Elculture is the most popular online platform of modern culture in Greece and Europe. Elculture online platform provides daily information about culture, art events, books, music, theater, cinema, and important art news. Elculture platform was created in March 2007 and the team consists of experienced cultural editors and journalists, as well as external collaborators from all over Greece and abroad.
The editorial team of Elculture manages cultural information, publishing art news, events and happenings. It presents all events in the form of proposals to the public and organizes them in the form of an agenda.
In addition, Elculture keeps the public informed about important news and developments in the field of culture and arts with all relevant articles: interviews, reviews, opinions, tributes, announcements, podcasts, books, films and art journalism of special interest.
Elculture has a wide audience interested at:
- those who love arts and culture
- use new technologies
- follow developments
- participate in artistic and cultural life
- those who make up the cultural chain
- people of the arts
- cultural institutions
- event organizers
When we started our collaboration with Elculture we firstly trained all team members with a set of educational workshops including Google Analytics, basic SEO guidelines, website optimization, SEO copywriting optimization, design thinking, trends & research process and Social Media best practices.
The brand positioning was already established and solid. With the unconditional support of the CEO, we added a number of extra digital assets and activities for elevating organic traffic and expanding in new markets and audiences. Both Search Engine Optimization and Social Media Optimization boosted the brand’s digital reputation as was aimed from the beginning. Community building and engagement were two of the many goals and the addition of new social media channels returned great results. Simultaneously we empowered the existing main categories and refreshed the stream of interests with carefully selected new ones.
- Status: Ongoing project
- Country: Greece
- Language: Greek