Digital marketing Definition

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Digital Marketing Activities

The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer-centric approach.

Digital marketing activities are:

  • search engine optimization (SEO),
  • search engine marketing (SEM),
  • content marketing,
  • influencer marketing,
  • content automation,
  • campaign marketing,
  • e-commerce marketing,
  • social media marketing,
  • social media optimization,
  • e-mail direct marketing,
  • display advertising,
  • e–books,
  • optical disks and games,
  • and any other forms of digital media

It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ringtones.

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