Although 2020 wasn’t a picnic for none of us, it seems that online reality has a different story to share. Social lockdown has driven us to use more our computers and do almost everything online. Ideadeco Blog Top Posts for 2020 was a surprise to us. It’s nice to see your work at the top of Google search engine results!

Ideadeco Blog is one major part of Ideadeco Agency. We provide SEO Copywriting & SEO Strategy for Luxury Brands but we decided to keep our blog under a casual voice that everyday bloggers & content creators use into their own blogs and vlogs. We prefer to be closer to the blogging community than doing what every other Marketing Agency is doing in the world.

Copywriting & Blogging Communities have a lot of similarities but they face different challenges. The only way to get a taste of what they really need is to walk a mile (or 1000 miles) into their shoes. And this is why Ideadeco Blog was the best decision we ever made since we started our Agency in 2000.

Bloggers are extremely clever creatures and rapidly adapt to any tiny change in the market. As a matter of fact, they have the power to influence the market’s intent beyond expectation or any sophisticated marketing plan. If you are not willing to get into their shoes then don’t expect to welcome you into their community.

During 2020 Ideadeco Blog reached a new record of +14.572.000 page views. It had been a spectacular online year. Also we received more than 6.500 online business requests.

• Ideadeco Blog yearly page views: +14.572.000
• Ideadeco Blog subscribers: 6.143
• Newsletter subscribers: 23.900
• Instagram followers: 18.005
• Facebook page followers: 2.236
• Facebook friends: 1.915
• Branded Facebook (11) groups members: 52.900
• Twitter followers: 2.854
• Pinterest followers: 1.595
• Tumblr: 1.156
• LinkedIn connections: 8.980
• Medium followers: 705
• Quora: 11.000 answer views
• Reddit: Active
• YouTube subscribers: 39
• Guest blogging in 105 blogs: +8.750.000 pageviews/month [+620.500 followers]
• Advisory Board Member at VSN HUB, GRFMD, and ISCHT  [+50.000 followers]
• Media Supporter at WordCamp Athens, WordCamp Europe, WordCamp Asia
• Co-Organizer at WordPress Athens
• Workshops for Digital Copywriting, SEO Content, Professional Blogging
• Mentoring at Women On Top
• Professional Speaker in Conferences
• Ex-Digital Strategy Director & Content Creator at Grafimedia.eu [+152.000 followers]

Ideadeco 2020 Top Blog Posts

Eight of our blog posts made it to our top list of the year. They collected more organic visits and brought a huge amount of traffic to our website. Also, these blog posts landed the best business contracts of the year.

Top 1: List of Banned Instagram Hashtags

Yes, there is a list with banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that we can check our hashtags before we add them to our IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform. Fake news and spamming are making our social media life feel like a weekend in the most dangerous city in the world.

Top 2: Top Hashtags for New Bloggers

All new bloggers know that Instagram is the number one social media channel to build your brand and grow your community. Use these carefully selected top hashtags for new bloggers and drive more traffic, visits and clicks to your blog.

And after an hour of scrolling, it is quite obvious that Instagram Community adores hashtags. Keep in mind that great photos perform better when are combined with a great story (caption) and the right group of hashtags. Instagram is all about engagement.

People love to read the story behind the photo. If you want to discover what can help your Instagram account to thrive then visit this article: Instagram Winning Tips.

Top 3: Keep your Spirit Up During Quarantine Lockdown

In times of uncertainty, keeping your spirit up becomes even more important. Make room for joy in your life. Quarantine life is also a reminder that the gift of being here & alive is worth your smile. Make good use of your time. Choose what brings you joy and not just things or activities that are trendy or obligatory.

Give yourself the time and the space to adapt to this new reality. Fear can cloud our judgment and can make anyone behave irrationally. Try to be less judgmental with all the craziness around because even the most experienced people can do stupid things when they are afraid. Shake it off and start making plans on how to deal with this new normality of shelter in place.

Top 4: Characteristics of Professionalism

During the last 12 months, we had the privilege to meet and talk with more than 200 freelance professionals in different industries for our research on this topic: What are the characteristics of professionalism? 

We had the chance to hear their definition of the main characteristics of professionalism. As it seems professionals have a number of important characteristics that can apply to any type of business.

Top 5: Business Blogging for Brand Awareness

Business blogging is used by companies and brands to build a strong communication channel with their selected audience, in order to expand their brand awareness.

Within the blog’s content, they address company news, updates, presentations, product guides, industry topics, expert tips, research, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well-structured business blog can bring traffic to your website and the right attention to your company. And these two are the cornerstones of Brand Awareness.

Although we are used to seeing more posts about certain types of blogs, like travel, magazines, newspapers, fashion, lifestyle, beauty, wedding, fitness, nutrition, food, tourism, DIY, technology, gaming, Fintech, hotels, art, photography, dance, etc blogging doesn’t stop there.

The industry of academic, medical, healthcare, pharma, science, publishing, printing, mechanics, hardware engineering, psychology, business coaching, and many others are only some of the fields that through their websites they use the two major principles of blogging: share knowledge and build communication bridges.

Top 6: Πως δημιουργούμε περιεχόμενο για το blog μας – How to Create Content for our Blog

Στο συγκεκριμένο άρθρο υπάρχει το υλικό από το Blogging Workshop for Beginners που έγινε σε συεργασία με τον οργανισμό Social Hackers Academy. Κατά την διάρκεια του μαθήματος είχαμε την ευκαιρία να μιλήσουμε διεξοδικά για το πως μπορούμε να δημιουργήσουμε επιτυχημένο περιεχόμενο για τα άρθρα μέσα στο blog μας. Βήμα βήμα δοκιμάσαμε σε ζωντανή εφαρμογή πως ένα blog post μπορεί να απογειωθεί από μια αφανής ανάρτηση σε ένα μαγνήτη επισκέψεων και νέων ακολούθων του ιστολογίου μας.

Το επίσημο δελτίο τύπου που κυκλοφόρησε: Press Release – Blogging Workshop at SHA

We are happy to announce that our two intensive Blogging Workshops at Social Hackers Academy have been successfully completed. The Workshops were part of the program “Women Going Digital” which was implemented with the support and funding of the Latsis Foundation. The program was designed by the Diotima Center, with long experience in women’s empowerment, and Social Hacker Academy, specializing in technological education.

A significant number of unemployed women went through the basic elements of creating and running a blog, with the support of John S. Latsis Public Benefit Foundation.

Ideadeco founder Areti Vassou, was the instructor of the two Blogging Workshops. Social Hackers Academy organized the WordPress training program regarding the necessary technological skills in Web Development. As soon as the trainees completed the first part of the educational syllabus, Areti Vassou guide them into the creative world of Blogging & SEO Copywriting best practices.

Top 7: SEO Copywriting Services in Athens Greece

Increase your website authority and ranking status with our awarded SEO Copywriting Services. Ideadeco headquarters are located in Athens Greece but we deliver our SEO Copywriting Services globally. We create unique content in English and Greek. Since 2020, our collaboration with 18 (+3) Content Marketing Agencies, from all over the world, has added the option to deliver SEO-optimized content in 8 languages.

Hiring your personal SEO Content Writer and a team of SEO Copywriters in Athens, Greece has never been easier. Do you have a blog or a website that needs fresh and outstanding content? Then send us a message and we will respond immediately.

Creating SEO Content can refer to entirely new ideas or even upgrading existing content on a client’s digital assets. Among our satisfied clients, our team is famous for taking seriously the overall digital voice and branding through all existing digital accounts, even the ones that are left forgotten for years. Having a sensitive eye for consistency and authenticity has brought us many challenging Digital & Content Marketing Projects to our doorstep.

We love to solve difficult puzzles. We are crazy about SEO Copywriting Strategy and Branding. And our clients love to bring us more and more and more, year after year.

Top 8: Professional SEO Copywriting Services Bring Spectacular Organic Results

Professional SEO Copywriting Services have one secret element that generates spectacular organic results. Deep research.

It’s as simple as that. To get the best organic results you start with deep research, then add a strong dose of creativity and authenticity and there you have the best success recipe for your brand. No matter how much money you are willing to invest in your business growth if you don’t do deep research you won’t make it too far.

Did you know that more than 4.4 million posts are published daily? Getting published or setting a simple content strategy had never been easier. Pick a topic, find your general brand voice, set your digital assets, and start publishing your content. We wish that these steps would be enough to put our brand at the top. Maybe 20 years ago, when the demand and traffic were low, it was enough.

Now we need to run deep research for every single post we publish. If we want to lead the game in our selected industry. Here comes the expertise of professional SEO copywriters. They know how to combine the data insights with the right way of expression, making your brand visible to the right audience. They use words in a way that convinces people and seduce search engine machines to fall in love with their content.

Professional SEO copywriters know how to match the right audience with the right content for the right reasons. They are the modern technology matchmakers!

About Ideadeco Agency & Blog

Ideadeco Agency was founded in 2000 by Areti Vassou, but the blog had a long history many years ago. Areti has been into Digital Marketing, SEO, Web Design, Graphic Design, Content Creation, Marketing Strategy, Branding, and Blogging since 1994.

It took us a long period of experimentation to settle down in the current form of our digital branding. All brands & blogs are evolving and change over the years.

Areti Vassou: The story of Ideadeco Blog is quite unorthodox because it took its first steps 6 years before the Agency. My personal aim in this blog was clear from the very beginning. I was already working on top-notch websites in Europe & the USA and I wanted to create my own personal digital nest for my own voice. The idea of the branded Ideadeco Blog started as a personal project but within the first year, the demand for new content associated with the ongoing projects was so high that my clients’ blogs occupied most of my working hours.

Facing the daily demands and questions from the clients about digital marketing best practices, content creation & marketing challenges, SEO tactics, branding, blogging topics, social media strategy, web design, and marketing ethics, my personal blog seemed like the best place to provide all the answers. Week by week, eventually Ideadeco Blog became a trustworthy source of information for all my clients, their friends, their clients, their colleagues, and the circle kept growing year after year.

The idea of the Ideadeco Blog has started years before the Agency. Our first effort to craft a blog is dated back to 1994. Since then and after many efforts we finally settled down in our everlasting blogging home, under the WordPress skin, on 23 April 2013. See our journey from 1994 until our official first day on WordPress.

My Blogging Journey

Running a personal blog (not for clients) is keeping you in the loop of technology. Without much hesitation, I can say that thanks to my blog I have met a lot of interesting people. Also, deep research has become my side project and nature!

It has given me the opportunity to enjoy many interviews, close strong deals with clients, and is an active bridge to meet large business owners. Blogging has become an incredible source of search engine traffic and exposure for my skills as an SEO Expert, Content Creator and Digital Marketing Strategist.

I have learned that it doesn’t need any magical powers to express yourself in public. All you have to do is to be brave, be open, be polite, and speak up. The act of writing transforms the way you see life and the people around you. Why? Because you speak less and observe more.

This Copywriting Contest Made Us Happy

We organized this extraordinary Copywriting Contest About 2020 and people send us so many stories that we will need a year to read them all.

This unusual copywriting contest is cut out only for the brave ones out there. It’s an open call for the souls that are willing to share their truth even in the darkest hours. This copywriting contest is about the courage of overcoming but still believing in the beauty of life.

It takes guts to stand on your feet and wave your own flag demonstrating your trust in the best intentions of people that are daring to connect and show kindness.

Talk to us. Tell us about the significant moments you had during 2020.

It can be the darkest or the warmest moments that changed you forever.

Send us your words. Make a statement. Say something. Do something that will change our perspective about 2020.

Conclusion About 2020

This year had a lot of downs but plenty of ups that made us smile. One lesson we learned for sure is that we should never take anything for granted. Nevertheless, we are grateful for all the people in our lives.

Areti Vassou