Recently, our copywriting agency announced a job opening for a copywriter. The response was overwhelming—we received a staggering 952 applications! However, there was a surprising twist. Out of all these applications, only 12 followed the instructions given in the job posting. This was a bit of a wake-up call for us.

It made us realize that while there’s an abundance of enthusiasm and interest in the field of copywriting, there seems to be a gap in understanding the importance of following application guidelines. This skill is crucial in professional copywriting, where attention to detail and adherence to client instructions are paramount.

On that note, we’ve decided to do something unconventional – we’re offering a second chance to those who missed the mark the first time. We believe in giving opportunities for growth and learning. So, if you’re passionate about copywriting and ready to pay close attention to the details, this is your moment to shine. Let’s turn this into a learning experience and a stepping stone to your career in copywriting!

Land Your Next Copywriting Job in 10 Steps

Hello there, wannabe copywriters! I’m Areti Vassou, the founder of IDEADECO SEO Copywriting Agency. If you’re reading this, you’re likely on the hunt for a copywriting job or curious about how to make your mark in this field. You’re in for a treat because I’m about to share 10 tips that have helped many aspiring copywriters land their dream jobs. Let’s dive in!

Tailor Your Portfolio

Your portfolio is your golden ticket. It’s not just a collection of your work; it’s a showcase of your journey and growth as a writer. When applying for a job, ensure your portfolio speaks to the position. Mix it with various samples like blog posts, ad copy, and scripts. Show them you’re not just a one-trick pony but a versatile writer who can dance to any tune.

Highlight Relevant Experience

Don’t worry if you haven’t been officially titled as a copywriter. Have you done some blogging? Maybe dabbled in some social media content? Or perhaps you’ve been the go-to person for marketing materials in your last role? That’s all relevant! Draw a line between these experiences and the skills needed for your next copywriting job.

Demonstrate Your Understanding of the Brand

Here’s where you can really shine. Do your homework on the company’s brand voice and target audience. Then, in your application, give them a taste of how you would write for them. This not only shows your initiative but also your ability to align with their brand identity.

Showcase Your Creativity

Copywriting is an art form. It’s not just about stringing words together; it’s about creating a resonant narrative. Share some of your creative concepts, even those that never saw the light of day. This will give them a glimpse into your creative process and ability to think outside the box.

Understand SEO Basics

In today’s digital age, understanding SEO is non-negotiable. Show that you can create engaging and SEO-friendly content. This skill is invaluable and will set you apart from those who have yet to grasp its importance.

Detail Your Process

Copywriting is more than writing; it’s about strategy and process. Share how you go from a blank page to polished content. Do you start with research? How do you edit your work? This insight into your methodology demonstrates your thoroughness and strategic thinking.

Be Concise and Clear

Your application is your first impression. Make it count by being concise and clear. This isn’t the place for fluffy language or jargon (unless it’s relevant). Show them that you can communicate effectively and efficiently. Don’t underestimate people’s ability to evaluate if you crafted your content by yourself or used AI software. Avoid AI-generated content in this case.

Edit Rigorously

A single typo can be the difference between getting the job and getting passed over. Edit your resume, cover letter, and portfolio meticulously. Show them that you’re not just a great writer but also a professional who values quality.

Highlight Soft Skills

Copywriting isn’t a solo act. You’ll often find yourself collaborating with others, so it’s important to show that you play well with others. Highlight skills like teamwork, communication, and adaptability. These are just as important as your writing chops.

Follow Application Instructions Carefully

This might seem obvious, but you’d be surprised how many people miss this. Follow the application instructions to the letter. This shows that you’re attentive and capable of following directions – a key trait in any job.

Final Thoughts

Applying for a copywriting job is an exciting journey. It’s an opportunity to showcase your skills and passion. Remember, every application you send is a reflection of your craft. So, take your time, follow these tips, and put your best foot forward.

Good luck, and happy copywriting!