PRESS RELEASE: When a new Copywriting Agency is born then a series of issues occur in the way. Especially in the first twelve months, an agency has to deal with challenging situations regarding workflow, company culture, gaining clients, and many other little but crucial things for its survival.
Competition in the Advertising & Marketing Industry doesn’t care if you are the new kid in the block and for sure they will never give a piece of the pie without a fight. This workshop was made for the new Agency owners making their first steps into the world of the professional SEO Copywriting Industry. The workshop took place in Ioannina for a specific reason: We love this city!
New Agency Owners Workshop
We have chosen to stay in our field of expertise for this Management Workshop. Once we used to be (22 years ago) the new Marketing & Copywriting Agency that no one knew but we managed to establish our brand and our position in the market.
For 3 days we shared our experience with 10 new business owners of Marketing & Copywriting Agencies from all over Europe. This workshop took place in a villa, near the beautiful Lake Pamvotida. Ten people gathered and explored the best practices in management, resilience, communication, business ethics, online tools, SEO best practices, copywriting techniques, pitching clients, team building, portfolio management, brand positioning, and online reputation for the agency and their clients.
In this particular workshop, we had to search for digital marketing instructors with an active background as Agency owners. We interviewed many potential instructors to find the 4 top experts in digital marketing and SEO copywriting. The key point of this workshop was that we focused only on true life experience and not just on academic certificates. It took us 16 months to prepare this Workshop for New Agency Owners.
As it seems everything worked out fine because, before the end of the workshop, new people had already signed up for the next one in 2022 and 2023. We also had to respond to the huge demand for a repeat workshop before the end of 2021. Believe us, it wasn’t easy to organize two extra workshops with exactly the same group of instructors, before the end of December, in Athens. But we did it.
IDEADECO SEO Agency organized this intensive 3 days Workshop in Ioannina from 1 – 3 November 2021. The 10 participants came from different European countries.
To wrap up this workshop:
- Define your business identity & goals
- Business ethics & culture
- Website design and copywriting for attracting the right clients
- Social Media copywriting and management best methods
- Content marketing strategy plan
- Brand positioning and online reputation
- Keyword research for mineing prospect clients
- Video content for authority status
- SEO copywriting for community building
- Social media strategy
- How to promote your new portfolio
- How to book social media collaborations
- Which platforms to use & how to use them
- Email copywriting and marketing
- Professional photoshooting
- Website optimization
- Personal Branding strategy
- Crisis management scenarios
- PR strategy and marketing
- How to reach out to new clients
- Presentation skills
- Financial management
- Team building
- Project management
- Building your business future steps, today
So there we were 10 attendees, 4 instructors, and 1 assistant. One of our main goals was to teach them all the skills for handling their own online reputation and digital assets.
How did all these people find our workshop?
Once again: Word of mouth.
They expressed their interest to attend one of our private Workshops back in 2019. It took us 16 months to prepare and organize this unique workshop. We are pleased to share that it was a huge success! How can we tell? Because on the last day of the workshop we were already fully booked for the next ones, in 2022 and 2023. And the requests keep coming!
Interesting facts: We never pay to advertise our Workshops. We ran zero ads on any platform. We didn’t publish any open-invitation material about our workshops. The value of our workshops is spreading by the previous attendees. They keep recommending our SEO Copywriting Workshops to their network of colleagues and friends.
The Selection Process
We are extremely careful with our selection process because we want to match the attendees’ vibes, needs & goals with the right instructors.
Firstly we interview all the applicants and listen carefully to what they want to succeed. Then we audit all their digital assets and write down their pain points. After that, we gather all the information from their websites and social media accounts. For each selected participant we create a business file.
This is the point where we form the teaching groups before we search for the best instructors in the world. We match each participant’s needs to top-notch instructors. When we reach 90% of our criteria then we set the dates, location and finalize registrations. This is really 100% personalized premium education adapting to each Industry’s needs.
As a result of that, we received many requests from people expressing interest to join one of our next Workshops every single day. That’s the reason why we were able to organize these 9 workshops in Greece:
- Athens Workshop I: 3 – 5 August 2021 >>> Read more here.
- Santorini Workshop II: 17 – 19 August 2021 >>> Read more here.
- Patmos Workshop III: 24 – 26 August 2021 >>> Read more here.
- Andros Workshop IV: 1 – 3 September 2021 >>> Read more here.
- Syros Workshop V: 8 – 10 September 2021 >>> Read more here.
- Thessaloniki Workshop VI: 15 – 17 September 2021 >>> Read more here.
- Elafonisos Workshop VII: 6 – 8 October 2021 >>> Read more here.
- Monemvasia Workshop VIII: 11 – 13 October 2021 >>> Read more here.
- Ioannina Workshop IX: 1 – 3 November 2021 >>> Read more here.
IDEADECO SEO Copywriting Agency
IDEADECO SEO Copywriting Agency is Your Team of Experts in the digital world of communication, making online businesses thrive in 24 countries.
IDEADECO SEO Copywriting Agency is located in Greece. We are making brands win attention since 2000. Our clients are spread all over the world and our associated partners have offices in 24 countries.
We create SEO-friendly, personalized digital content & provide SEO copywriting services for brands. Since 2000 we are into the business of making brands stand out and lead the game. We know how to turn a brand into a solid community. We make ideas happen into a world of noise. We do business for those who seek results.
In the meantime, we enjoy traveling and organizing premium Workshops for SEO, Copywriting, Digital Marketing, Social Media, Content Creation, Branding, and Digital Strategy. The next available IDEADECO Workshops 2022 will be announced in December 2021.
Note to remember: We accept new entries only after careful selection and research. If our network doesn’t know you then please don’t send us any request to join. This is a B2B Workshop and all attendees are bound under a confidential agreement.