Pinterest is so interest in us
Pinterest is a web and mobile application company that operates a photo sharing website. Registration is required for use. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. It is managed by Cold Brew Labs and funded by a small group of entrepreneurs and investors.
Pinterest CEO Ben Silbermann summarized the company as a “catalog of ideas,” rather than as a social network, that inspires users to “go out and do that thing.”
Pinterest Business pages
Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a “virtual storefront”. In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. In 2013, Pinterest introduced a new tool called ‘Rich Pins’, to enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.
IdeaDeco | Areti Vassou | Pinterest
IDEADECO Make Ideas Happen @ Digital Graphic Design, Web Design, Social Media Strategy, Interior Design & Art. Let’s connect at Pinterest