Web Design Do’s

Less is more and whitespace can make your website’s pages look and feel more professional. Your visitors can easily navigate through your content with no distractions. Simplicity will help your website to be more enjoyable.

Make it Clear

When writing blog posts or articles the structure of paragraphs, the clear headings, the size and color of text and the highlighting parts are important because is the first impression of visual hierarchy.

—  Define what is important  —



in one second

Headings and font sizes or highlighted text are creating a sense of tone that is keeping the interest of your audience alive.

The lack of visual hierarchy will confuse visitors and will downgrade the content of your post or article. It gives a look and feel of a visual monotony. So, you better avoid it!

Less is More in Web Design by Areti Vassou Digital Marketing Specialist

Devil is in the details

Every little detail like colors, fonts, visuals and graphics are setting a personal and genuine voice. Simplicity is based on harmony and balance.

Choose specific fonts and only a couple of variations in different sizes for your texts and visuals. Use common logic and trust a professional opinion about what fits best for your brand. Grabbing visitors attention should be a top priority but should be done with respect to your brand’s main visual character and ID.

Less is More in Web Design by Areti Vassou Digital Marketing Specialist

Follow Basic Graphic Design Rules

Try to remember that more than 65% of your digital audience will read your content via their mobile devices. So basic Graphic Design Rules DO MATTER.

Consistency adds value to your brand

Balance the weight of empty and full parts of your website by using alignment grids. Choose clean and tidy templates for your website with easy to follow build in structure.

A chaotic template will remain messy no matter how much effort you will invest to improve it. And a chaotic design produces visual noise and distraction.

Make sure that you use colors that make your brand look at its best. And stick with your main colors, fonts, structure and designs throughout all your digital footprints.

Less is More in Web Design by Areti Vassou Digital Marketing Specialist

Less is More in Web Design by Areti Vassou Digital Marketing Specialist

Prefer quality over quantity

Great looking photos or graphic design elements can spice up your content. Poor quality can ruin your work. Photos that are stretched and deformed make websites look unprofessional.

More than that, it actually destroys your brand’s credibility. So prefer to pay a professional designer or buy from a photo bank high-quality photos in order to have the best visual content for your website.


Make a plan and be sure that you have covered all the following:

  • Make it clear
  • Less is more
  • Use White Space
  • Quality is the goal
  • Trust Consistency
  • Find your Balance
  • Organize your steps
  • Edit all details before publish
  • A/B Testing
  • Invest in great Content
  • Use SEO Guidelines
  • Stick to your Calendar
  • Form a tailor-made digital marketing strategy
  • Utilize all Social Media


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