Condé Nast International is re-launching Vogue in Greece. Published under a license agreement with Kathimerines Ekdoseis, the print and digital edition will debut on 31st of March, 2019, under the leadership of Thaleia Karafyllidou, the youngest-ever editor-in-chief of a Vogue magazine.
It will mark the second entry of the magazine into Greece; Vogue Hellas launched in March 2000 under Liberis Publications, but ceased operations in 2012 after the publisher went bankrupt. Source: BoF
According to BoF, the print edition of the new Vogue Greece will be published in Greek, but digital, social media and events will hold an equally strong focus. “We want to create a multimedia brand – not just a magazine, but a social force with a lot of conferences and events,” said editor-in-chief Thaleia Karafyllidou.
The announcement closely follows the launch of Vogue Poland and Vogue Czechoslovakia, which debuted in August with a September issue. Vogue Greece will be Condé Nast’s 25th edition of Vogue.
“There is a very interesting fashion landscape and audience [in Greece] who are eager to embrace newer international and local brands,” said Dobrotvorskaya. “Recovery is still slow, but it’s happening and the trend is positive.”
The New Vogue Mission
Taking the helm of Greek Vogue, Thaleia Karafyllidou will be the youngest-ever editor-in-chief of a Vogue magazine, and the team she selected is equally as dynamic. Nicolas Georgiou joins as creative and fashion director, while Giorgos Tsiros has been appointed managing editor, Elis Kiss as fashion features editor and Dionisis Andrianopoulos as art director.
“Nicolas, the fashion director, is arguably the best stylist in Greece,” said Kentros. “Thaleia will make the magazine more cultural, and Nicolas is knowledgeable in fashion so he’ll take care of that side. They’ll make a good team.”
The magazine joins a string of well-established fashion publications in Greece. Elle was launched in 1988 under a license agreement with Alpha Editions; Harper’s Bazaar began operations in 1999 with Attica Media Group, counting a readership of just under 500,000; and Marie Claire has been in circulation since 1987 under MC Hallas.
“Magazines in Greece are quite commercial and middle market,” said Dobrotvorskaya. “[Vogue Greece] will be collectible and different, in terms of quality, paper and covers.” Moreover, the magazine’s publisher Kathimerines Ekdoseis is also responsible for the country’s oldest newspaper Kathimerini, and entered a partnership with The New York Times to publish an English-language daily edition of the newspaper.
“The readership [of Kathimerini] is very upmarket and intellectual,” said Karafyllidou. “We’re trying to aim at the people who want to have a 360-vision of everything going on not only in Greece, but globally.” Source:
Condé Nast Inc
Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center and owned by Advance Publications.
The company attracts more than 164 million consumers across its 19 brands and media: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W and Wired.
Robert A. Sauerberg Jr. is Condé Nast’s current chief executive officer and president. US Vogue editor-in-chief Anna Wintour serves as the current artistic director of Condé Nast. The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming.
Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.
The British Vogue was the first international edition launched in 1916, while the Italian version has been called the top fashion magazine in the world. As of today, there are 23 international editions.
In 1892, Arthur Baldwin Turnure, an American businessman, founded Vogue as a weekly newspaper in the United States, sponsored by Kristoffer Wright; the first issue was published on December 17 of that year, with a cover price of 10 cents (equivalent to $2.79 in 2018).
Turnure’s intention was to create a publication that celebrated the “ceremonial side of life”; one that “attracts the sage as well as debutante, men of affairs as well as the belle.”
From its inception, the magazine targeted the new New York upper class. Vogue glamorously “recount[ed] their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore…and everyone who wanted to look like them and enter their exclusive circle.”
The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.Despite the magazine’s content, it grew very slowly during this period.
Condé Montrose Nast purchased Vogue in 1905 one year before Turnure’s death and gradually grew the publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s.
Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine’s number of publications and profit increased dramatically under Nast’s management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings.
According to Condé Nast Russia, after the First World War made deliveries in the Old World impossible, printing began in England. The decision to print in England proved to be successful causing Nast to release the first issue of French Vogue in 1920. Read more here…
Kathimerini English Edition is a daily newspaper published in Athens and is distributed exclusively with the International New York Times in Greece and Cyprus. Written by a dedicated editorial team, Kathimerini English Edition provides readers with a comprehensive summary of the main political, business, social and cultural news in Greece.
Kathimerini is a daily, political and financial newspaper whose operations are based in Athens, Greece. It was founded by George A. Vlahos, and its first edition was published on the 15th of September, 1919. In its almost 100 years of existence, Kathimerini carries a legacy of reliability and prestige, and has consistently incorporated a polyphony of opinions and beliefs in its pages.
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