Ideadeco Blog is officially into WordPress. Today is 23 April 2013. This is our very first post, the first day, the first published words under the WordPress skin but our 5th effort to run a blog since 1994.

Sky is not the limit, our mind is the only limit – Areti Vassou

Fly high, my dear blog!

About IDEADECO Agency

IDEADECO was established in 2000 in Athens by Areti Vassou. The company started as an Interior Architect Agency but as years passed by it was gradually transformed into a Digital Marketing & SEO Content Agency.

Now it is a well-known Digital Marketing & SEO Content Agency specialized in SEO, Content Marketing, Digital Marketing Strategy, Digital Copywriting, Blogging, Social Media Strategy, and Email Marketing. The company has been awarded several times for its unique Digital Marketing Strategy, Content Marketing, and SEO Projects.

It took us a long period of experimentation to settle down in the current form of our digital branding. All brands & blogs are evolving and change over the years.


Can you believe that I am swimming in Blogging Culture since 1994?

My first business website was on air in 1994 and my very first blog post was three lines long and took me a year to create the code in order to publish it. Can you believe that?

From 1994 until 1998 I spend countless hours mastering this “weblog” process. Sometime around 1996, Flash come into our lives and on the Internet. With Flash technology, we could include easy animations of images into websites. That made the content more appealing!

Around the same time, we were introduced to Cascading Style Sheets (CSS) and for a while, the design was easier. Later, Web Content Editors made our work friendlier. These HTML formatting tools allowed text customization – from turning it to bold, italic or underlined, to various alignments, or the possibility to add media and so on without writing HTML code.

And then a small miracle happened! On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google. Blogging became easy peasy!

About the same period WordPress come into our lives. If the internet is the father of blogging, then WordPress is the mother!

For professionals (like me) that earned their living through content creation & web design, the 21st November 2005 changed their lives for the better in countless ways.

WordPress made it clear that blogging isn’t just for hobbyists. Thanks to its friendly environment all businesses, organizations, and professionals could blog to boost their site’s traffic and get noticed.

It was WordPress that explained to us that blogging regularly is still the single most important thing you can do to increase your site’s SEO (Search Engine Optimization). People with a Business Plan can also use Advanced SEO tools to customize the meta description with a summary that does a better job at captivating readers and potentially increasing the post’s search page ranking.

Even if you have a website with mostly static content, add a “Blog” or “News” section, so you can regularly update it in order to make search engines see that your site is active. (WordPress) is a blogging platform that is owned and hosted online by Automattic. It is run on a modified version of WordPress (, an open-source piece of software used by bloggers. This website provides free blog hosting for registered users and is financially supported via paid upgrades, “VIP” services, and advertising.

  • was released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little, as a fork of b2/cafelog. The software was released under the GPLv2 (or later) license.
  • The site opened to beta testers on August 8, 2005, and opened to the public on November 21, 2005. It was initially launched as an invitation-only service, although at one stage, accounts were also available to users of the Flock web browser. As of February 2017, over 77 million new posts and 42.7 million new comments were published monthly on the service.
  • 23 April 2013 – Our First Day under the new WordPress skin. It’s our 5th effort to run a blog.

  • 2008 – 2012 – Tried the new kid in the block, Joomla, for some years but soon I was back to WordPress blogging, in private mode.

  • 2005 – 2008 Tried so many different options of blogging that have lost counting.

  • 2004-2005 WordPress was love at first sight. And our 4th effort to have a blog.

  • 2000 – 2004 Some lines here and there…

  • 1999 – 2000 Live Journal & Blogger was introduced to us. And this was our 3rd effort to have a good-looking blog.

  • 1996 -1998 – Flash and Open Diary come into our life. It was the 2nd effort of our blog.

  • 1994 – Our very first effort to create a business website. It was three lines long…

Remember that blogging is a marathon not a sprint.- Areti Vassou

About Blogging

Running a personal blog (not for clients) is keeping you in the loop of technology. Without much hesitation, I can say that thanks to my blog I have met a lot of interesting people. Also, deep research has become my side project and nature!

It has given me the opportunity to enjoy many interviews, close strong deals with clients, and is an active bridge to meet large business owners. Blogging has become an incredible source of search engine traffic and exposure for my skills as an SEO ExpertContent Creator and Digital Marketing Strategist.

I have learned that it doesn’t need any magical powers to express yourself in public. All you have to do is to be brave, be open, be polite, and speak up. The act of writing transforms the way you see life and the people around you. Why? Because you speak less and observe more.

1 Comment on “First Day

  1. Pingback: The Story of IDEADECO Blog

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: