+ 6 Basic Steps to Start a Blog

6 Basic Steps to Start a Blog

Since January 1994 when the very first blog was created up to today’s microblogging platforms, blogging is a major part of the internet’s growth and digital marketing evolution.

Today, there are over 152 million blogs on the internet. A new blog post is published every 0.5 seconds. A quarter of all websites on the internet are blogs. 77% of internet users read blogs regularly. So it’s clear that before you publish a blog you must define the purpose of your blog.

1-Define the Purpose of your Blog

When you are ready to answer the following questions then you will have a solid idea of what to do next:

  • What will be the main topics you are going to write about?
  • Why do you want to publish your blog?
  • Which needs/queries you will cover?

These three questions are essential to help you build a blog with a strong identity among the millions of blogs.

If you are launching your own blog make it a priority to define your blog’s identity from scratch. When you have a clear vision why your blog exists then your future followers will find it easier to connect with you.

6 Basic Steps to Start a Blog

2-Define your Blog’s Subject

Are you an expert in your field or are you willing to become one? In both cases, it is crucial to do market research. See what is already published and check the quality of blogs in the blogosphere you want to get involved.

Keyword research is a must-do if you want to use Search Engine Optimization (SEO) for your benefit. For example, if you are dreaming to create an established Fashion Blog, find out which areas have low competition and start from there.

3-Define the Right Audience

When you know the specifics of your blog’s target audience then you will know what to publish. And by the target audience, we mean the group of readers who will reach your blog to find help and trustworthy information about a specific topic.

When readers find solutions into a blog they tend to follow it and even share it with their friends. So, always keep in mind that you will publish content for your target audience needs. This will build value and gradually brand awareness and a dedicated community.

Ask yourself the following:

  • Who will seek information related to my blog’s topics?
  • Are my posts for female, male, all genders audience targeted?
  • Is suitable for kids?
  • Which language is the best? English or another one?
  • Is my topic only local or has a global audience?

If you already know then let’s see the next step.

6 Basic Steps to Start a Blog
6 Basic Steps to Start a Blog

4-Define your Content Flow

Make a plan before you start creating your content for how often you will be able to publish new posts. Will it be daily, weekly or monthly?

Daily blogging is an ambitious goal, especially for a new blogger. Have a look at these blogging ideas for your first 90 days.

Maybe it’s wiser to start with 2 blog posts every week and level up to daily posting as soon as you feel comfortable to work at least for 6 hours everyday.

6 Basic Steps to Start a Blog
6 Basic Steps to Start a Blog

5-Find a Great Name for your Blog

The name of your blog (and your domain) should be something that inspires you but give a hint to the visitors what to expect from your digital property. Try to find something easy to the eye but remarkable. Let’s say you are dreaming to publish content about Chemistry & Education. Don’t wait for visitors if your blog’s name start with Lace or Diamonds or Oranges… Make it relevant!

6 Basic Steps to Start a Blog

6-Add Social Activity to your Blog

That’s an easy one, right? Invite new friends to explore your blog through the major social media channels. Create branded social media channels for your blog and start sharing your posts into their community. Also, add social media sharing buttons from day one. Make it easy to share for your visitors.

Bonus Tip for Attractive Blog Posts

Does it seem to you, like it takes for ages to attract people’s attention to your Blog? You believe that you are doing everything right, but still, you get next to zero followers and low sharing actions. Do you wanna know why?

Because successful blog posts have a certain structure and ingredients. Let’s go through them in this article here…

6 Basic Steps to Start a Blog
6 Basic Steps to Start a Blog
+ What Defines the Blogging DNA

What Defines the Blogging DNA

Blogging is another stream of income for people that carry an entrepreneur DNA. Decades before the term “startupers” emerge, a tribe of digital bees was actively writing and publishing their words into blogs. Back in the days we called them: weblogs.

In a way, we can say that the journalists and writers, back in the early 1990s, showed us how to use blogs to make unknown voices to be heard. Today many bloggers earn their living through this activity. So from the days (1991-1994) where blogging was just a hobby, today it’s a business of billions.

Since January 1994 when the very first blog was created up to today’s microblogging platforms, blogging is a major part of the internet’s growth and digital marketing evolution.

The Science and Art of Blogging by Areti Vassou
The Science and Art of Blogging

The Science and Art of Blogging

We must admit that today’s blogs and bloggers are quite different from the blogs of yesteryears. But no matter how conditions may have changed, blogs & bloggers are the running blood inside The Internet.

More and more people are seeking ways to create money coming blogs. Unfortunately, people who look for easy money forget the basics of blogging. For example they lack essential skills on writing a good blog post. See here how you can create a blog post that brings great traffic into your blog.

Every day millions of blog posts are being published making it more difficult to separate your brand from the crowd. Keyword based content has transformed into a science of communication and psychology field. Being a creative wordsmith isn’t enough if you want to produce leads and increase your income.

Embrace the fact that blogging should be one of your top priorities in your marketing strategy for you and your clients.

The Benefits of Blogging by Areti Vassou
The Benefits of Blogging by Areti Vassou

The Benefits of Blogging

After almost 20 years of everyday blogging, I have learned to be persistent and extremely patient. Blogging has countless benefits! Let’s see my list of benefits and what keeps hooked into blogging:

  • Blogging has transformed me into a skillful and pleasant listener.
  • My patience is popular among friends and colleagues.
  • I can hear a 2 hours story without any interruptions.
  • People refer to me as the person with laser focus. No one knows that this precious skill cultivated thanks to blogging.
  • It keeps you on the loop of technology.
  • Networking is easier and meaningful.
  • Deep research has become my side project and nature!
  • Provides opportunities to enjoy many interviews.
  • Business leads transform into closing deals with clients.
  • Blogging has become an incredible source of search engine traffic and exposure for my skills as an SEO ExpertContent Creator and Digital Marketing Strategist.
  • My presentation skills have improved remarkably.
  • You learn to speak less and observe more.
  • Blogging has enriched my conversation topics and communication skills.
  • You gain a huge boost of confidence and popularity.
  • You have a complete presence of mind.
  • You actually connect with people and nurture mutual respect.
  • You actively hear all levels of a conversation: verbal & non-verbal.
  • Discipline and organization are two unexpected “side effects” of blogging. You learn to follow your own rules and schedule.
  • You keep your mind muscle fit and creative.
  • Blogging experiences make you genuinely content and happy.
  • Blogging on demand or for your pleasure could provide you a rich library of topics to publish, talk about or even sell.
  • When you practice & write again and again on specific topics you feel comfortable enough to speak in front of an audience.
  • “Be ready” to speak becomes a standard characteristic of yours.
  • Blogging additionally has helped me in selling my skills and services without selling them.
  • Blogging breaks the ice twice as fast as sharing a beer.
  • You never stop learning.
  • Procrastination becomes a long gone memory of the past.

You can easily say that I don’t enjoy “small talk”. Between strangers and hello moments, now I can effortlessly start a pleasant conversation with different topics that don’t include weather. In other words, you can respond with confidence under all circumstances.

Blogging Creates Genuine Connection

Listening carefully to other people can provide you countless blogging ideas to write about. In some cases, keeping notes after an interesting conversation could help you create outstanding content.

Blogging has helped me to master the art of conversation and listening. Has taught me to ask meaningful questions and gain laser focus!

By putting yourself in a certain flow of work, you manage to stay productive all year long. Specifically, daily writing keeps you “fit in creativity” and that’s a huge asset in the business world of content creation and marketing. Even if I don’t have a deadline for a client’s project, I write for 4 hours every day.

How not to mention that blogging is a tool of personal branding. By giving free and valuable information for your target market, makes the market come to you. It is true, that clients know what is best for them and who is the best fit for what they need. Never underestimate a client’s IQ and EQ. Blogging has helped me to sell my skills without even trying to do so!

Dancing with new ideas is fascinating and rewarding enough to make you want to go further on this road. Think of bloggers as the new breed of explorers. Bloggers seek to unfold the hidden mysteries of life or what is left unseen!

+ Responsibility and Dependability Count More Than Numbers

Responsibility and Dependability Count More Than Numbers

Knowing that you have a person in your team where you can depend on 100% to deliver any goal is a proven factor of professionalism. Acting responsibly and fair under all circumstances can impact the way other people treat you. Responsible professionals earn the trust of their clients and have an open dialogue with them. Doing your job as it should be done, solves many issues and builds healthy relationships with your clients and colleagues.

But how can a person demonstrates responsibility and dependability?

Honor your words

Deliver what you promised. Do what you said. Act as if you have a signed contract for everything you have promised. As a professional, your words should be solid as a rock. Responding accordingly in all situations. Be on time, follow the schedule and deliver all your commitments.

Be Structured and Organized

There is no question about how important it is to be extremely organized and neat in your work. Stick to your monthly schedule and keep all your professional appointments to the point. Never waste your time and your client’s time!

Own your Mistakes

Experienced professionals know that they are accountable for all their actions. There will be occasions where mistakes will happen. Bite the bullet, own your mistakes, fix it if you can and move to the next step. Blaming others for your mistakes screams “unprofessionalism” from miles away!

And of course trying to improve yourself and skills everyday is the fundamental method to stand out from the crowd. See what else can help you break from the pack: Main Characteristics of Professionalism.

Behave Morally and Ethically


Professionals know that even if there isn’t any official book of written code of ethics in some industries, an unwritten code of ethics does exist. For serious professionals, there is no debate upon the matter of morality and ethics. You should display ethical behavior at all times and protect the main human rights at all costs. Presenting the best behavior, showing a respectful & lawful attitude to everyone you do business with separates the professionals from the non-professionals.

In all industries, the most valuable characteristics are honesty and ethics. Professionals that are honest, evenhanded and authentic tend to receive more respect both from clients and colleagues. Having these makes it easier to become a trustworthy name among your peers. To stand out for your great character is priceless and most companies value their official code of ethics more than any other asset. It is common to find a similar code of ethics in freelance professionals.

Responsibility and Dependability Count More Than Numbers
+ It's a new day, It's a new life for all of us - Areti Vassou

It’s a new day, It’s a new life for all of us

When you know that you don’t know it’s easier to stay calm and figure out your next step in life. Only brave people admit that they don’t have all the answers. Be brave!

It’s OK to be afraid in front of the unknown. It’s only fair to lose your strength when everything falls apart around you. There is no handbook on dealing with the unbearable challenges of real life, especially under the difficult conditions been created by the COVID19 pandemic.

Be kind to yourself and the people around you. Social distancing has put things in the right perspective. Health, both physical and mental, are the only priorities.

The courage to admit that you don’t have all the answers will open new doors inside your mind and will bring new possibilities and new ways to the table. When we don’t know, we are ready to try something new. We are ready to take the risk. And eventually to move on!

It's a new day, It's a new life for all of us

Be real… Now is not the time to worry about productivity goals but about health. Do whatever you need to do to get through this. Now mental & physical health is way more important than anything else. It’s fine to fail your productivity goals while you struggle to stay healthy. Stop punishing yourself for feeling anxiety or fear for the next day.

We all are swimming into unmapped waters.

I don’t know what the next day will bring for my family, my business, my friends and for myself. But I do know that I trust the willingness to create new habits and to adapt to all the upcoming changes. I have faith in human nature and our unquestionable ability to explore terra incognita beyond our comfort zone.

Focus on what really matters and create your new normal with an open heart and mind. Give more credit to your ability to adapt and thrive, even against the odds. Use this period of isolation as a step of self-discovery. Keep unnecessary noise away from you and use your skills to find your balance in this new path.

You don’t need another video or someone telling you what you are doing wrong. You just need to take a breath, accept the fact that everything changes and do your best to deal with what life throws at you (good or bad).

Stay true to yourself and values. It’s just a period of quarantine, not a period for finding excuses to be the worst version of yourself. Be the better person, always! Talk less and do more activities that can relieve your anxiety.

In times of uncertainty, keeping your spirit up becomes even more important. Make room for joy into your life. Quarantine life is also a reminder that the gift of being here & alive worths your smile.

Make good use of your time. Choose what brings you joy and not just things or activities that are trendy or obligatory.

Do the best you can. This is not a competition for who is the smartest person in the room… this is a real-life challenge.

Life is too short to let fear rule it. Stay calm, safe and healthy!

Areti Vassou

It's a new day, It's a new life for all of us - Areti Vassou
It’s a new day, It’s a new life for all of us – Areti Vassou
+ Facebook Messenger Rooms Turn the Game

Facebook Messenger Rooms Turn the Game

Facebook set new standards for real time video and connection at the moment they introduced Facebook Messenger Rooms. And in one night they lead the game of live video communication for half the planet.

Announcement from Facebook Newsroom:

“Facebook’s products have always been about connecting people. Over the years we’ve focused on how to help people feel present with one another even when they’re not in the same place. Today, video helps most of us bridge the distance. Tomorrow, we’ll be turning to more immersive platforms like AR and VR.

Lately Facebook has felt the demand for real-time video. Between WhatsApp and Messenger, more than 700 million accounts participate in calls every day. In many countries, video calling on Messenger and WhatsApp more than doubled, and views of Facebook Live and Instagram Live videos increased significantly in March. But there’s more to do to make real-time feel real.

Spending time with each other should be spontaneous, not strained. So to help people feel like they’re together, even when they are — or have to be — physically apart, we’re announcing features across our products that make video chat and live video easier and more natural.”

Facebook is introducing Messenger Rooms and more ways to connect when you’re apart. That’s a good reason to smile today! Good news is always welcomed.

Messenger Rooms

Announcement from Facebook Newsroom:

Messenger Rooms make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join your video call, even if they don’t have a Facebook account.

Rooms will soon hold up to 50 people with no time limit.

Host celebrations, gather a book club or just hang out on the couch with friends. You don’t need to call someone and hope it’s a good time or check everyone’s calendar first. You can start and share rooms on Facebook through News Feed, Groups and Events, so it’s easy for people to drop by. Soon Facebook will add ways to create rooms from Instagram Direct, WhatsApp and Portal, too.

If your friends or communities create rooms that are open to you, you’ll see them on Facebook so you can find things to do and people to hang out with. When you’re invited to a room, you can join from your phone or computer — no need to download anything to get started. If you have the Messenger app, you can play with AR effects like bunny ears, and new AI-powered features like immersive 360 backgrounds and mood lighting.

When you create a room, you choose who can see and join it. You can remove people from the call and lock a room if you don’t want anyone else to enter. Read more about the controls you have and how we built Rooms with privacy and security in mind.

Messenger Rooms is rolling out in some countries this week and will expand to the rest of the world in coming weeks.

Expanding WhatsApp Group Calls

WhatsApp calls are another way to stay in touch. Soon you’ll be able to have group voice and video calls with up to eight people on WhatsApp. As before, these calls are secured with end-to-end encryption so no one else can view or listen to your private conversation, not even WhatsApp.

New Live Video Features for Facebook, Instagram and Portal

People are turning to Facebook Live and Instagram Live for workout classes, cooking lessons, faith services and more, so we’re adding features to make them even more useful.

On Facebook…

  • Facebook is bringing back Live With so you can add another person into your live video, no matter where they are in the world. Bring on a guest speaker, interview an expert or perform with a friend.
  • You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests. To support creators and small businesses, Facebook is going to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.
  • To help you raise money for causes, you can now add the donate button to live videos wherever nonprofit fundraisers are available.
  • We’re making it easier to access live video so you can watch or listen anywhere. If you have limited data or a spotty connection, you now have the option to listen to the audio only. If you don’t have a Facebook account, most public live videos are now available on the web and some Pages can share a toll-free number that lets you listen to the audio through any telephone.
  • You can livestream games from your phone to Facebook using the new Facebook Gaming app available on Google Play. The app also lets you play games instantly, watch your favorite streamers and discover new gaming groups. Tournaments are another new feature for game streaming that lets you create, play and watch the competition in one spot. Tournaments are available on Facebook today, and coming to the Facebook Gaming app soon.
  • To help you support some of your favorite creators, Facebook is expanding Stars to more Pages and more countries. Once you buy Stars you can send them to creators while they’re streaming, and they’ll earn 1 cent for every Star.

On Instagram…

  • You can now watch and comment on live videos from your desktop. Follow along with that yoga class on a bigger screen or listen to a live performance as you work.
  • After you go live, you’ll soon be able to save your videos to IGTV so they stick around longer than the 24-hour limit in Stories and are easier for others to find.

On Portal…

  • You’ll soon be able to go live from Portal to Facebook Pages and Groups. The Facebook Live app on Portal already lets you broadcast to your profile, but later this month you’ll be able to share with your communities, too. Whether you’re sharing a make-up or baking tutorial or hosting a more intimate conversation, Portal’s AI-powered Smart Camera can be your personal cinematographer, keeping you perfectly framed, so you can stay present in the moment.

Messenger Kids Global Expansion and New Features

Messenger Kids can help kids stay in touch with friends and family in a fun, parentally-supervised environment. Facebook started expanding the free video calling and messaging app to more than 70 countries and adding new options to help parents connect kids with their friends.

Set Up a Virtual Date in Facebook Dating

To help people find meaningful relationships even when they can’t meet in person, we’re adding an option in Facebook Dating to invite people to a virtual date. When they accept, you’ll start a video chat in Messenger to get to know each other. This will roll out in the coming months.

(Announcement as appeared at Facebook Newsroom)

+ Keep your Spirit Up During Quarantine Lockdown

Keep your Spirit Up During Quarantine Lockdown

In times of uncertainty, keeping your spirit up becomes even more important. Make room for joy into your life. Quarantine life is also a reminder that the gift of being here & alive worths your smile. Make good use of your time. Choose what brings you joy and not just things or activities that are trendy or obligatory.

Give yourself the time and the space to adapt to this new reality. Fear can cloud our judgment and can make anyone behave irrational. Try to be less judgemental with all the craziness around because even the most experienced people can do stupid things when they are afraid. Shake it off and start making plans on how to deal with this new normality of shelter in place.

Stay at Home

Staying at home is actually an act of kindness and accountability towards our family and community. And it’s the only effective measure of protection and prevention against COVID-19 pandemic spread. Social distancing is the ultimate strategy to flatten the curve of COVID-19.


Stay at home and do the best you can to stay strong and positive!

Stay Strong

We are apart but not alone. Stay positive and strong! Do daily little things that remind you the beauty of life. My personal action of gratitude is gardening. Find something that feeds your soul with positivity. It may sound easy but sometimes we need to put some extra effort just to keep our sanity protected. Our mental health is just as important as our physical health right now.

We are apart but not alone!

Stay Healthy & Positive

Take good care of yourself! Stay healthy and keep your spirit up. Write down what you have to do and take out things that create unnecessary anxiety. Make good use of your energy and time, daily.

Be real… Now is not the time to worry about productivity goals but about health. Do whatever you need to do to get through this.

Now mental & physical health is way more important than anything else. It’s fine to fail your productivity goals while you struggle to stay healthy. Stop punishing yourself for feeling anxiety or fear for tomorrow. Be kind to yourself and to the people around you.

Stay Focused

Just let all the anxiety and fear to vanish. Let it go and train your mind to stay focused. Take one step at a time if you want to gain a sense of fuilfrmnet of life even under extremely difficult conditions.

In the rush to return to normal use this time to consider which parts of normal are worth rushing back to! Focus on what matters and create your new normal with an open heart & mind!

The courage to admit that you don’t have all the answers will open new doors and will bring new possibilities and new ways on the table. When we don’t know, we are ready to try something new. We are ready to take the risk. And eventually to move on!

Stay Calm

All of us, we are swimming into unmapped waters.

I don’t know what the next day will bring for my family, my business, my friends and for myself. But I do know that I trust the willingness to create new habits and to adapt to all the upcoming changes. I have faith in human nature and our unquestionable ability to explore terra incognita beyond our comfort zone.

Try to stay calm. Be kind to yourself and to the people around you.

Stay true to yourself and values. It’s just a period of quarantine, not a period for finding excuses to be the worst version of yourself. Be the better person, always! Talk less and do more that can relieve your anxiety.

Stay True

Dare to set yourself free of what others think you should or shouldn’t do. Stand still for a moment and dare to offer yourself what you really need. And remember that most of the times, it’s the little things that bring us peace… You don’t need permission to do what pleases your heart. A free spirit needs some room of freedom to bloom even under the most difficult circumstances. Set your own rules!

Use your imagination to create new ways of living and thinking! Quarantine period can become an opportunity for development only if you open up to changes and let go of fear.

Stay Creative

Now is the right time to give your creativity a chance to make you smile! Quarantine life can be tough but also joyful.

Let’s be honest… Working flexibility and personalized workflow are the top benefits of working from home. Even if it’s something new for you, it can be really helpful if you just let the work guide you on how to deal with all daily tasks. It is a fact that new conditions build new habits!

Make time to communicate with your friends and family members through telephone or video calls. Don’t neglect the people around you just because social distancing has locked us in house. If you can offer your help to senior citizens near you.

Stay Joyful

Make joy your top priority. Keep dreaming and maybe planning your next steps after the lockdown is over. Soon we will be able to meet our family and friends, travel to our summer houses or to new travel destinations. Life will go on!

Serenity needs hope and trust to bloom. Do your best to keep your peace of mind during the quarantine. We can’t wait for the summer to start. Greece is a safe destination for summer vacations and future plans after quarantine life. Explore where you can spend some days in order to gain your faith in life and beauty… Discover Greece and the safest travel destinations for your next family vacation.

Stay Active

Stay alive and kicking… get up and dance… lift your hands in the air and start singing along with your favorite song on the radio. Stay active and keep hope alive. Play with your pet, bake if you are into cooking, knit something if you like handmade stuff, or even start to paint, play an instrument. Find something that helps you stay active and present in life.

You don’t need permission to do what pleases your heart and have fun.

See how our team supports companies

Reach out and tell us what you need. Let’s join forces to get back to our feet. Tourism related facilities or companies have a priority ticket but we are here for everyone that wants a helping hand.

We are living under difficult times and after the COVID-19 spread, almost all companies have suffered tremendous sustainability challenges. Ideadeco team is here to support any brand, company or entrepreneur that have reach the end of their rope. We are offering for FREE our digital consulting services from 1st April to 31st May 2020. Read more details here:

tell us how can we help your digital business sustainability

Keep your spirit up UPLIFTING QUOTES
+ Admit that you don't have all the answers

Admit that you don’t have all the answers

Only fools believe that they know everything. Only brave people admit that they don’t have all the answers. It’s OK to be afraid in front of the unknown. It’s only fair to lose your strength when everything falls apart around you. There is no handbook on dealing with the unbearable challenges of real life, especially under the difficult conditions been created by the COVID19 pandemic.

Be kind to yourself and the people around you. Social distancing has put things in the right perspective. Health, both physical and mental, are the only priorities.

The courage to admit that you don’t have all the answers will open new doors inside your mind and will bring new possibilities and new ways on the table. When we don’t know, we are ready to try something new. We are ready to take the risk. And eventually to move on!

Be real… Now is not the time to worry about productivity goals but about health. Do whatever you need to do to get through this. Now mental & physical health is way more important than anything else. It’s fine to fail your productivity goals while you struggle to stay healthy. Stop punishing yourself for feeling anxiety or fear for tomorrow.

We all are swimming into unmapped waters.

I don’t know what the next day will bring for my family, my business, my friends and for myself. But I do know that I trust the willingness to create new habits and to adapt to all the upcoming changes. I have faith in human nature and our unquestionable ability to explore terra incognita beyond our comfort zone.

Focus on what really matters and create your new normal with an open heart and mind. Give more credit to your ability to adapt and thrive, even against the odds. Use this period of isolation as a step of self-discovery. Keep unnecessary noise away from you and use your skills to find your balance in this new path.

You don’t need another video or someone telling you what you are doing wrong. You just need to take a breath, accept the fact that everything changes and do your best to deal with what life throws at you (good or bad).

Stay true to yourself and values. It’s just a period of quarantine, not a period for finding excuses to be the worst version of yourself. Be the better person, always! Talk less and do more that can relieve your anxiety.

+ Meet the New Online WordCamp Europe 2020

Meet the New Online WordCamp Europe 2020

At last, great news arrived about WordCamp Europe. It’s moving online and all WordPress enthusiasts can attend it on 4-6 June 2020. This is the first online WordCamp in the history of WordCamps!

The organizing team had to make a hard decision some weeks ago to postpone the Porto edition of WordCamp Europe to June 2021. But today, smiles are showing again to all WordCamp & WordPress lovers because the organizing team is taking WordCamp Europe 2020 online and is creating a free, virtual event for you all. Exciting news!

WordCamp Europe 2020 Online will take place on 4-6 June, with a virtual Contributor Day on 4 June followed by two half days of live-streamed talks and workshops. 

The organizing team is working hard to make everything work perfectly and will share more information in the following days.

Meet the New Online WordCamp Europe 2020

Online WordCamp Europe

In the official announcement you can find all the answers to the main questions:

For Attendees: entry to WCEU Online 2020 will be free. Detailed information about participation at the event, will be released soon.

For Sponsors: they will be in touch shortly about refunds and how sponsors can get involved in WCEU 2020 Online.

For Speakers: they will be contacting speakers soon with more information.

For WCEU Porto ticket holders: all paid tickets will be refunded by 10 April. It may take up to 15 days for the refund to appear in your account, depending on your bank.

WCEU 2021: WordCamp Europe 2021 is still due to take place in Porto, Portugal on 3-5 June next year.

More info coming soon

The organizing team will be sharing more details with all of us in the coming weeks. Keep an eye on their blog and social channels. In the meantime, if you have any questions or suggestions, send them a message on FacebookTwitterLinkedIn or Instagram.

Stay safe & stay healthy!

Meet the New Online WordCamp Europe 2020

Add the dates back into your diaries and stay tuned for more details coming soon for the WordCamp Europe 2020 Online – a virtual event taking place on 4-6 June 2020.

Yes, we love WordPress code, spirit, community and all WordCamps. Nothing can stop us from smiling again!

+ Kiruna Sweden Magic by Monika Kritikou Fiorello Photography

Kiruna Sweden Magic

Kiruna Sweden magic lays in the beauty of snow. Kiruna is a famous part of Lapland, where the average number of days with snow cover is around 195 days per year. That creates the ideal conditions for outdoor Arctic activities like snowmobile, reindeer sleigh rides, snowshoeing and many others.

We are grateful to our dear friend and photographer Monika Kritikou for sharing with us her Travel Photography Adventure in Kiruna. This magical town in the far north of Swedish Lapland looks like it popped out of a fairytale book. It’s the perfect getaway location!

You see everyday life there has a different pace. People are following nature’s pace. And they are enjoying homemade meals with their friends and family. It is true that winter warms the people’s heart and makes kindness and art blossom.

All photography credits for this post: Monika Kritikou www.fiorellophotography.com

Kiruna Sweden

Areti: Tell us, Monika, how was this trip to Sweden? How was this unique travel experience?

Monika:Kiruna is popular for its winter tourism as the main hotel there is famous all over the world. ICEHOTEL in Sweden is the original ice hotel made entirely out of ice and snow. Built from clear ice cut out from Torne River. Ice so pristine that looks like a pure diamond.

Every November and December for the last 30 years, the hotel’s cold parts are rebuilt at the empty riverbanks of Torne and filled with art made by ice and snow. If you think you are brave enough, you are welcome to spend the night in one of its art suits in temperatures that reach -8 degrees Celsius. All art suites have unique sculptures made of ice and snow that are destined to melt in spring, like the rest of ICEHOTEL’s cold parts.

Egg Sauna at ICEHOTEL

Monika: “I was really excited to learn that the world-famous, mobile sauna Solar Egg created by Bigert & Bergström for Riksbyggen is currently visiting Icehotel in Jukkasjärvi! The first thing to do was book a slot. The Solar Egg is made from gold plated stainless steel plate, powered by solar panels.

The artists created it to bring thoughts of rebirth, as Kiruna will soon go through an extreme change as the entire city will be relocated due to the iron mine that exists exactly below the center of the existing city.

It was an amazing experience being able to see and touch such a work of art that only 5000 people have enjoyed it in the whole world. It has traveled to Paris, Copenhagen and Minnesota and currently was in Kiruna and waited to welcome us at the temperature of 85 degrees Celsius! What a treat!

Areti: Would you consider visiting again Kiruna?

Monika: Definitely yes! I would love to live more under the Arctic Stars. You can see more photos from this trip here and you will agree with me… there is nothing like winter traveling!

Kiruna Sweden Magic by Monika Kritikou Fiorello Photography

Dare to travel. Even now, under the current difficult conditions, dare to dream and plan your next travels. But until then, stay healthy and safe!

+ How can we help your digital business sustainability

How can we help your digital business sustainability?

We are living under difficult times and after the COVID-19 spread, almost all companies have suffered tremendous sustainability challenges. Ideadeco team is here to support any brand, company or entrepreneur that have reach the end of their rope. We are offering for FREE our digital consulting services from 1st April to 31st May 2020.

Yes, we want to support any Greek company that is trying to stay alive and struggles to keep all their employees. We are offering for free the following services:

  • SEO audit and optimization for any WordPress website.
  • Manage and enhance your WordPress website for 30 days.
  • Creation of 4 blog posts for your industry related topics, up to 800 words each.
  • Content marketing strategy.
  • Social media accounts optimization.
  • Digital marketing strategy plan for one goal: to increase income.
  • Digital marketing training for your team.
  • We can provide support in English or Greek language.

Reach out and tell us what you need. Let’s join forces to get back to our feet. Tourism related facilities or companies have a priority ticket but we are here for everyone that wants a helping hand.

We would like to thank the PR company of Ariadne Nikaki for their participation in the support program.

We are apart but we are not alone!

Together we can do anything! Fill in the form and we will contact you:

Why we do it

Because everything is canceled or postponed. We believe that people rise by lifting others, and so many people right now need that extra hand of help. And we can offer our knowledge. Resilience is built with solidarity. Together we can overcome #COVID19

Areti Vassou

See how we can help your digital business sustainability
See how we can help your digital business sustainability

Ελληνικό κείμενο

Πείτε μας πως μπορούμε να βοηθήσουμε την βιωσιμότητα της ψηφιακής σας παρουσίας και επιχείρησης.

Ζούμε σε δύσκολες στιγμές και μετά την εξάπλωση του COVID-19 σχεδόν όλες οι εταιρείες έχουν υποστεί τεράστιο πλήγμα στην βιωσιμότητα τους. Η ομάδα της εταιρείας Ideadeco είναι εδώ για να υποστηρίξει οποιαδήποτε ομάδα, brand, εταιρεία ή επιχειρηματία που έχουν φτάσει στα όρια τους και κινδυνεύουν.

Προσφέρουμε ΔΩΡΕΑΝ τις ψηφιακές μας συμβουλευτικές υπηρεσίες από την 1 Απριλίου έως τις 31 Μαϊου 2020.

Ναι, θέλουμε να υποστηρίξουμε οποιαδήποτε ελληνική εταιρεία που προσπαθεί να παραμείνει ζωντανή και αγωνίζεται να κρατήσει όλους τους υπαλλήλους της. Προσφέρουμε δωρεάν τις ακόλουθες υπηρεσίες:

  • SEO audit & βελτιστοποίηση για WordPress websites.
  • Διαχείριση και βελτίωση του WordPress website για 30 ημέρες.
  • Δημιουργία 4 blog posts πάνω στην κατηγορία επιχειρηματικής δραστηριότητας (800 λέξεων).
  • Στρατηγική Content marketing.
  • Social media accounts βελτιστοποίηση.
  • Digital marketing strategy plan με στόχο την αύξηση των εσόδων.
  • Digital marketing εκπαίδευση της ομάδας σας.
  • Η υποστήριξη μπορεί να γίνει στα Αγγλικά ή/και στα Ελληνικά.

Γιατί το κάνουμε; Επειδή όλα ακυρώνονται ή αναβάλλονται. Πιστεύουμε ότι οι άνθρωποι προχωράνε μπροστά ανυψώνοντας τους άλλους. Βλέπουμε καθημερινά πως πολλοί άνθρωποι χρειάζονται αυτό το επιπλέον χέρι βοήθειας. Εμείς μπορούμε να προσφέρουμε τις γνώσεις μας για να υποστηρίξουμε την κοινωνία γύρω μας. Πιστεύουμε πως η ανθεκτικότητα είναι χτισμένη με αλληλεγγύη.

Μαζί μπορούμε να ξεπεράσουμε το #COVID19. Είμαστε απομονωμένοι αλλά δεν είμαστε μόνοι μας.

Η δράση υποστήριξης γίνεται ΔΩΡΕΑΝ. Συμπληρώστε την φόρμα παραπάνω με τα στοιχεία επικοινωνίας σας και θα μιλήσουμε σύντομα μαζί σας. Οι εταιρείες και οι επιχειρήσεις τουρισμού έχουν υψηλή προτεραιότητα αλλά είμαστε διαθέσιμοι για όλους τους ανθρώπους που χρειάζονται υποστήριξη.

Θα θέλαμε να ευχαριστήσουμε την εταιρεία Δημοσίων Σχέσεων της Αριάδνης Νικάκη για την συμμετοχή της στο πρόγραμμα υποστήριξης.

+ Stay at Home is an Act of Kindness

Stay at Home is an Act of Kindness

Stay at home is not a trend but an act of kindness and personal accountability. Protect the elderly from COVID-19 and support your country’s effort to keep the Health System in good shape. Together we can flatten the curve and build a positive chain reaction.

The solution out of this difficult reality is to stay at home for as long as it takes. Let’s stay positive and creative because life will go on!

The health and safety of our team and families is our top priority. We are working only remotely due to COVID-19 and we are closely monitoring developments in the outbreak and governmental requirements.

In response to this difficult time of uncertainty, we canceled all our travels, conference presentations, workshops, events and meetings, until further notice.

Stay safe and believe that things will get better soon!

Areti Vassou
IDEADECO Team

Stay at Home is an Act of Kindness
+ International Women’s Day #IWD2020

International Women’s Day #IWD2020

We are here today thanks to the strength of all our grandmothers and great grandmothers. They had sacrificed their own lives and had endured enormous abuse. These not famous women managed to build a world where we (women) can decide for ourselves, today. We are free to vote, to own property, to get an education, to own our money, to get a divorce, to marry the person we choose, to get into politics and so many other things thanks to our grandmothers.

My grandmother was born in 1895, never went to school, gave birth to 11 children, her husband was killed, she managed (alone) to keep most of her children alive through WW, she learned to write her name when she was 85 and was always smiling and loving to all her grandchildren. My grandmother is one of the women that made it possible for all of us to celebrate #IWD2020 today.

Our grandmothers are the women that made it possible for all of us to celebrate #IWD2020 today. Don’t forget the women that history books neglect to recognize.

International Women’s Day #IWD2020
International Women’s Day #IWD2020

We support women entrepreneurs

We support all actions that empower women! Visit Monika Kritikou’s IG account or her website www.fiorellophotography.com for this awesome photo session #IWD2020 giveaway!

Words by @monikakritikou: Women’s Day is here today and I want to celebrate the power of women in all the Business spheres. I want to show the female face of entrepreneurship. There are several ways to support fellow women entrepreneurs and my way is through a professional photography portrait for one lucky lady.

Do you want to enjoy a pro photo portrait? Then just share your short story in the comments. The most inspiring one will win a free photo session with me! The photoshoot can be scheduled during 2020 when both parties will be available.


If you win but you don’t live in Athens, then you will have to travel for a day here in my location. The important details are:
A) The photo session lasts no more than 2 hours and includes 10 images.
B) All photos can be used for social media or digital branding but not for commercial use.
C) In all cases, the photos must refer to the photographer’s credits.
D) Styling, Outfits and Makeup & Hair are your choice & responsibility.

The following portrait details:
Photographer: @monikakritikou
Portrait: Pepi Nikolopoulou @aliceonboard.gr, entrepreneur, blogger

View this post on Instagram

Women's Day is just around the corner and I want to celebrate the power of women in all the Business spheres. I want to show the female face of entrepreneurship. There are several ways to support fellow women entrepreneurs and my way is through a professional photography portrait for one lucky lady. . . . Do you want to enjoy a pro photo portrait? Then just share your short story in the comments. The most inspiring one will win a free photo session with me! The photoshoot can be scheduled during 2020 when both parties will be available. . . . If you win but you don't live in Athens, then you will have to travel for a day here in my location. The important details are: A) The photo session lasts no more than 2 hours and includes 10 images. B) All photos can be used for social media or digital branding but not for commercial use. C) In all cases, the photos must refer to the photographer's credits. D) Styling, Outfits and Makeup & Hair are your choice & responsibility. . Photographer: @monikakritikou Portrait: Pepi Nikolopoulou @aliceonboard.gr , entrepreneur, blogger . . #FiorelloPhotography #MonikaKritikou #fiorelloinspo #editorialphotography #portraitphotography #portraits #portrait_perfection #portrait_shot #portraitstyles #portrait_shots #portraitvision #igportrait #giveaway #WomensDay #photography #entrepreneur #entrepreneurlifestyle #businessowner #entrepreneurs #businessminded #businesslife #businessowners #entrepreneurlife #womenentrepreneurs #monikakritikouinspo

A post shared by Monika Kritikou (@monikakritikou) on