by Areti Vassou
Metaverse hospitality refers to the use of virtual and immersive technologies to create unique and engaging experiences for guests in the hospitality industry.
This can include creating virtual environments where guests can interact with digital objects and other users in a shared space, as well as using augmented reality (AR) and virtual reality (VR) to enhance the physical environment of hotels, resorts, and other hospitality venues.
Metaverse Hospitality Benefits
One of the primary benefits of metaverse hospitality is that it allows hotels and resorts to create experiences that are not limited by the physical constraints of their physical space. For example, hotels can create virtual tours that allow guests to explore different parts of the property that are not accessible in the physical world, such as behind-the-scenes areas or areas that are currently under renovation. This can enhance the guest experience and provide them with a more comprehensive understanding of the hotel and its offerings.
Metaverse hospitality can also be used to create interactive experiences that engage guests and keep them entertained during their stay. This can include virtual gaming experiences, interactive art installations, and immersive events that take place in the metaverse. By offering these experiences, hotels and resorts can differentiate themselves from competitors and create a unique and memorable experience for their guests.
Another way that metaverse hospitality can benefit the hospitality industry is by providing new revenue streams. For example, hotels can create virtual marketplaces where guests can purchase digital goods and services, such as virtual souvenirs, exclusive content, or access to premium virtual experiences.
In summary, metaverse hospitality offers a range of benefits to the hospitality industry, including the ability to create unique and engaging experiences for guests, differentiate from competitors, and generate new revenue streams. As technology continues to advance, we can expect to see more hotels and resorts embracing the metaverse and exploring new ways to enhance the guest experience.
Can Metaverse Hospitality Increase Bookings?
The immersive nature of the metaverse can definitely increase excitement and motivation among potential guests, leading to increased booking volume. By offering virtual experiences that allow people to explore hotels, destinations, and means of travel, the metaverse can give guests a more realistic and engaging preview of what they can expect from their actual trip or hotel stay.
This can help to build anticipation and excitement, and can ultimately lead to more bookings. Additionally, by creating a more immersive and engaging booking experience, the metaverse can help to set brands apart from competitors and increase loyalty among guests.
Metaverse Hospitality Redefines Tourism Destinations
The metaverse offers a unique opportunity for travelers to virtually explore and sample tourism destinations and organizations before they arrive. Through the use of immersive technologies such as virtual reality or augmented reality, travelers can experience a destination or hotel in a more engaging and interactive way than ever before. They can explore the sights, sounds, and even the feel of a destination, gaining a better understanding of what to expect when they arrive.
This can help travelers make more informed decisions about where to go and what to do, and can lead to a more enjoyable and fulfilling trip overall. Additionally, by offering virtual samples of tourism destinations and organizations, the metaverse can help to attract new customers and increase engagement among existing ones, ultimately leading to increased revenue and growth for the tourism industry.
Future metaverse travel is likely to fill the need to go to a physical location for traveling. Though still new, the market of the Metaverse in travel is seen growing at a CAGR of 26.01%. Between 2021 and 2026, it is expected to have an incremental growth of $188.24 billion.
Metaverse Avatars Transform Travel Industry For Good
Metaverse has the potential to completely transform the booking process for the travel industry. By creating a highly immersive and engaging virtual environment, the metaverse can draw users into a more exciting and memorable booking experience. In addition, the use of avatars can help to create a more personalized and interactive experience for users, allowing them to explore different options and customize their booking process in a way that feels more intuitive and natural.
For example, imagine a user creating an avatar and exploring a virtual version of a hotel or resort, where they can interact with different features and amenities, such as the pool, the restaurants, and the spa. They can also experiment with different room types and configurations, seeing what each option looks like and how it feels to move around in the space. This kind of immersive experience can help users feel more confident in their booking decisions, and can lead to increased satisfaction and loyalty.
In general, the use of the metaverse for the travel industry can bring a new level of excitement and engagement to the booking process, making it more enjoyable and memorable for users. By creating a more immersive and personalized experience, businesses can differentiate themselves from competitors and attract more customers.
The concept of using metaverse technology to showcase hotel amenities and offer virtual rooms for events and meetings is a unique and innovative approach to the hospitality industry. The use of such technology could provide customers with a more immersive and personalized experience, which could help drive loyalty and repeat business.
In addition, redesigning loyalty programs to benefit from their metaverse versions could provide a strong incentive for customers to engage with the hotel in both virtual and real-world contexts. This could help the hotel convert virtual tourists into real-world guests, which could ultimately result in increased revenue.
The use of metaverse technology in the hospitality industry has the potential to revolutionize the way hotels interact with their customers and provide them with more engaging and customized experiences.
Stay at Hotels in Metaverse
Decentraland is a virtual world platform built on blockchain technology that allows users to create, experience, and monetize content and applications. One of the unique features of Decentraland is its concept of digital real estate, which consists of parcels of virtual land that users can purchase, build on, and monetize in various ways.
Millennium has leveraged this platform to create a virtual version of its M Social hotel, which users can visit and explore. The virtual hotel is designed to replicate the look and feel of a real-world hotel, and guests can rent or purchase virtual space within the virtual hotel to create their own virtual experiences. This opens up new possibilities for the hospitality industry, allowing hotels to expand their reach and offer unique experiences to guests in the virtual world.
Decentraland M Social Hotel
The Decentraland M Social hotel is a virtual version of the real-world M Social hotel operated by Millennium Hotels and Resorts. It is designed to replicate the look and feel of the physical hotel, and users can explore its virtual corridors, rooms, and amenities.
The virtual hotel consists of several parcels of digital real estate that users can rent or purchase to create their own virtual experiences. Each parcel is designed to replicate a specific area of the physical hotel, such as the lobby, bar, or guest rooms. Users can customize their virtual spaces with their own designs, furnishings, and interactive elements, allowing them to create unique experiences for guests.
In addition to the virtual real estate, the Decentraland M Social hotel also offers a range of virtual events and activities. These may include virtual conferences, music concerts, art exhibitions, and other social gatherings. Guests can attend these events and interact with other users in the virtual world, creating a sense of community and connection.
The Decentraland M Social hotel is an innovative way for Millennium Hotels and Resorts to expand its reach and offer unique experiences to guests in the virtual world. Read more: Millennium Hotels and Resorts Launches M Social Decentraland
“M Social is about being different, being one of a kind. As we look towards the future, we need to look past the traditional model of hospitality and engage our guests through new immersive experiences,” said Mr. Kwek Leng Beng, Executive Chairman of Millennium & Copthorne Hotels Limited. “We hope to redefine hospitality through M Social Decentraland by creating online adventures that integrate with real-life events.”
Guests can visit the new M Social Decentraland at https://meta.msocial.com or head to coordinates (40,-5) on the map.
Everything About Metaverse Content Creation
But what do we mean by the term Metaverse? It is a fully digital environment powered by blockchain and virtual reality.
Step by step, the online ecosystems will transform into an interactive network of 3D virtual worlds (known as Metaverse) connecting people and brands through online experiences and activities. This will form a new series of daily online interactions for individuals regarding their social life, professional growth, commerce habits, and everything in the between. We may consider it as the next step of the internet of today.
For some people, the Metaverse claims its positioning as the new face of digital existence and representation of the Internet through a 3D virtual environment. But for some others, it may look like a hostile new world. On the other hand, content creators find a new business stream for their skills. Continue reading about Metaverse…
The emerging Metaverse presents exciting opportunities for the hospitality industry to connect with customers in innovative ways. Metaverse allows for a highly immersive and interactive experience, which can be leveraged by hotels and restaurants to engage with customers and create brand awareness.
