Whether you’re trying to get more followers, sell more products, or just plain increase sales, Pinterest is a great way to do just that. Start using it, today!
In case you are using Pinterest for your business, it is a great platform for businesses interested in social media marketing. It’s a creative way to draw in new customers and have them return again and again to show off your new products or share what they’ve found. Using Pinterest can help increase your traffic. In big numbers.
Pinterest Means Big Business
To make the most of your Pinterest marketing strategy, you have to know how to make a dang Pinterest pin.
Step 1: Identify the Perfect Image
- If you are buying a photo from a photo bank: Make sure it’s not too bright or dark. Make sure it’s not too small, but also not huge. You want an image that is about 1,400 pixels wide and 700 pixels tall.
- If you are creating your own photos: Take pictures of the selected objects only the items are well-lit and in focus.
- Take a picture of your face: If you want to share an image that features your face, like a selfie or a picture of yourself on vacation, try taking the photo while holding your phone at arm’s length. You’ll be able to fit more in the frame by doing this, and it helps ensure that the image is well-lit. Here is a good idea to hire a professional photographer.
- Photograph yourself doing something: If you want to show off your new dance moves or capture your epic 8th-grade science fair project, make sure there is something visually interesting happening in the photo. When taking selfies in front of mirrors, make sure there’s something attractive about the background. Here is a good idea to hire a professional photographer.
Step 2: Invent the Perfect Title
This is where you’ll really get to shine! Your title should be catchy and easy to read, something that will immediately catch the eye of someone scrolling through their search results. It should also feature a keyword or two that you want your pins to rank high for on search engines. For example, if you’re creating a pin about dog collars, you might use a title like “Guide to Choosing The Best Dog Collars” as opposed to “Cool Dog Collars.”
Step 3: Fill in the Description
The description of a pin is the place where you tell the story behind your pin. It’s not only a great place to provide information about the pin, but it’s also an opportunity to include keywords that people might search for when looking for your pin. While there are no hard and fast rules for pin descriptions, you should be very careful with the words and keywords you use.
You want your description to be clear and helpful. This is where you’ll want to include links that point readers toward extra content if they want more details. You can also include other keywords in this section of your pin to help boost your SEO ranking.
Step 4: Add Some Keywords
Now it’s time for the most important part… Create your original copy for your Pin’s description.
Keywords are the magic behind your Pins. They’re how people find your products. The more relevant keywords you use, the more likely it is that your product will be found by shoppers. But how do you choose the right keywords for each Pin?
- Step 1: Identify your topic
- Step 2: Do research
- Step 3: Outline your content
- Step 4: Write a draft
- Step 5: Edit the hell out of your draft
Keep it short and sweet (but not too sweet). People have short attention spans online, so keep your Pin description brief and easy to read. The average time someone will spend reading your Pin description is 7 seconds, so you don’t have a lot of time to impress them.
Use keywords naturally. You want to use keywords that will help people find your pins, but you don’t want to sound like a robot or keyword spammer either. Keywords should flow naturally with the rest of the description and not look out of place or unnatural.
Include information about why people should buy from you. Your description is the perfect place to let potential customers know why they should buy from you, as well as how much they’ll save by buying from you instead of another shop — even if the item is priced higher than what others are charging for it!
Craft the perfect Pin description
The best way to figure out the right words is to think about the most common search terms users would use when searching for your type of item. For example, you might do some searches using Google’s Keyword Planner Tool or by using Google’s Autocomplete feature on its search bar.
If you’re selling a dog bed, it’s easy to come up with words and phrases to describe what it is: a dog bed, dog mat, pet bed, etc. If you’re selling a mid-century modern end table, it can be a little trickier to come up with these types of keywords.
For example, for this particular post and Pinterest Pin we searched via Google’s Autocomplete search bar and found these keywords:
- Pinterest planning, Pinterest tracking, Pinterest tools, pin scheduling tools, pin scheduling software, create a board, pin scheduler
- Pinterest tools, planning out pins, Pinterest planner, planning out Pinterest, Pinterest marketing plan, how to plan out pins, board layout tool, pin location tool
- Pinterest tools, Pinterest planner, Pinterest scheduling, pin scheduling tools, social media scheduling tools, better Pins, visual schedule, graphic planning, visual gallery
- Pinterest planning and tracking, Pinterest scheduling, Pinterest analytics, Pinterest scheduling tools, Pinterest widget
- Pinterest organization, Pinterest planning, Pinterest scheduling, Pinterest scheduling tools, Pinterest scheduler, pin scheduling tools
- Pinterest planning tools, Planning Pins, best planning tools, business planning tools, planning tool for Pinterest, how to plan on Pinterest, planning on Pinterest.
Niches: If you’re in a niche market, be sure to include some of the terms that people would use to find pins in that niche. For example, if you’re selling pins related to knitting, include specific knitting terms like “gauge” and “stitch markers.”
Avoid Spamming: The best way to make sure your pins show up in searches is by using relevant keywords. However, don’t go overboard and stuff keywords into your description unnecessarily. Use common sense when writing your descriptions and ask yourself whether it helps the reader understand what is being sold in this pin. It’s also important to not overuse words that have nothing to do with your target audience.
Use the right hashtags: This is what gets your pin seen by others! Hashtags on Pinterest work to help categorize the content. Hashtags can be used in two ways. Firstly, the hashtag can be typed into the search bar, much in the same way as any other search term — just with a # in the front and no spaces between the words. Secondly, a user can click on a hashtag in a Pin’s description to open up all of the other Pins that contain it. Hashtags provide another form of promotion and categorization, and we use them in addition to keywords in the description of a Pin. It is recommended that you add hashtags to the end of the description text. You can add up to 20 hashtags to your Pin’s description.
Manage your Pins like a Pro
Use these 4 top online tools to manage your Pins and keep track of them:
- Drafts: Use this to write your content before you even upload it. This way, you can save the draft and come back to it later. If you’re not sure what to write about, just use a tool like “Google Trends” and see what’s trending in your niche.
- Buffer: This is a great tool for scheduling multiple pins at one time and also allows you to schedule posts for Facebook and Twitter too!
- Tailwind: This is a great tool for seeing which hashtags are currently trending on Pinterest and then allowing you to schedule Pins with those same hashtags!
- Later: Use this tool when you don’t have time to sit at your computer or when it’s not convenient for you to be online. Later allows you to create pins ahead of time (either from an email or from their mobile app) so that they can be posted when it’s convenient for you or when it’s best for your audience!
Pinterest Best Practices to Remember
- Share interesting content
- Pin things to your Pin Boards that people find useful
- Follow others’ boards for ideas
- Pinterest works best when you pin things that your target customer might be looking for and follow others in your industry.
- You can comment, re-pin, like and heart on other pictures, which is quite addictive!
- Pin up to 10 times per day. Don’t overdo it!
- Use your brand’s colors and logo for your Pins.
- Find the right time for sharing.
- Create outstanding visual content with Canva.com
If you want people to find you on Pinterest, then use Pinterest to inspire them! The best way to get people interested in following you is by sharing images that are relevant and attractive. Pick something relevant to your niche and make it extra special by adding a few extra elements. Read what Pinterest Business Guidelines are advising new users.
Hey, don’t forget to connect and follow us on Pinterest!