This new Florida 2 Update by Google is a big one. Get yourself together and start optimizing your websites and blogs according the new requirements. It’s gonna be a really long weekend! March 12, 2019 was a milestone for mobile indexing. The official name for this update is “March 2019 Core Update.”

Danny Sullivan* has confirmed the depth and the importance of this broad core update. Danny is Google’s public Search Liaison. He is helping people better understand search and Google better hear public feedback.

*Danny Sullivan is an American technologist, journalist, and entrepreneur. He was the Chief Content Officer at Third Door Media, and co-founded Search Engine Land, an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics.

Based on what I have seen so far, this update is really important. To my eyes looks one of the biggest updates in years. Most probably we will have to redefine all over again, what works better for our websites and blogs.

After a Google’s update it’s common to experience a slight drop of ranking. This inconvenience tends to find a balance within a few weeks. Foe example, last year’s Google update was called Neural Matching and shaked the waters big times!

Why Core Updates are important?

Google has clarified in several occasions, that Core Updates are essential for keeping the algorithm healthy and uncluttered. Broad core updates never target websites, niches, or qualities. That is why Google has said that in broad core updates, “there is nothing to fix.”

Broad core updates are improvements to Google’s algorithm aiming to understand and react better at search queries and webpages. It helps Google to match search queries to webpages better & faster and improves user experience & satisfaction.

To make it more simple a broad core update doesn’t affect any specific industry or market or signals in any direct or indirect way. It just keeps the core algorithm running in better shape. Google’s John Mueller has consistently stressed that broad core updates doesn’t target specific niches.

What to Do After a Core Update?

I have experience many updates and the next day waves. Stay calm, check your website’s SEO status and act as a usual business day. Evaluate if any ranking changes are too big and deal with them, step by step. Do not panic!
If your website or blog shows that needs a set of SEO adjustments, then apply them. What else can you do?

Especially, if after an update Google has changed the requirements of quality signals or how a digital asset answers into certain search queries, then get into the deep waters and start working on any required improvements. Either you gonna do it or you will suffer ranking drops.

I know that this is a lot of work. But websites and blogs are constantly facing challenges and changes. We must adopt them and move on to the next day.

Important Note

To clear the air from any misconceptions this Google’s ‘Florida 2’ algorithm update is not related to original Florida update, back in 2003.

Google’s official announcement clarified that: “We understand it can be useful to some for updates to have names. Our name for this update is “March 2019 Core Update.” We think this helps avoid confusion; it tells you the type of update it was and when it happened. ”

What I liked most in this Google Update

The following tweet has a tiny clue of what to expect in the future.

Google: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”

Read more from these resources

Google Update Florida 2

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