A media kit is a published document that unveils the major facts and statistics about a blog and the person behind it. In general, media kits are an online introduction to a blog’s strength and it’s a proof of sustainability for future collaborations with brands, companies, other blogs or even magazines.
We state the statistics and the growth of our blog in order to make easier for the potential advertisers or brands to check the performance of our blog. As a matter of fact, it’s one of the most important documents you should add into your blog. If a blogger wants to do business with brands, then having a media kit is obligatory.
Media kits should be accurate, supported by insights, short but effective, explaining your mission & values, how many followers you have, in which platforms you are active and a description of your audience. In case you wish to be open with your services and prices, then add a seperate section and have it available to send after request.
Media Kits make you look professional and show to a potential advertiser why they should work with you.
What to include in a Media Kit
Step 1: Prepare a Short Bio
Introduction for you and your blog are the first thing you should add. Brands and marketers want to know the person behind the blog. The culture and the character of the person is way more important than astonishing statistics. Bad and arrogant character won’t take you far in the business world (and life). See this example:
“At IDEADECO we believe there is a better way to practice digital marketing. We prefer to focus on ethics, passion and the vision of each case. We like ideas that make this world a better place for us and for the next generations.
We have earned our experience through hard work and continuous effort rather than bought the best results. With slow, steady, solid steps we build evergreen trustworthiness for the brands who want to lead society.
We’re passionate about our work. We care. Our mission is to establish a brand’s value to the top. We help people and companies to achieve digital marketing excellence. We focus on:
- Digital Marketing Strategy
- Content Marketing
- Digital Tools & Gadgets
- Search Engine Optimization (SEO)
- Social Media Marketing
And we share our journey daily through our blog and social media channels.“
Tip: Sound like a human and not like a robot. Give brands a chance to connect with your life and values. To become the best fit for a brand needs a balanced presentation of your blog’s achievements and your personal touch.
Step 2: Prepare Graphics + Statistics
Try to break the texts with appealing graphics that help the reader to understand your statement. Prefer excellent quality photos and high resolution graphics. See this example:
Talking about your blog and past collaborations, may stress you a bit and lose track of two essential elements. Remember to add your own photo (or even a short introduction video) and all your contact information.
Be honest and back up your blog’s growth with insights and statistics. It is only fair to prove that your blog deserves the attention of a brand. As with any business, brands want to see the numbers and what kind of results you can deliver. Include the following insights:
- Monthly pageviews
- Monthly unique visitors
- Social media followers
Tip: Avoid to mention social media accounts that have next to zero followers.
Step 3: Show Testimonials
The word of mouth is pure gold! If you have testimonials and reviews to share, please do. It builds credibility around your name and blog. You can can for a review from your past collaborations and use these testimonials. Also you can use recommendations that are already published in your LinkedIn profile. It’s the best way to show brands that you have experience and will provide them a safe environment to work with you.
Step 4: Add Collaboration Options
Don’t take for granted that brands know how they can collaborate with you. Be precise and creative. You can add some of these ideas:
- Sponsored Posts
- Sidebar Ads
- Social Media Promotion
- Video Promotion
- Interview Promotion
- Product Reviews
- Professional photoshoot
- 1:1 tutorials
- Branded items like notebooks, pens, calendars etc
Pick what works best for you and send them to your potential clients or collaborations. You don’t have to do all of these! Or you may have some other ideas that you could include in your media kit.
Fresh ideas always attract brand’s interest, so don’t be afraid to present a creative and extraordinary way to market a product. Be extra careful and add a price list for each service you offer.
Step 5: Use Canva.com to create your Media Kit
If you don’t already use Canva then this is a great reason to start. Go to Canva Media Kit and create a new Canva account to get started with your own Media Kit design.
Choose from Canva library one of the beautifully designed templates. And optimize it according your colors and taste. You can upload upload your own photos or choose from over 1 million stock images. It’s super easy to fix your images, add stunning filters, add links and edit text. When you are satisfy with the result press save and share.
Canva’s collection of media kit templates were created by their amazing team of graphic designers to fit a myriad of industries. Whatever industry you fit into, it’s a simple matter of taking one of these amazing templates and editing design elements until your design fits exactly what you need.
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