverse, professional and dedicated workforce.

+ Call for Sponsors for WordCamp Europe 2021 is Open #WCEU

Call for Sponsors for WordCamp Europe 2021 is Open #WCEU

The largest WordPress event of the year, WordCamp Europe 2021 (WCEU), has announced that it has started accepting Sponsor applications for its 9th annual conference that will take place online 7-9 June 2021.

Sponsors play a fundamental role in every WordCamp all over the world. To be honest, it’s only fair to say that there would be no WordCamp Europe without sponsors. It is the best place to get in touch with WordPress users,  show appreciation to the community, and at the same time promote your own WordPress-related services and business. It’s the top WordPress Event of the year!

The organizing team of WordCamp Europe 2021 is offering three sponsorship packages: Super Admin, Administrator, and Editor. As always, the number of packages available are limited.  This year, sponsors will also be introduced to the main stage. How? TV chat show-style interviews will allow them to showcase their contributions to the WordPress community.

Why sponsor WordCamp Europe?

Sponsoring WordCamp Europe 2021 is a great opportunity to get your product or service in front of thousands of WordPress fans and to be closer to the WordPress community.

  • Increase brand awareness: Your brand will be in front of the eyes of thousands of WordPress users who seek to take their online projects to a new level.
  • Develop stronger relationships: You’ll connect with people who can accelerate your brand awareness.
  • Generate better leads: Your ideal prospects will be gathered in one location, and you’ll have a chance to connect and talk with them.
  • Establish your brand as part of the WordPress family: Make a difference by proudly engaging with the WordPress open source community. 

More Sponsor Benefits

This year, the main stage will resemble a TV show with speaker interviews and sponsor interviews mixed with shorter conference presentations. Sponsors will be introduced on the show by inviting Super Admin sponsors for 8-minute interviews, and Administrator sponsors for 4-minute interviews with the show hosts. Visit WordCamp Europe official announcement for more details.

WordCamp Europe 2021 Online free

Spectacular Online Interaction

WordCamp Europe 2021 online platform is Hubilo. It will give sponsors unique opportunities to reach conference attendees. Attendees will be able to search, filter, and sort Exhibitor & Sponsor Profiles, among other features. Virtual booths will be available for Super Admin and Administrators sponsorship packages only. Each sponsor will have the option to add something to a virtual goodie bag, which will be sent via email to all ticket holders.

Are you ready to choose a Sponsorship Package? Then visit the official WCEU 2021 website and choose from these three different sponsorship packages to support WordCamp Europe 2021.

WordCamp Europe 2021 Online free

About WordCamp Europe

WordCamp Europe is an informal, community-organised gathering of WordPress enthusiasts – from casual users to Core developers – where people discuss all things WordPress, share ideas and get to know each other.

There’s always a lot going on at WordCamp Europe and this year’s event will be unique. From the many talks taking place across the three days, to the virtual networking rooms, plus the chance to educate yourself by attending one of the many hands-on sessions and workshops.

A full schedule of sessions will be published soon which will allow you to choose which topics interest you. Typically there will be a broad selection of subjects aimed at all levels of WordPress knowledge and experience, following the inclusivity ethos WordPress Community firmly believes in. There will be multiple talks at the same time and split them into ‘tracks’, so you’ll see references to ‘track 1’ and ‘track 2’; helping everyone to easily navigate in the schedule!

In addition to the talks and the chance to chat with other members of the WordPress community, a large number of sponsors will be available to meet and talk to – from very large companies right through to smaller niche ones. The Sponsors page (coming soon) will detail who will be at the event in June.

Every year many people coming along who have only just started with WordPress as well as those who have been using it from the beginning. This a community event aiming to make people communicate, learn something new, and meet new friends!

Why I Love and Support WordPress?

Because WordPress changed my life and gave me back the power to create a new career! You can read all the details about my WordPress journey here.

For many years in a row, I live and work in Athens, Greece. The WordPress Greek Community had been my tribe since 2016. I have attended almost all WordPress meetups in Athens, have been an organizer of WordCamp Athens 2020 (canceled) and WordCamp Greece 2021 Online. Also, I had the opportunity to contribute as a speaker at WordCamp Thessaloniki 2019, became a Media Sponsor at WordCamp Berlin and WordCamp Asia. In 2019, also, organized the first Syros WordPress Meetup.

Before 2016, WordPress had been a major part of my life in California, New York, Paris, and Tokyo. All the Agencies I was working with were using WordPress for their projects. The first time I saw WordPress was two weeks after their launching day, back in 2003. I was impressed by the core structure of this new platform. It was love at first sight. Since then I work every single day with WordPress. I like the mentality of freedom and the fact they treat code like poetry. WordPress rocks!

Who is Areti Vassou

Areti Vassou

Areti Vassou is the CEO & Founder of IDEADECO SEO Copywriting Agency and Founder of the Greek Online Content Creators Association. Areti loves to make ideas happen through SEO, Copywriting, Blogging, Branding, Social Media, and Email Marketing.

With her laptop and her Digital Nomad spirit, she has traveled to 191 countries, has published books, and participated as a Speaker in several Conferences. She adores music, cats, great food, books, and WordPress.

+ Local Search Engine Optimization Services for Alice On Board

Local Search Engine Optimization Services for Alice On Board

Advanced local SEO Search Engine Optimization Services for Alice On Board Eshop and Blog. Alice on Board is a Greek-based Apparel & Fashion eShop specialized in kids’ fashion, toys, books and creative activities. The owner handles two separate digital assets: the Blog www.aliceonboard.gr and the Eshop www.aliceonboard.com

In 2020 we delivered a complete SEO website audit and 360 search engine optimization for all the digital brand’s assets: eshop, blog, social media, newsletter, branding guidelines, community guidelines, and content strategy.

Local Search Engine Optimization Services for Alice On Board

Local SEO Services

Local search engine optimization (SEO) is a combination of activities and strategy tactics that are hand-crafted for local businesses. The main goal is to increase their visibility in search engines, reach more customers, and of course — earn revenue. We delivered:

  • Technical SEO
  • Local SEO services
  • Boost business branding
  • Add in business-relevant listings in online search results
  • Optimization at local rankings
  • Brand awareness
  • Community building
  • Internal and external high-quality linking
  • Optimizing existing copy and landing pages for appearing at the top of the results
  • Performing ongoing keyword research including discovery
  • Expansion of keyword opportunities
  • Implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Apply all ranking factors and comply with all search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Alice on Board Social Media

Visit and follow Alice on Board on Facebook, Instagram, LinkedIn, and Pinterest.

+ 10 Reasons for Being Grateful in Life Worth Exploring

10 Reasons for Being Grateful in Life Worth Exploring

The last months were quite a challenge for every person on this planet. Still, there is so much beauty around us and May makes it easy to remember the best reasons for being grateful in life. Here are my 10 top reasons for smiling, today. Would love to read yours in the comments section.

My 10 Reasons For Being Grateful

  1. My health. The more you appreciate the value and importance of your well-being, the more you’ll prioritize it.
  2. My other half. It could be your boyfriend, girlfriend, husband, wife, or just an awesome partner in life. These precious relationships boost our mental well-being.
  3. My creative time. The moments where you can express your creativity without watching the clock.
  4. My alone time. Taking breaks and spending time alone are some of the best moments during a day. Hearing your own breath and heartbeat can be really refreshing.
  5. My friends. The people you have chosen to share the journey in life bring light and joy into your soul.
  6. Being understood. Feeling you belong to a circle of trust, understanding, love, safety while growing to meet the challenges of life.
  7. Eating under your own roof. Having your own safe nest, clean water, delicious food on the table, shared with your family is incomparable a unique feeling.
  8. Exploring something new. That amazing feeling of discovering something new for the first time keeps your spirit young. Feeling like a young child amazed by the miracles of life gives happiness a new meaning.
  9. The feeling you get after a long walk. Walking in the woods or by the sea is so refreshing. Every single time!
  10. Music, books, art, dancing, crafting, swimming. All these activities had been the reason behind my high energy. And my optimism. And my smile.
May Makes it Easy to Remember the Best Reasons for Being Grateful in Life
May Makes it Easy to Remember the Best Reasons for Being Grateful in Life

Life Can Be Difficult

For sure, my life was never easy. Let me share my bitter sweet story about my disability. Everything started 20 years ago but an innocent question, from a colleague, triggered the decision to share my life story.

My disability to walk never stopped me to do anything in life, but society did on several occasions. We are living in a world where not being young and healthy are punished as the ultimate faults and sins.

A disability is any kind of condition that makes it more difficult for a person to do a variety of activities or interact with the world. There are a plethora of conditions that make a person unable to live a normal life. Also, a lot of disabilities are not obvious and society tends to treat people with special needs with a well-behaved discomfort.

That’s the painful truth. Nobody wants or wishes to be a disabled person. Unfortunately, although most countries are doing their very best to establish better living conditions for the majority of disabled people, the society and communities around them are not always open-minded or respectful towards them.

Let’s take my case as an example. Only my close family members and friends know that I have a severe disability both in my arms and legs. The last 20 years had been a living hell due to tremendous pain in the bones and joints. Every morning, my days start with a certain set of exercises just to make my joints function. For every step I take, the pain is killing my brain little by little. On the good days I can walk without the help of my cane, but on the bad days … let’s say that I have the time to read all the new books that are published each year, lying in my chair or my bed.

You may wonder, why I share this personal story today. Because it was about time to unveil my bittersweet story about my disability. Everything started 20 years ago but an innocent question, from a colleague, triggered the decision to share my life story. Read the full story in this article: People With Disabilities, The Unseen Everyday Heroes.

+ Happy Easter to Everyone

Happy Easter to Everyone!

Wishing everyone a Safe & Happy Easter!

I hope all of you are doing the best you can during this most challenging time. Unfortunately this year, we will miss the family gatherings for the Easter Celebrations in Greece. We will most of all miss the company of close friends and long stays in the village!

The Greek Easter traditions include excellent dishes and wonderful spring trips to the countryside. Let’s hope that next year we will celebrate Easter the way we used to do before lockdown life.

Wishing you all the best,

Areti Vassou & Ideadeco Team

Happy Easter to Everyone
Happy Easter to Everyone
+ Counting days for May and Summer in Greece - Ideadeco Newsletter

Counting days for May and Summer in Greece – Ideadeco Newsletter

We can’t wait to visit Greek Cycladic Islands after so many months on hold. We are grateful for living in beautiful and warm Greece. April had been quite a month, full of adventures, new projects, and two new offices in Europe and one in Dubai. We can’t wait to see what May will bring to our door!

May is almost here

We have expanded our network of associates in Cyprus, London, and Dubai. Today, we are delighted to share the news: 24 cities all over the world have an IDEADECO SEO Copywriting & Marketing Expert to assist our clients in their business online growth. Visit our LinkedIn company page and discover where you can find an IDEADECO Expert.

Ideadeco SEO Copywriting Agency is located in Greece and we are making brands win attention since 2000. Our clients are spread all over the world and our associated partners have offices in 24 countries.

We create SEO-friendly, personalized digital content & copywriting for brands. Since 2000 we are in the business of making brands stand out and lead the game. We know how to turn a brand into a solid community. We make ideas happen into a world of noise. We do business for those who seek results. We make it happen!

IDEADECO SEO Copywriting Agency in Greece by Areti Vassou
IDEADECO SEO Copywriting Agency in Greece by Areti Vassou

Do you use Instagram the right way?

Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand in their search for great content on Instagram.

Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth.

Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.

Avoid Banned Instagram Hashtags

Avoid Banned Instagram Hashtags

Yes, there is a list with banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that we can check our hashtags before we add them to our IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform. Here is the updated list of banned Instagram hashtags.

Protect your Instagram account by auditing once a month your hashtags. It’s a must-do process for your brand’s protection. Get yourself together and make this Instagram health check-up every single month.

What to post on Instagram

What to Post on Instagram: 12 Ideas for Your Feed

Yesterday we received an interesting question about Ideadeco’s Instagram feed. A newbie Instagrammer wanted to know which of our IG posts had the best reach for January and February. Truth be told we had many balls in the air during the last two months and we didn’t publish anything about our brand’s Instagram feed.

To our surprise, some of our best promising posts didn’t perform as well as we expected them. Take into consideration that we almost never spend any money on advertising on Instagram. Usually, we choose 1 or 2 posts every month to promote with less than 15 dollars per month. As a team, we strongly believe in organic results and in building a real connection with our digital community.

We don’t want to pay for people’s attention. We prefer to gain 15 likes and 5 comments from real people that truly care about our content instead of getting hits from hundreds of bot interactions with automated responses.

Here is the collection of the best-performing Instagram posts in our brand’s account feed. Feel free to get inspired by our ideas!

Stay tuned for our next Blogging & SEO Copywriting Workshops in Athens
Stay tuned for our next Blogging & SEO Copywriting Workshops in Athens

Stay tuned for our next Blogging & SEO Copywriting Workshops in Athens

Soon the next IDEADECO Blogging & Copywriting Workshops will be announced. The next stop is in Athens. Syros, Mykonos and Santorini are waiting to be added in our workshop’s calendar. More details will be published in the Workshops Section of our website.

Tip of the Day

Do you want to be inspired? Read more books. Some read to escape from reality. Some read to understand reality. And some lucky ones, read to be inspired by reality. After all, stories are based on real life (one way or another).

Join IDEADECO 28.500 newsletter subscribers

28.500 Subscribed and still counting…

We started with only 100 people and today we have grown into a huge community of 28.500 newsletter subscribers. Our newsletter will ring your doorbell once a month with a variety of topics about SEO, copywriting, creativity, life lessons, traveling, digital nomads, digital marketing, social media and business news. Read more details about Ideadeco Newsletters.

If you like what you read then invite your friends to join us!
Feel free to share your feedback with us at info@ideadeco.co

+ Define Your Instagram Identity

Define Your Instagram Identity

Treat your Instagram account as a form of blogging and business branding. Only when you are ready to answer the following questions then you will have a solid idea of what to do next:

  • What will be the main topics you are going to post about?
  • Why do you want to run an Instagram account?
  • Which needs/queries you will cover?

These three questions are essential to help you build an Instagram clear identity and gradually build your own personal brand.

If you are launching a new Instagram account make it a priority to define your identity & personal voice from scratch. When you have a clear vision why your Instagram exists then your future followers will find it easier to connect with you.

Be Real

Do you think it’s easy to be real on Instagram? No, it isn’t. There are millions of new posts every day and 90% of them have this super glamorous look & feel. You will see them get thousands of likes within the first minutes but… all these accounts are almost the same. The other 10% of posts tend to get fewer likes but the engagement is huge. Real people leave an actual comment and they have a real conversation. That’s the Holy Grail of social media communication: real conversation and real engagement. Go for it!

Learn how to use Hashtags

All users know that Instagram Community adores hashtags. But always use the right group of hashtags for your content. Instagram is all about engagement. Great captures combined with high-quality and meaningful text with a healthy dose of the right hashtags. If you want to discover what can help your Instagram account to thrive then visit this article: Instagram Winning Tips.

Define Your Instagram Identity
Define Your Instagram Identity

Keep your Instagram Hashtags clean

Yes, there is a list of never-use-banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that you can check your hashtags before you add them to your IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform.  Here is the updated list of banned Instagram hashtags.

Instagram Inspiration

We all have been there, facing our Instagram feed without any new ideas for captivating posts. Here is a list of Instagram post ideas from our Content Strategy. Enjoy them!

Last month our Instagram engagement reached a new record. We received many private messages and had the pleasure to close some of the best business collaborations for this year. This is a valuable lesson of what really matters in social media.

Don’t worry about how many likes you have or how many new followers you gained. Focus mainly on the engagement interaction, how many people actually comment, saved, and send you a message for a business request.

+ Instagram is a Powerful Digital Marketing Channel for Brand Awareness

Instagram is a Powerful Digital Marketing Channel for Brand Awareness

Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand in their search for great content on Instagram.

Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth. Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.

Instagram Statistics

1.16 Billion people use Instagram every month in 2021. Surprisingly the 88% of users are living outside of the USA. As expected the 51% are female users and 49% are male users. People spend 30-60 minutes every day on Instagram.

With over 1.16 billion monthly active users, Instagram leads the game in the Economy of Attention, as the most powerful social media platform. On average, there are 95 million photos and videos posted each day with 3.5 billion likes.

To make it more obvious: 1.16 Billion people are spending 30-60 minutes every day on Instagram. 1.16B x 60 minutes, means that people are connected for 69.600.000.000 minutes every day.

What are they looking for? 81% of people use Instagram to search for products and services of their specific interests. That’s a rough number of 939.600.000 people who are online every day on Instagram (51% are women and 49% are men).

For all the business owners out there it’s crucial to comprehend the rising opportunity for new audiences and clients within Instagram. 130 Million users tap on shopping posts every month on Instagram. That’s a huge number, right?

50% of people have visited a website to buy a product or a service. Write down the number: 65 Million people have visited a website that has previously discovered on Instagram. On top of that, 500 Million Stories are published daily. Most of them have a shopping tab, which opens a new entry point to your business from the most powerful social media channel.

The numbers are leading us to one major conclusion: Instagram is a must-have digital asset for your brand. Even though Instagram is primarily used through a mobile app, it still belongs to the golden list of the top 10 for website visits.

Instagram is a Powerful Digital Marketing Channel for Brand Awareness
Instagram is a Powerful Digital Marketing Channel for Brand Awareness

Instagram is all about engagement 

Create authentic content, great-looking photos, inspiring texts, and add the best hashtags for your Instagram feed. Inspire people with a real online conversation and you will see amazing results.

Let’s starts with the basics. First of all your pictures should be excellent and full of real meaning.  Showing your personality (brand or company or product or service) means that your pictures tell something new about your philosophy, values, and life story.

The text content is as important as the pictures. Unless you wish to use only photos and a couple of hashtags as part of your marketing strategy, it is not the better approach for Instagram communication. Your posts can have up to 2,200 characters (clicks) in length and maximum 30 hashtags. Always use location and at least one brand hashtag.

Be real and human. You are talking to real human beings. Yes! After all, it is about communication and engagement.  Try to keep people close to your story with a certain quality and quantity of posts. Try to be more of a joy giver and entertain your audience. In case you wish to prompt your followers to take action, please be polite and less salesy. Discover more useful winning tips for great Instagram content creation in this article.

Avoid Banned Instagram Hashtags

Yes, there is a list with banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that we can check our hashtags before we add them to our IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform.  Here is the updated list of banned Instagram hashtags.

Protect your Instagram account by auditing once a month your hashtags. It’s a must-do process for your brand’s protection. Get yourself together and make this Instagram health check-up every single month.

Are you looking for Instagram inspiration?

No worries! We have gathered the top IG posts from our latest Instagram feed and wrote a post about Instagram Inspiration.

We received an interesting question about Ideadeco’s Instagram feed. A newbie Instagrammer wanted to know which of our IG posts had the best reach. Truth be told we had many balls in the air during the last two months and we didn’t publish anything about our brand’s Instagram feed.

To our surprise, some of our best promising posts didn’t perform as well as we expected them. Take into consideration that we almost never spend any money on advertising on Instagram. Usually, we choose 1 or 2 posts every month to promote with less than 15 dollars per month. As a team, we strongly believe in organic results and in building a real connection with our digital community.

We don’t want to pay for people’s attention. We prefer to gain 15 likes and 5 comments from real people that truly care about our content instead of getting hits from hundreds of bot interactions with automated responses.

12 Ideas for your Instagram feed

Let’s connect on Instagram and continue the conversation in real time!

Bonus Tips: The Do’s and Don’ts of #Hashtags on Instagram

We love and support great resources of accurate information about Instagram. And we would like to share with you this article by Social Pilot about the best practices for hashtags on Instagram. Knowledge is power!

+ SEO Search Engine Optimization for Elculture

SEO Strategy and Search Engine Optimization for Elculture

Elculture is the most popular online platform of modern culture in Greece and Europe. Elculture online platform provides daily information about culture, art events, books, music, theater, cinema, and important art news. Elculture platform was created in March 2007 and the team consists of experienced cultural editors and journalists, as well as external collaborators from all over Greece and abroad.

The editorial team of Elculture manages cultural information, publishing art news, events and happenings. It presents all events in the form of proposals to the public and organizes them in the form of an agenda.

In addition, Elculture keeps the public informed about important news and developments in the field of culture and arts with all relevant articles: interviews, reviews, opinions, tributes, announcements, podcasts, books, films and art journalism of special interest.

Elculture has a wide audience interested at:

  • those who love arts and culture
  • use new technologies
  • follow developments
  • participate in artistic and cultural life
  • those who make up the cultural chain
  • artists
  • people of the arts
  • cultural institutions
  • event organizers
  • journalists
  • media

SEO Strategy

When we started our collaboration with Elculture we firstly trained all team members with a set of educational workshops including Google Analytics, basic SEO guidelines, website optimization, SEO copywriting optimization, design thinking, trends & research process and Social Media best practices.

The brand positioning was already established and solid. With the unconditional support of the CEO, we added a number of extra digital assets and activities for elevating organic traffic and expanding in new markets and audiences. Both Search Engine Optimization and Social Media Optimization boosted the brand’s digital reputation as was aimed from the beginning. Community building and engagement were two of the many goals and the addition of new social media channels returned great results. Simultaneously we empowered the existing main categories and refreshed the stream of interests with carefully selected new ones.

  • Status: Ongoing project
  • Country: Greece
  • Language: Greek

Read more details about Elculture team and platform in this post or visit their website.

+ What are the Responsibilities of a Junior Copywriter

What are the Responsibilities of a Junior Copywriter?

A copywriter is a person who is paid to create “copy” – content made from words (or other forms of copy) designed to drive action. A junior copywriter works directly below the senior copywriter, usually in the marketing and advertising industry. Nowadays copywriters are found in other industries related to copy-relevant communication. In general content creators start from the use of words.

Junior Copywriter Responsibilities

The role of a junior copywriter can vary from agency to agency, from project to project, and from goal to goal but in all cases, it’s common to engage in SEO activities that include:

  • Write content for blog posts and advertisements that promote products or services,
  • Create copy or text to complement visual concepts across many platforms,
  • Create content for marketing materials,
  • Press and print advertising copy,
  • Press releases content,
  • Newsletters content,
  • Articles content,
  • Brochures

Junior copywriters are required to apply their creative skills in copy creation and presentation. Also, conducting SEO and keyword research is part of the main responsibilities. In many Marketing Agencies, they ask Junior Copywriters to engage in updating product descriptions and writing promotional text for banners and online ads.

Creating engaging online content

These four words describe what it really means to be a Junior Copywriter. Day in and day out they have to follow the Senior Copywriter guidelines and deliver all the tasks required by the Head of Content.

Let’s break the tasks down and make them crystal clear:

  • Write and proofread blog posts every day
  • Revise existing content for products and services
  • Create promotional text for online assets
  • Create content for ads, banners, brochures
  • Create content for all social networks
  • Conduct basic keyword research
  • Submit well-structured drafts to senior copywriters
  • Monitor deadlines for the content calendar
  • Communication between editors
  • Update existing content on every single web pages
  • Create targeted email content
  • Implement SEO practices
  • Create fresh content for the blog posts
  • Coordinate different teams for mixed content posts
  • Create ready to use conversational copy for online communication apps
  • Create engaging headlines
  • Basic knowledge HTML
  • Familiarity with all popular CMS

Junior Copywriter Skills

Most Marketing Agencies are looking for junior copywriters that have the following skills:

  • Proven excellent use of the required language
  • To be a bookworm is a must.
  • Also to follow the trends, art, fashion updates
  • The ability to think creatively
  • The craft to translate complex ideas into copy
  • Experience in writing grammatically correct copy
  • An out of the box approach
  • Having the willingness to adapt ideas according to each project
  • The ability to meet deadlines
  • Readiness to work in a pressurized environment
  • Great organizational skills
  • An eye for detail
  • High standard aesthetics
  • Strong research skills
  • Establish accuracy in all forms of copy
  • A passion for writing
  • Willingness to learn from other creative professionals
  • Ready to forget the official working office hours
  • Able to respond in last-minute changes
  • Always learning something new
What are the Responsibilities of a Junior Copywriter
What are the Responsibilities of a Junior Copywriter?

After the first six months, it is common to give more responsibilities to Junior Copywriters shifting their position from newbies to medium-level copywriters. The Head of Content starts to treat juniors like seniors when they get stronger at:

  • Understanding the message for each project
  • Gets easier to communicate with the client
  • Are ready to add a new perspective to an old idea
  • Creating attractive and memorable copy
  • Writing perfect, engaging copy
  • Get better at receiving feedback
  • They actually improve copywriters
  • Understanding client specifications
  • They always craft variations for each copy that is on-brand
  • Working closely with the art director
  • Provide clever and creative strategies
  • Keeping copy consistent
  • Making each piece of content relevant to each client
  • Producing creative ideas
  • Having innovative ideas
  • Being ready to apply their ideas
  • Having excellent networking charisma
  • Being active on social media

Ultimately, Junior Copywriters are destined to fill in the creative workforce of an Agency.

What are the Responsibilities of a Junior Copywriter
What are the Responsibilities of a Junior Copywriter?

Conclusion

To become a well-known copywriter you have to start from the junior level and gradually work your way up to the ladder of success. Take into consideration that writing great content isn’t the only desirable skill… You should also have the following characteristics:

  • Be a deep thinker
  • Have a passion for research
  • Be into social media trends from the early stages
  • Enjoying the forefront of social media conversations
  • Feeling confident to create something new
  • Taking risks in content creation and presentation
  • Being inspired by other people’s work at Content for Social Media and Copy for Ads
  • Keeping up to date with industry news and developments
  • Willing to take initiative and up the game before anyone else
  • Be the person who naturally brings ideas to the table.
  • Able to follow and implement perfectly the social media strategy of every brand
  • Comfortable making decisions and working independently
  • Also ready to jump into the role of a team player at heart
  • Always willing to learn something new

Everyday tasks and responsibilities are requiring to produce powerful copywriting ideas for a variety of goals and different industries. Only a few copywriters can actually deliver creative content under the pressure of deadlines.

It takes a lot of talent and deep knowledge of SEO to become a creative copywriter!

About SEO

SEO is a long-term investment in time and effort and suitable only for market players who intend to stay in the game and lead the way. For people looking for easy money or easy fame or speed results, SEO will always look like a nightmare.

Search Engine Optimization holds the keys to business success and recognition. Paid marketing promotions will not get you too far and more importantly the given results won’t last. Rankings and search engine position changes dramatically every week.

If a company invests only in paid digital activities and neglects SEO, it will face huge disappointments. Paid promotions can put your brand at the top one day and drive you to the last page the next day!

Nothing compares with the solid & earned high rankings based on a mature and tailor-made Search Engine Optimization Strategy. In other words, you pay less if you set a clean SEO strategy plan from the very beginning of your efforts to stand out.

+ WordCamp Europe 2021 will take place online on 7-10 June

WordCamp Europe 2021 will take place online on 7-10 June

We are delighted at the news! WordCamp Europe just announced that will take place online on 7-10 June. This is the second online WCEU Conference and we are sure that it will be as amazing as the previous one.

Although it’s not easy to travel again this year, for the obvious reasons, this won’t stop the WordPress Community from organizing the next WordCamp Europe. This year’s event will be another great online event. As they say in their latest blog post: “We have heard your feedback and comments on last year’s WCEU Online and we took it to heart”.

Are you ready to participate?  Would you like to get involved? There will be plenty of ways for all of us to do this. Keep an eye out for the upcoming posts, as well as RegistrationCall for SpeakersCall for Sponsors, and other key events on the official #WCEU website.

We can’t wait to get our ticket!

WordCamp Europe 2021 will take place online on 7-10 June
WordCamp Europe 2021 will take place online on 7-10 June
+ Book your seat at WordCamp Greece 2021 Online

Book your seat at WordCamp Greece 2021 Online Conference

Book your seat at WordCamp Greece 2021 Online Conference and explore one of the best WordPress community events in Europe. WordPress Greek Community knows how to organize unforgettable conferences and WordCamp Greece on 16-18 April 2021 is going to make you love online events.

The WordPress Greek Community is always eager to contribute to the growth of WordPress open source and in bonding the community. They never settle for the most traveled path and they support an inclusive culture in their events. Although all WordCamps are organized by volunteers all visitors receive a professionally served experience throughout their events.

First, navigate into the #WCGR2021 schedule, then explore the speakers of the WordCamp Greece online conference and finally get the free online ticket to be part of this majestic experience.

Book your seat at WordCamp Greece 2021 Online
Book your seat at WordCamp Greece 2021 Online

About WordCamp Greece

WordCamp Greece 2021 is organized ONLY by volunteers, members of the WordPress Greek Community. Their motivation is their deep love for WordPress and that is the reason why it’s called a community-based online conference. Meet the organizing team of WordCamp Greece …they are WordPress enthusiasts to the heart!

In case you have attended at least one WordCamp in Greece then you will agree that the WordPress Greek Community enjoys making great conferences. Get a taste from their previous WordCamps and you get into their vibes.

WordPress Greek Community has organized 5 successful WordCamps in Greece so far:

WordPress Greek Community logo

What is a WordCamp

More than 40% of the websites you visit on a daily basis are built with the WordPress open-source software, a platform widely used all over the world and it is rising constantly, especially in Greece. Every time you come across a WordCamp, anywhere on the planet, the people of local WordPress communities are behind the events.  Similarly, in Greece, the WordPress Greek Community is behind the WordCamp Greece 2021 Online Conference, which dedicated to all aspects around WordPress.

WordCamps are conducted in 120 countries around the world and they explore a variety of topics regarding WordPress based projects, websites, blogs, plugins, and much more. Globally,  WordCamps are supported by the WordPress Foundation, the official nonprofit organization with the goal to preserve the openness of WordPress.

WordCamp Mission

WordCamps cover a variety of topics such as design, development, blogging, content, search engine optimization, content management systems, Gutenberg, social media, marketing, startups, eCommerce / shops, and many others. Have a look at the presentations from previous WordCamps to get an idea of what you can expect when you are planning to attend a WordCamp. Truth be told, even for experienced WordCamp visitors, every time there is something new to explore.

WordCamps are available for anyone who works with WordPress (or just love WordPress), at any level of experience and knowledge, regardless of their sex, race, religion, weight, size, or any other criteria. The conference gathers all the latest developments and skillsets that grow within the WordPress ecosystem and aims to share all the latest news with the community. Furthermore, networking and business development opportunities are well served.

WordCamps in Greece (see WordCamp Athens and WordCamp Thessaloniki) previous conferences have established an interactive community with different business backgrounds such as Web Developers, Web Designers, Βloggers, Journalists, Content Curators, Web Editors, Social Media Managers, Digital Marketing Experts, SEO Consultants, Eshop Managers, Students just to name a few.

All WordCamps follow the WordPress Code of Conduct guidelines and provide diversity standards and an accessibility frame for all members and visitors.

WordPress

Why I Love WordPress

Thanks to WordPress everyone has a chance to make their dream come true.

Life teaches you that you have to play the game with the cards that you have on your hands. We control nothing, only how we react to what happens. You can only make the best you can with what you have. And WordPress helped me to create new opportunities. Here is my WordPress Story.

WordPress changed my life and gave me back the power to create a new career. – Areti Vassou