Despite the fact that most bloggers tend to overlook Twitter, we can not left it outside of our everyday content strategy. It is one of the most powerful social media channels for your brand’s awareness. Let’s see how you can use Twitter and gain more traffic to your blog or website.

Use Twitter as Part of Your Content Strategy

About Twitter

How to make a long story, very very short.

Twitter  is an online social networking service that enables users to send and read short 140-character messages called “tweets”. But on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean.

Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app.Twitter Inc. is based in San Francisco and has more than 25 offices around the world.

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012. 

The service also handled 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of March 2016, Twitter has more than 310 million monthly active users.

Use Twitter as Part of Your Content Strategy

Blue Bird Logo

Twitter has become internationally identifiable by its signature bird logo. The original logo was in use from its launch in March 2006 until September 2010. A slightly modified version succeeded the first style when the website underwent its first redesign.

On February 27, 2012, a tweet from an employee that works on the company’s platform and API discussed the evolution of the “Larry the Bird” logo with Twitter’s creative director and it was revealed that it was named after Larry Bird of the NBA’s Boston Celtics fame. This detail had been confirmed when the Boston Celtics’ director of interactive media asked Twitter co-founder Biz Stone about it in August 2011.

Use Twitter as Part of Your Content Strategy

On June 5, 2012, Twitter unveiled its third logo redesign, replacing Larry the Bird with an updated icon simply named as the “Twitter Bird”. As of this logo revision, the word “Twitter” and the lowercase letter “t” are no longer used, with the bird becoming the sole symbol for the company’s branding. 

According to Douglas Bowman, designer of Twitter, the new logo resembles a mountain bluebird. Twitter explains on their website not to modify the logo (e.g. rotate the bird, change the logo’s color, etc.)

Use Twitter as Part of Your Content Strategy

How to Use Twitter to Gain More Traffic

In my opinion, Twitter is the best social media channel for brands that want to build a strong awareness & communication impact for their goals. It has immediate results and is really trustworthy. In most cases, news travel first through Twitter and all the rest media are following.

Within Twitter the user can share images and videos, tag accounts, and go live, find strong trends, get real-time news & updates and you can engage in real conversations. Twitter is the ultimate place to apply social listening and find the right audience for your brand. Here are the top must-do actions:

  1. Tweet at least three times per day
  2. Retweet from other interesting accounts
  3. Comment under trendy topics
  4. Reply to all messages
  5. Respond accordingly to all notifications
  6. Engage to conversations
  7. Mention other accounts
  8. Pin important tweets at the top of your account
  9. Search for mentions and interact with others
  10. Add impressive visuals like photos, videos or GIFs
  11. Participate in twitter hot chats
  12. Participate in trending hashtags in local or global level
  13. Share your posts in twitter
  14. Spread the word for your twitter account all over your other digital assets
  15. Connect & follow other accounts

Let’s Connect at Twitter

Are we connected at Twitter? Let’s meet there and connect!

Areti Vassou Twitter

Why I Love Twitter

It’s the only Social Media channel where ethics meet digital technology. And even presidents are exposed as they truly are. Nowadays, everyone is aware that knowing is owning.

Twitter gives free access to the right of knowing. And information equals to power. That protects the basic principles of human rights. Because when the people have access to any kind of information that affects their decisions, then it’s easier to evaluate which path to follow.

Twitter protects the truth

From breaking news and entertainment to sports and politics, we can get the full story with all the live commentary. Only in Twitter we can get all sides of an event. No matter how much trolls or automated robots are trying to twist the arm of the facts, in Twitter we still get the rough and unedit truth. And that’s the main reason, why I love and trust Twitter. Continue reading…

Twitter logo

Treat Twitter with respect and you will win more positive publicity than you can imagine!

3 Comments on “Use Twitter as Part of Your Content Strategy

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