Are you ready for this? Original content is the type of content that drives huge organic traffic. Having said that, let’s see what else attracts your audience’s attention throughout a sophisticated content marketing strategy. Use these 4 types of content for building a strong brand voice and a solid authority status in your industry.
Use these 4 types of content wisely.
Use the Right Words.
That’s right! Use high-quality written content for all your digital assets. Your website pages, the blog posts, the social media posts and everything else which needs text should be treated as a crucial part of your content marketing and branding strategy.
This type of content is by far the most effective type of content for attracting website traffic. Even before searching the most relevant keywords you should invest in well written content created by the hand of a professional copywriter.
Have in mind that words are used for every tiny action of communication. Even video content needs a great script to stand out. All types of effective content, such as visual & video content, need words. By effective content, we mean crystal clear text, with headings, deep meanings, valuable information, correct grammar, right syntax, and a pinch of creativity. Don’t forget that SEO-wise content goes beyond well-written content. Let me elaborate on that…
SEO has two strong legs – one standing inside the technical world and the other one standing in the creative world. SEO needs both legs to be strong and well document according to the latest best practices. In other words, it is based on constant updating and checking of all the website/blog/brand aspects.
Top written content that can really break the bank of attention:
- In-depth How-to Posts: 2.000 – 10.000 words
- Research articles: 2.500 – 10.000 words
- Case studies: 1.500 – 3.000 words
- Reviews: 500 – 1.500 words
- Opinion articles: 800 – 2.500 words
- Listicles: 500 – 1000 words
- Interview questions/answers: No limit
- Comments: 30 – 200 words
- Social media texts or/and captions: 10 – 500 words
- File naming: 4 – 15 words
- Backend lines (Alt text, meta descriptions etc): 1 – 30 words
- Newsletter: no limit
- Email templates: 250 – 650 words
- Introductions: 15 – 100 words
- Online Ad texts: 10 – 100 words
- Conversational text for apps: No limit
- Heading lines: 4 – 20 words
- Logo taglines: 2 – 6 words
- Scripts (for social media videos): 1.000 – 3.000 words
- Workshop/Seminar material: 3.000 – 10.000 words
- Presentations text: 500 – 2.000 words
- Speech text: 1.000 – 3.000 words
- Branding storytelling: 50 – 2.000 words
- Blog posts: 600 – 2.500 words
- Guest posts: 600 – 1500 words
- Podcast script: 200 – 1500 words
- Radio script: 200 – 1500 words
- Off line marketing material: No limits
- Press Releases: No limits
As you can see the list of written content has an interesting variety. And they all have one common factor: words. They need words and a professional copywriter to shine.
All the photographs and the graphic elements are part of the visual content. We will talk about video content later. It’s trus that one picture equals a thousand words but still without the right words an image tells half the story.
Humans are creatures of emotions. They love to hear the story behind any visual element. That’s why captions and microtexts are so important. – Areti Vassou
Let’s say that you just posted an amazing video that, withinh hours, went viral. People will start asking who created this video, what is the story behind this video, where and when it was taken, who is the creator, what he/she looks like, what else he/she is doing, what music they hear, what clothes they like, where do they live, does he/she has a company etc
All these are part of human communication and are driven by plain curiosity. All of us are curious and we all want to learn more. This is where content (and marketing) puts their magic in action and creates a channel of communication between a brand/person and a community/audience.
Content is the glue that connects the material world with the world of ideas.
To make it more clear, replace the material with online and ideas with human needs.
Now read again the same sentence with the new words:
Content is the glue that connects the online world with the world of human needs.
That flash you just experience inside your head, is the footprint of what actually SEO Copywriting does to our brain. It stimulates the right emotion and attracts the right quality of attention in order to make you react the way that will benefit the brand. This is how every company and brand is trying to make you get what they offer.
Visual content is made to grab your attention. It engages your eyes but aims at your emotions. Visual content intends to make you feel safe and protected under the spell of appealing images or graphic design elements.
Top visual content types:
- Graphic Design elements
- CTAs (Call to Action)
- Interactive tools
- Visual quotes
- Data visualizations
- Presentations (PDF etc)
- User Generated Content
Although video belongs to visual content, it has earned the third position in the Attention Economy. Videos tell the story much better and bring back tones of organic traffic. How-To videos have become the number one communication and marketing channel in the world. Why is that?
Would you prefer to read a recipe or see how to make it in a video?
Apparently, 9 people out of 10 prefer to see it in a video. Myself included.
It’s a fact that the principle of show me, don’t tell me works perfectly in the content marketing.
Types of visual content that making people hold their breath:
- How-to videos
- DIY videos
- Behind the scenes videos
- Challenges videos (tik tok)
- Travel videos
- Adventure videos
- Fashion videos
- Family memories videos
- Educational videos
- Webinar videos
- Commercial videos
- Editorial videos
- Branding videos
- Real estate videos
- Game videos
- Gifs videos
- Tech videos
- Conference videos
- Evidence videos
Once again, all the aforementioned types of videos need a script or a draft before you record any kind of video.
Music is the first thing that comes to mind when we talk about audio content. Here it comes a big BUT… But, podcasts, audiobooks, internet radio, and finally music videos are responsible for making audio content the fourth pillar of content marketing.
Don’t forget how the pandemic year affected the way we choose to interact online with others. We witnessed a huge blooming in Audio Apps Industry starting with Clubhouse App. Today, audio content is a major type of content producing millions of profits for brands engaging in this field.
Types of audio content worthing your attention:
- Voice search
- Internet radio
- Audio shows
- Music playlists
- Audio blog
- Signature tune
- Record Spots
- Audio music
- Audio storytelling
Again, behind all these types of audio content, there are several content creators involved. In all cases, a professional copywriter would have to craft the right content for each channel.
Now you know how many major types of content exist. Pick the ones that best suit your brand’s goals and start creating original content for your digital assets. You can do it all by yourself or you can hire professionals. Either way, use everything to build an interesting feed of content for the people that follow your brand’s digital assets.
Interested to explore more ideas in branded content creation?