+ 7 Ideas for Outstanding Instagram Content

7 Ideas for Outstanding Instagram Content

A friend called me and asked for some fresh ideas for his Instagram copywriting. Digital Marketing & SEO Experts tend to support each other when they hit a dry period. So here are some ideas to use when you are out of the inspiration zone.

1)New Project Announcement

We are ready for our next adventure! Welcome, new challenges!!! 💻 I am looking forward to diving into the new digital marketing projects. It’s always fun to mix things up a bit when creating content for digital marketing research, photography brands, wedding planners and doctors! 💻⌨️📱


2)Share a Pro Tip

How to elevate your blog ranking?
Add high-quality in-depth articles (2000-4000 words) to your content marketing strategy. Include research data, infographics, how-to guides, videos, podcasts, rich information, reviews, testimonials, social media activity, interviews, photographs, events, be active in groups and forums, give exceptional feedback to the search machines giants, use local marketing, use voice search, create unique content, become a Wikipedia contributor, use paid marketing actions and try new features while they are on early/beta stage.


3)Share Your New Blog Post

Never neglect the way you close your blog posts. Don’t give a hard goodbye with a slam in the face of your readers. If you have succeeded to attract a person’s attention up to the last line of your blog post, then do the extra mile and be gentle at the closing act. The final full stop could be the boundary of your blog’s growth or disaster. Discover what makes the Art of Closure so powerful inside the blogging world.


4)Share a Personal Story

Life teaches you that you have to play the game with the cards that you have on your hands. We control nothing, only how we react to what happens. You can only make the best you can with what you have. WordPress changed my life and gave me back the power to create a new career. Read the complete story in my blog.


5) Share Valuable Information

ALWAYS prefer quality & engagement over quantity of random followers with low interest for your brand. Less is always more! Remember that if you neglect to interact with your followers they will fly away. Be human and have a meaningful relationship with the people that follow your digital story. And listen carefully what they tell you through the statistics and behavior analytics. Read more at www.ideadeco.co


6) Share Real Life Moments

Some days even the signs on the wall tell you to get out and enjoy your life! Leave the office early… go live your life!


7) Show your strong points

Talk SEO to me!
You just created your e-shop? But, you get no traffic? Here is what to do, if you want to improve in Search Engines results and rank higher than your competitors on Google.

Put your e-commerce site to the top with the following steps. Avoid common pitfalls and end the period of losing clicks, that drive you on losing sales.

Before anything else, in order to set up your store, you need to have a domain name, web hosting, and an SSL certificate. You can read more at WPBeginner. Before opening your e-shop, add:

  • sitemap
  • https certification
  • error page 404
  • terms of use
  • privacy policy
  • contact us page
  • cookies notification
  • and index your site in Google Webmasters

    In case you feel that all these sounds like an alien language, then reach out http://www.ideadeco.co SEO Team.
7 Ideas for Outstanding Instagram Content by Areti Vassou founder of Ideadeco.co
+ Characteristics of Professionalism

Characteristics of Professionalism

The last 12 months we had the privilege to meet and talk with more than 200 freelance professionals in different industries for our research on this topic: What are the characteristics of professionalism? We had the chance to hear their definition for what are the main characteristics of professionalism. True professionals have a number of important characteristics that can apply to virtually any type of business.

Ethics and Honesty

In all industries the most valuable characteristics are honesty and ethics. Professionals that are honest, evenhanded and authentic tend to receive more respect both from clients and colleagues. Having these makes it easier to become a trustworthy name among your peers. To stand out for a great character is priceless and most companies value their official code of ethics more than any other skills. It is common to find a similar code of ethics in freelance professionals.

Behave Morally and Ethically


Professionals know that even if there isn’t any official book of written code of ethics in some industries, an unwritten code of ethics does exist. For serious professional there is no debate upon the matter of morality and ethics. You should display ethical behavior at all times and protect the main human rights in all costs. Presenting the best behavior, showing a respectful & lawful attitude to everyone you do business with separates the professionals from the non-professionals.

Characteristics of Professionalism

Responsibility and Dependability

Knowing that you have a person in your team where you can depend 100% to deliver any goal is a proven factor of professionalism. Acting responsibly and fair under all circumstances can impact the way other people treat you. Responsible professional earn the trust of their clients and have an open dialogue with them. Doing your job as it should be done, solves many issues and builds healthy relationships with your clients and colleagues.

Honor your words

Deliver what you promised. Do what you said. Act as if you have a sign contract for everything you have promised. As a professional, your words should be solid as a contract. Responding accordingly in all situations. Be on time, follow the schedule and deliver all your commitments.

Be Structured and Organized

There is no question about how important it is to be extremely organized and neat in your work. Stick to your monthly schedule and keep all your professional appointments to the point. Never waste your time and your client’s time!

Own your Mistakes

Experienced professionals know that they are accountable for all their actions. There will be occasions where mistakes will happen. Bite the bullet, own your mistakes, fix it of you can and move to the next step. Blaming others for your mistakes screams “unprofessionalism” from miles away!

Characteristics of Professionalism

Confidence and Commitment

The personal commitment to do any job the best way you can without any exterior pressure is by definition a sign of professionalism. A professional can perform and do his/her part of the job even if he/she is not in the mood to do it. Acting professionally means that you can perform at your very best even in a bad day.

This kind of commitment gradually builds a reputation as an excellent professional in your industry. In many cases I have meet professionals that their reputation precedes them and opens the doors when is positive. This characteristic goes with deep confidence & self respect.

Knowing that a person can cope with any challenge and learn the ropes in a blink of an eye, it gives a huge boost to personal and professional growth. When a person is driven by trust, confidence and dependability is most likely to pass these to the clients and company culture. It is no secret that confidence nurtures success and growth.

In the business world, skills are good but character and ethics are better – Areti Vassou

Characteristics of Professionalism

Be an Expert in Your Field

Invest in your continuous improvement. Becoming an expert in your field, it will need a lot of time and effort. Attend seminars, courses, workshops, read books, participate in events, engage in conversations with your industry top names and push yourself to learn more. Try to expand your skills above your preset market area and adopt in the changes. Spend time with younger people that have a new perspective for the market needs.

Characteristics of Professionalism

Good Manners Matter

To make it clear being confident doesn’t mean to be cocky. It’s a fine line that people tend to forget, quite easily. When you are interacting with other people always be polite and well-spoken.

A straight posture and a friendly smile help establish professional presence without too much effort. Professionals speak politely and make eye contact when communicating. They maintain a relaxed voice and stay calm under pressure. Especially during tough situations or when making high-pressure decisions.

Maintain your good manners when things are getting out of hand. Train yourself to keep your calm under stressful situations. Remember that real challenges unveil fake people. Body language and facial expressions can deliver unwanted messages, so be sure that you are on top of these.

Good manners apply to written communication in all forms. Emails, digital messages, comments, social media media interaction and through your business website or blog react as if you have the person in front your eyes. Find the right tone and stick to that, not too cold formal but also not too friendly.

Phone communication does have etiquette that you should respect. Never pick up the phone after working hours and bother any client for a business matter. It’s one of the most unprofessional traits that can ruin your good name in the market.

Respect people’s privacy

When you call a person always introduce yourself by your full name, company and title. Don’t be too aggressive, don’t dominate the conversation and listen the other person carefully. When they call you, return calls in a timely manner. Always follow-up on any actions you agree to during a conversation.

Characteristics of Professionalism

Dress Like a Winner

Life has teach many of us that professionalism starts from the appearance. Choose outfits that agree with your body, age and position in the industry. Proper wardrobe, hygiene and grooming are basic qualities of professionals. Be sure to meet the requirements of your industry’s dress code, and pay special attention to your appearance when meeting with clients.

Characteristics of Professionalism

Let’s wrap it up

All of the freelance professionals that participate in our research agreed to the following characteristics:

  1. You’re good at what you do
  2. People can depend on you
  3. You tell the truth
  4. You have integrity
  5. You respect others
  6. You seek out ways to improve
  7. You have an optimistic attitude
  8. You support others
  9. You separate work from personal life
  10. You listen to people

Every day, the demands are changing for all industries. But these characteristics have remained the same for decades. In the SEO & Digital Marketing field professionals are in high demand. More companies are looking for freelancers that have all the above next to the technical requirements. So be aware of the way you behave because news travel fast in our always connected world.

A good reputation takes years to build and only a second to vanish. Stay at the top of your industry not only for your good performance at work but also for your ethics. In the world of Digital Marketing, Content Creation, Blogging and SEO many companies reach out to ask me for recommendations and the first question usually is: do you trust this person?

+ How do you recharge your energy?

How do you recharge your energy?

For me the number one method to recharge my energy is solitude. Solitude is a bliss for a person’s soul. In other words, making a priority to have “alone-time” at least for 1 day each week, it nurtures my mental and physical health.

Also I take seriously the quality of sleep. Literally, I never sacrifice my sleep if it is not a matter of life or death. It is our responsibility to protect our brain from unnecessary causes of exhaustion.

How do you recharge your energy?

Respect your body

Being actively conscious regarding my eating habits keeps my energy always high. By having nutritious meals that actually provide a joyful experience of flavors and helps my body to function properly. I respect my body’s needs more than anything! For example, I never eat food that makes me feel tired or makes me sick. I never eat red meat or some fruits & vegetables that I can not digest. You see, healthy food is not healthy for everyone!

How do you recharge your energy?

Focus in quality

I choose wisely my closest friends and never do small talk. Why? Because my time and tenderness is not for waste. When I care for someone, I do care with all my heart. Saving my energy for my closest people, makes me feel richer and always ready to provide the best. So, spending time in meaningless events or meetings, just to fulfill my calendar, is not my cup of tea.

How do you recharge your energy

Add Soft Exercise

Another way to keep my energy blooming is everyday soft exercise. During winter months I spend 1-2 hours everyday walking by the seaside or in the city streets. Fortunately, it’s a happy coincidence that my residence is near the Saronic Gulf.

In summer, early morning swimming is a daily habit that keeps me in good shape. Although, I have been an XL lady almost all my life, my physical condition had been excellent.

Make clever choices

A major part of adulthood is the hard professional daily schedule that demands to be on the clock for 8-10 hours. At some point, you choose how you want to deal with this pressing routine. In my case, I put quality over quantity. I prefer to have less projects that pay better than having more clients that pay less. Therefore my work is only a part of my life and not my entire life.

How do you recharge your energy?

Be Prepared

For all these issues that tend to occur in the worst timing, I have backup plans that can support the members of my family in a time of need. Health issues, physical disasters, financial crisis or even unemployment are part of life. Knowing that these unpleasant situations may come at any time, we plan ahead and make room for the unexpected. After all, life is what it is. Just happens. We control absolutely nothing.

How do you recharge your energy?

Say No

Finally, the most important tool I use to save the best energy for better things, is one magical word. The word: NO. Learn to say no to the things or to the people you don’t want into your life.

A brave NO is a disguised YES to a better life. – Areti Vassou

Tell us how do you recharge?

How not to mention that books, music, hobbies, true friends, cats and traveling are the best remedies in the world. Find what brings you joy and let it in your life.

We would love to hear how do you recharge your energy. What are you doing to relax and enjoy life?

+ How to Hire a Photographer for your Blog

How to Hire a Photographer for your Blog

High quality photographs are a must-have for all professional websites and blogs in the world. That means either the owner of the blog is buying pro photographs from a photo bank or is hiring a pro photographer to curate unique digitals photo albums.

The deeper you go into blogging the more you will face the necessity for professional photographs. In the blogging world professional photography is one of the most important factors to drive traffic to your website. I am sure that you have already seen that some of the top performing blogs are the ones with professional photographs that are eye catching.

Top quality photographs attract the attention of sponsors, followers, readers, other bloggers, companies and even advertisers. Before you toss away the idea of hiring a professional photographer for your blog, take into consideration that ALL blogging visual assets are very important for your growth.

How to Hire a Photographer for your Blog
How to Hire a Photographer for your Blog

Find the Best Photographer

Look for photographers on Instagram. How? Search with specific hashtags and not names. For example, at the moment I am looking for #bnw_greece in Athens. Scroll down and notice which photos you like more. Write down the names of the accounts that fit your aesthetics and your blog.

Instagram bnw_greece
Instagram bnw_greece

Additionally, it is essential to look what other bloggers are doing in your industry. By researching which photographers other fellow bloggers are using for their blogs, it’s easier to understand what kind of frames & style is acceptable. You don’t have to hire the same ones but it’s a good starting point for finding a photographer with an eye for your niche.

For example, a year ago I was looking for a #photographerinGreece and I ended up with this amazing photographer in Greece. She is on of the most talented photographers I have ever met. And I am so grateful for working with Monika Kritikou, founder of www.fiorellophotography.com

Monika Kritikou Fiorello Photography

After finding 10-15 strong candidates for your project then send them a message and ask them for more details. First of all ask if they deliver photo shoots in your city, if they work outdoors and if they have experience with bloggers. Not all photographers are available for outdoors shoots or working with bloggers.

For those who are positive then before even meeting with them, arrange a skype meeting to check if you can communicate effortlessly and ask for their rates.

When you find your top choices, then have a trial photoshoot where you can have a first hand experience with the photographer. Usually these trials last for an hour and the photos are 5-10 shoots that you can not use without the permission of the photographer. In many cases photographers don’t give the trial shoots. You can see them but you can not use them, unless you pay for them.

If a blogger wants free photographs then it would be better to ask from a friend, boyfriend, sister, brother, fellow blogger to take some pictures. Never ask free photos from a professional because you will receive a cold rejection. Besides that no blogger wants the tag of freeloader among photographers or other vendors.

How to Hire a Photographer for your Blog

Photography Services Rates

Photography rates in Greece can vary depending on the project, location and duration. Usually the pricing is on per hour or per project basis. The rates are starting from 60 Euro + VAT/hour and there is a minimum 4 hours charge per appointment for outdoor photo shoots.

For studio photo shoots the pricing is given upon request and is way more expensive as you can imagine. Keep in mind that photography rates are always open to negotiations if you are planning to have a long term collaboration.

It is clever to define the final pricing before the actual photo session and seal the deal with a contract that clarifies all details. Some photographers provide discounts to their clients if customers agree to schedule 2 or more photo projects. Knowing this in advance is critical when hiring a photographer because it helps you to control your budget.

How to Hire a Photographer for your Blog

Sign a Contract

When a blogger is hiring a photographer this is a common business transaction with all the usual restrictions and obligations for both parties. Sign a contract and be as clear as possible.

In the contract you should describe the location, the duration, the specific number of photos for each topic, the pricing, if photo editing is included or not, deadlines, date of delivery and any restrictions on where to post or to use.

A contract should highlight all factors of the photography session, such as copyright to all images, how photos should be edited, use of images, and the rate a photographer wants to be paid. Sorting out these details from the beginning will make it smoother to work with the photographer and concentrate into the creative process of your work.

Typically, your photographer will be the copyright holder and will give you a limited license to use their work on your website/social platforms. Never forget that you maybe the client but the photographer’s copyright is protected by law in all countries, for life. That means that no blogger can present a photograph without credits to the photographer, unless is arranged by agreement not to mention.

The use of given images have some legal limitations that should be clarified in the contract. When a blogger works with brands, it is common to provide them the permission to repost images only on their social media accounts. In some cases, brands want to use the images on their marketing materials and websites. The photographer might ask a licensing fee for the extra use of images. Be proactive and work out these details with your photographer.

Priority Publishing

This is very important because when a blogger is collaborating with brands must hold the right of first publishing the images. Even the photographer can not upload the images on their digital assets if the blogger hasn’t complete the original posting circle. In my experience this takes up 4-6 months before making the images available for the photographer’s digital assets.

For bloggers that already work with established brands, it is common to face these restrictions. Sometimes it is a violation of the contract for a third-party to share images from the campaign without the brand approval.

Experienced blog photographers are familiar with all the publishing restrictions and will never complaint about this. If for some reason they wish to publish a part of the images, they prefer to select another group of the photo session which doesn’t compromise the blogger’s concept, such as backstage moments or preparation etc

How to Hire a Photographer for your Blog

About Trial Photoshoots

Trial photoshoots are not for free so be reasonable and never ask from professionals to give away their work without getting paid. If you insist then you are actually signing yourself into the black list of unwanted bloggers. You will end up with a bad reputation and all doors will be closed.

Today, news travel fast among professionals through emails and groups. This kind of blacklists are shared to protect themselves from scammers or difficult bloggers. Respect others if you want them to respect you!

How to Hire a Photographer for your Blog

Plan Shoots Ahead

Selecting a photographer for a blog can be quite stressful. Follow these steps and make it a joyful experience! Be as descriptive as possible. Give detailed information for the style you want, the colors, the storyline you want, the final impression you wish to build and where you want to use them(i.e. social media, blog, print etc). When the blogger knows what she/he wants then the photographer will be creative enough to capture the vibes.

Once you have find the best photographer, now you can schedule your photo shoots. The blogger is responsible for the concept, the venue, the production, the design and the outfits. The blogger should brief the photographer for the concept prior the photo session. Share in details what you want from the photographer and discuss what will be the best approach for your blog.

The briefing should be done days before the photo session. This will give both of you the time to organize all the details. It would be perfect to walk through the location and highlight the prefered corners that best suit your blog. Take notes and give a copy to your photographer.

How to Hire a Photographer for your Blog

Deadlines

Make clear when you need the photographs. Include all important deadlines in your contract. From my experience it’s better to have them in your hands at least a week before the final deadline, just in case that something needs a final editing.

But, be aware that photo re-editing is an extra service and isn’t included in the original agreement. As an active blogger for more than 20 years I only asked once for photo re-editing due to bad weather conditions.

How to Hire a Photographer for your Blog

My experience with Blog Photographers

When I first started this blog, my husband, Patroklos Stellakis, was taking all the photos I needed for my blog. However, with years, the needs changed after the addition of new sections in the blog, so I had to buy more photos from photo banks.

Nowadays, publishing more than 1000 posts per year it means that a strong photo portfolio is needed. My husband is a professional photographer but it wasn’t possible to produce all the photo projects so hiring other photographers was the only option.

I have come to these golden list of tips on how to handle a blog photography session:

  • Communication is the number one factor for a great result.
  • The magical number of images you are going to need is 20 top pictures from 4 angles for each topic.
  • It is most common to need 80% vertical photos and 20% horizontal photos for each topic.
  • Send a must-have list to the photographer with all the details prior the photo session.
  • In case there is a brand involved with guidelines then the photographer is the first to be notified.
  • Tones and filters are always pre-arranged. Show them your previous posts.
  • The final use of the images define the nature of the capture, let the photographer know where you are going to use the images.
  • Explain what to avoid before the photo shoot.
  • Respect the time of your photographer!
  • Pack and organize everything before the arrival of the photographer.
  • Location-scout should be done prior to the photo session.
  • Pick locations that have many and different backdrops.
  • Pick locations that have parking and is easy to approach within city limits.
  • Prepare meals and carry water or refreshments if you don’t want to spend time eating in a restaurant.
  • Photo sessions usually last 4 hours and have some short 10 minute breaks.
  • With a careful preparation a 4 hour session can cover 3-4 different topics.
  • The photographer is not responsible for your mood and is not your parent. Deal with your personal issues before the photo session.
  • The photographer isn’t a magician. So have a good night sleep if you want to look at your best.
  • Your outfits, style, makeup, hair and looks is solely your responsibility.
  • For lifestyle shoots, set everything before the arrival of the photographer.
  • Waiting time or changing time is always counted as working hours for photographers. You should be 100 % ready before they do the first click.
  • Never give directions on how to shoot to a professional photographer. The luck of trust will kill the collaboration.
  • Never waste the time or the good will of the photographer. Diva behavior or bad manners won’t get you too far.
  • Honor your agreement in all levels.

These are my words of wisdom after all these years as a blogger. I hope that my tips can help you find and hire the right photographer for your blog. Invest in the best photography services of an experienced photographer that can understand your blog’s needs and voice. Of course, only if you want to ensure that your blog will stay on the top of your market.

+ Monika Kritikou Interview

Monika Kritikou Interview

Monika Kritikou is a film wedding photographer living between Greece and Italy. She adores natural and timeless images where the unique moments are captured for life. But mostly, she cares for telling people’s love story through her camera. She wants to witness your heartbeat, your voice, your silent moments, all the secret glances and tender neck kisses… She is a creative personal storyteller, dedicated to bringing in light your intimate sides.

Wedding photography is all about taking notes in a journal that is built with the invisible ink of time. In complete harmony with her expert eye you can hold still a slice of immortality from the restless journey of life. Every wedding photo album is a winning trophy in the race of time.

Photographs shout out that we were here, alive and kicking, in love, happy, young, carefree and with a heart full of dreams. – Monika Kritikou

Film Wedding Photographers have a certain way to look and capture moments. By definition, the photographers are dancing with light. Are chasing the balance between light and shadow. Film Wedding Photographers are actually seeking the best techniques to soften the boundaries between reality and dreams. They bring to the surface the best capture a photographer can get. Film photographers are the voice of all the unsaid words and emotions.

As a hybrid photographer, her goal is to capture your joyous moments & unforgettable memories! Your dreams & plans combined with her awarded photography skills can create the best storytelling wedding photography album. Your wedding album!

Seek an appointment with Monika or just send her a message and have a coffee with her, if you are looking for a friendly eye for your wedding day.

Follow Monika on Facebook, Instagram, Pinterest, Twitter, LinkedIn, Tumblr and on her website www.fiorellophotography.com

Monika Kritikou Interview

Interview Questions

Pinterest is my favorite play. I use it for professional and personal reasons and I simply love the inspiration it can provide.

I would say around 2-3 hours per day. The majority of them is for professional reasons but I also enjoy the social networks for my personal entertainment. Although opinions may differ, I find it a great way to stay in touch with friends.

I am a wedding photographer. Photography is my medium to combine my love of freedom and art with my love for beauty and my eagerness to capture the journey of life together.

Why Choose a Professional Wedding Photographer?

It amazes me how quickly ideas and news can be spread. Social media have disclosed the need for us to adapt rapidly and to acquire some set of new practices to use: like the need to use a more critical look at what we read.

Fake news and the incentives behind them.

It has influenced it in a major way. I enjoy how measurable every result of the actions taken on social media is, so that educated decisions can be made. Social media platforms have given to smaller businesses to acquire knowledge for their target group and act upon it. Of course, all companies have to be flexible to adjust to the new perceptions that social media networks have set.

I found that every year the use and functions (i.e. algorithms) of social media are becoming more and more complicated. Therefore, I have chosen to collaborate with a specialized team for this purpose. I’m always eager to learn new developments as I want to stay on top of things.

The most influential people are usually the more extrovert people on social media. After all, isn’t what the terminology suggests?

Every day I get information through the use of social media platforms. Depending on its value to me or my business I follow through so to convert this info into knowledge.

A road trip, a good book or spending time with friends and family. Things that have value to me and need them to unwind and be grounded.

I adore the following books:

  • Autobiography of a Yogi by Paramahansa Yogananda
  • L’ étranger by Albert Camus
  • Sulle Spalle dei Giganti by Umberto Eco

Every day, take some time to just watch the clouds passing by…

“Whether you think you can or whether you think you can’t, you’re right.”
– Henry Ford

I grew up in Greece, in a multicultural family that showed me how to love art, I learnt from my childhood how to appreciate its multiplicity. Having half my family coming from Western Europe and the rest from Northern-east Asia is like living in a playground of different philosophies and attitudes. I am deeply thankful that I learned how to respect diversity and that the only real thing that matters is love.

After getting my MBA and working in the marketing departments of large firms for almost a decade, I realized that the only thing that made me happy was the creative process… being creative gave me purpose and a feeling of being free! My passage from the University of Arts in London, LCC helped me to spread my wings and explore a different world of creativity.

Art is very important as a mean of expression for me, as I always pursue its presence in my life. Either in the form of pastel sketching or calligraphy, art has given me ways of exploring life and finding its grandeur.

Whether you think you can or whether you think you can't, you're right  – Henry Ford

Bonus Question

It’s my turn to get into your shoes. Ask me anything you want.

Monika asked me: What do you enjoy the most about being a digital strategist?

You are the first person who has ever cared to ask me this! Well, I enjoy most to hear the dreams and the goals that my clients usually share with me. I love to hear their deepest thoughts during the process of change. You see, digital strategy doesn’t affect only the way we form the main brand message but also transforms the mindset behind it. Business owners are not the same people after we finish their projects.

Knowing how strategy can shift any kind of boundaries it makes people gain back a quality of creative passion towards their business. For me this is more than inspiring! It drives my dedication to my role as a guide through the dark forest of digital marketing.

In other words, digital strategy is the only path that can actually calm down any kind of professional insecurities and distrust. When I see this look of peace in the eyes of my clients, for me that’s the moment. My big moment!

+ What Makes a Good Presentation

What Makes a Good Presentation

To create a great presentation you must remember one rule: simplicity. Here’s the honest truth: presentations are scaring almost everyone, even the most experienced ones! What you need to remember is that during a presentation you are having a conversation with your audience.

It’s not a monologue and for sure it’s not all about you. The star of the hour is the topic of your presentation, only the topic and not you and your achievements.

What Makes a Good Presentation

5 Awesome Presentation Tips

Want to know how to make a presentation that everybody will admire?

First of all find the right topic, then do your research and finally create the best possible visuals. If you haven’t already try Canva then start now! Canva provides professional presentation solutions for people that don’t have any graphic design background. So here are the 5 top tips for making outstanding presentations that will make an unforgettable impression.

What Makes a Good Presentation

#1 Tip: Beautiful Visuals

Trust the graphic design basic rules and follow the latest guidelines if you want to have beautiful presentations. Avoid fluo colors or combinations that scream that you lack good taste such as over stuffed visuals. Make it memorable but keep it simple.

What Makes a Good Presentation

#2 Tip: One Idea Per Slide

Laser focus on one single idea on each screen. Use as little words as possible on each slide. Stay clear and focus to the main concept. Too much information and your audience will lose track. Use less than 10 words per slide.

What Makes a Good Presentation

#3 Tip: Keep it Short

The magical rule of 10/20/30 in presentations will make you look like a super start. Tell your story in 10 slides, within 20 minutes and 30 point/size of fonts. If you can not tell the important parts in 20 minutes then you don’t own your topic and you shouldn’t appear on public presentations.

What Makes a Good Presentation

#4 Tip: Be a Storyteller

Tell a story that keeps your audience hooked, don’t just state the obvious facts. Human nature respond warmer to real stories that have a motivational impact. Lead your audience down the alley of a narrative journey.

Share how you deal a situation or how you solved a common problem among your peers. By being real you have more chances to attract their attention and make them care to listen all your story. Pick a friendly face in the crowd and speak directly to that face… it will make feel more relaxed and will create a cosy atmosphere in the room.

By admitting your pitfalls or your insecurities in public can break the ice in seconds. Start with a joke or even your reluctance to do this presentation but be witty and pleasant.

What Makes a Good Presentation

#5 Engagement and Eye Contact

The slides you have prepare are the foundation of your story. Look you audience directly and engage with them. Be present, creative and active. Avoid to just read what is written in the slides. Ask questions that invite the audience to participate in the process. The more they participate the more they will keep it alive in their memory.

What Makes a Good Presentation

Practice Makes Perfect

To boost your confidence there is one golden secret: practice, practice, practise! Film yourself and then watch carefully your video. See what you polish in the way you move & talk.

At the moment I am preparing my next presentation about digital marketing communication for photographers and I have asked from fellow photographers to gather and listen my demo presentation. Their feedback has helped me to improve the final presentation. Open up to feedback from people that you value their opinion.

For my presentations I use Canva.com templates and their original graphic design guidelines. What are you using for yours?

+ WordPress Changed My Life

WordPress Changed My Life

Life teaches you that you have to play the game with the cards that you have on your hands. We control nothing, only how we react to what happens. You can only make the best you can with what you have.

My health was weak for some years and that was the beginning of a big change in my life. Suddenly, my doctor forbidden traveling so I moved back to Greece and start working remotely when that wasn’t so trendy. I was lucky enough to have clients that were open to try this new approach.

To everyone’s surprise this model of remote working was successful and the following quarters had an amazing growth for almost all projects. Then the unexpected happen, my health condition get worse and I had to stay in bed for more than a year. Unable even to walk a meter without support. It was a blessing that my books, my music, my cats and my laptop became my companions.

WordPress was one of the CMS I was using for my clients’ websites, next to Joomla and Drupal. But that year working was like walking barefoot on ice. Disappointed from the outurn I started to use my personal blog as an escape from the four walls of my bedroom.

WordPress.com was friendly and easy to use. It made me feel that I could stay in the game without too much effort. As most users at the beginning of WordPress, I had fallen in love with their culture. WordPress mentality put the user’s needs as a top priority. That was and still is its winning point.

WordPress

WordPress.com

All the years before 2013 I had used only WordPress.org and thought that WordPress.com was only for amateurs. Oh boy, I was so wrong! It may seems like a non professional solution only for those who haven’t try it. Like me.

I dived into WordPress.com and keep swimming into its deep waters. The development team behind the scenes has made an astonishing work. This easy to work open code CMS platform is build with thousands of excellent written code and millions of working hours.

My eyes and my hands couldn’t follow my will to code and create any website. WordPress.com gave me back a sense of freedom and a bridge where I could work but without using development or coding.

I was free to use my last drops of energy in creating content. Day by day, these little wins brought me back to life. Solving all the technical hows through WordPress.com, it created more space for Motivation and Inspiration to drive my will and find a new purpose. I wanted to wake up in the morning and type my next blog post. That literally kept me alive.

I studied everything about WordPress.com… I even learned the code by heart. For 650 days my brain was absorbing all the information I could find about WordPress.com

WordPress changed my life and gave me back the power to create a new career. – Areti Vassou

It’s only fair to admit that my previous engagement with WordPress.org made this process smooth and joyful. My dedication to this platform is based on its excellent technical structure and to its core mentality of democracy.

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The Winning Points

WordPress.com shouts out loud that everyone with access to the internet can make use of his/her fundamental right to express their voice, without any financial, racial, sex, educational, geographical or ability limitations. In 10 minutes you can create your own digital space and thrive. With zero development knowledge.

WordPress.com changed the philosophy of digital existence. It shifted the boundaries between those who own the knowledge of web development and those who are not familiar with Dev Education.

WordPress.com opened the road for every person in the world and made accessible the right of having a digital voice. WordPress.com is like Promitheas who brought the light from Gods to humans. And yes, to the rest of the world, Devs look like Gods.

Thanks to WordPress.com everyone has a chance to success.

people
+ Instagram Big News Camera and Create Mode

Instagram News

Connecting with your friends, family and interests on Instagram now is easier than ever before. Facebook F8 Conference 2019 had many announcements regarding Instagram.

People come to Instagram to be with their close friends. They stay to be inspired by art, fashion, sports and entertainment — as well as the people behind those crafts. Enabling expression and fostering those connections are at the heart of Instagram, and on F8 the company announced new ways to strengthen those connections with the people and things you love.

Stories

With more than 500M daily actives, Instagram Stories continues to grow as a home for expression and interaction between people and their passions. Instagram is excited to extend the connection and creativity we see on Stories in new ways:

 Instagram Donation Sticker

Donation Sticker

Starting today 30 April 2019 in the US, you can raise money for a nonprofit you care about directly through Instagram Stories. You can now use the donation sticker to create a nonprofit fundraiser and mobilize your community around a cause you care about.

To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it’s live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

From helping more women of color learn to code to supporting teen mental health, you can build excitement and awareness with your friends around important causes that impact your community. Instagram is working hard to bring the donation sticker to more of its global community in the future. To learn more, check out the Instagram Help Center here.

Instagram New Donation Sticker

New Camera & Create Mode

Connection goes beyond sharing a photo or video — it’s also about sharing what you’re doing, thinking or feeling with the people who matter to you.

In the coming weeks, they’ll introduce a new camera design including Create Mode, which gives you an easy way to share without a photo or video. This new camera will make it simpler to use popular creative tools like effects and interactive stickers, so you can express yourself more freely.

The new camera and Create Mode will be rolling out globally soon.

Instagram New Donation Sticker

Shopping from Creators

Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.

From public figures and artists to entrepreneurs and publishers, creators are a cornerstone of the interest community on Instagram. They give you that spark of inspiration for a new skin care routine or that perfect denim jacket. And unlike seeing a jacket on a rack, it’s easier to relate when you see how it fits and moves on someone you admire.

Anyone in this global community will be able to shop from creators. Instagram will begin testing this with a small group of creators next week. For more information on shopping from creators, click here.


Source: Instagram Blog

+ Facebook F8 Conference Highlights

Facebook F8 Conference Highlights

As Mark said, the future is private. The new goal is to build new products and features for a privacy focused social platform. My question is, before today, the platform wasn’t already based in a privacy focused mentality?

On 30th April 2019, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8, Facebook’s annual conference about the future of technology. 

Mark Zuckerberg opened the two-day event with a keynote on how they’re building a more privacy-focused social platform — giving people spaces where they can express themselves freely and feel connected to the people and communities that matter most. He shared how this is a fundamental shift in how Facebook is building products and run the company.

Mark then turned it over to leaders from Facebook, Instagram, WhatsApp, Messenger and AR/VR to share more announcements. Here are the highlights:

Asha Sharma, Director, Messenger Consumer Product
Asha Sharma, Director, Messenger Consumer Product

Messenger App

Better Ways to Connect with Close Friends

Close connections are built on messaging, which is why Facebook is making it easier for you to find the content from the people you care about the most. In Messenger, they are introducing a dedicated space where you can discover Stories and messages with your closest friends and family. You’ll also be able to share snippets from your own day and can choose exactly who sees what you post. This will roll out later this year.

A Desktop App for Messenger

People want to seamlessly message from any device, and sometimes they just want a little more space to share and connect with the people they care about most. So today Facebook is announcing a Messenger Desktop app.

You can download the app on your desktop — both Windows and MacOS — and have group video calls, collaborate on projects or multi-task while chatting in Messenger. They are testing this now and will roll it out globally later this year.

A Faster, Lighter App

People expect their messaging apps to be fast and reliable. Facebook is excited to announce that we’re re-building the architecture of Messenger from the ground up to be faster and lighter than ever before. This completely re-engineered Messenger will begin to roll out later this year.

A Way to Watch Together

When you’re not together with friends or family in your physical living room, Messenger will now let you discover and watch videos from Facebook together in real time. You’ll be able to seamlessly share a video from the Facebook app on Messenger and invite others to watch together while messaging or on a video chat. This could be your favorite show, a funny clip or even home videos. Facebook is testing this now and will begin to roll it out globally later this year.

Helping Businesses Connect with Customers

Facebook is making it even easier for businesses to connect with potential customers by adding lead generation templates to Ads Manager. There, businesses can easily create an ad that drives people to a simple Q&A in Messenger to learn more about their customers. And to make it easier to book an appointment with businesses like car dealerships, stylists or cleaning services, we’ve created an appointment experience so people can book appointments within a Messenger conversation.

Ami Vora, VP Product Management at WhatsApp

WhatsApp

Business Catalog

People and businesses are finding WhatsApp a great way to connect. In the months ahead people will be able to see a business catalog right within WhatsApp when chatting with a business. With catalogs, businesses can showcase their goods so people can easily discover them.

Fidji Simo, Head of the Facebook App
Fidji Simo, Head of the Facebook App

Facebook

People have always come to Facebook to connect with friends and family, but over time it’s become more than that – it’s also a place to connect with people who share your interests and passions. Today Facebook is making changes that put Groups at the center of Facebook and sharing new ways Facebook can help bring people together offline.

A Fresh Design

Facebook is rolling out FB5, a fresh new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center. Overall, they’ve made it easier to find what you’re looking for and get to your most-used features.

People will start seeing some of these updates in the Facebook app right away, and the new desktop site will come in the next few months.

Putting Groups First

This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook.

Today, more than 400 million people on Facebook belong to a group that they find meaningful. That’s why they’re introducing new tools that will make it easier for you to discover and engage with groups of people who share your interests:

  • Redesigned Groups tab to make discovery easier: They’ve completely redesigned the Groups tab and made discovery even better. The tab now shows a personalized feed of activity across all your groups. And the new discovery tool with improved recommendations lets you quickly find groups you might be interested in.
  • Making it easier to participate in Groups: They’re also making it easier to get relevant group recommendations elsewhere in the app like in Marketplace, Today In, the Gaming tab, and Facebook Watch. You may see more content from your groups in News Feed. And, you will be able to share content directly to your groups from News Feed, the same way you do with friends and family.
  • New features to support specific communities: Different communities have different needs, so they’re introducing new features for different types of groups. Through new Health Support groups, members can post questions and share information without their name appearing on a post. Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook. Gaming groups will get a new chat feature so members can create threads for different topics within the group. And because they know people use Facebook Live to sell things in Buy and Sell groups, they’re exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast.

Connecting with Your Secret Crush

On Facebook Dating, you can opt in to discover potential matches within your own Facebook communities: events, groups, friends of friends and more. It’s currently available in Colombia, Thailand, Canada, Argentina, and Mexico — and today, they’re expanding to 14 new countries: Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname.

They’re also announcing a new feature called Secret Crush.

People have told them that they believe there is an opportunity to explore potential romantic relationships within their own extended circle of friends. So now, if you choose to use Secret Crush, you can select up to nine of your Facebook friends who you want to express interest in.

If your crush has opted into Facebook Dating, they will get a notification saying that someone has a crush on them. If your crush adds you to their Secret Crush list, it’s a match! If your crush isn’t on Dating, doesn’t create a Secret Crush list, or doesn’t put you on their list, no one will know that you’ve entered a friend’s name.

A Way to Meet New Friends

They’ve created Meet New Friends to help people start friendships with new people from their shared communities like a school, workplace or city. It’s opt-in, so you will only see other people that are open to meeting new friends, and vice versa.

They’ve started testing Meet New Friends in a few places, and it will roll out wider soon. They will also be integrating Facebook Groups, making it possible to meet new friends from your most meaningful communities on Facebook.

Shipping on Marketplace

People will soon be able to ship Marketplace items anywhere in the continental US and pay for their purchases directly on Facebook. For sellers this means reaching more buyers and getting paid securely, and for buyers this means shopping more items — near or far.

A New Events Tab

This summer they’re introducing the new Events tab so you can see what’s happening around you, get recommendations, discover local businesses, and coordinate with friends to make plans to get together.

Adam Mosseri, Head of Instagram
Adam Mosseri, Head of Instagram

Instagram

They rolled out new ways to connect people with each other and their interests on Instagram.

The Ability to Shop from Creators

Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot. Anyone in our global community will be able to shop from creators. They’ll begin testing this with a small group of creators next week, with plans to expand access over time. For more information on shopping from creators, click here.

A Way to Fundraise for Causes

Starting today, you can raise money for a nonprofit you care about directly on Instagram. Through a donation sticker in Stories, you can create a fundraiser and mobilize your community around a cause you care about — with 100% of the money raised on Instagram going to the nonprofit you’re supporting. This will be available in the US now and they’re working to bring it to more countries. To learn more, check out the Instagram Help Center here.

A New and Improved Camera

In the coming weeks, they’re introducing a new camera design including Create Mode, which gives you an easy way to share without a photo or video. This new camera will make it easier to use popular creative tools like effects and interactive stickers, so you can express yourself more freely.

John McCarthy, Head of Product Management at Portal

AR/VR

They’re building technology around how we naturally interact with people. They announced a number of new ways they’re helping people connect more deeply in video calls through Portal. They shared more on our work to bring AR experiences to more people and platforms, and they opened pre-orders for Oculus Quest and Oculus Rift S.

Portal Expands Internationally this Fall

Beginning with an initial expansion from the US to Canada, they’ll also offer the Portal and Portal+ in Europe this fall. They’re bringing WhatsApp to Portal — and they’ll be bringing end-to-end encryption to all calls. You’ll be able to call any of your friends who use WhatsApp — or Messenger — on their Portal, or on their phone.

Beyond Video Calling

This summer they are adding new ways to connect on Portal. You’ll be able to say, “Hey Portal, Good Morning” to get updates on birthdays, events and more. They’re also adding the ability to send private video messages from Portal to your loved ones.

And, through our collaboration with Amazon, we’re adding more visual features and Alexa skills to Portal, including Flash Briefings, smart home control and the Amazon Prime Video app later this year. You’ll also be able to use Facebook Live on Portal, so you can share special moments, with your closest friends, in real time.

SuperFrame to Display Your Favorite Photos

Portal’s SuperFrame lets you display your favorite photos when you’re not on a call. You can already add photos to SuperFrame from your Facebook feed, and starting today, you’ll be able to add your favorites from Instagram as well. And the new mobile app will let you add photos to Portal’s Superframe directly from your camera roll, later this summer.

Kimberlee Archer, Head of Developer Marketing for AR/VR
Kimberlee Archer, Head of Developer Marketing for AR/VR

Spark AR Expands to More People

Since last F8, they’ve seen over one billion people use AR experiences powered by Spark AR, with hundreds of millions using AR each month across Facebook, Messenger, Instagram and Portal.

Starting today, the new Spark AR Studio supports both Windows and Mac and includes new features and functionality for creation and collaboration. They’re also opening Instagram to the entire Spark AR creator and developer ecosystem this summer.

Sean Liu, Director of Product Management at Oculus

Oculus Quest and Rift S Pre-Orders Open

The two newest virtual reality headsets — Oculus Quest and Oculus Rift S — ship May 21. Oculus Quest, the first all-in-one VR gaming system, lets you pick up and play almost anywhere without being tethered to a PC. For those with a gaming PC, Rift S gets you into the most immersive content that VR has to offer. Both start at $399 USD and you can pre-order today at oculus.com.

They’re also launching the new Oculus for Business later this year. They’re adding Oculus Quest to the program and will provide a suite of tools designed to help companies reshape the way they do business through VR.

With each feature and product announced today, Facebook wants to help people discover their communities, deepen their connections, find new opportunities and simply have fun. They’re excited to see all the ways developers, creators and entrepreneurs use these tools as they continue to build more private ways for people to communicate.

For more details on today’s news, see the Developer BlogEngineering BlogOculus BlogMessenger Blog, and Instagram Press Center. You can also watch all F8 keynotes on the Facebook for Developers Page.


Source: Facebook PressRoom

+ FAQ About WordPress

FAQ About WordPress

I get a lot of questions everyday about WordPress. Here are the top 10 frequently asked questions about WordPress.

In the official WordPress website you will find the ultimate definition of the platform: WordPress is open source web software that you can install on your web server to create your website, blog, community, or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks, and communities.

wordpress

WordPress Ecosystem

1.What’s the difference between WordPress.org and WordPress.com?

WordPress.com is a blog network run by Automattic. It uses WordPress software, but individual blogs are hosted and managed by WordPress.com. This is a free service with premium add-ons and upgrades.

At WordPress.org, you can download WordPress, the web software that WordPress.com runs on. Once you’ve downloaded it, you can upload it to a web server and run your own WordPress website.

At WordPress.com, you don’t have to download software, pay for hosting, or manage a web server. You can instead focus on creating wonderful content, and let them handle the rest!

WordPress.com is a great choice for bloggers, photographers, artists, plumbers, doctors, restaurateurs — almost anyone. However,  techies that prefer to maintain full control over their code, should consider hosting their own WordPress installation. WordPress provides a large number of themes and built-in plugin functionality so you won’t need to upload your own  – though you can, if you are a business plan owner.

There is useful information about this distinction on the WordPress.com website.

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2. What is included in WordPress.com?

WordPress.com already includes the following features, so you don’t need any third party plugins:

They also have over 200 customizable themes to choose from in their theme showcase.

Can I Have Stats and Google Analytics?

WordPress.com stats are built into every WordPress.com site, from their free plan to their Business Plan. If you want to use Google Analytics for more in-depth data, you can integrate it with a site on their WordPress.com Business Plan.

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3. Is Advertising and Monetization Available?

If you’d like to earn advertising revenue, they do have an advertising program, WordAds. You can apply for WordAds here; you will need a custom domain name, and your site must meet a minimum traffic requirement. Automatic enrollment in WordAds is also included in the Premium Plan.

Google AdSense and other outside advertising is permitted for sites on the WordPress.com Business Plan.

PayPal buttons can be used on any WordPress.com site. Simple Payments buttons are available on WordPress.com Premium or Business Plan sites.

Affiliate links can be used on WordPress.com sites, provided they are not the primary purpose of your site.

wordpress

4. Do I get Support?

WordPress.com is a company with dedicated support staff. “WordPress” itself is open source software and is supported by volunteers.

If you need help getting started, it’s best to host your site on WordPress.com where you can access support. Depending on your upgrade, they offer support via email, live chat, and/or support forums.

wordpress

5. Do I have FTP and Server Access?

You do not have FTP access on WordPress.com, nor do any ways to increase PHP limits or make changes to core WordPress files. If you need these advanced features, or if you’re working with a developer who needs them, a self-hosted WordPress.org site would be the best option for you.

See the alternatives for FTP access on WordPress.com listed here.

wordpress

6. Can I transfer my blog or website from other services to a self-hosted WordPress installation?

You can transfer any blog or website from any service you wish. They have a list of guides which will help you to transfer from your specific platform.

wordpress

7. Can I transfer my blog from WordPress.com to a self-hosted WordPress installation?

Yes, it is possible to move from WordPress.com to a self-hosted installation. This guide from Problogger will help you through the steps.

wordpress

8. Do I need to know PHP to use WordPress?

The only time you would modify your WordPress website with PHP would be when integrating some of the plugins. There are a small number of plugins that still require manual edits to your files. In most cases, clear instructions are usually given within a text file with the plugin. Other than that, you would not be changing any of the PHP files. For advanced information check out Know Your Sources.

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9. I don’t know what all the WordPress terms mean: where can I get help?

The WordPress Codex has a Glossary where you can find definitions of many of the key phrases associated with WordPress.

wordpress

10. Where can I learn more about WordPress?

WordPress was primarily inspired by Noah Grey‘s Greymatter open-source web log and journal software. It is related to b2, sort of a second cousin twice removed.

You can use WordPress to post your own stories, ideas, rants, reviews, links, pictures, etc. In addition, you can customize the look and feel of your site. Numerous themes are available and may be modified in many different ways.

Through the use of WordPress Themes, you can quickly change the look and style of your site. You can also extend WordPress’ functionality through the use of Plugins. Plugins let you create the website or blog that suits your needs. As you can see, its functionality exceeds or at least is similar to what is available in most blogging tools today.

For more information:

wordpress
+ What's New From Pinterest

What’s New From Pinterest

Pinterest, Inc. is a social media web and mobile application company founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. It operates a software system designed to enable discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos.

Pinterest isn’t only a huge traffic booster but a great educational source for people who wish to master their digital marketing strategy. In Pinterest Blog you can find top educational marketing materials on how to maximize your marketing efforts.

At Pinterest, their main mission is to help people discover things they love and do those things in real life.

Millions of people use Pinterest every day to save the inspiration and things they need to carry out plans and pursue their interests. This is a huge, unmatched opportunity for marketers today—while some platforms look to the past or present, only Pinterest focuses on the future.

The bottom line: Pinterest is a place where helpful, inspirational creative can lead you to big, measurable results.

What's New From Pinterest

Pinstitute

The Pinstitute focus on two tracks: creative and measurement. It helps users to learn what kind of Pins perform well, what Pinners care about. The Pinterest company had announced: “We’ll also get your feedback on what you’d like to see us do so we can help you get even better results from Pinterest.”

Pinstitute has a series of interactive workshops where a select group of brands and agencies can attend and learn, exchange ideas and meet with the Pinterest product team. For small businesses, they have a series of webinars and other online learning tools so all of Pinterest partners see success on Pinterest.

Follow Pinterest Blog to get daily updates and inspiration from the best projects!

Highlights from CES 2019

The Consumer Electronics Show is where tech companies from all over the world share their big ideas for the year ahead. And it’s where Pinterest showcased the 2019 Pinterest 100, their list of the 100 trends people everywhere will be looking to try this year. Watch the video below to see the Pinterest 100 trends:

100 Pinterest trends for 2019

2019 trends range from accelerating trends with 1+ million searches on average, to new trends that are just starting to take off (marked with a ↗ with 10k to 70k searches each). 

These trends are what the world’s most style-inspired, parenting-passionate, food-smart people are dreaming about for 2019. In a time when so much seems to divide us, these ideas represent the projects, plans and dreams we all share in common. Visit Pinterest and read the full article…

+ My Wordpress Entrepreneurial Success Story

My WordPress Success Story

There are thousands of articles out there praising the joy of setting and achieving goals, making most of us wonder where do these authors live. Which is their reality?

Having goals is healthy and help us to grow. But achieving our goals is easier said than done. I am 46 years old and nothing was easy throughout my personal & professional life. I had to work extremely hard in order to achieve a certain quality of freedom in my life. And all the real people I know had to struggle for reaching their goals.

So why there are so many fast-food-for-thought guides, seminars, books about self motivation that promise to transform us in 30 days into a success machine?

My personal opinion is that people prefer to believe a lie than look inside and find the strength to do the hard work. Especially young people are looking for ways to find the express highway to success. Sorry, there isn’t such a thing in real life… unless you are part of the “1% billionaires elite” of the world.

My WordPress Entrepreneurial Success Story

Ideadeco Blog

I started this blog as a side project in 1994, in 1998, and in 2000 in different platforms. For years it was like a zombie blog with only a couple of posts. In 2000 the idea of a personal active blog seemed warmer and my plans were enormous… The result was again a couple of new blog posts. The year that the idea became solid was 2008.

I had been working in several top notch websites in USA since 1998 as a digital copywriter, SEO expert, digital marketing strategist and graphic & web designer. Everything was new and still formatting on how to do things.

Meanwhile my time was separated between Europe, Greece and USA in Tech companies and sales projects, which I am really grateful for that. My twenties were challenging and all I can remember is studying, working and traveling for a decade!

Most of the projects were into hard corporate environment and I wanted to have a break from technical demands and relax my brain from statistics, strategies and reports. I was responsible for creating digital content for so many companies that my personal blog was a natural thing to do.

I decided to turn my love for words into a blogging routine. In 2008 my blog lived for 4 years in greek but without any success. In 2013 was the year that finally settled in WordPress.com in english. There it was, my own personal blogging corner: www.ideadeco.co … It took me 2 more years before I started to blog regularly and end up blog daily in 2019, in my free time. You see, writing 3000-5000 words every day for clients doesn’t make it easier for you to find the energy to craft your own copy of 1000 – 1500 words per day.

I have to confess that my dyslexia demands double the effort and energy for every single page I create. But I keep doing this for more than 20 years. Not even cancer and a minor disability (in my legs) that came to stay with me (when I was 30) and made my daily movement quite difficult, had ever stopped me from working. I had never missed a working day in my life. Until 2013.

wordpress

WordPress Changed my Life

Life teaches you that you have to play the game with the cards that you have on your hands. We control nothing, only how we react to what happens. You can only make the best you can with what you have.

My health was weak for some years and that was the beginning of a big change in my life. Suddenly, my doctor forbidden traveling so I moved back to Greece and start working remotely when that wasn’t so trendy. I was lucky enough to have clients that were open to try this new approach.

To everyone’s surprise this model of remote working was successful and the following quarters had an amazing growth for almost all projects. Then the unexpected happen, my health condition get worse and I had to stay in bed for more than a year. Unable even to walk a meter without support. It was a blessing that my books, my music, my cats and my laptop became my companions.

WordPress was one of the CMS I was using for my clients’ websites, next to Joomla and Drupal. But that year working was like walking barefoot on ice. Disappointed from the outurn I started to use my personal blog as an escape from the four walls of my bedroom.

WordPress.com was friendly and easy to use. It made me feel that I could stay in the game without too much effort. As most users at the beginning of WordPress, I had fallen in love with their culture. WordPress mentality put the user’s needs as a top priority. That was and still is its winning point.

All the years before 2013 I had used only WordPress.org and thought that WordPress.com was only for amateurs. Oh boy, I was so wrong! It may seems like a non professional solution only for those who haven’t try it. Like me.

I dived into WordPress.com and keep swimming into its deep waters. The development team behind the scenes has made an astonishing work. This easy to work open code CMS platform is build with thousands of excellent written code and millions of working hours.

WordPress.com changed the philosophy of digital existence. It shifted the boundaries between those who own the knowledge of web development and those who are not familiar with Dev Education.

WordPress.com open the road for every person in the world and made accessible the right of having a digital voice. WordPress.com is like Promitheas who brought the light from Gods to humans. And yes, to the rest of the world, Devs look like Gods.

My WordPress Entrepreneurial Success Story

WordPress.com

My eyes and my hands couldn’t follow my will to code and create any website. WordPress.com gave me back a sense of freedom and a bridge where I could work but without using development or coding.

I was free to use my last drops of energy in creating content. Day by day, these little wins brought me back to life. Solving all the technical hows through WordPress.com, it created more space for Motivation and Inspiration to drive my will and find a new purpose. I wanted to wake up in the morning and type my next blog post. That literally kept me alive.

I studied everything about WordPress.com… I even learned the code by heart. For 650 days my brain was absorbing all the information I could find about WordPress.com

It’s only fair to admit that my previous engagement with WordPress.org made this process smooth and joyful. My dedication to this platform is based on its excellent technical structure and to its core mentality of democracy.

WordPress.com shouts out loud that everyone with access to the internet can make use of his/her fundamental right to express their voice, without any financial, racial, sex, educational, geographical or ability limitations. In 10 minutes you can create your own digital space and thrive. With zero development knowledge.

Thanks to WordPress.com everyone has a chance to success.

My success story is bittersweet but it’s 100% true that I owe everything to WordPress – Areti Vassou

wordpress