With 2018 coming to an end, I thought it might be useful to do a review of our blogging performance and share the results with you.

Have a look at our top three posts of the year and what we’ve learned from them. After trying everything trendy or new in digital marketing strategy, I came to the conclusion that there is no “magical success recipe” that can work wonders for any brand or professional blogger. It takes time, effort and strategy to reach any goal.

If you are not willing to A/B testing everything, check the statistics and apply all the necessary changes you will never be able to create a dedicate community around your brand or company or vision or cause. In other words, even if you pay you won’t play with the big names… Why? Because quality and strategy are more important than huge numbers!

Invest in personalized communication. Build and share your values. Be real. Be human. And above and beyond everything, respect people!

Social Media and Blogging is all about real-time communication. Remember that every time you post something new.

Social Media and Blogging is all about real-time communication - Areti Vassou Ideadeco

Top 1 Post of the Year 

Less is more and whitespace can make your website’s pages look and feel more professional. Your visitors can easily navigate through your content with no distractions. Simplicity will help your website to be more enjoyable.

Whitespace is your best friend. Let your content have a lot of space around it. It may look empty but that’s a good thing. Save some room for whitespace: a space with no words, no pictures and no visuals. Read the post here>>

Graphic Design Basics by Areti Vassou Ideadeco
  • Words: 742
  • SEO score: 82
  • Views: 249
  • Likes: 29
  • Backlinks: 2
  • Published: 21.01.2018
  • Promotion: No

Top 2 Post of the Year

Crowdfunding is a form of crowdsourcing and alternative finance. In other words, you are trying to convince a large group of people to donate to your mission a small amount of money. Crowdfunding can provide to your startup or business or idea the needed cash. Also, it can build a base of a loyal community who will feel like a part of your mission.

For starters define your goal. Get your numbers on a piece of paper and set your priorities straight from the beginning.

Now that you know what you need, do your research on everything related to crowdfunding in your topic. Which platforms are the best for your mission? Read the reviews. Check their social media impact and community reactions. Double check if there were any complaints about your chosen platforms. Read the post here>>

Successful Crowdfunding Campaign Tips by Areti Vassou Ideadeco
  • Words: 2549
  • SEO score: 92
  • Views: 379
  • Likes: 36
  • Backlinks: 5
  • Published: 12.09.2018
  • Promotion: No

Top 3 Post of the Year

Monika created Fiorello Photography as a result of her passion for photography. But the beauty of weddings was the reason why she has chosen to become a wedding photographer.

We asked Monika what motivates her deeply about her work:

Monika: I love to witness all the authentic moments and being able to capture them for the people to remember them. I want to show through my images, how precious a person’s story is, how beautiful they are… 

I want to become the storyteller of a wedding and let the important people of their life see the beauty and the passion. I want to be their memory keeper for the years to come…To portray the excitement, the joy, the magic… the dreams and wishes that come true on a wedding day!

I want to capture the love and protect the moments from fading out. After all, the most precious assets of our lives are the loving memories.”

All wedding photographers have some secret soft spots for certain locations. Lake Doxa is one of them for Fiorello Wedding Photography. Doxa is an artificial lake in western Corinthia, Greece. So close to Athens, but with so “far away feeling”… a place to escape your everyday routine without any extra effort.   Read the post here>>

Wedding Photography Blog by Areti Vassou Ideadeco
  • Words: 357
  • SEO score: 79
  • Views: 179
  • Likes: 36
  • Backlinks: 2
  • Published: 24.03.2018
  • Promotion: No


Great quality content is the starting point of all successful digital marketing strategy plans. If a creator/ brand/ company wishes to see meaningful results then after creating the best possible content, gaining an SEO high score, having mature organic results then it is a good idea to spend a reasonable amount of money to promote their digital assets.

But, have in mind, that not all assets need to be supported by paid actions. Use your better judgment, study your analytics and see what kind of content brings organically the best return of the right attention and visitors.

Sometimes an outsider post or article can bring astonishing numbers. Monitor and listen to your audience. Don’t assume that you know better what people like best. 

Hear them out and respect the numbers.


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