Learn and Improve
Social Media Marketing Skills
What Is Social?
Offered by Coursera and created by Northwestern University. Skill level: Beginner.
- Social trends
- Defining target audiences
- Data analysis
Randy Hlavac, Lecturer, Medill IMC;
CEO, Marketing Synergy Inc
Course 1 of 6 in the Social Media Marketing Specialization. Commitment: 4 weeks of study, 1-3 hours/week. Language: English, Subtitles: Spanish. How To Pass: Pass all graded assignments to complete the course.
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About this course:
“What Is Social?” is an open online course for business owners, executives, and marketing professionals who wish to improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s an action-based intro to social media.
Once you finish this first course, you can continue on with the next steps: Social Media Marketing: How to Profit in a Digital World.
How It Works
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.