You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world.
Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.“ – Steve Jobs
Be Real – Share Your Truth
It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.
Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.
Make Instagram your Best Channel
Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand in their search for great content on Instagram.
Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth.
Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.
Blogging & SEO Copywriting Workshops in Athens
Soon the next IDEADECO Blogging & Copywriting Workshops will be announced. The next stop is in Athens. Syros, Mykonos and Santorini are waiting to be added in our workshop’s calendar. More details will be published in the Workshops Section of our website.
Tip of the Day
Do you want to be inspired? Read more books. Some read to escape from reality. Some read to understand reality. And some lucky ones, read to be inspired by reality. After all, stories are based on real life (one way or another).