+ How do SEO Copywriters Support your Brand's Growth?

How do SEO Copywriters Support your Brand’s Growth?

SEO Copywriters create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd. They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business.

SEO Copywriters can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term. They send the message you want to deliver to the world.

Table of Contents

SEO stands for Search Engine Optimization. The word itself makes it clear what the goal is. To write for human eyes but also to make search engines notice your brand for the right topics and queries.

Top-tier Content Creation, SEO, Digital Marketing Strategy, Social Media Marketing, Web Design and Email Marketing for successful brands are based on unique and custom-made content. SEO Copywriting it’s the cornerstone for a successful communication strategy for companies and brands aiming to connect with their perfect audience.

If you want to improve in Search Engines results and rank higher than your competitors on Google start optimizing your website, now. Avoid common pitfalls and end the period of losing clicks, making you lose clients. Find the best SEO Copywriting services and content creators for your brand. Keep in mind for each industry has certain criteria and you should look for specialized SEO Copywriters, relevant to your niche.

About Copywriting Strategy

The best copywriting strategy is based on truth and simplicity.

You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world.

Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.

It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How do they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, research, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well-structured corporate blog can bring traffic to your website and the right attention to your company and not only that.

Copywriting Tips

About SEO Copywriters

The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a problem solver that can handle all kinds of content, marketing, and product tasks, even on short notice.

As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.

SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.

You can find their work in all the little and big corners of the digital world:

  • Website content
  • Blogs
  • Social Media posts
  • Introductions for social media accounts
  • Ads
  • Newsletters
  • Digital research and surveys
  • Digital interviews
  • Short marketing copy
  • Long marketing copy
  • Copywriting briefs
  • Email campaigns
  • Landing pages
  • Product descriptions
  • Service descriptions
  • Chat texts
  • Visual files description

SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.

Of course, SEO copywriting services spread out to a vast area of actions, such as:

  • Create new content often
  • Update existing content
  • Responsible for appropriate Keyword research
  • Apply SEO content best practices
  • Measure the effectiveness of SEO strategy and tactics
  • Always ensure accuracy, relevancy, mobile-friendliness, and UX
  • Use content management tools to build, design, and manage different types of content
  • Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency and professionalism
  • Use digital research tools to identify search trends
  • Create content that optimizes search results
  • Study data to understand what targeted customers are looking for, how they engage with a brand’s digital presence
  • Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
  • Write, proofread, and edit creative content across different mediums
  • Assist the Marketing Department on content and media material
  • Collaborate with designers, PR, and other professionals
  • Manage digital correspondence (e-mail, letters, packages, etc.)
  • Create and update records and databases
  • Prepare presentations
  • Submit reports

To make a long story short, SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, including Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.

Hear the Podcast

If you prefer to hear the Podcast we created for this topic, here it is:

Copywriting Tips For Newbies

Pay attention to your first online impression through the design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you to elevate your blogging presence and copywriting skills.

+ How to Optimize your Instagram Account

How to Optimize your Instagram Account

What is the first thing that someone sees about you on Instagram? Your Instagram bio details. Let’s start from the very beginning of your Instagram account. These optimization steps will skyrocket your Instagram and increase engagement.

Table of Contents

What makes a strong Instagram bio?

Clarity. Explain who you are, what you do, and why people should follow your Instagram account. You have five seconds to earn their attention and make visitors click the follow button. Take a piece of paper and answer the following questions:

  • What is your account name?
  • What is your title and your username?
  • What is your brand’s strength ?
  • What is your brand’s character?
  • What tone do you use in real life? Have you applied the same tone? Serious? Formal? Business? Educational? Inspirational? Playful? Academic?
  • What are your skills that you are really proud of?
  • What kind of business do you own? Local? National? Multinational?
  • What is your category?
  • What makes your brand unique?
  • What is the one thing you wish people remember about you and your brand?
  • What is the first thing you want people to say about you and your brand?
  • You want to shell or you want people to share your name?
  • What is your call to action?
  • Is your Instagram bio clear?
  • Do you have a branded hashtag?
  • Do visitors earn something new from your bio?
  • Do your links bring value and traffic back to your website?
  • Have you included your top keywords and interests into your bio?
  • Do you have a business account?
  • Have you activate the highlights section?
  • Do highlights titles boost your main services, products and keywords?
  • Do you check regulraly the insights section?
  • Have you linked your instagram with your facebook business or personal account?
  • Do you share your Instagram posts? Where?
  • Have you added your Instagram link into your website? (integration)
  • Are you contact details correct?
  • Do you need to activate the Action Button?
  • Have you added your precise location?

Take a look at this example:

How to Optimize your Instagram Account by Areti Vassou Ideadeco SEO Copywriting Agency

Many people use their Instagram link in bio to send visitors to a landing page that doesn’t belong to their own website. My professional advice would be to spend some hours creating a dedicated landing page, into your own website, for all your Instagram visitors. Use the link in bio as a stepping stone for building more traffic for your own digital assets.

If you want people to visit your eshop, then create a welcome page and give them some first directions tips for your eshop best products. Maybe you want people to visit and like your Facebook page or sign up for your online course or your monthly newsletter. But if you are an Instagram blogger then just tell people how much you would love to see them following your Instagram account. Be polite and straightforward.

For example, our main goal is to make people see our latest workshops. As you can see, our link in bio states exactly that:  Join our workshops ⤵️bit.ly/ideadecoworkshops

Instagram Business

Find the right category for your business. It appears under your name. Why you should add it? It puts your account into the right pool of interest because a category defines what you are going to provide. Also, it saves some space for more information in your Instagram bio. Remember that a category appears only in the mobile view.

To pick up a category, use your mobile, visit your profile page, click Edit Profile, then scroll down to Public Business Information.

How to Optimize your Instagram Account by Areti Vassou Ideadeco SEO Copywriting Agency

How people can contact you?

Are all your contact buttons active? It is wise to provide as many contact details as possible, especially for business profiles. Give visitors the opportunity to call you, send you an email or get directions to your business. Your precise location is important if you accept clients in-house.

Content & Hashtags

It is a clever move to add hashtags in your bio. Although Bio hashtags are clickable links they don’t show in hashtag search results. Try to use only focused hashtags that add value to your business profile. And if you have branded hashtags it will help you to enrich your content with user-generated content.

Hashtags for your content

Use hashtags that really make sense to see into your Instagram feed. Think twice before you add any hashtag and check every single one if they are banned. See this updated list of banned hashtags. Keep in mind that is better to add hashtags after your caption and not into the comments section. Never forget to:

  • Use relevant to your business hashtags.
  • Combine well-known, niche, and specific hashtags.
  • Limit hashtags to 5 to 15 per post.
  • Don’t use generic hashtags.
  • Write texts that are easy to the eye.
  • Don’t use the same hashtags repeatedly.
  • Take a look at your Instagram Insights and see which hashtags bring traffic.
  • Avoid banned hashtags.
  • Use the Instagram search bar to discover popular keywords.

Create a Content Calendar

Your Instagram Insights can provide all the information you need to craft a successful content calendar. Check which days & hours is the best for posting before you hit the publish button. Through insights, you can define the gender & age of your audience and the right time to post, among other things.

Now, form a flow of content and post as often as you can to support the content creation process. Some users prefer to post multiple times per day and some others post 2 or 3 times per week. Are you ready to post daily? Can you create unique content every day?

How to Optimize your Instagram Account by Areti Vassou Ideadeco SEO Copywriting Agency

Treat your Instagram account as a form of blogging and business branding. Only when you are ready to answer the following questions then you will have a solid idea of what to do next:

  • What will be the main topics you are going to post about?
  • Why do you want to run an Instagram account?
  • Which needs/queries you will cover?

These three questions are essential to help you build an Instagram clear identity and gradually build your own personal brand.

If you are launching a new Instagram account make it a priority to define your identity & personal voice from scratch. When you have a clear vision of why your Instagram exists then your future followers will find it easier to connect with you.

Create the perfect IG post

Let’s start with the basics. First of all your pictures should be excellent and full of real meaning.  Showing your personality (brand or company or product or service) means that your pictures tell something new about your philosophy, values, and life story.

The text content is as important as the pictures. Unless you wish to use only photos and a couple of hashtags as part of your marketing strategy, it is not the better approach for Instagram communication. Your posts can have up to 2,200 characters (clicks) in length and a maximum of 30 hashtags. But prefer to use 5-15 hashtags.  Always use location and at least one brand hashtag.

  • Use different types of context
  • If the picture is strong enough then keep your text short
  • If you have to choose between a photo and a video, ALWAYS choose video.
  • Use multiple photos
  • Use stories
  • Use Highlights
  • Your posts should have a flow or connection
  • Recycle your content every 30 days
  • Pick the right set of hashtags for each capture
  • AVOID banned hashtags

Be real and human. You are talking to real human beings. Yes! After all, it is about communication and engagement.  Try to keep people close to your story with a certain quality and quantity of posts. Try to be more of a joy giver and entertain your audience. In case you wish to prompt your followers to take action, please be polite and less salesy.

Instagram recommends avoiding content that is “low-quality, objectionable, or sensitive,” as well as content that “may be inappropriate for younger viewers.” Never post content that is:

  • Clickbait or engagement bait
  • Exaggerated health claims
  • Unoriginal content
  • Misleading claims or content
  • Buying likes
  • Hate speech

Pay attention to alt text on images

Alt text on Instagram is a text description of an image or video that makes the content accessible to those with visual impairments. Add alt text because it is helpful to have a description of the content in case the photo fails to load.

Alt text provides information to the algorithm and search results about the content of your photo. If you want to add alt text, tap Advanced Settings at the bottom of the screen where you write your caption. For an existing photo, tap the three dots icon, then tap Edit. At the bottom right of the image, tap Edit Alt Text and save.

Instagram Stories, Videos, Reels

Instagram Stories is a feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. An Instagram Story is a photo or video that automatically disappears within 24 hours. As you share multiple photos and videos, they appear together in a slideshow format: your story. These are the ones where you can keep them longer in your highlights. You can add the Questions sticker and other interactive features to your Stories to share and get feedback from friends and clients.

Instagram Story Highlights are collections of Stories that you curate, located at the top of your profile in the form of tappable circles. They were introduced in 2017 as a way for users to keep their favorite or most relevant Stories around for more than 24 hours.

Instagram Carousels just like Instagram feed videos, carousel posts on Instagram can also be square (1080 x 1080p), landscape (1080 x 608p), or portrait (1080 x 1350p). It is important to note that once you have selected your first video in a carousel, all your videos will be cropped to the same aspect ratio and dimensions.

Instagram Videos give brands more ways to use the power of video. Videos make it easier to reach new audiences and create meaningful connections. Videos give you the ability to share complex, in-depth stories that can’t be conveyed in a single image. It has to be a minimum of 3 seconds to a maximum of 1 minute long. The video file size cannot exceed 4GB. Stories’ aspect ratios range from a minimum of 1080 x 608 pixels to a maximum of 1080 x 1920 pixels. If you prefer your stories to fill the whole screen, without any borders – it is recommended your video be shot with a resolution of 1080 x 1920p. Read more information in this article: Instagram Videos.

Instagram Reels Reels are short, entertaining videos where you can express your creativity. People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas. Just like Instagram Stories, Reels are meant to be viewed vertically on mobile. Reels are also mostly shot using the Instagram app so you can make the most of their available effects and transitions. The best resolution for Instagram reels is 1080 x 1920p.

Types of Instagram Content

These 12 types of content work very well on Instagram:

  1. Giveaways
  2. Featured posts
  3. Videos
  4. Behind the scenes
  5. Recipes, how to
  6. Brand story
  7. Testimonials
  8. Storytelling facts
  9. Case studies
  10. Real life moments
  11. Quotes
  12. Lifestyle & travel posts

Grab the attention early

Start with the most important part of your post at the beginning and just give a hint of what to expect if a visitor wishes to view more on your Instagram.

See this example: “Are you a blogger struggling to cope with SEO optimization but you keep hitting the wall? “

The target of this post is a Seminar about SEO optimization for bloggers. And the picture supports the same target. The What, Who, Where, How, and Why are covered in a blink of an eye.

Mention the right people

When you mention someone you compliment this person and the Instagram account he/she has. Especially in a collaboration or to express your admiration or support,  mention is a must-do practice. But tagging a person is not polite if you don’t have his/her permission.

Free Instagram Inspiration

We all have been there, facing our Instagram feed without any new ideas for any captivating posts. Here is a list of Instagram post ideas from our Content Strategy. Enjoy them!

Last month our Instagram engagement reached a new record. We received many private messages and had the pleasure to close some of the best business collaborations for this year. This is a valuable lesson of what really matters in social media.

Don’t worry about how many likes you have or how many new followers you gained. Focus mainly on the engagement interaction, how many people actually comment, save, and send you a message for a business request.

Want to read more?

Later Blog: Just like you spend time finding photos that look great in your feed, you need to invest a good amount of time finding a great cover photo for your video. Otherwise, all that hard work you put into actually creating your video will go to waste! Continue reading…

+ Success Secret: Prioritize Your Goals

Success Secret: Prioritize Your Goals

It is true that it is relatively easy to write down our goals (both professional and personal)and dreams for the new year but it is extremely difficult to realize them if we do not know the appropriate method. Especially for goals related to a career change or big life changes, it takes an extra effort from us to achieve everything we dream of.

Haven’t you learned your lesson yet?

There is no magical way to make any new-decisions-list come to action if you don’t move your feet and do all the hard work. Get up and do what you have to do! No one is coming to push you or save you from adult life. You are on your own. You are responsible for the life you are having, right now, right here.

Get real

Grab your notebook and start writing down all your goals. Then take a long break and the next day come back and read out loud your list. Pick the top 3 most important ones and make a clear plan on how to reach them. Be honest and realistic.

Give it a week and repeat the process. If you feel comfortable with the ones you have picked and the plan on hand then start doing all these tiny first baby steps towards a new direction.

Put Your Needs First

Permit yourself to think it over, take into the path of changing the little things before you make any big steps. Believe it or not, meditation over your new goals can help you to get into the vibes and activate your energy level.

Listen to the needs and dreams you hold inside you. Respect yourself. The goals you will set should be: smart, measurable, achievable, realistic so you can monitor their progress.

Get some ideas from this list:

  • Daily walking 1 hour.
  • Go to the gym 2 times/week.
  • Improve the second language.
  • Attend a conference as a speaker.
  • Read one new book every week.
  • Saving money for my trip to [fill the location you want].
  • Publish my own book.

Invest in Yourself

You may hear it often, but how often do you apply it? You are the only person who can motivate you to improve every aspect of yourself.

Adopt an attitude of continuous training and upgrading all of your skills. Every time you invest in yourself, it has an impact on all areas of your life.

Never stop learning and evolving. Make it a habit to learn something new every six months. The pace of development and changes are running at breakneck speed and if you want to grasp the pace, then do not stop educating yourself!

Make Rest a Top Priority

Clarity of mind and good mood are precious and you can experience them only after a good night’s sleep. Most people are continually under tremendous pressure to cope with daily activities and obligations, sacrificing the necessary time for physical and mental resting. 1 out of 2 adults suffers from sleep deprivation or psychological exhaustion.

Whatever your goals are, always put physical & mental health at the top of your priorities. Everything in real life depends on the quality of our health.

+ Copywriting Tips for New Bloggers

Copywriting Tips for New Bloggers

Pay attention to your first online impression through the design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you to elevate your blogging presence.

Table of Contents

  1. The Big Hello Moment
  2. Personal Branding is a Superpower
  3. Create the Perfect Blog Post
  4. Build a Topics List
  5. Get Familiar with SEO

The Big Hello Moment

The About Me Page is the perfect way to introduce ourselves and an opportunity to define the mission of our blog. It’s the ultimate hello moment between the owner of a website (or blog) and the world. Without exaggerating it is the most important page of your website or blog. Read more details in this article.

Personal Branding is a Superpower

Your personal branding is all about how you appear to the world. So you must do it correctly if you want to have a strong authority value for certain services or expertise. People respond to people. People connect with people. And everybody is able to understand, sooner or later, if someone is true or fake. Never underestimate the power of common sense. Read more details in this article: Personal Branding.

The big question is, how can you do this? This list will be your precious guide:

  • Make clear how to show your best self.
  • Get familiar with your strengths and weaknesses.
  • Stand out from your competition.
  • Build your “tribe” (others who share the same values).
  • Be human , kind and polite.
  • Have an established credibility.
  • Demonstrate your value with your actions and decisions.
  • Have meaningful interactions with others.
  • Find your niche.
  • Spread your message and values.
  • Breath with confidence.
  • Able to say no.
  • Set the example.
  • Become a mentor.

Create the Perfect Blog Post

The need to share one’s passion is the ultimate booster for blogging. Next comes the need to create new ways to earn some extra financial income. Having as motivation, firstly to communicate and secondly to earn money, blogging has become a widely spread activity around the globe.

People want to grow awareness, traffic, new clients, sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others. Are you sure that you know how to create the perfect blog post?

Follow these steps and soon you will see amazing traffic:

  • Define your Blog’s Interests & Identity
  • Pick a topic for your post
  • Do keyword research
  • Form a headline = Title
  • Start writing your copy
  • Use relative keyword phrases
  • Pick interesting and SEO friendly sub-headers
  • Extend your copy above of 800 words
  • Keep your copy SEO friendly
  • Add relative visuals with descriptions
  • Add Header Image with the fitting description, caption, alt text
  • Add meta description
  • Edit your grammar, syntax and paragraphs.
  • Keep sentences short.
  • Add internal links
  • Add SEO sensitive tags and categories
  • Craft a short social media message to introduce your post
  • Add social media sharing options
  • Optimize your visuals to be social media shareable

Build a Topics List

Create a lake of interesting topics and breathtaking headlines for the following weeks. As you can imagine the topics define which keywords and key phrases we should use throughout the content marketing strategy. Here is a sample of ideas to get your inspiration on the right track:

  1. Welcome Spring, Welcome March
  2. 30-Day Blogging Challenge
  3. How Blogging Made me a Better Listener
  4. What is blogging?
  5. WordCamp Europe 2019 Contributor Day
  6. Women’s Day Giveaway
  7. 12 SEO Speed Check Up Points
  8. Women Who Changed the World
  9. Why You Should Use WordPress
  10. Social Media Marketing World Conference 2019
  11. Giveaway Winner Announcement
  12. Benefits of Guest Blogging
  13. 30th Anniversary of the World Wide Web
  14. Blogging Tips for Beginners
  15. Facebook Down for Almost 24 Hours
  16. Google Update Florida 2
  17. Why You Shouldn’t Blog
  18. Promote your Blog on Social Media
  19. Why I Love Twitter
  20. The Next Big Player in Video Games is Google
  21. How to Plan a Stress Free Wedding
  22. How to Write the Perfect Blog Post
  23. The Art of Catchy Headlines is Made by Robots
  24. Create a Professional Media Kit in 5 Steps
  25. WordCamp Europe 2019 Speakers Business I
  26. Philips Wireless Dictation For Bloggers Who Love Coffee Breaks
  27. 12 Truths to Reach your Blogging Nirvana
  28. Generosity is the Secret Key to Everything
  29. Learn to say NO like a Princess
  30. Vogue is coming back to Greece

Get Familiar with SEO

Yes, Search Engine Optimization is absolutely necessary if you want to reach the top rankings you are dreaming of. Run a daily SEO check-up for these 12 hot points and boost your website’s speed. Search Engine Optimization improvements can reward your efforts with traffic and better SERPs ranking.

  1. Check Google results often, if you want to have a good sense on how close to your target Market your website or blog is swimming. In some cases, when your content is older than a year, it may need some alterations or even additions with new data & information.
  2. By adding new paragraphs to existing/published content requires a previous keywords research. Finding the best possible keyword phrases would improve the relevance of your copy. Keywords research needs a continuous adjustments.
  3. Make it a happit to crawl your blog or website with a pro tool like seositecheckup.com. This tool will point out which parts need attention.
  4. In case you haven’t already submit your blog or website in Google Search Console, please do it now. Manage search console issues through their panel. In addition, submit your blog’s or website’s sitemap. Don’t neglect Bing and Yandex Webmasters tools. Manage search console issues through their panel.
  5. Graphic design requirements change from time to time. Try to keep up with the latest trends and eliminate the visual noise. Use basic graphic design rules.
  6. Add or fix the meta descriptions.
  7. Add internal linking and fix any broken links.
  8. Update obsolete information. Check the titles, tags, categories and focus keywords because the duplicate content is the express ticket to the Oblivion Town.
  9. Add external links. These links have their place in world of SEO and it is believed that linking out to other sites in your industry for reference has a positive effect on SEO.
  10. Optimize images according to the latest requirements.
  11. Update plugins and your website’s CMS.
  12. Go through all the main pages and fix any issues. Don’t forget to delete old revisions in the backend, delete spam comments and check out if the social media sharing buttons are working properly.

You want the love and attention of all Search Engine Spiders that are constantly crawling the texts, links, picture descriptions, and deep data of your blog. Keyword research can provide to your content the indication of relevant and authoritative sources to queries.

  • Always use the Google search bar and the given results (SERP) as your starting point.
  • Visit the strongest competitors or authorities on the topic and study how they set the reading flow and how they have used the top keywords.
  • Install the Free Moz Toolbar.
  • Google Trends can help you find top key phrases over time and in specific geolocation.
  • Google Keyword Planner. With Keyword Planner, you can find new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns. This article goes over how you can use Keyword Planner to get search volume data and find new keywords that are relevant to your business.
  • Google Trends will become your best friend. It is the best tool for finding the top queries with a similar pattern to a target data series.
  • SEMrush is a great tool for keyword research but it is free only for a limited period of time.
  • For creating amazing questions use the tools Answer The Public. 
  • Use the given infobox or the box with the “People also ask” as a navigator to your key phrases.
  • Optimize and update your articles or posts after any Google update. Every single time!

+ Online Branding Tips for Newbies

Online Branding Tips for Newbies

Have you just started your new online business and seems impossible to find clients? These branding tips can help you start earning money from day one! It takes more than finding the right colors and design for your online presence.

Branding Tips

1. Are you sure that you have identified your target market?

According to the dictionary, a target market is a particular group of consumers at which a product or service is aimed at. A business owner needs to know who & why is reaching to. Knowing your target market and what they want will help you in making your marketing efforts and brand voice more strategic.

This can also help your copywriting team to write in a tone that will be appealing to your target audience. Have in mind that you can learn more about consumers and the right people to target through research, focus groups, and market trends. Use all of them before you publish any piece of content.

2. Have you identified your brand’s unique selling proposition?

Knowing your unique selling proposition is essential to your Brand Positioning Strategy. After analyzing your customers, your competition, and even your brand, you should highlight what makes it stand out. Differentiation is key when it comes to catching consumers’ attention. Your unique selling proposition will help your copywriting team to create an effective copy so that your target customers remember your brand.

3. Have you successfully defined your brand’s identity?

Your Brand Identity consists of the visible elements of your brand such as its logo, color, design and other components that identify and distinguish your brand in the mind of consumers. Your copywriter & designer will take note of incorporating your brand identity in any copy that he or she creates so that your target customers will recognize your brand.

4. Have you activated your blog section?

Blogging is used by companies and brands to build a strong communication channel with their selected audience, in order to expand their brand awareness. Within the blog’s content, they address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops etc. A well-structured blog can bring traffic to your website and the right attention to your company. Keep in mind that these two are the cornerstones of Brand Awareness. Read more in this article: Business Blogging for Brand Awareness.

5. Have you paid attention to your personal branding?

Your personal branding is all about how you appear to the world. So you must do it correctly if you want to have a strong authority value for certain services or expertise. People respond to people. People connect with people. And everybody is able to understand, sooner or later, if someone is true or fake. Never underestimate the power of common sense. Read more details in this article: Personal Branding.

6. Have you created the perfect ABOUT US page?

Why do we need an About Us Page for our blog or website? Because it is the perfect way to introduce ourselves and an opportunity to define the mission of our blog & website. It’s the ultimate hello moment between the owner of a website (or blog) and the world. Without exaggerating it is the most important page of your website or blog. Read more details in this article.

One Last Branding Tip

Improve your communication skills daily. The effort to develop our communication skills takes time and a lot of energy. But the rewards of being a skillful communicator of our own thoughts are priceless.

Try these 7 steps to develop your communication skills and free yourself from the stressful agony of losing your words. After you will gain the sense of silent respect from people of all ages and face open doors in almost all cases, only then you will realize the power of practicing the art of communication throughout your life.

Online Branding Tips for Newbies
Online Branding Tips for Newbies
+ Join WordCamp Europe 2022 on 2-4 June in Porto

Join WordCamp Europe 2022 on 2-4 June in Porto

Time to celebrate WordPress, again! WordCamp Europe is back and it is happening on 2-4 June 2022 in Porto. We’re so excited to share the news with you! The organizing team has booked the Super Bock Arena (Pavilhão Rosa Mota) in Porto for 2 – 4 June 2022. It is going to be a huge Conference! The entire event, including Contributor Day, two Main Conference Days and the After Party, will take place in the same state-of-the-art venue.

After two years of online Conferences of WordCamp Europe, this one will take place in Porto. It is a majestic city with more than 1,000 years of history, Porto is an eclectic mix of ancient and modern. It has a reputation for being warm and friendly and has been highlighted as a desirable travel destination by media around the world.

The venue: Super Bock Arena

The Super Bock Arena / Pavilhão Rosa Mota (Address: Jardins do Palácio de Cristal) is located in the heart of Porto. The venue has a modern, flexible structure with stunning views that provides a truly unique perspective of the city. It is surrounded by beautiful gardens, filled with exotic trees, shrubs, lakes, towers, paths and fountains. After you visit the location you will discover the picturesque backdrop and you will fall in love with the breathtaking views of the city across the Douro river.

WordCamp Europe 2022


The Conference will take place from 2 June until 4 June 2022 and there will offer plenty of opportunities to get involved. For now, they have opened the:

Every week more details will be published so you better follow WordCamp Europe 2022 official website and social media accounts.

About WordCamp Europe

WordCamp Europe is an informal, community-organized gathering of WordPress enthusiasts where people discuss all things WordPress, share ideas and get to know each other.

WordPress is the world’s largest Content Management System, powering over 40% of all the sites on the web, including those of the White House, Mercedes-Benz… and even Beyoncé. Not only is WordPress the world’s largest CMS, but it’s also open-source, which essentially means that it’s free to use!

Join the European WordPress Community to have three days of learning, sharing and fun on the 10th edition of WordCamp Europe.

Join WordCamp Europe 2022 on 2-4 June in Porto
Join WordCamp Europe 2022 on 2-4 June in Porto

Do you love WordPress? You do?

Then join WordCamp Europe 2022 on 2-4 June in Porto!

+ Workshop for New Copywriting Agency Owners

Workshop for New Copywriting Agency Owners

PRESS RELEASE: When a new Copywriting Agency is born then a series of issues occur in the way. Especially in the first twelve months, an agency has to deal with challenging situations regarding workflow, company culture, gaining clients, and many other little but crucial things for its survival.

Competition in the Advertising & Marketing Industry doesn’t care if you are the new kid in the block and for sure they will never give a piece of the pie without a fight. This workshop was made for the new Agency owners making their first steps into the world of the professional SEO Copywriting Industry. The workshop took place in Ioannina for a specific reason: We love this city!

New Agency Owners Workshop

We have chosen to stay in our field of expertise for this Management Workshop. Once we used to be (22 years ago) the new Marketing & Copywriting Agency that no one knew but we managed to establish our brand and our position in the market.

For 3 days we shared our experience with 10 new business owners of Marketing & Copywriting Agencies from all over Europe. This workshop took place in a villa, near the beautiful Lake Pamvotida. Ten people gathered and explored the best practices in management, resilience, communication, business ethics, online tools, SEO best practices, copywriting techniques, pitching clients, team building, portfolio management, brand positioning, and online reputation for the agency and their clients.

In this particular workshop, we had to search for digital marketing instructors with an active background as Agency owners. We interviewed many potential instructors to find the 4 top experts in digital marketing and SEO copywriting. The key point of this workshop was that we focused only on true life experience and not just on academic certificates. It took us 16 months to prepare this Workshop for New Agency Owners.

As it seems everything worked out fine because, before the end of the workshop, new people had already signed up for the next one in 2022 and 2023. We also had to respond to the huge demand for a repeat workshop before the end of 2021. Believe us, it wasn’t easy to organize two extra workshops with exactly the same group of instructors, before the end of December, in Athens. But we did it.

Workshop for New Copywriting Agency Owners

Management Workshop

IDEADECO SEO Agency organized this intensive 3 days Workshop in Ioannina from 1 – 3 November 2021. The 10 participants came from different European countries.

To wrap up this workshop:

  • Define your business identity & goals
  • Business ethics & culture
  • Website design and copywriting for attracting the right clients
  • Social Media copywriting and management best methods
  • Content marketing strategy plan
  • Brand positioning and online reputation
  • Keyword research for mineing prospect clients
  • Video content for authority status
  • SEO copywriting for community building
  • Social media strategy
  • How to promote your new portfolio
  • How to book social media collaborations
  • Which platforms to use & how to use them
  • Email copywriting and marketing
  • Professional photoshooting
  • Website optimization
  • Personal Branding strategy
  • Crisis management scenarios
  • PR strategy and marketing
  • How to reach out to new clients
  • Presentation skills
  • Financial management
  • Team building
  • Project management
  • Building your business future steps, today

So there we were 10 attendees, 4 instructors, and 1 assistant. One of our main goals was to teach them all the skills for handling their own online reputation and digital assets.

How did all these people find our workshop?
Once again: Word of mouth.

They expressed their interest to attend one of our private Workshops back in 2019. It took us 16 months to prepare and organize this unique workshop. We are pleased to share that it was a huge success! How can we tell? Because on the last day of the workshop we were already fully booked for the next ones, in 2022 and 2023. And the requests keep coming!

Interesting facts: We never pay to advertise our Workshops. We ran zero ads on any platform. We didn’t publish any open-invitation material about our workshops. The value of our workshops is spreading by the previous attendees. They keep recommending our SEO Copywriting Workshops to their network of colleagues and friends.

Workshop for New Copywriting Agency Owners

The Selection Process

We are extremely careful with our selection process because we want to match the attendees’ vibes, needs & goals with the right instructors.

Firstly we interview all the applicants and listen carefully to what they want to succeed. Then we audit all their digital assets and write down their pain points. After that, we gather all the information from their websites and social media accounts. For each selected participant we create a business file.

This is the point where we form the teaching groups before we search for the best instructors in the world. We match each participant’s needs to top-notch instructors. When we reach 90% of our criteria then we set the dates, location and finalize registrations. This is really 100% personalized premium education adapting to each Industry’s needs.

As a result of that, we received many requests from people expressing interest to join one of our next Workshops every single day. That’s the reason why we were able to organize these 9 workshops in Greece:

IDEADECO SEO COPYWRITING AGENCY by ARETI VASSOU

IDEADECO SEO Copywriting Agency

IDEADECO SEO Copywriting Agency is Your Team of Experts in the digital world of communication, making online businesses thrive in 24 countries.

IDEADECO SEO Copywriting Agency is located in Greece. We are making brands win attention since 2000. Our clients are spread all over the world and our associated partners have offices in 24 countries.

We create SEO-friendly, personalized digital content & provide SEO copywriting services for brands. Since 2000 we are into the business of making brands stand out and lead the game. We know how to turn a brand into a solid community. We make ideas happen into a world of noise. We do business for those who seek results.

In the meantime, we enjoy traveling and organizing premium Workshops for SEO, Copywriting, Digital Marketing, Social Media, Content Creation, Branding, and Digital Strategy. The next available IDEADECO Workshops 2022 will be announced in December 2021.

Note to remember: We accept new entries only after careful selection and research. If our network doesn’t know you then please don’t send us any request to join. This is a B2B Workshop and all attendees are bound under a confidential agreement.

+ Ecommerce SEO Strategy for Tsakalian Shoes Eshop

Ecommerce SEO Strategy for Tsakalian Shoes Eshop

Ecommerce SEO Strategy for the Eshop Tsakalian Shoes & Accessories. Tsakalian.gr is a Greek-based Shoe Store in Piraeus with an active eshop full of famous brands such as Tamaris, Tommy Hilfiger, Pepe Jeans, Skechers, Yokono, Lacoste, Wrangler, Boxer, New Balance, Ragazza, Caprice, Castor Anatomic and many others.

It is a family business with more than 50 years of operation in Piraeus. Their online shop started in 2019 and we have been collaborating with them since 2021. IDEADECO Team was responsible for the on-site and off-site SEO optimization, while alongside setup the Content Marketing Strategy, SEO Ecommerce Strategy, Social Media Management, and Branding Positioning.

It is an ongoing project for local SEO eCommerce & Content Strategy aiming to increase the eshop’s online visibility and sales. All the digital assets of the brand (eshop, blog, social media) are aligned under a solid brand voice making it more visible in the search engine results pages.

Sales and brand awareness have been reset and gradually grown. In 2021 we delivered a complete SEO website audit and 360 search engine optimization for all the digital brand’s assets: eshop, blog, social media, branding, community, and content strategy.

Although eCommerce SEO is the process of making an online store more visible in the search engine results pages (SERPs), it doesn’t stop there. When people search for specific products that you sell, you want to rank as highly as possible and get more traffic converted to sales. You can get traffic from paid search, but you can get double visits converted to sales with the help of SEO. Read more details about the power of SEO in this article: Professional SEO Copywriting Services Bring Spectacular Organic Results.

Ecommerce SEO Strategy for Tsakalian Shoes Eshop
Ecommerce SEO Strategy for Tsakalian Shoes Eshop

Local SEO & eCommerce SEO

Local search engine optimization (SEO) is a combination of activities and strategy tactics that are hand-crafted for local businesses. The main goal is to increase their visibility in search engines, reach more customers, and of course — earn revenue. We delivered:

  • Technical SEO
  • Local SEO activities
  • Boost business branding
  • Added in business-relevant listings for better online search results
  • Optimization at local rankings
  • Brand awareness
  • Community building
  • SEO Copywriting
  • Social media content creation (Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok, Tumblr, Google My Business)
  • Internal and external high-quality linking
  • Optimizing existing copy and landing pages for appearing at the top of the results
  • Performing ongoing keyword research including discovery
  • Expansion of keyword opportunities
  • Implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Apply all ranking factors and comply with all search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Visit www.tsakalian.gr eshop and their social media accounts on Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, Tumblr.

Ecommerce SEO Strategy for Tsakalian Shoes Eshop by IDEADECO
Ecommerce SEO Strategy for Tsakalian Shoes Eshop

+ Instagram Content Workshop in Athens

Instagram Content Workshop in Athens

Instagram Content Workshop by IDEADECO: Discover the 12 Secrets for Instagram Success. Master the Instagram Content Plan best practices. Learn how to connect with the right audience and stand out against the competition.

This Instagram Content Workshop is made for people who want to optimize their profile, become top Instagram content creators, and build their own tribe of followers. We are here to show you how to create Instagram content that drives maximum engagement, conversions, and results.

Instagram Content Workshop

This intensive Instagram Content Workshop will take place on Friday, January 28, 2022, at 3 Sinopis Street, Athens, 3rd floor.

Date: Friday 28 January 2022
Start time: 12:00 pm
Closing time: 4:00 p.m.
Number of available seats: 2 people
Participation fee: € 150 + VAT = € 186
Location: Sinopis 3, Athens, 3rd floor

In our Instagram Content Workshop you will learn:

=> How to set up an Instagram Content Plan
=> How we create and organize Instagram content
=> How to select hashtags
=> How to create Stories
=> How we build our own community
=> How we locate our own audience
=> How we keep alive the interest (engagement) of the audience
=> The most important lighting and shooting secrets
=> Brand positioning tips
=> How to define and present a profile
=> Secrets for sales through Instagram
=> How we run ads on Instagram

Short Introduction

Instagram provides unlimited possibilities for every professional to promote his brand or business. It offers countless professional opportunities for development. During our Instagram Content Workshop, we will cover different types of content, the basics of SEO Copywriting, best practices for creating image content, and how branding can help our business’s growth within Instagram.

Meet the instructor Areti Vassou

Areti Vassou is the Digital Strategy Director of IDEADECO SEO Copywriting Agency. She started her career in digital marketing at Google and for the last 20 years, she has been working with outstanding companies around the world.

Instagram: https://www.instagram.com/aretivassou/
LinkedIn: https://www.linkedin.com/in/aretivassouideadeco/
Website: www.ideadeco.cowww.aretivassou.com

Important Information

  • The workshop will be held in Greek.
  • Knowledge of English will be useful.
  • Bring a laptop or tablet with you.
  • The use of a mask is mandatory.
  • The vaccination or disease certificate is mandatory.
  • Children and pets are not allowed.
  • Smoking and video recording are not allowed.

Participation Fee

  • Seats are limited (2 people)
  • The cost of participation in the Workshop: € 150 + VAT = € 186.
  • It is possible to pay with PayPal or by direct deposit in a bank account.
  • For registrations visit: https://bit.ly/InstagramContentWorkshop

Terms of Use and Privacy Policy for the Workshop

With your participation, you accept the use, maintenance, and processing of the necessary personal data for the smooth operation of the workshop (name, surname, email, phone, website, blog, social media). In addition, you accept the publication of the photos that include you, in the digital assets of our company IDEADECO.Co and within our selected sponsors. In case of cancellation, the workshop will be transferred to a new date. No refunds are applicable.

Many warm thanks to our Sponsors

www.ariapr.gr
www.ideadeco.co
www.stellakispatroklos.com
www.greekcontentcreators.com

Instagram Content Workshop by IDEADECO Areti Vassou
Instagram Content Workshop by IDEADECO Areti Vassou
+ Top Hashtags for CEOs

Top Hashtags for CEOs

Before you start using the top hashtags for CEOs ensure that you already comprehend the meaning of this exceptional role in a company. The chief executive officer (CEO) is the highest-ranking person in a company. All CEOs manage the overall operations of a company.

It is also true that not all CEOs carry the same responsibilities but in all cases, a CEO calls all the shots within a company. No matter how much they may differ, most CEOs are often responsible for expanding the company, driving profitability, and in the case of public companies, improving share prices.

It is not so common to find a CEO on social media exposing themselves in front of the public eye, but when they do, usually it’s for positive publicity and brand awareness. In that case, if you are handling their social media assets then be extremely cautious with the hashtags you choose.

Content Strategy for CEOs

Before you post anything online do your research for the industry that is most likely to notice any public activity. Focus on that! Not only publicists may follow CEOs’ social media accounts but also other C- Level Executives and CEOs may express an interest and even interact online.

Having said that, it is important to stress out that CEOs do not follow the rules that usually apply to the typical users or content creators. It’s preferable to publish new posts only when it’s absolutely necessary and only if they have something important to say. In other words, CEOs neither seek online attention nor make themselves too approachable to the public.

The majority of CEOs are highly skilled and well-educated people with extreme social impact and power in their hands. Also, their audience is familiar with their business terminology and their industry culture and secrets. Keep the captions short, to the point, and meaningful. No matter how many times you have heard this, it is crucial to use ONLY top-quality photos and graphics for CEOs. Never comprise the quality of the content.

To this point, it seems that we all agree that hashtags are more than essential for a successful Instagram Content Strategy. Also, keep in mind that great photos perform better when they are combined with a great story (caption) and the right group of hashtags. Instagram is all about engagement. People love to read the story behind the photo. If you want to discover what can help your Instagram account to thrive then visit this article: Instagram Winning Tips.

Now, let’s see which hashtags are the best choice for CEOs and all C-Level Executives in order to expand their company and brand awareness. Remember the golden rule of great content:

Always focus on quality, consistency, and research.

Hashtags Impotant Notes

Short out your content to the audience’s needs and to the message you want to deliver. Use CEOs’ hashtags according to your audience’s interests. Be extremely careful and proceed cautiously with your copywriting material.

Important note: always check your Instagram hashtags before using them. There is a List of Banned Instagram Hashtags that can help you to avoid to shadowbanned by Instagram.

Professional tips for your hashtags:

  • Start with your brand hashtags: your brand name, branded hashtags, company name, your own name.
  • Add the main category: of your specific industry (for example mine are: #copywriting, #seo).
  • Add specific hashtags: relavant to the topic of the post (for example: #pressrelease).
  • Use only the hasgtags you need: Use not less than 15 hashtags and not more than 30.

Hashtags for Female CEOs

There is a strong Female Empowering Movement that pays attention to all the tiny details regarding the distribution of business power in the online world. If you are interested to join this community then you should add the following hashtags.

Hashtags Group 1

#ceomindset #ceos #stayfocusedonyourgoals #keepthefocus #focusmindset #strongmind #bossbabes #sheboss #goaldiggers #goaldiggersociety #womenempoweringwomen #womenpower #fempreneurs #femalehustlers #bossmode #goalgetters #goalgettermindset #womenceomindset #girlceomindset #succesmindset

Hashtags Group 2

#ceos #goalgettermindset #mindsetgoals #girlbossinspiration #girlbossmindset #womenceos #bossgirlempire #girlbosscommunity #girlbossbabe #ladybossquotes #girlhustle #ladiesinbusiness #womenceomindset #womenmillionairemindset #empoweringyou

Hashtags Group 3

#ceos #ceomindset #womenintech #techmindset #techexecutive #womensupportingwomen #womenceo #womenceomindset #mindsetiseverything #successmindset

Hashtags Group 4

#ceos #ceomindset #scaletosuccess #onlinebusinesstips #businessstrategist #ceomindset #smallbiztips #ladieswholaunch #sayyestosuccess #bizcoaching #inspiredtoimpact #femaleentrepreneurs #bossbabesociete #fempreneurs #fempire #femaleentrepreneurs #sayyestosuccess

Hashtags for CEOs Entrepreneuers

It is not easy to find the best hashtags for CEOs Entrepreneurs but the following are a winning formula:

#ceos #ceomindset #entrepreneur #entrepreneurship #entrepreneurlife #entrepreneurspirit #entrepreneurs #entrepreneurmindset #entrepreneurgoals #entrepreneurlifestyle #entrepreneurmotivation #entrepreneurjourney #entrepreneurmind

#ceos #ceomindset #sheconquers #selfcareisntselfish #bossbabes #liveyourlife #personalgrowthmindset #entrepreneurlife #entrepreneurmindset #bethebestyou #buildyourempire #growthmindset #goalsetters #businesswomen

One Last Tip for Instagram Hashtags

The world won’t stop if you use a banned hashtag but you are going to lose the audience you want.
Each time we use one of these hashtags, the affected posts will stay out of the feed of your selected audience. If you already have a huge number of followers then it won’t affect your audience growth. But if you are struggling to build your Instagram community then banned hashtags will send your account into a zombie state.

Remember that using too many banned hashtags, can bring unwanted attention from Instagram and land a red flag on your account, which could lead to a painful “shadowban” or even worse to a complete account shutdown. ALWAYS Check your hashtags before publishing anything!!!!

+ Cheers to IDEADECO 22 Years Anniversary

Cheers to IDEADECO 22 Years Anniversary

What better way to celebrate our 22 years anniversary than looking back to all the significant milestones that brought us here. Last year, (2021) was a recovery year for most people and businesses in the world. But we believe that something good came out from this challenging time. We remembered what is more important in life. Health is the most valuable asset and we will never take it for granted, again.

My personal lesson had to do with control. Eventually, it’s not changes that change us but our willingness to trust that everything it’s going to be ok. Hope and kindness are the elements that shape us. And no matter how dark the cloud may look, in the end, there is always a sunny bright day, waiting for us to go on with our lives.

Each year has given us a lesson and a stone to build our path in life. Here are the business and personal words of wisdom we have collected through the years. Each line includes the lesson of the year.

  1. Find the courage in you to take the next step.
  2. Make your ideas happen with your own hands.
  3. Learn the rules of the game but then establish your own rules.
  4. Business opportunities are everywhere. You just have to be present, to show up.
  5. First you learn to deal with problems and then you learn to deal with success. Most of the time, success is the most difficult problem of all.
  6. Always do the right thing. Integrity is the most valuable asset you have in life.
  7. When you are wrong, own your mistakes. When you are right, keep your mouth shut.
  8. Success doesn’t like laziness and nagging. Get the work done, now!
  9. Never be too busy to notice what’s going on around you.
  10. Take good care of your health.
  11. You are responsible for your own happiness. Time is precious, use it wisely.
  12. Choose your team and treat them like family. They are truly your family!
  13. Take the risk you are most afraid of if you want to reach your goals.
  14. Speak less. Do more. Stay humble. Stick to your values.
  15. Always say thank you to the people who have supported you.
  16. The level of your enemies indicates the quality of your character. Appreciate your friends but value your enemies for your growth in life.
  17. Never follow advice because it sounds right. Always trust your instinct and intuition.
  18. Do things for your own reasons. Quit things for your own reasons. Never seek approval for your own decisions. If you don’t like the room, change rooms, not yourself.
  19. Above and beyond, the best prize is to have a purpose that gives meaning to life.
  20. Pick a job that it is really giving you the joy to feel that it’s a work worth doing.
  21. Everything worth doing in life takes time, effort, energy, and needs patience.
  22. We actually control nothing. The moment you start to feel comfortable knowing this, it’s the moment you gonna remember for the rest of your life. Feeling at peace in front of the vast uncertainties of the unknown is a sign that you are really free.

Ideadeco Team is thrilled to celebrate the accomplishments, the creative work, and the spectacular adventures over the 22 years of operation. New members have been added to our creative team. This year we celebrated our anniversary at a private party downtown Athens. We shared a glass of wine, great food and lots of laughter, and reflections on the twenty-two wonderful years of passion, dedication, and hard work. We can’t wait to discover what’s next. Cheers!!!

As we look ahead to the years to come, we remain dedicated to our values and our goals to meet the challenges of our business field with a warm smile. After all, whatever will be, will be! – Areti Vassou, CEO & Founder of Ideadeco.co

Have a look at our 2021 Moments

IDEADECO WORKSHOPS

+ Happy New Year (No Matter What)

Happy New Year (No Matter What)

We are sharing wishes with our loved ones not because everything is perfect but especially because everything seems to be under a dark cloud. Put some effort to bring a drop of positive energy on the table and greet everyone (including yourself) with a huge smile and a joyful wish of a Happy New Year. Who knows, maybe if we all do this on the same day, we could finally meet this expectation one day.

Look deep inside and then look around you. Do you see the right reasons to smile and feel that you have made it and finally have met your own Santa Claus?

Have you ever thought to look at the mirror?

Have ever crossed your mind that you are your own Santa Claus?

Yes, that’s right. The kindness we all have in our hearts is the spirit that keeps this festive tradition alive for so many decades.

Holidays are meant to remind us just that. The gifts are the rewards for making the effort to show up and do the unexpected. To be attentive, thoughtful, kind, and generous.

Spread Joy, More Joy!

Happy New Year, Folks! Make your own definition of what Merry & Happy means for you. My season’s greetings are a bit out of the Christmassy heat of the days. Do whatever makes you happy, celebrate for your own reasons, and play the music that makes you dance. Burn the rules of what festivity should look like!

Take a piece of paper and write down your reasons for feeling Happy. I know it is not as easy as it sounds but just give it a try. Here is my list of 10 Reasons for Being Grateful in Life Worth Exploring.

In case you want to get into the mood for Happy Holidays vibes then have a look at these:

What did we do last year?

New Year’s Eve of 2021 was at the heart of the pandemic. And we were all lost in our thoughts and fear. This year we seem more balanced and ready to deal with this situation with a pinch of salt.

This was our Season’s Greetings: Hello 2021, Ideadeco Team welcomes you with a big smile! We are ready to rock the new year and celebrate life, again!

If you want to read our announcement here it is: