Medium is a publishing platform with many high authority authors publishing content on a frequent basis. It is established as one of the top writing oasis in the internet. Do you want to get inspired? Then head to Medium writers!
Medium is an online publishing platform developed by Evan Williams, and launched in August 2012. Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.
Given the amount of everyday published posts and the authority value, Medium’s SEO is stronger than the majority of independent blogs. Medium is open to creativity and bloggers can use its strong SEO to boost their own work. It’s highly recommended to use Medium’s official import tools, if you want to reap all the benefits of Medium’s SEO and discoverability.
Use Only Quality Content
The secret of success on Medium is QUALITY CONTENT.
Before you even think to start publishing on Medium, you must handpick your top blog posts. The ones that have the characteristics of quality content:
- Reasonable length (2000-3000 words)
- Language, grammar, syntax
- Professional visuals
- SEO basics
- Backed up by data and statistics
- Attracts readers attention
- Has high social media sharing
- Organically ranks well in Google SERPs
Medium rewards contributors for quality content rather than the popularity of its writers. By default, content creators need to publish high-quality content if they want to attract attention. Medium works really hard to keep up with the demands of SEO and quality content supports their efforts.
Medium is the perfect place to build a strong Content Marketing Strategy
How to Use Medium Blogging
Firstly, you must publish an excellent blog post into your own blog. Wait for 10 -15 days and then republish the content on Medium. I would advise you to polish your headlines and make them more Medium friendly. Let’s see together this example:
The blog post I have picked to publish on Medium is: 30 Day Blogging Challenge.
To avoid any conflict on headlines, the Medium blog’s title was transformed into: My 30 Day Blogging Challenge In Review.
If you haven’t installed a digital tool-plugin of auto import from WordPress to Medium then start typing your words one by one.
In order to take advantage of your published content and recycle it, try to use parts from different blog posts already published into your own blog. During this process, it is wise to add links that drive readers to read more of your work into your blog. That’s a great way to increase the traffic of your blog!
The results of our 30 Day Blogging Challenge confirmed the rule that only 2% is cut out for a blogger life. Apart from stating the obvious, this experiment proved one more time that content is king. But to keep the king alive and kicking, you should expose your content as much as possible. And Medium is the perfect place to start your content marketing strategy!
Content marketing and blogging have countless benefits to offer not only to your brand but also to your own personal development. I am grateful for having the opportunity to dive into blogging since my early twenties because blogging has made me a better listener.
What is your opinion?
I would love to read your opinion on this topic. Have you ever tried to blog daily? How was the experience? What difficulties did you face? And how did you overcome them? Is Medium an option that you would consider to add into your content marketing strategy?
Thank you for reading my article. If you liked it, you could share it with your friends. In case you are interested to join our Guest Blogging Invitation, feel free to contact us and submit your articles.
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