How to make a long story, very short
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app.Twitter Inc. is based in San Francisco and has more than 25 offices around the world.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012. The service also handled 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of March 2016, Twitter has more than 310 million monthly active users.
Blue Bird Logo
Twitter has become internationally identifiable by its signature bird logo. The original logo was in use from its launch in March 2006 until September 2010. A slightly modified version succeeded the first style when the website underwent its first redesign.
On February 27, 2012, a tweet from an employee that works on the company’s platform and API discussed the evolution of the “Larry the Bird” logo with Twitter’s creative director and it was revealed that it was named after Larry Bird of the NBA’s Boston Celtics fame. This detail had been confirmed when the Boston Celtics’ director of interactive media asked Twitter co-founder Biz Stone about it in August 2011.
On June 5, 2012, Twitter unveiled its third logo redesign, replacing Larry the Bird with an updated icon simply named as the “Twitter Bird”. As of this logo revision, the word “Twitter” and the lowercase letter “t” are no longer used, with the bird becoming the sole symbol for the company’s branding. According to Douglas Bowman, designer of Twitter, the new logo resembles a mountain bluebird. Twitter explains on their website not to modify the logo (e.g. rotate the bird, change the logo’s color, etc.)
12 Things You Should be Testing on Twitter by Hootsuite
Do you find it hard to express in 140 characters or less? It may be more easy than you might think. Many Twitter users have fallen into a routine and they keep repeating a certain type of message style that seems to work nice and easy for them… In a way they send the same Tweet with different words. But we have to remind to Twitter enthousiasts how important is to find the suitable Tweet for your audience. How? Simple one rule: constant testing and optimizing. Keyword is CHANGE. If everything changes why shouldn’t we change the way we communicate our message to the world? Twitter is part of the world and at the end, behind every single account there is a human being. Hootsuite Blog has cleverly broken down Tweets into 12 different parts that show us how w can test and optimize our Twitter presence. Read the rest of the article here
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