We received an interesting question in our inbox and we decided to share our answer with you. Being in the SEO Copywriting field for more than 20 years, sometimes we forget that newcomers face a bunch of challenges.

Your Copywriting Question

Hey there, Ideadeco Team. I really need your help! I am a copywriting student and I feel that everything I write just sucks. Could you please help me to understand how do I get better at copywriting?

*It was a long email and for obvious reasons we selected only the focus question.

Our answer:

Hey there, aspiring copywriter! It’s great to see your enthusiasm and determination to improve your skills. Becoming a copywriter and joining a creative team is an exciting journey, and I’m here to offer you some advice that may help you along the way.

Firstly, kudos to your Copywriting Prof for sharing some valuable tips. Writing down ideas is indeed crucial because inspiration can strike at any moment. Carry a notebook or use a note-taking app on your phone to capture those flashes of brilliance. Trust me, you’ll thank yourself later when you have a treasure trove of ideas to draw from.

Now, teach yourself to observe what attracts your attention. Ask yourself: why, how, when, and who made you turn your head and look twice. Write down your own answers. Develop the connection you have with your own attention map.

Practice is the key! The more you write, the better you become. Set aside time each day to practice your craft. Experiment with different styles, tones, and approaches. Don’t be afraid to take risks and step out of your comfort zone. It’s through practice that you’ll discover your unique voice as a copywriter.

Now, about those headlines and body copy that leave you feeling unsatisfied. Remember, Rome wasn’t built in a day, and copywriting skills aren’t honed overnight. It’s a gradual process, so be patient with yourself. One technique that can help is studying successful headlines and body copy from renowned copywriters. Analyze what makes them effective and try to incorporate those elements into your own work. With time, you’ll develop a keen sense of what works and what doesn’t. Use pencil and paper to create your next copy.

Another tip is to seek feedback from others. Don’t hesitate to share your work with trusted friends, mentors, or even online communities of copywriters. Constructive criticism can be precious in identifying areas for improvement. Embrace feedback as an opportunity to grow and refine your skills.

Lastly, don’t let the pressure of impressing your professor or securing a spot on his team overwhelm you. Yes, impressing others feels great, but it’s equally important to focus on your personal growth and development. Strive to impress yourself with every piece of copy you create. Stay true to your unique perspective and find ways to inject your own personality into your writing.

Remember, copywriting is an art form, and like any art, it’s a constant journey of growth and improvement. So keep pushing yourself, stay curious, and enjoy the process. You’ve got this!

Here’s an additional pro tip for you: Embrace the three pillars of Aristotle’s rhetoric – Ethos, Logos, and Pathos – in all your copywriting endeavors.

Ethos refers to establishing credibility and trust with your audience. Make sure your writing reflects your expertise, authority, and reliability. Present yourself as a knowledgeable and trustworthy source to build a strong connection with your readers.

Logos emphasizes the logical appeal in your copy. Use facts, evidence, and logical reasoning to support your claims. Your audience should feel convinced by the rational arguments you present. Craft your copy in a way that appeals to the intellect of your readers.

Pathos taps into the emotional aspect of your audience. Humans are driven by emotions, so use storytelling, vivid imagery, and language that evokes feelings. Connect with your readers on a deeper level by understanding their desires, fears, and aspirations. When you strike an emotional chord, your copy becomes more compelling and memorable.

By integrating Ethos, Logos, and Pathos, you create a powerful trifecta that resonates with your audience on multiple levels. Remember, copywriting is about persuading and engaging readers, and these three pillars can significantly enhance your ability to do so effectively.

So, as you craft your headlines, body copy, and calls to action, keep Aristotle’s three pillars in mind. They’ll guide you in creating persuasive and impactful content that captures attention, builds trust, and stirs emotions. Good luck!

And in case you are feeling lost in the ocean, use this questionnaire for your next copywriting challenge: 24 Questions To Ask Before Writing Anything

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