Learn and Improve

Social Media Marketing Skills

 What Is Social?

Offered by Coursera and created by Northwestern University. Skill level: Beginner.

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

Coursera Free Online Courses: What is Social?

Randy Hlavac

Taught by:    

Randy Hlavac, Lecturer, Medill IMC;

CEO, Marketing Synergy Inc

Basic Info

Course 1 of 6 in the Social Media Marketing Specialization. Commitment: 4 weeks of study, 1-3 hours/week. Language: English, Subtitles: Spanish. How To Pass: Pass all graded assignments to complete the course.

User Ratings: Average User Rating 4.6 See what learners said

About this course:

“What Is Social?” is an open online course for business owners, executives, and marketing professionals who wish to improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s an action-based intro to social media.

Once you finish this first course, you can continue on with the next steps: Social Media Marketing: How to Profit in a Digital World.

Learn and Improve Social Media Marketing Skills

Learn and Improve Social Media Marketing Skills

How It Works



Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.



Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Source www.coursera.org

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