Dare to tell the truth. Be authentic. Be real. Be human. And always be kind.
It’s a good idea to prefer honesty and simplicity for your copywriting efforts. You can see that outstanding brands are utilizing their blogs to communicate their mission, philosophy, and values to their community.
Being open and vulnerable can eventually help people to improve their lives. How? People connect with people, real people. Think about it for a second… Everything starts with one major principle: deep self-knowledge.
Before you publish anything online define the reasons you need it and the goals you wish to reach. Having a solid mission can help your online voice stand out for the right reasons in front of the right people.
Treat your online copywriting as an extension of your life’s purpose. Within your content, introduce your philosophy & ethics, address important issues & news, updates, presentations, guides, social awareness topics, expert tips, research, books, useful data, scientific resources, videos, interviews, seminars, workshops, etc. A well-structured and well-documented content can bring traffic to your website and the right attention to your brand.
The digital world needs more people of character that bring us authentic inspiration.
Less is More
Taking a step back from what is happening around us could save our mental health. Most of the time we tend to react at the top of our emotions and we lose the best energy in fighting against the stream of events. Have you ever thought that, sometimes, doing nothing could be the best decision ever?
Think less. Do less. Speak less. React less.
Stand still for a minute.
Take a break from reality. See the big picture.
The lost Art of Doing Nothing is like the art of pauses in music. Music needs pauses to produce a melody. We need pauses during our never-ending hectic way of living to find the music inside us. Don’t get me wrong… All I am saying is that our life pace needs the proper amount of quiet time to keep our peace of mind unbroken.
Keep it in mind next time you are planning to post a new piece of content online.