Do you want to drive more search traffic to your site? Use these Top SEO Copywriting Tips to create content that both your audience and the search engine machines will adore!
One of the biggest challenges that content creators face is how to balance between the best SEO practices for search engine machines and the need to satisfy the eyes of real human beings. Crafting appealing content both for people and machines is not as easy as it seems. That’s why is important to apply all SEO copywriting principles when creating new content for your website or blog.
To make it clear, always prioritize people. Craft content that real people will appreciate. Their eyes and attention are way more important than all the search machines in the world. Your content should focus on two goals:
- Providing solutions to specific problems
- Have in mind only people and where they are going to search
These are the main SEO pillars for stellar content:
- Avoid keyword stuffing.
- Prioritize quality over quantity.
- Understand keyword intent.
- Pay attention to headlines.
- Optimize your meta tags.
- Write for search intent.
- Adopt your target audience’s language.
- Be specific and answer the most important questions.
In a nutshell, SEO copywriting is the process of creating content with the goal of ranking in search engines for relevant keywords. We use SEO Copywriting for the homepage, product pages, blog posts, and social media profiles. But the best content will always be created with users in mind.
Other Top SEO Copywriting Tips
In case you are using Pinterest for your business, it is a great platform for businesses interested in social media marketing. It’s a creative way to draw in new customers and have them return again and again to show off your new products or share what they’ve found. Using Pinterest can help increase your traffic. In big numbers.
Whether you’re trying to get more followers, sell more products, or just plain increase sales, Pinterest is a great way to do just that. Start using it, today!
Use Instagram as a traffic magnet by optimizing your account for success! Is there someone here who doesn’t want to take their Instagram to the next level? Check out these actionable tips that will build community, follower numbers, and likes on your photos.
What is the first thing that someone sees about you on Instagram? Your Instagram bio details. Let’s start from the very beginning of your Instagram account. These optimization steps will skyrocket your Instagram and increase engagement.
What makes a strong Instagram bio?
Clarity. Explain who you are, what you do, and why people should follow your Instagram account. You have five seconds to earn their attention and make visitors click the follow button. Read more in this IG Optimization Guide.
Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand in their search for great content on Instagram.
Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth. Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.
Avoid using banned hashtags even as a keyword in your content. When a content creator is using banned hashtags then his/her posts remain hidden for the rest of the Instagram Community. Here is the list of banned hashtags you should avoid if you want to stay active on Instagram.
If you regularly post unique content on your Instagram account soon you will see many new visitors following your website’s content.
Attend as many focused workshops as possible. Educate yourself and update your digital skills. Use the best features from each social media channel. For example, LinkedIn Newsletter section is a great place to share your content. Have a look at this LinkedIn Workshop.
In case you are a new content creator or blogger then pay attention to your first online impression through the design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you to elevate your blogging presence in this guide: Copywriting Tips for New Bloggers.
Golden Pro Tip: Share your content on Quora and Reddit every week!
Don’t Neglect Personal Branding
Why? Because personal branding is a superpower and affects SEO Copywriting!
Your personal branding is all about how you appear to the world. So you must do it correctly if you want to have a strong authority value for certain services or expertise. People respond to people. People connect with people. And everybody is able to understand, sooner or later, if someone is true or fake. Never underestimate the power of common sense. Read more details in this article: Personal Branding.
The big question is, how can you do this? This list will be your precious guide:
- Make clear how to show your best self.
- Get familiar with your strengths and weaknesses.
- Stand out from your competition.
- Build your “tribe” (others who share the same values).
- Be human , kind and polite.
- Have an established credibility.
- Demonstrate your value with your actions and decisions.
- Have meaningful interactions with others.
- Find your niche.
- Spread your message and values.
- Breath with confidence.
- Able to say no.
- Set the example.
- Become a mentor.