by Areti Vassou
SEO Copywriters create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd. They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business.
SEO Copywriters can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term. They send the message you want to deliver to the world.
Table of Contents
SEO stands for Search Engine Optimization. The word itself makes it clear what the goal is. To write for human eyes but also to make search engines notice your brand for the right topics and queries.
Top-tier Content Creation, SEO, Digital Marketing Strategy, Social Media Marketing, Web Design and Email Marketing for successful brands are based on unique and custom-made content. SEO Copywriting it’s the cornerstone for a successful communication strategy for companies and brands aiming to connect with their perfect audience.
If you want to improve in Search Engines results and rank higher than your competitors on Google start optimizing your website, now. Avoid common pitfalls and end the period of losing clicks, making you lose clients. Find the best SEO Copywriting services and content creators for your brand. Keep in mind for each industry has certain criteria and you should look for specialized SEO Copywriters, relevant to your niche.
About Copywriting Strategy
The best copywriting strategy is based on truth and simplicity.
You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world.
Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.
It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How do they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.
Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, research, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well-structured corporate blog can bring traffic to your website and the right attention to your company and not only that.
About SEO Copywriters
The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a problem solver that can handle all kinds of content, marketing, and product tasks, even on short notice.
As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.
SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.
You can find their work in all the little and big corners of the digital world:
- Website content
- Blogs
- Social Media posts
- Introductions for social media accounts
- Ads
- Newsletters
- Digital research and surveys
- Digital interviews
- Short marketing copy
- Long marketing copy
- Copywriting briefs
- Email campaigns
- Landing pages
- Product descriptions
- Service descriptions
- Chat texts
- Visual files description
SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.
Of course, SEO copywriting services spread out to a vast area of actions, such as:
- Create new content often
- Update existing content
- Responsible for appropriate Keyword research
- Apply SEO content best practices
- Measure the effectiveness of SEO strategy and tactics
- Always ensure accuracy, relevancy, mobile-friendliness, and UX
- Use content management tools to build, design, and manage different types of content
- Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency and professionalism
- Use digital research tools to identify search trends
- Create content that optimizes search results
- Study data to understand what targeted customers are looking for, how they engage with a brand’s digital presence
- Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
- Write, proofread, and edit creative content across different mediums
- Assist the Marketing Department on content and media material
- Collaborate with designers, PR, and other professionals
- Manage digital correspondence (e-mail, letters, packages, etc.)
- Create and update records and databases
- Prepare presentations
- Submit reports
To make a long story short, SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, including Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.
Hear the Podcast
If you prefer to hear the Podcast we created for this topic, here it is:
Copywriting Tips For Newbies
Pay attention to your first online impression through the design, colors, blog architecture, quality of content, topics, and of course the ultimate landing page: Your About Me introduction. Learn what else can help you to elevate your blogging presence and copywriting skills.
