In 1998 I was the only woman working in technical SEO marketing in global enterprises. When I started my company IDEADECO in 2000 everyone around me was trying to convince me that no woman could survive in this industry.

Now the same people can not survive without my services.

Not bad for a woman, right?


My core values for surving into a man’s world:

No matter what they tell you, do it anyway.
Ask for no permission to fulfill your dreams and goals.
Make noise only with your actions.
Do the work the way you want to be done.
Set your own rules.
Own your decisions.
Own your failures.
Own your success.
Embrace your power.
Lead by example.

And remember that if they hate you,
it means that you are on the right path.

Areti Vassou
CEO & Founder

International Women’s Day

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women.

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality. 

Marked annually on March 8th, International Women’s Day (IWD) is one of the most important days of the year to:

  • celebrate women’s achievements
  • raise awareness about women’s equality
  • lobby for accelerated gender parity
  • fundraise for female-focused charities

What’s the theme for International Women’s Day?

The campaign theme for International Women’s Day 2021 is ‘Choose To Challenge. A challenged world is an alert world. And from challenge comes change. So let’s all #ChooseToChallenge.

International Women’s Day has occurred for well over a century with the first gathering held in 1911. Learn more about the day’s timeline.

Support women through

IDEADECO SEO Copywriting Agency

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