Click Through Rate CTR

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

It is a metric for reporting on the number of people who viewed a piece of content and then actually performed the action required such as clicking on the ad or link in a paid campaign.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

For example, if 100 people saw your ad in Google and one person clicked on the ad, you would have a click-through-rate of 1.0%. Clickthrough rate (CTR) is used for search engine marketing and other performance-driven channels as the general philosophy is that the higher your CTR, the more effective your marketing is.

50 Strategies to increase CTR

There remains a plethora of old and new ways for businesses and advertisers to increase the click-through rates of their campaigns via Paid Search. Keeping the list to 50 targeted techniques, we are able to focus on the main ones that will have the biggest impact. In addition, this list does keep conversions in mind but occasionally we throw that out because some companies are less focused on ROI and more on brand awareness. Continue reading…


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