+ SEO Copywriting Services for Monika Kritikou Website

SEO Copywriting Services for Monika Kritikou Website

We are proud to announce our new collaboration for SEO Copywriting and SEO Content Strategy for Monika Kritikou new website. Monika is an established Photographer with more than 10 years of experience in Editorial & Advertising Photography. Selected services: SEO Content Strategy and SEO Copywriting for www.monikakritikou.com

We have designed the SEO Content Strategy for the period 2021-2023 focusing on brand awareness and on the main market categories for new clients. From the first semester, we saw an increase in business leads and new business contracts. Main categories and keywords: Photographer in Greece, Editorial Photography, Wine Photography, Digital Content Photographer, Product Photography, Portrait Photography, Social Media Photography, Website Photography, Food Photography, Lifestyle Photography, Fashion Photography, Event Photography and Art Photography.

SEO Copywriting & Content Strategy

The brand “Monika Kritikou” hit the first page of Google and other search machines within the first 4 months for all the related queries. Among other services we successfully delivered:

  • SEO Strategy
  • Content Strategy
  • Content creation
  • Website & Blog optimization
  • Blog Management
  • Brand voicing across all platforms

Monika Kritikou Testimonial

Monika Kritikou:

Areti Vassou (CEO & Founder of IDEADECO Agency) is an excellent professional with great talent. She has a deep sense as a Digital Strategist and at the same time, she is a hands-on person that delivers results. Her wide spectrum of knowledge alongside her extensive working experience is a combination that you can rely on bringing the desirable outcome. She is responsible, organized, and at the same time inspirational and a visionary. Consistent, stable, creative, witty… She understands deeply the digital world of marketing and has excellent communications skills. Areti is a person you want in your team in order to achieve your goals.

Monika Kritikou
Monika Kritikou
+ How Ideadeco Newsletter Reached 50.268 Subscribers

How Ideadeco Newsletter Reached 50.268 Subscribers

You may think we have spent an enormous advertising budget for Ideadeco’s Newsletter Email List but that’s not true. The only cost we are paying is only our monthly subscription to Mailchimp.

We started with only 100 Newsletter subscribers and today we have grown into a huge community of 50.268 people. Do you want to learn how we accomplished it?

Firstly we deliver what we promise and secondly we create newsletters that we would love to read as subscribers.

Our newsletter ring our subscribers’ doorbell once a month with a variety of topics about SEO, copywriting, creativity, life lessons, traveling, digital nomads, digital marketing, social media and, bussiness news. And as it seems, they do enjoy what they read because we have a positive open rate of 68% – 75% every single month. Additionally, our existing subscribers keep inviting their friends into following our newsletter. Therefore, we don’t need to pay any kind of advertising fees on any online platform.

At the end of our Newsletter we have one Call To Action that goes like this:

If you like what you read then invite your friends to join us!
Feel free to share your feedback with us at info@ideadeco.co

Pretty simple right? But so effective!

We keep our Monthly Newsletter, clean, easy to read and, full of useful information. Have a look at our last newsletter:


Are you ready for the big news?

Open your calendar and save the dates for the next Ideadeco Workshops & Meetups in Athens, Greece.

This May it is going to be an unforgettable ride. It is full of Ideadeco Events in Athens and one island: Aegina.

The team of IDEADECO SEO Copywriting Agency has prepared 6 intensive SEO Copywriting Workshops in Greece, during the summer of 2022. Find out why we were fully booked without running any kind of advertisement.

How do people find out about our workshops?

Once again: Word of mouth!

All the previous participants spread the word about our Copywriting Workshops among their network of friends and colleagues. So many people reached out and asked to be added to the waiting list for the next workshops. When the time came, we accepted and 84 people signed up.

We design 100% personalized premium education experiences all over Greece and all attendees love them. Discover more about IDEADECO Summer Copywriting Workshops in Greece.

Travel, explore and, enjoy the creative process of copywriting in Greece.

Did you know that?

We prefer to show people how to master their skills the best way they can, using their own digital assets. That’s why we keep our workshops low-key and with only a few participants for each circle. We want people to have the perfect amount of time and space so they can actually learn.

We care.

We share our experience.

We answer all the questions attendees have.

Now that you have seen our Newsletter with your own eyes you know that we do our very best to keep it fresh and enjoyable as a conversation between friends.

Our Newsletter Growth Tips

After publishing our monthly newsletter, we share it across all our branded social media channels but never on the same day. This is what we do:

  1. On the first day, we share it on Ideadeco’s Facebook business page.
  2. The next day, we share it on Twitter and on our personal Facebook accounts.
  3. On the third day, we select the best Facebook groups and we start sharing on one in the morning zone and one in the evening zone. This usually lasts up to two weeks because we collaborate with a list of 28 top-quality Facebook groups.
  4. Also, on the third day, we share it on LinkedIn (company page, 2-4 groups and personal accounts)
  5. Pinterest follows our sharing strategy for the following week but on different boards.
  6. On the fourth day, we share our Newsletter on Tumblr.
  7. On the fifth day, we share it on Reddit and Quora.
  8. At the beginning of the next week, we create a new relevant article on Medium, with plenty of links to the Newsletter and of course our website.
  9. During the second week, we create a new article on our blog with an entirely new title and similar keywords but we make sure to link to the original newsletter. We give people plenty of good reasons to follow and subscribe to our email list. Like this article, that you are reading right now. In some cases, we may need a gap of four weeks before publishing a new article.
  10. In the third week, we use the body of the newsletter to create a podcast or even some new articles for our blog.
  11. During the third week, we recycle top-performing quotes from our newsletter into our Instagram content.
  12. In some cases, we create short YouTube videos, Tik Tok videos and Facebook & Instagram Videos from the Newsletter’s Content.
  13. We also, introduce our previous Newsletters to our email personal network as a suggestion to “read this source” which usually turns people into subscribers.
  14. In our workshops and company events, we give attendees the opportunity to discover our Newsletter. Truth be told, 50% of our subscribers come from our events.
  15. In the fourth week, we create our LinkedIn Newsletter based on our previous Ideadeco Newsletter’s content.
  16. We encourage people to share our Newsletters by actually saying thank you.

The Power of Word of Mouth in Email Marketing

Word of Mouth Equals To Pure Gold

As simple as that!

Every single time I am participating in a workshop, seminar, business meeting, webinar, presentation, or even a trip for pleasure, my verbal call to action is this: “you can visit my website or my newsletter for more interesting tips.”

And most people actually do!

Most people like this approach because you have already been connected and have seen things eye to eye, up to a certain level. That common ground is the starting point of genuine engagement… You know this warm feeling when you go that extra mile and you offer something really helpful?

That’s the hook of connectivity between strangers. Generosity and kindness. Give a tip of your knowledge for free. Make your skills useful to others. When you really share a moment of communication with others usually they want to keep this feeling alive, so they go ahead and sign up.

After the first six months, I stopped spending my money on paid promo actions. Started to show up in volunteering positions for educational events close to my business field. Gradually people started to signup for my newsletter and their recommendations lead others to follow my newsletter.

Before the end of 2016, more than 2500 people were receiving my monthly newsletter. Since then we have reached (organically) an astonishing number of 50.268 subscribers. You may say that this number it’s not that impressive but please think again.

Can you make people follow your digital voice without spending even one dollar on advertising activities?

Spoiler: Apart from the Mailchimp subscription, I haven’t spent any ad-related money since the first half of 2016 until this day. And new subscribers keep coming every single day.

Here is the secret: work to earn people’s respect not just their attention.

Feel free to visit Ideadeco Newsletter for many useful tips. Check us out!

Focus On Your Subscribers

Sorry for not giving you the popular hocus-pocus magical techniques for the growth of your mailing list, but is really out of my character to grab a person’s email + name by giving a sweet carrot via a variety of tricks like download this, get that, get all the book, get a ticket and blah, blah, blah…

Produce something interesting, create outstanding content, solve a problem, make people notice that you are a trustworthy source of information, make people admire your work, and let them follow your journey.

If a person wants to sign up on your mailing list (with their free will) it means that you are doing a hell good job in your industry. For example, I follow people and brands that inspire me to the bone. I would even prefer to pay to join their mailing list… this is how much I love their work in their field.

In my humble opinion and the evidence of 50.268 Newsletter subscribers, I protest against the abuse of aggressive email marketing in the digital world. Stop feeding this bad practice of grabbing (legal or illegal) the people’s emails. There is absolutely no excuse for adopting this kind of digital behavior.

It’s abusive to force a person to give you his/her email as in exchange for information. Either you are ready to share a piece of valuable information or you aren’t. But if you want to sell your product/service/app then use your website or eshop.

The secret of a successful attraction hook for new subscribers should be ONLY your outstanding work.

How Ideadeco Newsletter Reached 50.268 Subscribers
How Ideadeco Newsletter Reached 50.268 Subscribers
+ WordPress News Get the Most Out of Your Website

WordPress News: Get the Most Out of Your Website

Press Release: Keep an eye on the WordPress plugin marketplace, as they are continuing to offer premium plugins that can help you best serve your site visitors and customers. At WordPress.com, they are committed to helping users achieve their goals.

To get the most out of your WordPress.com website, upgrade to WordPress Pro, which puts the power of these plugins at your fingertips. Currently, only WordPress Pro plans or legacy Business + eComm customers can purchase plugins.

Premium plugins help you achieve important website goals. Automattic Team has hand-picked a few of the most popular plugins that put extra power in your hands. Read more about this topic in this article: Take Bookings, Set Up Subscriptions, and Automate Your Store With New Premium Plugins.

Free SEO Course

Press Release: The field of search engine optimization is complex and the sheer volume of information can be daunting and overwhelming for even the most fluent internet surfers. SEO has come a long way since Google first launched in 1996 and many practices that were considered strategic back then are now viewed as black hat tactics, which can penalize your site.

Luckily, WordPress Team has launched its latest course to provide a straightforward and easy-to-follow introduction to the world of SEO, which will give you a solid foundation of what you can do to ensure people have the best chance to find your content when they search online. Learn more about this FREE courseIntro to Search Engine Optimization (SEO).

Introducing WordPress Pro

Press Release: WordPress Pro radically simplifies that decision by rolling the very best of managed WordPress hosting into a single, affordable plan. With more than +50.000 available plugins!

Plugins are powerful add-ons that make it simple to add limitless functionality to your website in just a few clicks. No coding is necessary. With WordPress Pro, all doors are open to your business growth thanks to this unlimited array of extra features at half the price of WordPress previous Business plan. Continue reading …

Get the latest WordPress.com News

About WordPress.com Plans & Pricing

Choose the plan that’s right for you: WordPress.com Plans

Daily Webinars

From building your website or blog to learning how to open an online store, or more, WordPress daily webinars are designed to help you reach any goal. Come learn a new skill and have your questions answered live by WordPress experts after each session. Here you can register for free.

Get all the latest Automattic News.

+ Clever Ways To Drive More Traffic To Your Blog

Clever Ways To Drive More Traffic To Your Blog

Congratulations on your new blog! It is a solid fact that creating a blog is much easier than bringing traffic to a blog. It needs patience and a strong strategic plan. Let’s see how you can attract more visitors to your blog and make them want to read more.

Create Superb Content

Blogging is one of the best ways to drive traffic and bring more visitors to your website. Blogging isn’t just a trend that will expire soon. It’s the cornerstone of a successful and solid content marketing strategy. In other words, there is an imperative need to produce content that is equally meaningful for brands and readers/visitors.

Every day millions of blog posts are being published making it more difficult to separate your brand from the crowd. Keyword-based content has transformed into a science of communication and psychology field. Being a creative wordsmith isn’t enough if you want to produce leads and increase your income.

It is so sad that even after 10 years of business blogging, still many companies and digital marketers treat blogging as a minor factor in their marketing strategy. Although, there are solid proofs of how effective is to maintain an active blog on business websites, more than 70% of pro marketers lack engagement in this activity. Read this Blogging Guide for more details.

Promote, Promote, Promote

A general rule is that you should pick your pillar content and promote it according to the latest best practices. The mother of free promotion is Facebook and especially Facebook Groups.

Facebook Groups

Why promote your blog on Facebook groups? Because it has a superb feature where reach isn’t limited, and conversations can be had with individuals who you may not be friends with, and who probably aren’t following you or your Facebook page.

Facebook groups offer a huge opportunity to establish your blog as a go-to source for specific topics. Also, you can gain exposure as an authority on a subject, give or receive advice, and even collaborate. Prefer to post your new blog posts to industry-focused groups, meaning that you better match each topic according to the Facebook group. Do your research and list Facebook groups that are close to your niche. Pay attention to the details and guidelines of each group before you publish anything.

Pinterest Group Boards

Pinterest has always been a great platform for bloggers who create great visual content. In order to get the most value out of this channel though, you need to be a contributor on large group boards. When you pin an image to a large group board, more people are going to see your pin. But… you should pin daily to different group boards.

Forums & Industry Specific Boards

Find out which forums best suit your blog and start interacting as soon as possible. It will help you win more traffic from the first day. Go to Quora, Reddit, Medium, HARO, LinkedIn groups etc and pick the best groups for your blog. There are several options available and all forums have something unique to offer you.

Microblogging Platforms

Your blog content can be used on many other platforms as part of your free promotional plan. It is proven that helps new content reach more people. Some popular content syndication platforms are places like Medium, LinkedIn Publisher, Tumblr, and Facebook Notes.

Connect With Influencers

Find which influencers are close to your target audience and reach out to them. Ask them for feedback or even take the next step and seek to collaborate with them. But first, get their attention with deep and clever comments.

You can start by taking interviews or writing an opinion article about a hot topic in your industry, Then ask for their point of view and link their website with your blog post. It will be a good conversation starter! Of course, you shouldn’t forget to mention them on social media and in your future blog posts. After all, it’s always SEO-wise linking to respectable and related posts. Twitter and Instagram could be really helpful but the most powerful action is commenting on their blog posts.

Share on Twitter and Facebook

Create a social media content calendar and start sharing your blog posts on social media. Use Facebook, Twitter, LinkedIn, and Tumblr as part of your content strategy. Pin your recent blog post at the top so new visitors will definitely see it and even read it.

Link Old Content to New Content

Before you link your new content to your old content run a quick content update. Then you can add lines and referral points to the old content without worrying that you are risking promoting obsolete content. It is the best way to introduce your older posts to your new visitors. Not to mention that it has a positive impact on SEO.

RE-Purpose your Content

Yes, you can! Start by creating interesting Slideshare Presentations, Video Blogs, Podcasts, Google My Business Updates, or even Online Workshops with your existing content. Link the new content form into the previous blog post and give the people a good reason to visit your blog.

Good to know: SlideShare shows newly posted content to a lot of visitors in the first few days. So get used to the process and upload new SlideShare every week.

Transform Blog Posts to Video Content

Create short informative videos (less than 10 minutes) and upload them to YouTube. Then create new shorter videos for Facebook and Instagram in the form of teasers and link them back to your blog posts.

To make this video, simply find a corner of your home or office and turn on your phone. Learn your content by heart and start talking in front of the camera. If you have a Tik Tok account then use it for promoting your blog.

Use Your Email Your List Like a Pro

Do you have an email list that you have never used before? Now it’s the time to use it. Create your Newsletter and send your email list subscribers your latest blog posts. They have signed up because they want to hear your news. So, send them your new content!

Clever Ways To Drive More Traffic To Your Blog
Clever Ways To Drive More Traffic To Your Blog

+ Drue Heinz Literature Contest

Press Release: Drue Heinz Literature Contest

Submission Guidelines for Drue Heinz Literature Prize. Digital-only publication and self-publication do not count toward this requirement. The award is open to writers in English, whether or not they are citizens of the United States.

The award is open to writers who have published a novel or a book-length collection of fiction with a reputable book publisher, or a minimum of three short stories or novellas in magazines or journals of national distribution. Source: www.upittpress.org

  1. Current University of Pittsburgh employees and students, and former employees and students affiliated with the University within the last three years, are not eligible for the award.
  2. Translations are not eligible if the translation was not done by the author.
  3. Eligible submissions include an unpublished manuscript of short stories; two or more novellas (a novella may comprise a maximum of 130 double-spaced typed pages); or a combination of one or more novellas and short stories. Novellas are only accepted as part of a larger collection. Manuscripts may be no fewer than 150 and no more than 300 pages. Prior publication of your manuscript as a whole in any format (including electronic) makes it ineligible.
  4. Stories or novellas previously published in magazines or journals or in book form as part of an anthology are eligible.
  5. Manuscripts may also be under consideration by other publishers, but if a manuscript is accepted for publication elsewhere and you wish to accept this offer, please notify the Press immediately. Manuscripts under contract elsewhere are no longer eligible for the Prize.
  6. Authors may submit more than one manuscript to the competition as long as one manuscript or a portion thereof does not duplicate material submitted in another manuscript.


Manuscripts must be received during May and June. That is, they must be submitted on or after May 1 and on or before June 30.


Submittable contest site: http://upress.submittable.com/submit

  1. During the submission period (May 1 – June 30) simply click the link above. You’ll be taken to the secure submittable.com web page where you’ll find easy-to-follow instructions:
  2. Manuscripts must be double-spaced and pages must be numbered consecutively.
  3. Each submission must include a list of all of the writer’s published short fiction work, with full citations. You will be given an opportunity to enter this information into a field in Submittable.
  4. Manuscripts will be judged anonymously. Therefore, the author’s name, other identifying information, and publication information must not appear within the manuscript. Only your uploaded manuscript is visible to the judges.

If you have any questions about these guidelines, please email eomalley@upress.pitt.edu.

About the Pittsburgh Press

Source: www.upittpress.org

The University of Pittsburgh Press is a publisher with distinguished lists in a wide range of scholarly and cultural fields. They publish books for general readers, scholars, and students.

In their efforts to acquire the best available scholarship, the Press has focused on selected academic areas: Latin American studies, Russian and East European studies, Central Asian studies, composition and literacy studies, environmental studies, urban studies, the history of architecture and the built environment, and the history and philosophy of science, technology, and medicine. Our books about Pittsburgh and Pennsylvania include history, art, architecture, photography, biography, fiction, and guidebooks.

Their renowned Pitt Poetry Series represents many of the finest poets active today, as reflected in the many prestigious awards their work has garnered over the past four decades. In addition, the Press is home to the Agnes Lynch Starrett Poetry Prize, the Donald Hall Prize for Poetry, and, in rotation with other university presses, the Cave Canem Poetry Prize. They also sponsor the prestigious Drue Heinz Literature Prize, which recognizes the finest collective works of short fiction available in an international competition. Keep reading…

+ Entrepreneurship Life Lessons

Entrepreneurship Life Lessons

It comes a point in life where you realize that you should stop blaming others for your choices. Nobody owes you anything in life. The sooner you get it, the better.

There are no perfect stories in real life, only imperfect people that sometimes dare to walk outside of their comfort zone. Get comfortable with walking into uncomfortable conditions. It’s a solid fact that we live the life we create for ourselves and some kind of failure always occurs.

Most of the time, life is beyond our control. As soon as you learn how to gracefully get on your feet, then you officially will discover the best parts of adulthood. Life goes on. It is what it is!

Thinking & Doing Are Not The Same

Back in 2000, my third company started its journey. We had our ups and downs but it’s still thriving through constant changes. All the big decisions in life are triggered by the acceptance that all things come to an end. My previous companies served me well up to a point. Then the right time arrived to let them go and move on to the next step.

After all, what you own is not who you are! When we are ready to let go of what is familiar in order to create a new chapter for us then we tend to open up in the wildness of the unknown. That is what keeps us mentally healthy. And only a healthy mind can show kindness and generosity.

Offer your caring attention generously and you will be surprised how joy and happiness will find ways to return back to you.

Some years ago, my best friend gave me this sign to hang over my desk. Honestly, it has inspired me to build my companies and find the strength to change my life several times: Everything is doable!

Entrepreneurship Life Lessons

Choose Your Battles Wisely

Every time there was a meeting with clients, they insisted to wait for the boss before we started any presentation. Funny thing, right? They just couldn’t accept that the boss was sitting in front of them but she was wearing a skirt.

In business, numbers have a way to convince people what’s best for their companies. And our numbers were fascinating. Our clients’ financial success lead us to the top of the market in the following years. And there I was again, selling my second company to a fellow web designer in the USA.

Seek No Approval. Just Go for It!

When I started my first company everyone around me was trying to convince me how stupid I was for wanting to build my own brand. Back in 1991, being a young woman in Tech wasn’t a common thing. Especially if there wasn’t any male figure to back up my plans. Even my parents thought that I was crazy for wanting to create an online business.

But I did it. And sold my first company 2 years later at a very good price. A year later, a friend asked me to do him a favor and redesign his website. My next company, started the same year offering web design services for small businesses.

Never forget that silence is gold. Let your actions speak louder than your words.

Entrepreneurship Life Lessons

Human Life is Short

Never forget that everything changes, every single second.

When we start to value the small things then gradually they form a new pattern for us to walk. Have you noticed what happens when your favorite coffee is not available anymore? You get frustrated. These minor little things when suddenly stripped out of our everyday routine can leave a sense of emptiness.

Fight the emptiness with mindfulness. Choose wisely with who and why you spend your time with. Business choices are equally important for our self-improvement and business growth. A lot of people prefer to divide their existence into two or even three personalities. The private self, the business self, and the secret self.

Well, being brave enough to combine all three and walk as a complete human being can make you fearless. In life and in the business world. Wanting to become likable won’t be your main concern. Peace of mind turns out to be the most powerful drug in the world… once you nail the road to it nothing can distract you from creating your own path.

Entrepreneurship Life Lessons

Don’t Wait For The Perfect Time, Just Do It. Now.

No matter how successful you are or how much money is saved in your bank account there are two major elements in life that really make a difference. Joy & Happiness.

Even under the influence of difficult conditions, we all can experience joy from everyday little things. Joy and happiness is a state of mind that affects our entire life.

Personally have never failed to believe that the smallest things can have the biggest impact on our life. A kind word, a warm smile, a tender look, a graceful silence, a cup of tea just as you like it, a hi-miss-you quick call, a surprise silly-but-funny gift and so many more that can turn the table in a sec and may help to escape worries or problems at any given time.

Being an adult requires a heavy effort in many and various fields but still… We all can choose how to react and handle the uncertainty of life. And as precious as life is, sometimes it doesn’t feel easy to wake up in the morning with a big smile on our face.

We only have to pay attention to all those small details that strategically form the quality of our life. The people we work with are equally important as the people we share our personal life. Additionally, our everyday routine should bring back sparkles of excitement and not boredom. It’s up to us to make this happen.

Photo credits: www.stellakispatroklos.com

+ Press Release: Griffin Poetry Contest

Press Release: Griffin Poetry Contest

SUBMISSION RULES: Entries must come from publishers only. Inquiries about entries must also come from publishers only. Source: Griffin Trust For Excellence In Poetry.

Please note that the Griffin Trust For Excellence In Poetry is not a publishing company. If you are interested in learning more about companies around the world that publish poetry, we invite you to take a look at our Previous Submissions tab above, which features submitted entries to the Griffin Poetry Prize since the prize’s inception. Writers’ organizations and poetry associations often offer useful publishing resources and Griffin Trust For Excellence In Poetry provides links to some of them here.

  • Publishers are welcome to enter an unlimited number of titles. Please download an Entry Form and a complete version of the Rules.
  • The Griffin Poetry Prize is awarded annually in two categories — International and Canadian. Each prize is worth C$65,000. In each category, the prize is for the best collection of poetry in English published during the preceding year. One prize goes to a living Canadian poet or translator, the other to a living poet or translator from any country, which may include Canada. C$10,000 goes to each shortlisted poet who reads at the annual Griffin Poetry Prize Shortlist Readings in Toronto, Canada.
  • To be eligible for the International prize, a book of poetry must be a first-edition collection (i.e. not previously published in any country), written in English, or translated into English, by a poet/translator from any part of the world, including Canada. To be eligible for the Canadian prize, a book of poetry must be a first-edition collection (i.e. not previously published in any country), written in English or translated into English by a Canadian citizen or a permanent resident in Canada.
  • No self-published book is eligible. This requirement is consistent with major literary prizes around the world.
  • Books must have been published in English during the calendar year preceding the year of the award.
  • For the 2023 Griffin Poetry Prize, books must be published between January 1st and December 31st, 2022. The deadline for submissions for the 2023 Griffin Poetry Prize are: June 30, 2022 for books published between January 1, 2022 and June 30, 2022; December 31, 2022 for books published between July 1, 2022 and December 31, 2022.
  • Note: The Griffin Poetry Prize shortlist is announced every year in April. The official shortlist is issued by the Griffin Trust For Excellence In Poetry via press release and the Griffin Poetry Prize’s social media channels, and is posted to the Griffin Poetry Prize website. From time to time, authors or publishers indicate that their works have been nominated for the prize, but what they are announcing is that their works have been submitted for prize consideration.
Griffin Trust  For Excellence In Poetry.

About Griffin Poetry Prize

Poetry is the essence of language, and language covers the full range of experience and emotion that distinguishes us as human beings. Poetry has been a form of nuanced and higher-level communication since the beginning of civilization.

While we may pay lip service to the importance of poetry throughout history, the tendency for most of us is to take its importance—in this technological age—for granted, fewer of us read it, purchase it, or recite it.  Poets will always write poetry, but poetry needs an audience in order for it to survive as a central part of the mainstream in our cultural lives.

I have my father to thank for his enduring love of poetry. He used to read it to us children after dinner: Browning, Macaulay, Eliot, and others from a long list of his favourites. His passion developed my life-long love affair and concern for poetry, evolving into the Griffin Poetry Prize.

The objective of the Griffin Poetry Prize is to raise the profile of poets and poetry in Canada, and internationally, for works written in, or translated into, English. To achieve this, we invite the shortlisted poets annually to Toronto for a two-day event, which entails the poets reading their poetry to an audience of over a thousand poetry enthusiasts, and the presentation of prizes.

The Griffin Trust, which funds the Griffin Poetry Prize, was founded in April 2000 by Margaret Atwood, Robert Hass, Michael Ondaatje, Robin Robertson, David Young, and myself.  The current trustees are:  Mark Doty, Carolyn Forché, Scott Griffin, Sarah Howe, Paul Muldoon, Karen Solie, Aleš Šteger, and Ian Williams.

Poetry Calendar

Somewhere in the world, every day, someone is writing poetry, reading poetry, encouraging and mentoring poetry, awarding recognition to poetry, presenting and celebrating poetry in new and unusual ways. Take a look at where and when and how poetry is happening. Send poetry-related dates or events you’d like to see on the ever-blossoming Griffin International Poetry Calendar. If you have an event you would like to be included in, please email details to editorialdirector@griffinpoetryprize.com.

+ Host City of WordCamp Europe 2023 is Athens Greece

Host City of WordCamp Europe 2023 is Athens Greece

It’s official, folks! In June 2023, we are going to enjoy WordCamp Europe in Athens, Greece!

WordCamp Europe is an informal, community-organized gathering of WordPress enthusiasts – from casual users to Core developers from all over the world.

In 2023 WordCamp Europe will be traveling to a city known for its history that spans more than 25 centuries. A city that links antiquity to modernity in a unique fashion. (Official Announcement)

Renowned for once being the metropolis of philosophy, science, the arts, and the proud birthplace of the concept of democracy. A city that has come to be known as the cradle of western civilization itself.

We can’t wait to meet everyone at the 11th edition of WordCamp Europe, in Athens, Greece! Open your calendars and save the date: 8-10 June 2023.

Host City of WordCamp Europe 2023 is Athens Greece
Host City of WordCamp Europe 2023 is Athens Greece

About WordCamp Europe

WordCamp Europe (WCEU) is one of the largest WordPress conferences in the world. This annual event welcomes all WordPress enthusiasts and aims to strengthen connections between the growing European communities that support and contribute to the open-source project.

WordCamp Europe includes two conference days and a separate Contributor day, where people from all around the world gather to share knowledge, connect, and contribute back to the WordPress project.

The conference is hosted in a different European city each year and is organized by volunteers from the WordPress community. After two years held online due to the global pandemic, WordCamp Europe returned in 2022 as an in-person event and took place in Porto, Portugal, from June 2-4 at Super Bock Arena (Pavilhão Rosa Mota).

Previous WordCamps Europe

Host City of WordCamp Europe 2023 is Athens Greece

+ Press Release: Norton Writer's Contest

Press Release: Norton Writer’s Contest

For new writers: Call for Submissions until 15th June.

The Norton Writer’s Prize recognizes outstanding original nonfiction by undergraduates. The contest is open to students age 17 and above who are enrolled in an accredited 2- or 4-year college or university during the 2021–2022 academic year. Three cash prizes of $1,000 a piece will be awarded in 2022 for coursework submitted during the academic year, one in each of the following three categories:

• Writing by a first-year student in a 2- or 4-year college or university
• Writing by a student in a 2-year college or university
• Writing by a student in a 4-year college or university

Norton Writer’s Contest

Submissions must be between 1,000 and 3,000 words in length. Literacy narratives, literary and other textual analyses, reports, profiles, evaluations, arguments, memoirs, proposals, multimodal pieces, and other forms of original nonfiction will be considered if written by a student age 17 or above in fulfillment of an undergraduate course requirement at an eligible institution.

Entries submitted in accordance with the Official Contest Rules will be considered for all applicable prizes, but no more than one prize will be awarded to any single entry. Current and former students of individuals acting as judges are not eligible to enter or win, and any entry recognized by any of the judges will be automatically disqualified.

The deadline for submissions is June 15, 2022.

Norton Writer's Contest
Norton Writer’s Contest

Contest Rules, Eligibility, and Instructions

For full contest rules, eligibility, and instructions on how to enter, please see The Norton Writer’s Prize: Official Contest Rules—> click here for official contest rules.

Employees of W. W. Norton & Company, Inc. (“Sponsor”), including Sponsor’s corporate affiliates and subsidiaries, as well as such individuals’ children and persons living in any of their households are not eligible to enter; nor are authors published by Sponsor, children of Sponsor’s authors, previous contest winners (including runners-up) and persons living in their respective households. Void where prohibited. Must be 17 or older at the time of entry. Other restrictions apply. Source: Norton Writer’s Prize.

W. W. Norton Mission

Whether you are a reader in search of enduring fiction, nonfiction, and poetry, a student or instructor seeking outstanding course books and digital materials, an enthusiast eager for food and lifestyle inspiration, or a professional looking for authoritative new works, you have come to the right place. Independent since 1923, employee-owned, and proud to publish “books that live,” Norton is here for you. Read more about the History of W. W. Norton.

+ Make Them Feel Valuable From Day One

Make Them Feel Valuable From Day One

We often hear how important it is to keep our team united and in high spirits, especially when a new member arrives. During an interview, an excellent question came up regarding this common concern: When you have a new member on your team, what steps do you take to make them really become and feel like a valuable asset to the team?

People tend to think that a content creators group of freelancers is not an actual company needing a specific managing model in order to thrive. Big mistake! When more than two people are working on a project then you need to keep the same pace and find a balance. This is applicable to any form of collaboration within a group. Usually, there is at least one project manager or one contractor, or one employer responsible to keep the team working at their very best.

Having said that, let’s go back to the original question. Usually, on the first day, I welcome the new member and introduce him/her to the team. On the second day, I prefer to give them one of our rejected projects and ask them to evaluate the client & project, without knowing that is already rejected. They have 15 days to show me their point of view.

Depending on their reaction and their strategic thinking, I give them the benefit of choosing on their own which departments could help them complete their assignment. If they know what they need and feel comfortable asking it, for me, this is a sign that they feel welcome. On the contrary, if they keep asking permission for every single step it means that we have a completely different business culture.

People feel welcome when they recognize the behavioral patterns close to their core personality traits. In other words, no matter what an employer does or offers as a welcoming gesture if the receiver feels incompatible, nothing would ever make them feel comfortable.

The way they reach out to the rest of the team will eventually form their final positioning. Also, watching how they focus on the project is a signal that they are ready to become part of our team. Focusing is a rare quality that only genuine creative minds have, under any given circumstances. I have seen people, providing brilliant solutions for their assignments and finally even turning the rejected project into a profitable client.

Giving a new member a specific assignment is much better than an abstract book of guidelines next to a box full of presents. It is a gesture of trust because the file usually contains all the necessary information to get into the fundamental company’s principles. It’s something solid, based on data, informative, risk-free, and works as a bridge of communication. The assignment declares that: we see you as equal, and we are waiting to hear your point of view.

To wrap it up, by providing the freedom to let them find their position it’s easier to establish their voice without me micromanaging them and the rest of the team. As it seems, this has been significant (so far) to make people feel valued from day one. I stress the word “feel” because nobody forgets the way you make them feel. After all, people never follow instructions, they follow your lead.

Now the stage is all yours. Please, do tell us, how do you make new members feel welcomed and like a valuable asset to your team? I can’t wait to read your input in the comments.

+ Entrepreneurs Interview: Laura Savva Redefines Coworking Culture in Greece

Entrepreneurs Interview: Laura Savva Redefines Coworking Culture in Greece

A new entry into the Coworking Sphere has shifted the interest from Athens’s center to Piraeus port area. Laura Savva has created a friendly coworking space in Piraeus: Workspot.gr

Coworking spaces have become a global movement. Therefore entrepreneurs & digital nomads are looking for a coworking environment with high standards of privacy, safety, technology and design. Laura Savva has a 360 approach to all aspects of a new business. She wanted to provide all the solutions that most new startups, freelancers, and companies have to deal with in Greece.

Workspot is something more than just a coworking space, it’s a community of doers building complex online concepts for their clients. Workspot offers a range of services to help new businesses or freelancers get started, like business mentoring, 24/7 assistance, online branding & public relations, or even assistance with finding a company name and logo.

We had the privilege of an exclusive interview with the pioneer mind behind Workspot, the one and only, Laura Savva.

Entrepreneurs Interview: Laura Savva Redefines Coworking Culture in Greece

Interview Laura Savva

Would you like to share a bit about your background and your current job?

For most of my career, I worked as a business administrator. In this position, in order to be able to do your job, you need to gain experience from all the departments of a company. My natural curiosity came in very handy during this period. About 10 years ago, I entered the world of e-commerce. That was it… I became excited by online entrepreneurship, web design, graphics, and content creation!

In 2020, I decided to resign to pursue my dreams and created KIT Agency. A complete solution for small business owners who need to build an online presence. The next step came naturally. Most of the business owners I know need a professional and affordable place to work.

The current economic situation in Greece made that pretty difficult. So, in 2021 I decided to create a solution for that need as well. WorkSpot CoWorking Space came to life in Piraeus, which is a region that I love and have a great belief in its dynamic. I am currently working on two new projects, and when I’ll be ready, we will discuss about them for sure.

Workspot Coworking Spaces in Piraeus

How would you describe yourself to another person?

Hmmm, that’s a tricky one… I would describe myself as a person you can count on in difficult times. I’m a good listener, a go-getter, a person who always tries to be fair, and who is not afraid to apologize when wrong. I’m also a bit introverted, impatient, and with small OCDs, but I’m working on them.

Being a female entrepreneur has in any way influenced the way you set & developed your business projects? If so, how?

As a woman, in the business field, I felt that I always had to prove myself and my worth. Unfortunately, I have been the recipient of unacceptable behavior as well. None of those ever made me take my eyes off the ball. Instead, I became even more motivated and determined to develop my skills. I aim to expand my knowledge with consistency and lead by example in everything I do.

Keeping so many balls in the air would you prefer to drop one? Hypothetically speaking, which one and why?

In general, I put a lot of myself into everything I do and get very involved. It would be really difficult for me to let go of any of my interests and projects. I would rather bring more people aboard, with similar drive and business ethic to mine. And eventually, get better at delegating (which is one of my flaws as well).

In your opinion what is the most important trait for a project to become a success story?

Consistency! Consistency in every aspect of a business is crucial. You need to be consistent in your brand identity, your effort, your motivation, your customers support, your compliance with your set policies, and even in the need to change and adapt.

What makes you furious?

A lot of things, but we don’t have enough time to discuss them all. 🙂 I will try to focus on the most fundamental. In no particular order, I get furious when I witness a lack of: honesty, ethics, manners, empathy, common sense, loyalty, and gratitude.

Workspot Coworking Spaces in Piraeus

Having been in both roles, as an employee and an employer, what are the challenges you had to cope with that totally changed the way you define these roles, today?

As a matter of fact, the way that I define those two roles has never changed during my career. It was very clear to me as an employee that I had to provide solutions that contribute to the goals and success of the company I was working for, as I considered it a success of mine too.

As an employer, I always keep the communication channel open with the people I work with and try to provide them with everything I can in order to make their professional life easier and/or more pleasant. I prefer to consider them as partners and not employers. I am always more interested in the mentality of the people I choose to work with. Learning the skills is the easy part. One of my motos is “Be the person you would want to work with!”.

Which digital assets would you name as the most crucial for making a new business stand on its feet?

The most valuable digital assets for me are the ones that contribute to a company’s reputation, such as photos and videos of testimonials/proof of concept, plus collected data for analysis and optimization.

In what ways have social media affected your business growth?

Social media are a necessity to connect with your target audience and create the much-needed channels for more direct communication and approach. I wouldn’t say that I rely solely on them. I pay equal attention to customers’ experience (so when the time comes they will recommend me), and to SEO.

What’s your favorite social media network, and why?

Facebook and TikTok fight inside me for the throne! Facebook gives me the ability to consume many different forms of content while I keep in contact with my friends and I enjoy that very much. On the other hand, there it came, Tiktok, to take me by the hand and show me endless inspired and inspiring content creators that I just can’t seem to get enough of.

What kind of content makes you stop in awe?

It can be literally anything! From an inspiring quote, long-form content about a subject that I am interested in, a good photo or a graphic design, the design of a website, or a very sophisticated video produced by a so-called amateur.

Workspot Coworking Spaces in Piraeus

Is SEO the new form of intelligent content?

When I first came to understand what is SEO and what it can do for a business, I fell in love with it! As a consumer, I was always (and still am) annoyed by the ads. They may even have a negative effect on me, as I was thinking that the advertised company has enough money to spend on commercials and felt the need to support the ones who didn’t. SEO, on the other hand, eliminates this possibility by bringing us in front of our potential clients’ eyes, in the most natural way, at, exactly, the time they need and search for us. So, there it is… The perfect timing for us to “meet”.

Which people do you believe are the most influential on social media?

It’s in the eye of the beholder. For each and every one of us, depending on our interests, there are a lot of different content creators that influence us. Any particular reference would be unjust for the rest of the creators that target other audiences.

Workspot Coworking Spaces in Piraeus

When was the last time you learned something new while using social media?

I invest some of my time in that daily! And trust me, it works.

What do you do during your free time? What makes you forget to check your mobile?

I enjoy the company of my friends and family, I enjoy a good conversation over a glass of wine (with a platter of cheese even better), I enjoy playful moments with my cat Sourloulou and I constantly listen to music and sing a lot, especially when driving.

Can you name 3 books that you absolutely adore?

Let’s see… My number one would be “As they have been told and heard – Secrets and truths from the psychoanalyst’s couch” by Nikos Sideris. The second would be “The Shock Doctrine: The Rise of Disaster Capitalism” a book by the Canadian author and social activist Naomi Klein. I also adore a good Detective/Mystery story. My favorite author is Jo Nesbo but please don’t make me choose only one of his books, because I can’t.

When was the last you stayed offline? Do you practice digital detox?

O-F-F-L-I-N-E? Did I spell it correctly? Because I don’t know what it means! Jokes aside, I don’t practice digital detox. At least, not yet. I know it’s not my brightest moment, but this is the truth.

What is the tip of advice you would like to share with the people taking their first steps in your business field?

a) Fasten your seatbelt ’cause it’s gonna be a hell of a ride!
b) Stay focused, resilient, and play it “all in”!
c) Always have a contingency plan, because everything that can go wrong, will.
d) You will lose some people throughout that journey, only to make space for the right ones to come in.
e) Find a good accountant, follow their advice and help them help you.

Is there room for powerful women in your business field?

A powerful woman creates her own room in any field.

The Bonus Question

It’s your turn. You can ask me anything you want. You have the benefit of one question.

Laura: When you have a new member on your team, which are the steps you take to make them really become and feel like a valuable asset to the team?

That is really a clever question. Usually, on the first day, I welcome the new member and introduce him/her to the team. On the second day, I prefer to give them one of our rejected projects and ask them to evaluate the client & project, without knowing that is already rejected. They have 15 days to show me their point of view.

Depending on their reaction and their strategic thinking, I give them the benefit of choosing on their own which departments could help them complete their assignment. If they know what they need and feel comfortable asking it, for me, it’s a sign that they feel welcome. On the contrary, if they keep asking permission for every single step it means that we have a completely different business culture.

People feel welcome when they recognize the behavioral patterns close to their core personality traits. In other words, no matter what an employer does or offers as a welcoming gesture if the receiver feels incompatible, nothing would ever make them feel comfortable.

The way they reach out to the rest of the team will eventually form their final positioning. Also, watching how they focus on the project is a signal that they are ready to become part of our team. Focusing is a rare quality that only genuine creative minds have, under any given circumstances. I have seen people, providing brilliant solutions for their assignments and finally even turning the rejected project into a profitable client.

Giving a new member a specific assignment is much better than an abstract book of guidelines next to a box full of presents. It is a gesture of trust because the file usually contains all the necessary information to get into the fundamental company’s principles. It’s something solid, based on data, informative, risk-free and works as a bridge of communication. The assignment declares that: we see you as equal, and we are waiting to hear your point of view.

To wrap it up, by providing the freedom to let them find their position it’s easier to establish their voice without me micromanaging them and the rest of the team. As it seems, this has been significant (so far) to make people feel valued from day one. I stress the word “feel” because nobody forgets the way you make them feel.

People never follow instructions, they follow your lead.

+ Let's talk about Graphic Design Content Creators Meetup by Ideadeco Areti Vassou

Content Creators Coffee Meetup | Piraeus Greece | 25 May 2022

On 25 May 2022 IDEADECO is organizing the monthly Content Creators Coffee Meetup. This month we have an interesting topic about Graphic Design best practices. Graphic design elements are a major part of digital content and most content creators are handling all the visual creation process for their clients.

Graphic Design Discussion at Content Creators Coffee Time
Graphic Design Discussion at Content Creators Coffee Time by IDEADECO

Topic: Graphic Design

What are the basic graphic design principles that all content creators need to know? How does Graphic Design affect the quality of the content we create? Which are the best apps for Graphic Design on digital media? What are the most useful tips that will take off our visuals? Why is the logo necessary in branding?

As you can imagine our next Content Creators Meetup it’s going to be really interesting. Let’s have a cup of coffee and talk about Graphic Design. (Read more details in Greek)

Where & When

We will meet on Wednesday, May 25, 2022, at 3 pm, in the welcoming space of the Coffee Shop Flavor Piraeus, at Akti Moutsopoulou 5, Pasalimani, Piraeus. Our meeting will last about 2 hours.

Content Creators Meetup Organizers

Organizer: Areti Vassou. If you read this description you have definitely seen her online work behind many websites and blogs. Rumor has it that she is a multi-content creator… She usually answers that “once a creator, always a creator”. Discover more about her at www.ideadeco.co and LinkedIn: Areti Vassou.

At this Meetup, we have a co-organizer, Loukia Zervoudaki. Loukia is an active Graphic Designer with a rich portfolio. Discover her impressive path on LinkedIn: Loukia Zervoudaki.

Good to know

  • Seats are limited [10 people]
  • Masks are required
  • Dress code: casual outfit
  • Pets and children are not allowed
  • It is free
  • Language: Greek

Why join

If you create content for a blog, website, or social media then you are one of us, you belong to the tribe of content creators and copywriters. You will be given the opportunity to share your own experience. That’s a good reason to join us. So, what are you waiting for?

If digital content creation is something new for you but you are curious to explore this fascinating world then book your spot, now! We admit that we are a little weird but we are pretty lovable when you get to know us.

Whether you are a professional content creator or this is your first acquaintance with Graphic Design, it will be a pleasant and very creative experience.



Let's talk about Graphic Design Content Creators Meetup by Ideadeco Areti Vassou
Let’s talk about Graphic Design Content Creators Meetup by Ideadeco

Graphic Design 101