Top Performing Instagram Hashtags [Updated]

Instagram is all about engagement and it requires to mix creativity, aesthetics, great photos, meaningful copywriting with a healthy dose of the right hashtags.

We have gathered for you a group of top performing hashtags for your Instagram account, based on organic engagement and growth.

First, create the perfect IG post

Let’s starts with the basics. First of all your pictures should be of excellent quality.  Showing your personality (brand or company or product or service) means that your pictures tell something new about your philosophy, values, and life story.

The caption is as important as the pictures. Your posts can have up to 2,200 characters (clicks) in length and maximum 30 hashtags. Always use location and at least one brand hashtag.

Be real and human. You are talking to real human beings. After all, Instagram is all about communication!  Try to keep people close to your story with a certain quality and quantity of posts (maixum 3 per day). Try to be more a joy giver and entertain your audience’s eyes. In case you wish to prompt your followers to take action, please be polite and less salesy.

Instagram Hashtags

These hashtags helped our Instagram engagement rate to reached a new record. We received many private messages and had the pleasure to close some of the best business collaborations for this year.

This is a valuable lesson of what really matters in social media. Don’t worry about how many likes you have or how many new followers you gained. Focus mainly on the engagement interaction, how many people actually comment, saved, and send you a message for a business request.

Top Essential Oils Hashtags

The healing power of essential oils goes back to the roots of human history. Many cultures have a vast remedy legacy based on essential oils. Nowadays, thousands of people are embracing this unique eco-friendly and eco-conscious culture of healing and wellness attitude.

Slow Living Lifestyle Hashtags

You will see that we have picked specific categories of content creators & bloggers. The reason behind that is that most of the queries we mainly receive usually comes from content creators working in these areas. For other categories, new posts will follow soon.

Content Inspiration for your Instagram

We all have been there, facing our Instagram feed without any new ideas for captivating posts. Here is a list of Instagram post ideas from our Content Strategy. Enjoy them!

Shift your interest to what keeps your business active and profitable!

Define your Instagram Identity

Think about your Instagram account as a form of blogging and business branding. Only when you are ready to answer the following questions then you will have a solid idea of what to do next:

• What will be the main topics you are going to post about?
• Why do you want to run an Instagram account?
• Which needs/queries you will cover?

These three questions are essential to help you build an Instagram clear identity and gradually build your own personal brand.

If you are launching a new Instagram account make it a priority to define your identity & personal voice from scratch. When you have a clear vision why your Instagram exists then your future followers will find it easier to connect with you.

Learn how to use Hashtags

All users know that Instagram Community adores hashtags. But always use the right group of hashtags for your content. Instagram is all about engagement. Great captures combined with high quality and meaningful text with a healthy dose of the right hashtags. If you want to discover what can help your Instagram account to thrive then visit this article: Instagram Winning Tips.

Keep your Instagram Hashtags clean

Yes, there is a list of never-use-banned Instagram hashtags that you should avoid if you don’t want to get penalized by Instagram. The bad news is that this list is changing every week. The good news is that you can check your hashtags before you add them to your IG feed.

Although banned Instagram hashtags mean extra work for each post, in general, I find it a clever way to restrict spam behavior inside the platform.  Here is the updated list of banned Instagram hashtags.