Are you a shop owner that uses Instagram to spread your products reach? Instagram opened a new account @shop dedicated to all creative shop owners of the Instagram world. This is huge! Not only you can sell through a business account but now you can also be featured among the top Instagram shop owners. Instagram redefines what digital marketing game. Again!

Making clients the center of Instagram universe is a clever business move. When billions of people are using Instagram every day, having a dedicated account with top selling choices, is like having the candy jar open 24/7 for us (the users) to reach and order in one place. Amazing, right?

Instagram @shop

The @shop is a new account created for Instagram community pleasure and joy. Now the people who love to shop can explore new ideas. The team of Instagram has created a corner of Instagram beauty for all of us. In my humble opinion is a celebration of creativity.

As Instagram announced on 9 May 2019, the content on this account is inspired by the community of shoppers — real people like you and me. The account @shop is a real-time reflection of Instagram’s community interests across top shopping categories like fashion, beauty, home decor and more.

I loved the original idea as much I loved the feed. It is so refreshing to see real human’s creative ideas gathered in one single account. It reminded me why I originally fallen in love with Instagram. For the creativity and inspiration.

On @shop, you’ll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends… because one can never have too many statement barrettes.

The best part? Every product featured on @shop includes product tags so you can easily tap to shop! Follow @shop to discover and shop 💄👗👡🎒👚 from around the world.

What do you think about @shop?

Have you visited the account? How do you find the selection of the featured accounts? What’s your favorite one?

My favorite one is the account @brinkerandeliza which is full of beautiful handmade jewelry. The Instagram Team introduced the designer with the most warming colors:

After working in fashion for 7 years, Eliza Higgins realized the most exciting design talents she was seeing were home-grown. So, she looked to *her* home—specifically her mother, Brinker, a fine arts teacher who excelled in silversmithing. The duo launched @brinkerandeliza in 2017 with pieces that feature vintage and natural materials. “There’s lots of mixing of old and new,” says Eliza. “That’s what makes our products so unique— they’re handmade and special.”

See the official announcement at Instagram Press Room