+ Online WordCamp India 2021

Online WordCamp India 2021 from 30 January to 14 February

When we see notifications for upcoming WordCamps happening in the world, our heart skips a beat out of joy. Two of my best friends have moved to India in 2016 and today they sent me the good news in a text full of hearts.

It’s true, Online WordCamp India 2021 is happening from 30 January to 14 February 2021.

It’s so refreshing that the WordPress Community is active and keeps organizing Online WordCamps all over the world. People into WordPress culture love to stay connected even during a global pandemic. WordCamps and WordPress Events put a big happy smile on my face and warm my heart even if they are organized miles away from my home address in Greece. All WordPress Events & Conferences feel like family celebrations extended from one side of the planet to the other side of the planet… WordPress tribe is close to my heart.

Online WordCamp India 2021

Our WordPress friends in India decided to join all local communities and host an Online WordCamp India 2021 from 30 January to 14 February 2021.

The dates made us look twice but it was correct. They are planning to have an extended form of online WordCamp. To be honest, we can not recall any other online WordPress event lasting for 15 days. Starting from that, our curiosity was triggered to read more at the WordCamp India 2021 website. To be precise, they are planning to have a WordCamp over three weekends.

As they have already announced they are planning to host a unique experimental event, full of online experiences for attendees. We sure going to get our tickets because we don’t want to miss this Online WordCamp.

Since WordCamp India 2021 is a fully online event, anyone from any part of the world would be able to attend. Tickets for the event will be completely free!

Although traveling is still not an option, our computers have become the magic door to “transportation” wherever we wish to go. All you need is a computer or a smartphone with an internet connection to participate in any online event. 

Follow the WordCamp India 2021 website updates and get into the zone of WordPress creativity. Don’t miss the chance to meet India WordPress Community. You can follow them on  FacebookTwitter, or Instagram, or sign up for regular updates over email on their website.


Ideadeco Team & Areti Vassou, is wishing all the best to the organizing team of WordCamp India. You guys have set a high goal and we can not wait to celebrate with you this amazing event with all our WordPress friends in India. We are so happy for you!

+ My 2020 Extraordinary Story by Melanie Bateson

My 2020 Extraordinary Story by Melanie Bateson

Note from Ideadeco Team: Copywriting Contest submissions are extended until 15 January 2021.

Submissions are now open for the Copywriting Contest. We believe in the kindness of strangers. We are romantic souls that find the energy to notice the collateral beauty in a broken world. We refuse to let 2020 destroy our trust in kindness and humanity.

Life is better than that. We believe that we are connected far beyond the internet. In case you find this call appealing then send over your thoughts. We are welcoming everyone.

Learn more about the Copywriting Contest: My 2020 Extraordinary Story.

My 2020 Extraordinary Story

Author: Melanie Bateson

I was just let go from my third job this year, and I have to tell you, this one bloody hurt.

Way back in March, when all was well in our world and we didn’t know what we didn’t know was coming, I got myself a fairly grouse office job, thanks to a family friend putting in a ‘good word’. I’m pleased to say, I landed the job. All parties were excited and looking forward to the start date. That start date was to be on the 23rd of March. All I was waiting for was the paperwork.

During their meeting with the head honchos of the business, they and the rest of the team were directed to close all offices, as a result of COVID-19 restrictions, that were about to be announced by the state and federal governments. That counted me out.

6 weeks later, I got a call from a local real estate agent. I went in to see her to discuss the role, and bibbidi bobbidi boo, I had secured myself employment! I was exhilarated. I Facebook bragged that I had managed to get a job during a global pandemic. I should have known better.

No sooner had I begun learning how to nail my new job, stage 3 restrictions were unfurled by our state government. My hours were slashed in half. And then came stage 4 here in metropolitan Melbourne. I was stood down again, this time with a few tears of regretful frustration.

I decided to upskill. I looked about internet land, and found myself a copywriting course. Once booked in, I felt a tiny surge of excitement, and the sense that perhaps the previous losses had come so that I could find my true path. Or something. After completing one course, I was keen to keep up the momentum, and needed something that would assist me with what I truly lacked. Confidence.

My 2020 Extraordinary Story by Melanie Bateson

Meanwhile, I’d been checking out jobs on Rachel’s List, LinkedIn, Seek etc, for writing and copywriting roles. A few popped up that I knew I wouldn’t suck at. They were remote jobs, meaning I couldn’t be stood down due to COVID lockdown! Applications were sent. I was not hopeful. A mutual friend provided an email introduction, the cut through that I sorely needed. The Boss and put in a call to me! There was much wooting and ermahgerding. From my end, anyway.

After jumping through the requisite hoops, I was bestowed the job. Going the extra mile, I jimmied The Boss’ eyes open with toothpicks so that they were open to my lack of experience with certain software. The Boss did not flinch. I had found a mentor, without ever realising that I’d wanted one.

The very cells in my body pinged. The Boss pointed out that over 70 qualified journos had applied for the job. But The Boss chose me, and I was ready. I knew I would be great at this job once I’d nailed the three months of training.

My second copywriting course began on the same day as my job. Sure, the extra workload from both course and job would be a bit burdensome, but I was so ready for the challenge.

By the end of the first week of my job, I was feeling…jittery. I was absorbing a heck of a lot of information, and The Boss had reassured me that I reminded them of them when they first began in the industry. Any self doubt was swept away.

Then, things took a turn. After asking for some help with a website plugin, The Boss’ attitude shifted. I received a phone call. I was referred to as a square peg trying to get into a round hole. I responded that I could not, realistically, be expected to have learned the job within a week. I had gone from being reassured that I could not be expected to know what I was doing, to being shamed for not knowing what I did not know. Out of pure desperation, I contacted my course lecturer.

The questions she asked were considered. Her response, wise. And it worked. For a few days, I still had my ‘dream job’. After getting my tasks ready to proofing stage as requested, The Boss called me and unceremoniously sacked me.

Being stood down due to a global pandemic certainly did suck. This was way worse.

The Boss told me that it would be wrong to judge a fish by its ability to climb a tree, and I started to feel kind of angry.

I was neither a fish, nor a monkey. I was a writer, trying to earn a living via my craft. Trying to support my family. The Boss then changed tack. This was not my fault, I was assured. This was poor timing. Due to the resignation of The Boss’ EA, the running (by The Boss) of various courses, and other imminent workplace factors, there was simply no time or mental space for training a newbie. Perhaps The Boss had gotten lost in the romance of becoming a mentor when choosing me for the role. I guess I could understand that.

Compounding my misery, I was to meet the client for my course that afternoon. My eyes. Swollen. My nose. Red. Confidence. Shattered into seven-hundred-and-ninety-two-billion pieces.

The urge to retreat to my bedroom and Netflix was strong, however, with the support of my ACTUAL mentor, the lecturer, I pulled up my big girl pantaloons. I took the client brief, I put together the copy for the required job, and I got on with my life.

These two weeks had taught me to have faith in my abilities. It taught me to be more assertive. It taught me that, when you fall, there are ALWAYS people around you who will catch you.

My lecturer turned out to be more than just an information conduit. She is a supporter of writers. She is nurturing. She is nuanced. She is elegant. She is a master counselor. And above all, she cares about her charges, a bunch of writers who yearn to earn using their craft. So if it was really a mentor that I was after, then this was just a shortcut to finding one. Not one I would recommend to a friend, mind you, but that is a side issue.


The views and opinions expressed in the submitted stories are those of the authors and do not necessarily reflect the official policy or position of IDEADECO.

+ Do You Dare to Participate in this Extraordinary Copywriting Contest by Areti Vassou Ideadeco

Do You Dare to Participate in this Extraordinary Copywriting Contest?

We all have a story to share about the challenging 365 days of 2020. Do you dare to share your 2020 story?

This unusual copywriting contest is cut out only for the brave ones out there. It’s an open call for the souls that are willing to share their truth even in the darkest hours. This copywriting contest is about the courage of overcoming but still believing in the beauty of life.

It takes guts to stand on your feet and wave your own flag demonstrating your trust in the best intentions of people that are daring to connect and show kindness.

Talk to us. Tell us about the significant moments you had during 2020.

It can be the darkest or the warmest moments that changed you forever.

Send us your words. Make a statement. Say something. Do something that will change our perspective about 2020.

Share your story.

Dare you?

Why is this Contest different?

This is not an ordinary Contest with a prize. Although there is a prize but not an award.

We believe in the kindness of strangers. We are romantic soul that find the energy to notice the collateral beauty in a broken world. We refuse to let 2020 destroy our trust in kindness and humanity.

Hell, no!

Life is better than that. We are connected far beyond the internet. We believe that there are a lot of reasons to smile!

In case you find this call appealing then send over your thoughts. We are welcoming everyone.

Do You Dare to Participate in this Extraordinary Copywriting Contest?
Do You Dare to Participate in this Extraordinary Copywriting Contest?

Contest Guidelines

>>> Copywriting Contest submissions are extended until 15 January 2021.

Be truthful and polite. That’s the most important rule.

Starting today 12 December 2020 until the last day of the year, 31 December 2020, feel free to send us your story in 800-1000 words. All stories will be published on day of delivery and promoted immediately to all our social media channels. Invite your friends and family to vote the best story starting from 1 January 2021 till the last day of the contest, 31 January 2021.

The author of the story with the most likes and shares will win one yearly complimentary Medium Subscription and will have the opportunity to become one of our writers into IDEADECO Publication.

  • Story length 800-1000 words.
  • Submit your story from 12 December until 31 December 2020.
  • Add your real name and your social media accounts (so we can tag you).
  • Send your story to info@ideadeco.co in a Doc file.
  • Please attach one photograph of you, it’s nice to know the face behind the story.
  • By submitting your story you automatically accept our Privacy Policy and Terms of Use.

Note to remember: All stories will be published on IDEADECO Blog, IDEADECO Medium Publication and on our social media channels. GDPR guidelines apply to all participants.

You don’t have to be a professional copywriter to participate in this conversation. We all have the right to speak up and make our voice loud and clear.

Areti Vassou

Submissions now open until 31 December 2020

>>> Copywriting Contest submissions are extended until 15 January 2021.

Yes, now you can send your story to info@ideadeco.co

Topic: My 2020 Extraordinary Story by [your name]

We can’t wait to read your story!

Read the Stories About 2020

And vote for your favorite one:

Do You Dare to Participate in this Extraordinary Copywriting Contest?
Do You Dare to Participate in this Extraordinary Copywriting Contest?

+ Professional SEO Copywriting Services Bring Spectacular Organic Results

Professional SEO Copywriting Services Bring Spectacular Organic Results

Professional SEO Copywriting Services have one secret element that generates spectacular organic results. Deep research.

It’s as simple as that. To get the best organic results you start with deep research, then add a strong dose of creativity and authenticity and there you have the best success recipe for your brand. No matter how much money you are willing to invest in your business growth if you don’t do deep research you won’t make it too far.

Did you know that more than 4.4 millions posts are published daily? Getting published or setting a simple content strategy had never been easier. Pick a topic, find your general brand voice, set your digital assets and start publishing your content. We wish that these steps would be enough to put our brand at the top. Maybe 20 years ago, when the demand and traffic was low, it was enough.

Now we need to run deep research for every single post we publish. If we want to lead the game in our selected industry. Here comes the expertise of professional SEO copywriters. They know how to combine the data insights with the right way of expression, making your brand visible to the right audience. They use words in a way that convince people and seduce search engine machines to fall in love with their content.

Professional SEO copywriters know how to match the right audience with the right content for the right reasons. They are the modern technology matchmakers!

Professional SEO Copywriters

What does a professional SEO Copywriter that distinguishes his/her work from a simple copywriter? The technical background and the familiarity with web development and technical SEO.

To make a very long story short: They take complex technical issues and data and transform them into compelling content easy to follow and comprehend for the everyday person. If you want to understand how the laws of physics work, then hire a SEO Copywriter to run a study and compose a piece of content for you.

Professional SEO copywriting services demand to own a set of certain skills. For starters, you must be a vivid reader. A bookworm. Then you must have a never ending curiosity about everything… act like an investigator for all the big and small things around us. Technology and web development should be your personal playground as if you were born to talk with code. Finally, creativity and authenticity are the glue for making everything come together.

Not so so easy as you thought, right?

What can SEO Copywriting Experts provide to your brand?

SEO Copywriting Experts create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd. They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business. They can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term.

They send the message you want to deliver to the world.

SEO stands for Search Engine Optimization. The word itself makes it clear what the goal. To write for human eyes but also to make search engines notice your brand for the right topics and querries.

Top tier Content Creation, SEO, Digital Marketing Strategy, Social Media Marketing, Web Design and Email Marketing for successful brands is based on unique and custom made content. SEO Copywriting it’s the cornerstone for a successful communication strategy for companies and brands aiming to connect with their perfect audience.

If you want to improve in Search Engines results and rank higher than your competitors on Google start optimize your website, now.  Avoid common pitfalls and end the period of losing clicks, making you losing clients. Find the best SEO Copywriting services and content creators for your brand.

Professional SEO Copywriting Services Bring Spectacular Organic Results
Professional SEO Copywriting Services Bring Spectacular Organic Results

Select the Best Copywriting Strategy

The best copywriting strategy is based on truth and simplicity.

You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world.

Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.

It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.

The digital world needs more people of character that bring us authentic inspiration.

Dare to show your true colors!

Simplicity Can Turn the Game

During the last months due to the extra daily pressure of the pandemic people have been experiencing new levels of stress. Would be lying if I was excluding myself from this stressful state of mind. Others might be dealing the ongoing circumstances with more grace than me but I am not ashamed to admit how tired and exhausted I feel after 10 months of agony in lockdown.

After noticing the people around me this obvious fact come to my attention: Successful and happy people have one thing in common, they have mastered the Art of Doing Nothing. Taking breaks and enjoying a pause can boost our mental health and stamina beyond expectation.

It’s true that we all have different levels of soft skills. Some people are naturally easy-going and charismatic in communication and in letting go of stress. Some are born with an inner button which they can turn into relaxing mode in seconds. But some others (may I add the majority of us) are putting a lot of effort to calm down and seeking ways to take a break from reality. Adulthood is a series of continuous obligations and crisis management with some periodic pauses of quiet times.

Taking a step back from what is happening could save our lives. Most of the times we tend to react at the top of our emotions and we lose the best energy in fighting against the stream of events. Have you ever thought that doing nothing could be the best decision ever?

The lost Art of Doing Nothing is like the art of pauses in music. Melody needs pauses to produce music. We need pauses during our never ending hectic way of living to find the music inside us. Don’t get me wrong… All I am saying is that our own pace needs the proper amount of time to keep our peace of mind unbroken.

Professional SEO Copywriting Brings High Organic Results

SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, starting with Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.

  1. This is copywriting: [X] company sells the best oranges.
  2. This is SEO copywriting: If oranges could choose the best company to invest their juices, they would choose [X] company. Remember that that next time you get fresh orange juice for your kids.
  3. This is marketing copy: Fresh orange juice is looking for you.

These sentences say the same thing but they aim to a different level of connection. Which of all would make you buy orange juice? That’s right, number 2.

SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.

Of course, SEO copywriting services spread out to a vast area of actions, such as:

  • Create new content often
  • Update existing content
  • Responsible for appropriate Keyword research
  • Apply SEO content best practices
  • Measure the effectiveness of SEO strategy and tactics
  • Always ensure accuracy, relevancy, mobile-friendliness, and UX
  • Use content management tools to build, design, and manage different types of content
  • Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency and professionalism
  • Use digital research tools to identify search trends
  • Create content that optimizes search results
  • Study data to understand what targeted customers are looking for, how they engage with a brand’s digital presence
  • Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
  • Write, proofread, and edit creative content across different mediums
  • Assist the Marketing Department on content and media material
  • Collaborate with designers, PR, and other professionals
  • Manage digital correspondence (e-mail, letters, packages, etc.)
  • Create and update records and databases
  • Prepare presentations
  • Submit reports

Have in mind that the aforementioned responsibilities are applied for every single goal for each project. One client can have at least 2-6 ongoing projects.

What does an SEO Copywriter?

The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a problem solver that can handle all kinds of content, marketing and product tasks, even in short notice.

As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.

SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.

You can find their work in all the little and big corners of the digital world:

  • Website content
  • Blogs
  • Social Media posts
  • Introductions for social media accounts
  • Ads
  • Newsletters
  • Digital research and surveys
  • Digital interviews
  • Short marketing copy
  • Long marketing copy
  • Copywriting briefs
  • Email campaigns
  • Landing pages
  • Product descriptions
  • Service descriptions
  • Chat texts
  • Visual files description

Premium SEO Copywriting Agency

Providing premium SEO copywriting services isn’t an easy task but SEO professionals specialize in the field for brands, agencies, and every form of B2B business are fearless. Top SEO Copywriting Agencies usually have a team of people ready to make your online content rank higher in search results. For example IDEADECO SEO Copywriting Agency have been selected by the top players of the most competitive markets.

We create the message you want to deliver to your tribe.- Areti Vassou

Find the Best SEO Copywriting Experts

During the 2020 pandemic and lockdown, we received thousands of business requests and we reached a point where we had to hire new hands for our Copywriting Agency in Greece, IDEADECO. The number of requests kept piling up and even if all our copywriters, strategists and SEO experts worked together full time it was not doable to deliver everything on time.

When the universe sets you on fire then you think & act outside the box. We decided to reach out to other Agencies we liked their work. We reached out to our competitors.

The good thing of speaking or/and attending to hundreds of Conferences is that you know first hand most of the CEOs swimming in your pool. Picking the phone and talk directly to the head of the Agency made it easier to shortlist the final collaborators.

We matched which fellow Agencies would fit better with certain clients (criteria by language, culture, previous projects, price range) and send them the new projects. We had 98% score of successful matching. (Thank you, Universe!)

Read the full story about this amazing turn over in our business growth.

Professional SEO Copywriting Services Bring Spectacular Organic Results
Professional SEO Copywriting Services Bring Spectacular Organic Results
+ The Best Copywriting Strategy is Based on Simplicity and Truth

The Best Copywriting Strategy is Based on Simplicity and Truth

You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world. Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.

Tell the Truth

It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.

The digital world needs more people of character that bring us authentic inspiration.

Dare to show your true colors!

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. – Steve Jobs

Simplicity is a State of Mind

During the last months due to the extra daily pressure of the pandemic people have been experiencing new levels of stress. Would be lying if I was excluding myself from this stressful state of mind. Others might be dealing the ongoing circumstances with more grace than me but I am not ashamed to admit how tired and exhausted I feel after 10 months of agony in lockdown.

After noticing the people around me this obvious fact come to my attention: Successful and happy people have one thing in common, they have mastered the Art of Doing Nothing. Taking breaks and enjoying a pause can boost our mental health and stamina beyond expectation.

It’s true that we all have different levels of soft skills. Some people are naturally easy-going and charismatic in communication and in letting go of stress. Some are born with an inner button which they can turn into relaxing mode in seconds. But some others (may I add the majority of us) are putting a lot of effort to calm down and seeking ways to take a break from reality. Adulthood is a series of continuous obligations and crisis management with some periodic pauses of quiet times.

Taking a step back from what is happening could save our lives. Most of the times we tend to react at the top of our emotions and we lose the best energy in fighting against the stream of events. Have you ever thought that doing nothing could be the best decision ever?

The lost Art of Doing Nothing is like the art of pauses in music. Melody needs pauses to produce music. We need pauses during our never ending hectic way of living to find the music inside us. Don’t get me wrong… All I am saying is that our own pace needs the proper amount of time to keep our peace of mind unbroken.

Take a Break, Make Time to Play

I admit that in our busy adult lives it isn’t always easy to make time to play. The benefits though deserve all the efforts (and energy) we can invest to find that time to relax and play. While play is crucial for a child’s development, it is also beneficial for people of all ages.

No one questions that playing is important for children, but adults should realize that we need time to play, too. It is the perfect solution for fighting stress and anxiety.

Our brains need pauses! Many pauses during a day!

Playing with your spouse, co-workers, friends, or children is a wonderful way of keeping your serotonin at high levels. This can boost your creativity, your problem-solving skills, and your imagination. In other words, it improves mental health. Playtime is the perfect solution to forget about work and commitments, to take a break from reality and to be social in an unstructured, creative way.

In my opinion, all creative activities add joy to life and connect us to the world around us. Putting joy as a top priority not only stimulates the mind but also improves relationships and makes us feel young and energetic.

Be Brave and Authentic

Do it like the Unseen Everyday Heroes

A disability is any kind of condition that makes it more difficult for a person to do a variety of activities or interact with the world. There are a plethora of conditions that make a person unable to live a normal life. Also, a lot of disabilities are not obvious and society tends to treat people with special needs with a well-behaved discomfort.

That’s the painful truth. Nobody wants or wishes to be a disabled person. Unfortunately, although most countries are doing their very best to establish better living conditions for the majority of disabled people, the society and communities around them are not always open-minded or respectful towards them.

Let’s take my case as an example. Only my close family members and friends know that I have a severe disability both in my arms and legs. The last 20 years had been a living hell due to tremendous pain in the bones and joints. Every morning, my days start with a certain set of exercises just to make my joints function. For every step I take, the pain is killing my brain little by little. In the good days I can walk without the help of my cane, but in the bad days … let’s say that I have the time to read all the new books that are published each year, lying in my chair or my bed.

You may wonder, why I share this personal story today. On 3 December, is International Day of Persons with Disabilities (IDPD). It was about time to unveil my bittersweet story about my disability. Everything started 20 years ago but an innocent question, from a colleague, triggered the decision to share my life story.

My disability to walk never stopped me to do anything in life, but society did on several occasions. We are living in a world where not being young and healthy are punished as the ultimate faults and sins.

About IdeaDeco Copywriting Agency

And some words about Areti Vassou

Have traveled the world and tasted the salt of earth in 191 countries. Since 2000, IDEADECO, my SEO Copywriting Agency is creating the words, that connect outstanding ideas with people who dare to live a happy life. They say we are pretty good in what we do, I say we are blessed to do good things for good reasons.

IDEADECO Copywriting & Marketing Agency is based in Ethos, Pathos and Logos. We have established a trusted circle of collaborators and clients, bound together with long and devoted relationships.

We care. We go all the way. We demand the best. We deliver spectacular results.

Τhe right people know us.

We are famous for rejecting clients. They must convince us that they worth our attention. Not the other way around.

And we sleep like babies at night.

The Best Copywriting Strategy is Based on Simplicity and Truth
+ People With Disabilities The Unseen Everyday Heroes

People With Disabilities The Unseen Everyday Heroes

My disability to walk never stopped me to do anything in life, but society did on several occasions. We are living in a world where not being young and healthy are punished as the ultimate faults and sins.

A disability is any kind of condition that makes it more difficult for a person to do a variety of activities or interact with the world. There are a plethora of conditions that make a person unable to live a normal life. Also, a lot of disabilities are not obvious and society tends to treat people with special needs with a well-behaved discomfort.

That’s the painful truth. Nobody wants or wishes to be a disabled person. Unfortunately, although most countries are doing their very best to establish better living conditions for the majority of disabled people, the society and communities around them are not always open-minded or respectful towards them.

Let’s take my case as an example. Only my close family members and friends know that I have a severe disability both in my arms and legs. The last 20 years had been a living hell due to tremendous pain in the bones and joints. Every morning, my days start with a certain set of exercises just to make my joints function. For every step I take, the pain is killing my brain little by little. In the good days I can walk without the help of my cane, but in the bad days … let’s say that I have the time to read all the new books that are published each year, lying in my chair or my bed.

You may wonder, why I share this personal story today. Today, 3 December, is International Day of Persons with Disabilities (IDPD). It was about time to unveil my bittersweet story about my disability. Everything started 20 years ago but an innocent question, from a colleague, triggered the decision to share my life story.

Why did you stop running?

That was an innocent question from a kind colleague to me, an ex-professional marathon runner. He didn’t know that I used to run long-distance marathons from 15 years old up to 28.

This innocent question broke me into pieces.

I stared at the corner with all the medals on the wall, the pictures with my country’s flag on my shoulder and I remembered the breeze into my hair when I was running long distance marathons. The first time I won a silver medal in a marathon I was only 15 yrs old. In the following years, I had the privilege to run in global events all over the world. Now I only have the medals on the wall, next to all the photographs. Next to my cane.

My big dream was to participate in The Athens Classic Marathon The Authentic. It is perhaps the most difficult major marathon race: the course is uphill from the 10km mark to the 31 km mark – the toughest uphill climb of any major marathon. The course begins in the town of Marathon, where it passes the tomb of the Athenian soldiers, and it traces a path near the coast through Nea Makri. Following the steep rise, the course goes slightly downhill towards the city of Athens. It passes a statue of a runner in the city center before finishing up at the Panathinaiko Stadium.

Although I was traveling often, I had never skipped any of my training sessions. I still remember the excitement when I had my physical exams before my registration as an official athlete. When I was 28, the unthinkable happened. The medical exams gave me the worst news ever: a rare autoimmune disease was melting my bones.

Running was out of the question for the rest of my life.

I wanted to die.

It took me many years and tremendous effort to accept my disability. Since then, in the good days I can walk on my own. In the bad days I need support just to stand on my feet. But, my dream to cover by foot the distance between Marathon and Athens, kept me active.

Back in 2014, my family and my friends helped me to walk from Marathon to the Panathinaiko Stadium. With the support of my cane, my two weak legs and my fearless heart, I walked the original Marathon Route 26.2 miles(42.17 km) in 12 hours and 50 minutes.

I can not run anymore but I can walk with the help of my cane.

And I have never stopped since that day.

Today, I collected all my medals in a paper box and gave them away. My colleague’s question made me realize that this wall needs new medals.

In a way I am grateful to this person because I am willing to sign up for the 10K next Athens Marathon in Greece, happening on 14 November 2021.

We all have the strength to do the best we can when everything goes south.

People With Disabilities The Unseen Everyday Heroes
People With Disabilities The Unseen Everyday Heroes

Athens Authentic Marathon 2021

The next Athens Authentic Marathon in 2021 will be held on Sunday 14 November 2021.

My big dream is to reach the 10k finish line without my cane.

The Athens Authentic Marathon brings history to life. And willing to finish in the legendary stadium where the first Olympic games of the modern era in 1896 took place, gives me a new purpose.

It won’t be easy but everything is doable.

It wasn’t my choice and for sure I am not responsible for the damages that happened to my body. I can not change the DNA that my parents gave me but I can change the way I react and act towards my disability. I have learned to live well with it. And as everyone else I have the right to live without obstacles or feeling guilty for my disability.

I am responsible for the quality of my life and for all the choices I make for showing that disability is not a problem of the body but of a society that fails to accept different bodies. That is the reason why I am going to run in the Athens Authentic Marathon 2021.

That’s the true spirit of the Athens Marathon. Dignity. Courage. Humanity.

International Day of Persons with Disabilities (IDPD)

Press Release by WHO

3 December is International Day of Persons with Disabilities (IDPD). On this Day WHO joins partners to celebrate “a day for all”. This theme reflects a growing understanding that disability is part of the human condition. Almost everyone will be temporarily or permanently impaired at some point in life. Despite this, few countries have adequate mechanisms in place to respond fully to the needs of people with disabilities.

In 2020, the UN’s theme was “Building Back Better: toward a disability-inclusive, accessible and sustainable post COVID-19 World”. WHO supported this theme by underlining the importance of fostering an inclusive culture and responding to the urgent needs of people with disabilities in all aspects of society, especially during the COVID-19 pandemic.

Key messages

  • Disability is part of the human experience.
  • WHO recognizes that a world where all people attain the highest possible standard of health and well-being is only possible if health systems are inclusive of people with disability.
  • People with disability have been amongst the most vulnerable populations during the current COVID-19 outbreak due to many health, social and environmental barriers, discriminatory attitudes and inaccessible infrastructure.
  • The COVID-19 pandemic provides a unique opportunity to build back better our health systems so that they are more inclusive and responsive to the needs and human rights of people experiencing disability in all their diversity.
  • Countries need to shift towards a service delivery system rooted in the communities, reaching out and empowering people with disability

International Day of Persons with Disabilities campaign website

This is a day for ALL people!

Everything is doable - Areti Vassou
+ The Art of Doing Nothing by Areti Vassou

The Art of Doing Nothing

Successful and happy people have one thing in common, they have mastered the Art of Doing Nothing. Taking breaks and enjoying a pause can boost our mental health and stamina beyond expectation.

It’s true that we all have different levels of soft skills. Some people are naturally easy-going and charismatic in communication and in letting go of stress. Some are born with an inner button which they can turn into relaxing mode in seconds. But some others (may I add the majority of us) are putting a lot of effort to calm down and seeking ways to take a break from reality. Adulthood is a series of continuous obligations and crisis management with some periodic pauses of quiet times.

During the last months due to the extra daily pressure of the pandemic people have been experiencing new levels of stress. Would be lying if I was excluding myself from this stressful state of mind. Others might be dealing the ongoing circumstances with more grace than me but I am not ashamed to admit how tired and exhausted I feel after 10 months of agony in lockdown.

It’s ok not to be ok

In other words, being perceived as always happy and in positive mood is considered more as a symptom of toxic positivity, to say at least. Dare to feel uncomfortable and depressed. Let it teach you the dark colors of your emotional world. Accept the dark side of life.

How do I deal with this uneasy feeling of doom everytime I watch the news about the pandemic?

It’s easy… I stopped watching the news daily. This was a strategic decision to save my sanity. Reading the news has helped me to stay calm. It makes it easier to lower the fierce slap of reality when things get worse.

Taking a step back from what is happening could save our lives. Most of the times we tend to react at the top of our emotions and we lose the best energy in fighting against the stream of events. Have you ever thought that doing nothing could be the best decision ever?

The Art of Doing Nothing by Areti Vassou

Doing nothing is better

than over reacting

In front of a fire we are advised to reduce oxygen in order to calm the fire down. Think about that for a second.

In the last two months I’ve been in so many funerals, saying goodbye for the last time to so many good friends that my inner oxygen (and hope) has hit the ground. I was feeling lost in the space wishing to make the pain disappear at any cost. Then my leg was broken and had to stay still and do absolutely nothing for 15 days.

Doing nothing saved me. The period of stillness created room for my thoughts and feelings to reach my own deeper conscious self. Do you remember when we were children and we loved to gaze at the passing clouds? My parents used to call that daydreaming zone. Hearing just my breath while staring at the ceiling actually healed my suffering heart from the pain of loss.

The lost Art of Doing Nothing is the art of pauses in music. Melody needs pauses to produce music. We need pauses during our never ending hectic way of living to find the music inside us. Don’t get me wrong… All I am saying is that our own pace needs the proper amount of time to keep our peace of mind unbroken.

Slowing down is much better than breaking down to pieces.

In my humble opinion we are never prepared enough to handle the waves of destiny. But we can become more self aware and we can make time to keep our balance within ourselves. Doing nothing is equal to letting the resistance go and finally we can float to the surface of the ocean.

Nowadays I keep one golden hour to myself doing nothing. Just hearing my breath. Never before had I noticed how precious and fragile it actually is.

Be brave, I said to myself, and add fewer business appointments. Engage in fewer activities. Talk less. Skip any online events or meetings that are not necessary to attend. Eat slower. Smile with the little happy moments. Let the sun burn your face.

Doing nothing outlined that one truth we seem to forget: You are not in a hurry anymore. Time is precious and you won’t be alive forever. Slow down and take a deep breath.

Steve Jobs advice

Have the courage to follow your heart and intuition.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. – Steve Jobs

Steve Jobs was my mentor for 4 years. When things were tough he used to ask one breathtaking question: “If you knew that you are going to die in six months what would you do now?”

He was the only person that had the courage to follow his own advice and I am grateful for having the opportunity to witness that in real life. The last 10 months he had been on my mind several times and thankfully his example gave me the courage to surrender in doing nothing as an act of belief and trust, that is ok not to be ok and still finding your own path to serenity.

The Art of Doing Nothing by Areti Vassou

Serenity attracts prosperity

To my surprise, being calm and living a slower life supported my business prosperity in unexpected ways. The fear of missing out opportunities was replaced by the joy of missing out wasted energy on low-quality projects (and activities). My team knows how picky I can be in new collaborations but for the first time, it felt right.

New clients started to land and out of the sudden it was clearer than ever what it could be a good fit for my business growth. Practicing daily this one hour of doing nothing nurtured my ability to select the best choices for my business development and personal improvement.

When you are in a good place with yourself you don’t need others to lift you up. And that reflects in business life, too.

More importantly, our need to feel safe gets lots of endorsement from our own pool of confidence. When you are calm then you don’t seek approval or any vanity pacifiers to keep walking in life. Some people may never warm up to the idea that we need to take pauses but eventually life we’ll force them to take a break one way or another. It took me a broken leg to say out loud: lesson learned.

Forget likability and gain resilience.

Meanwhile, take your time.

The Art of Doing Nothing by Areti Vassou
The Art of Doing Nothing by Areti Vassou
+ Creative Ways to Beat Lockdown Stress

Creative Ways to Beat Lockdown Stress

Lockdown stress is the common factor the breaks almost every adult out there. We all agree that next to a good night sleep, nutritious meals, healthy daily workouts we also need ways to keep our creativity alive. All the above can lower the stress levels remarkably and can actually help us stay mentally healthy.

A couple of days ago this amazing low cost DIY creative activity appeared on my social media timeline. The OMY Design & Play Posters are destined to make us happy. That’s right! There is something so smoothing and liberating when you let yourself relax while coloring the black & white posters. I was thrilled when my order arrived within 3 days from the online shop Alice On Board.

Do you want to beat stress? Then make time to play and enjoy life.

OMY Design & Play

OMY is a young French brand that imagines and designs graphic, creative and inspiring collections.

It was in 2012 that the two Parisian designers, Elvire Laurent and Marie-Cerise Lichtlé gave birth to the brand. By creating the concept of the giant coloring poster, one of the brand’s iconic products, OMY has become a benchmark all over the world.

Each season, OMY offers new, innovative and graphically different collections that can be found in the most beautiful concept stores, museums, bookstores and children’s boutiques in more than 65 countries around the world.

In Greece we can find their unique collection in the eshop Alice On Board.

Alice On Board Eshop

Alice on Board: she boarded, traveled and carries on, softly singing the words to a traveling tune: “I’ll make myself a magic garden, where I’ll sell sunshine and yo-yos and shooting stars that shine; I’ll build myself an exotic shop, where I’ll sell moonlight and lotus flowers in the summertime. If you want to join me, then you can come too, two pirates on an island in the deepest ocean blue”! 

Alice On Board Eshop

Words from the founder:

“My name is Pepi and I am the founder and owner of the online kids Boutique Alice on Board.  All things started when a happy baby arrived: Alice. And the journey around the world to find things that she would love begun. Common factor for all the minimalistic design, simple forms, and materials friendly to the environment.

Clothes, Toys and several accessories that some would be hosted for the first time in Greece.  This is how Alice on Board was created. An On line kids BOUTIQUE, hosting a great selection of brands from all over the world  for kids up to the age of 8 years old.

So Alice On Board was, still is and will be for the rest of my life an unforgettable journey full of love, surprises, and new ideas.   

Welcome on board!

Alice on Board

Creative Ideas for your Christmas Gifts

This coloring poster “Christmas Tree” was the perfect Christmas gift for all my friends (and for myself). The entire family can participate and gradually we will have something to hang next to our Christmas tree. I love DIY activities because they help me to calm down my anxious mind.

The quality of the coloring poster is great. After you finish coloring you can decorate it or you can enjoy the 24 surprise games hidden on the paper ! A perfect Happy Holiday decoration to hang on the wall.

Great tip: By purchasing this poster, you make a gesture of solidarity and support Doctors Without Borders/ Médecins sans Frontières : 1€ is donated to fight child malnutrition.

Christmas Tree Coloring Poster
Christmas Tree Coloring Poster

What I found inside my box? 1 poster, Format Unfolded: 70 x 100 cm, recycled paper, made and designed in France by OMY.

Make Time to Play

I admit that in our busy adult lives it isn’t always easy to make time to play. The benefits though deserve all the efforts (and energy) we can invest to find that time to relax and play. While play is crucial for a child’s development, it is also beneficial for people of all ages.

No one questions that playing is important for children, but adults should realize that we need time to play, too. It is the perfect solution for fighting stress and anxiety.

Our brains need pauses! Many pauses during a day!

Playing with your spouse, co-workers, friends, or children is a wonderful way of keeping your serotonin at high levels. This can boost your creativity, your problem-solving skills, and your imagination. In other words, it improves mental health. Playtime is the perfect solution to forget about work and commitments, to take a break from reality and to be social in an unstructured, creative way.

In my opinion, all creative activities add joy to life and connect us to the world around us. Putting joy as a top priority not only stimulates the mind but also improves relationships and makes us feel young and energetic.

Creative Ways to Beat Lockdown Stress
Creative Ways to Beat Lockdown Stress
+ When Everything Goes South

When Everything Goes South

You make plans and you do your very best to stay positive but the universe decides to teach you a lesson and everything goes South. What do you do? How do you react?

Warning, this is not a typical blog post.

Online Life & Dreams

When the airline company send me a cancellation email for my flight on Friday, I was so frustrated that I needed to share my story with my Instagram friends. After all, now we have only this option, right? Social media have became our bridge to the world outside. We talk online, live online, sharing feelings online, do business online and we even dream online.

This is the post I’ve published on Instagram around midday, today:

I’ve got a ticket to ride this Friday but the new travel restrictions are postponing my plans for a while. Again. The new business contracts in Cyprus and Lebanon are now on hold due to the extreme difficulty to travel. All meetings will be online and all presentations, too.

Some of you (especially my social media friends) may have noticed that I have expressed repeatedly my irritation for this extreme load of online meetings. As many of digital entrepreneurs I am trying to save my brain from any extra digital tasks to keep my sanity.

Last month I decided to use less my computer and write less new content, so I have been a lot quieter on my blog than usual. To be honest I have not been feeling inspired at all… I’ve lost two of my best friends by COVID-19 and the sorrow had drained me. Our life has changed … We have changed. We need to take our time and find our balance in this new reality.

It’s needless to say that I haven’t been in the right mindset to share or to create anything on my blog, especially given the fact that we have come to a point where we value more the time we have in our hands. I prefer to spend more time with the people I love than creating new content. What about you?

The IG post received no attention, only a few likes and a couple of private messages. Due to my negative mood I skipped my emails till late in the evening. When I opened my email box there was a surprise waiting for me. 2671 emails were there… answering my question: What about you?

2671 People shared their thoughts

2671 responses were there. 2671 people reached out. 2671 strangers from all over the world had something to share with me. We connected. We shared a digital moment that actually touched our real feelings and lives. That’s the magic of genuine communication between people. I am still reading these emails and some have made me cry.

We are still humans seeking to connect and bond with others.

Thank you for your heartfelt support.

View this post on Instagram

I've got a ticket to ride this Friday but the new travel restrictions are postponing my plans for a while. Again. The new business contracts in Cyprus and Lebanon are now on hold due to the extreme difficulty to travel. All meetings will be online and all presentations, too. ⁣ Some of you may have noticed that I have expressed repeatedly my irritation for this extreme load of online meetings. As many of digital entrepreneurs I am trying to save my brain from any extra digital tasks to keep my sanity. Last month I decided to use less my computer and write less new content, so I have been a lot quieter on my blog than usual. To be honest I have not been feeling inspired at all… I've lost two of my best friends by COVID-19 and the sorrow had drained me. Our life has changed … we have changed. We need to take our time and find our balance in this new reality. It's needless to say that I haven’t been in the right mindset to share or to create anything on my blog, especially given the fact that we have come to a point where we value more the time we have in our hands. I prefer to spend more time with the people I love than creating new content. What about you? . . . . #wekeepmoments #slowliving #digitalnomads #digitalnomadspirit #Greece #Athens #AretiVassou #ideadeco #stayandwander #bloggingcommunity #livethelittlethings #hygge #slowlivingforlife #quietmoments #capturequiet #seasonspoetry #visualstorytelling #autumnlight #slowautumndays #autumnmood #autumn

A post shared by IDEADECO | ARETI VASSOU | SEO (@aretivassou) on

Have the courage to stay human

What I’ve learned from this incident? It takes a lot of courage to stay humble and human. But it only takes a second to connect when you are honest.

Be honest. Be true. Be kind. Be human.

+ How to Beat Online Fatigue by Areti Vassou

How to Beat Online Fatigue

Apply the golden rule of 120 minutes for online meetings per week if you want to beat the side effects of online fatigue. It’s doable!

For most digital entrepreneurs the online meetings and heavy screen time exposure was the rule in their business schedule. After years and thousands of hours spent in online meetings most of the digital entrepreneurs were quite ready to deal with the daily pressure of the new pandemic business communication model. Fortunately, even under this challenging period we have the tools to manage how much time we spend online.

Let go of your FOMO and embrace your JOMO!

  • FOMO: Fear of missing out
  • JOMO: Joy of missing out

Prioritize the value of meetings

Not all topics or meetings should be treated with an important flag hanging above our heads. Usually, 8 out of 10 online meetings could have been an email. Having said that, let’s admit how important it is to prioritize the value of each topic and meeting before we schedule our next virtual meetings.

Create a calendar with all the ongoing projects. Highlight which parts are considered important to be shared only in a virtual meeting and which are suitable for an email update. This will help you manage how much time you are willing to spend in virtual meetings. Less online time means that we spend less energy for virtual meetings.

Before each online meeting it’s clever to have a clear agenda about the conversation and the available time which should never be more than 30 minutes. If you can not cover any topic in less than 30 minutes then you are in serious trouble with your team. Say less, be specific and offer solid solutions.

Learn the micro-ecosystem of your team

We all know people that treat online meetings as the perfect way of killing time. Never feel bad if you must remind to other participants that as the employer/ manager/ lead designer / host you are entitled to not welcome people which tend to join online meetings with a lack of respect for other people’s business time. Feel comfortable to ban certain participants that over talk, gossip or mistreat others during online meetings.

In my team we are dealing with several projects at the same time. Some of the team members perform better in written communication and prefer to have only one online meeting per month that usually lasts about 30-40 minutes. For the rest of the team that enjoys verbal communication we have formed speed online meetings that last 15 minutes, twice a week. In other words, learn the micro-ecosystem of your team and respond accordingly.

How to Beat Online Fatigue

The golden rule of 120 min/week

When COVID-19 spread out and all travels, conferences, events, and in-person meetings were canceled, the world reacted with an urge to do more and connect more and keep the screen on more.

My weekly schedule has a strict rule for online meetings, since the beginning of my career as a digital entrepreneur. I never break this strict rule of 120 minutes for online meetings per week. Having this filter, has helped me to save my sanity and make better use of my time.

For each online minute, we need five minutes offline to rest our brains. Make this minute worth your attention.

Each week I know that I will spend 60 minutes for online meetings with my team and some clients. The rest 60 minutes are filled with carefully selected events or conversations. When my friends started complaining about the ongoing online fatigue they were experiencing, my first reaction was to share my “dirty” secret: get over your fear of missing out (FOMO) and start protecting your sanity by saying NO to all the invitations for all the online events/meetings/gatherings/presentations. Be picky, strict and thank me later!

Half of my friends, thought that I was too extreme (to say at least). Seven months later they all have adapted my strategy and have reduced the volume of their online time. It’s liberating to evaluate your time and sanity enough in order to make the best out of these uncertain times.

Let me answer your next question. How to handle complex issues? Of course, you can pick up the phone and talk to other people. You can send detailed emails filled in with all the necessary information. In some areas of the planet, including Greece, we can still meet in person and work together. Follow all the precautionary health measures and try to stay safe and healthy.

How to Beat Online Fatigue

Online fatigue

What is online fatigue? Online fatigue is when you are feeling worn out and trapped into the need to be “online” all the time during the many virtual meetings we have to endure each day, every week and every month.

You may think that it’s something that happens only to over sensitive people. Think again!

Online fatigue symptoms include:

  • Anxiety
  • Lack of concentration
  • Irritation
  • Muscle pain
  • Ear pain
  • Mental exhaustion
  • Insomnia
  • Loss of appetite
  • Less sex drive

These are a few of the main online fatigue symptoms. In case you recognize them as a pattern in your everyday life then it’s about time to clear your online air and create more free-online-meetings zones in your life.

Don’t wait until you start feeling that you have reached the end of your rope.

How to Beat Online Fatigue

One last tip to stay mentally healthy

Get out of your home at least one hour every single day. Go for a walk, exercise, see the sunset… do anything to stay away from your screen. Never take for granted your health. Take good care of yourself and your body.

Our health is our responsibility.

How to Beat Online Fatigue by Areti Vassou IDEADECO
+ Be Brave, Show Your True Colors by Areti Vassou

Be Brave, Show Your True Colors

The digital world needs more people of character that bring us authentic inspiration. Dare to show your true colors!

Day after day, I keep reading posts from people complaining that marketing is getting harder. They find advertising costs rising, month by month. In my humble opinion, when digital experts are looking for easy fame & money, they tend to invest a huge amount of money to get spectacular traffic results & leads, instantly.

But nowadays the competition is hard. Really hard. Next to that, audiences are digitally mature and are not hooked with bad practices and cold selling. People want to be respected. People seek brands that value their attention and time.

Define your personal code of ethics before you start anything in life. It’s the core foundation behind any business decisions that will impact your entire life. Even if you have an established brand or a company, it’s entirely up to your code of ethics that will set it apart from the crowd.

At the end of the day, doing the right thing is what true success means. When the choices we make benefit not only our own profit but also protect the community we live in then we demonstrate our power to choose a quality of freedom that actually makes this world a far better place.

Beyond and above everything else our growth is based on the belief that there is always room to improve ourselves.

Truth be told, personal and business growth are relying on our willingness to become the better person in the room. Breaking down an abstract idea into specific steps it’s a clever way to start doing what’s best for our development.

There is always room to be a better person by Areti Vassou

Add Kindness On Your Blog

You may find it a bit controversial but think about your brand or company as a beacon of wisdom. Especially through the digital assets we all own in order to communicate our message to the world. Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character.

It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.

Corporate Blogs are the Next Big Thing by Areti Vassou

Show Up and Tell Your Story

Want to know how to make a presentation of your ideas that everybody will admire? Start by writing down the core meaning of your presentation in one short paragraph. This 3–4 lines paragraph is your main message and what your audience should keep after you leave the room.

First of all, find the right topic, then do your research and finally create the best possible visuals. If you haven’t already try Canva then start now! Canva provides professional presentation solutions for people that don’t have any graphic design background. So here are the 5 top tips for making outstanding presentations that will make an unforgettable impression.

5 easy steps to make an unforgettable presentation by Areti Vassou

Why Do We Use Blogs to Tell Our Stories?

The need to share one’s passion is the ultimate booster for blogging. Next comes the need to create new ways to earn some extra financial income. Having motivation, firstly to communicate, and secondly, to earn money, blogging has become a widely spread activity around the globe.

People want to grow awareness, traffic, new clients, sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others.

Blogging is another stream of income for people that carry an entrepreneur’s DNA. Decades before the term “startupers” emerge, a tribe of digital bees was actively writing and publishing their words into blogs. Back in the days, we called them: weblogs.

In a way, we can say that the journalists and writers, back in the early 1990s, showed us how to use blogs to make our voice heard. Today many bloggers earn their living through this activity. So from the days (1991–1994) where blogging was just a hobby, today it’s a business of billions.

Since January 1994 when the very first blog was created up to today’s microblogging platforms, blogging is a major part of the internet’s growth and digital marketing evolution.

We must admit that today’s blogs and bloggers are quite different from the blogs of yesteryears. But no matter how conditions may have changed, blogs & bloggers are the running blood inside The Internet as we all know it.

We use blogs to tell our stories because it’s an easy to use direct channel of communication.

Start with a Captivating Blog Headline

The better you craft your headlines, the better traffic results you will get and more visitors will read your posts. As engagement is growing, you will have more chances to improve your blog’s ranking and your relevance score. Choose witty and interesting headlines that give your potential readers a solid idea of what to expect from your content.

I am sure that you have already noticed that headlines are the first thing that grabs the attention of readers. Not only builds long-lasting connections but convince readers to continue reading. How not to mention, the powerful titles get the attention of all search engine machines and help them recognize your content.

Discover how you can also use the right tools for creating eye catching headlines for your blog posts.

Captivating Blog Headlines Increase Traffic by Areti Vassou

Start Spreading Your Ideas

When you share your idea with one person then only two people will know what you are up to. If you share your idea with 1000 people then you have better chances to expand your network circle and the growth curve of your ultimate goal. Master the art of spreading your news. Use clever ways to publish as many updates as possible.

Due to my job I have to create 10–15 new blog posts per day for several blogs. Digital copywriters are soldiers of words. They work under a very strict schedule day after day, producing more than 5.000 words daily.

Most content writers will agree that creating more than 5000 words a day isn’t an easy task if you’re not used to writing every day. Therefore,
spending at least 4–6 hours for word crafting is a common routine for most professionals in copywriting.

But some days are not that productive as others. Having a back plan in different ways of recycling your content could save the day and boost your writing when you are under a dry spell. In the following article, we can see how successful bloggers put in action clever recycling methods for their content:

Lessons from Successful Blogs on Recycling Published Content by Areti Vassou

Now it’s your turn!

Tell us which specific steps have helped you to make innovation part of your personal development and business growth.

Most of the people think that innovation refers only to technology and the financial sector. But if you take the time to think thoroughly you will discover that true innovation starts from the way we deal with daily challenges. Don’t you agree?

Be Brave, Show Your True Colors by Areti Vassou

+ Autumn Vibes Under October's Full Moon by Areti Vassou Ideadeco

Autumn Vibes Under October’s Full Moon

October is entering into our lives with an amazing full moon and we can’t hide our joy. And truth be told, we all need some beautiful moments, right?

In a few weeks, we are going to reach our first 6 months as new writers on Medium. We thought that many people have gone through the same learning curve during their first 180 days, trying to figure out what works best on establishing a recognizable name among Medium writers.

Overcoming Challenges

With a Smile

We are looking for articles that shed light on the biggest challenges new writers face in their first 6 months on Medium. The topic is: Overcoming Challenges the First 6 Months on Medium and the main tag is Overcoming Challenges.

Our aim is to gather around and talk about the ways most of us have tried in order to overcome the first 6 months’ challenges. We’re looking for articles willing to tell a personal story and reveal the pain points. We are not looking for the perfect approach but for true stories with a personal approach.

There is no wrong or right answer, just real humans trying to overcome the not as easy as expected publishing environment of Medium. The main question is:

What are the biggest challenges you faced in your first 6 months on Medium as a new writer?

To submit your article, please read our submission guidelines in this post.

Under the Spell of October's Full Moon - Ideadeco Newsletter by Areti Vassou

Remove the Dust from Your Communication Skills

The effort to develop our communication skills takes time and a lot of energy. But the rewards of being a skillful communicator of our own thoughts are priceless. Try these 7 steps to develop your communication skills and free yourself from the stressful agony of losing your words. After you will gain the sense of silent respect from people of all ages and face open doors in almost all cases, only then you will realize the power of practicing the art of communication throughout your life.
 

Great Manners Can Help you More than a Great Degree

Good manners refer to polite, humble, courteous, respectful, and well-cultured social behavior. A person, above everything else, is esteemed and distinguished on account of his good manners. Everyone remembers the most polite or kind person in a room. That tells us something, right?

Truth be told a well-mannered person is difficult to find nowadays. It’s a true asset to have even one in your team because the quality standards seem to rise above and hit the sky when this rare Wonder-Human just calms everyone around.

How important is this, need no explanation… Intelligence or wealth alone can not account for the value of a person’s behavior but manners can. To earn the gift of respect equals to have all the power in your hands. Who does not wish to be the most powerful person on-site under all circumstances?

Giving back to Community

Blogging Workshop at SHA

We are happy to announce that our two intensive Blogging Workshops at Social Hackers Academy have been successfully completed. The Workshops were part of the program “Women Going Digital” which was implemented with the support and funding of the Latsis Foundation. The program was designed by the Diotima Center, with long experience in women’s empowerment, and Social Hacker Academy, specializing in technological education.
 

During the Blogging Workshops the students learned how to:

  • Create new content for their blog
  • Apply keyword research
  • Implement SEO best practices
  • Adopt the best Content Marketing Strategies
  • Brand Positioning for their blog
  • Add different types of elements into their blog posts
  • Get familiar with the blogging community & networking guidelines
  • Explore potential blogging business opportunities

The main training goal was to enrich women’s digital soft & hard skills. According to research data, women are under-represented in Information and Communication Technologies (ICT), facing difficulties both in their inclusion in the digital labor market and in their daily lives.

Blogging can support our efforts to create the life we want

Once you decide to engage professionally then it pays off. When we are ready to let go of what is familiar in order to create a new chapter for us then we tend to open up in the wildness of the unknown. Offer your caring attention generously and you will be surprised how joy, happiness, and creativity will find ways to return back to you.

I am grateful for having the opportunity to teach new bloggers how to blog. They helped me to become a better listener and to reconnect with the joy of doing something new. Also, they helped me to improve the quality of the Blogging Workshop. Thank you so much! – Areti Vassou, Founder of Ideadeco.co



Nothing is more rewarding than seeing our students thriving into their own blogging journey. We are really happy with our student’s growth and their published blog posts. They are sharing their point of view about our blogging workshops for beginners in Athens. Our blogging workshops were carefully designed to empower students’ confidence in order to use their blogging skills and express their own voice. The main focus of the workshops was to introduce all the professional characteristics and blogging tools for creating successful blog posts.

How this Workshop Changed the Way I see Blogging
How this Workshop Changed the Way I see Blogging

Support Code Education
Donate to Social Hackers Academy

Due to COVID-19, all our lives have changed. We all have reached a point where we understand what it means to be under lockdown, forced to change our routine, and shift our lives to completely online reality. It is a fact that people within different vulnerable groups have been impacted heavily due to the current COVID-19 crisis. As a result of the pandemic, there are now even more vulnerable people facing challenging circumstances.

IDEADECO Team & Areti Vassou, are officially supporting Social Hackers Academy in their efforts to provide free Code Education to vulnerable people within Greece, Europe, and other countries. Join us, today!

What SHA will do with your donations?

SHA wants to tackle the COVID-19 crisis and its impact within vulnerable groups. That’s why they want to launch another web development class for 30 students by the end of this year and during 2021 with their new online platform. But we cannot do this without your help. Together with you, we will be able to:

  • Run one seven-month web development class for 30 students
  • Deliver soft skills training and career coaching to them
  • Foster the long-term integration of vulnerable people
  • Change the life of 30 people through tech education

Help us to help SHA to help their students.

Let’s hack our way to a better future.

Help us change the future!

Your Donation can change the world.

Donate today!

A Thank You Note About Our Newsletter

Back in 2014, our Newsletter had only 100 subscribers. Today more than 23.500 people are receiving our news in their inbox. I want to Thank you with all my heart for your support and for sharing our words, all over the planet. 

We wouldn’t have made it without you!

Areti Vassou

Autumn Vibes Under October’s Full Moon by Areti Vassou Ideadeco
Autumn Vibes Under October’s Full Moon by Areti Vassou Ideadeco