We are excited to announce our new collaboration with ARIAPR Agency in Greece. ARIAPR Agency was founded in 2012 by Ariadne Nikaki. We are so happy for being part of this amazing team.
ARIAPR is one of the largest Public Relations Agencies in Greece, managing premium brands & companies across different platforms and countries. Areti Vassou is wearing a new hat as the SEO Content Strategist in this established PR company, including the following key responsibilities.
SEO Content Strategist
Areti Vassou and Ideadeco Team will have these key responsibilities:
• Designing a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand.
• Applying Continuous evolvement of SEO strategy and SEO copywriting.
• Overseeing all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona of all projects within the agency.
• Supervising the development of a content calendar throughout the agency verticals, according to particular goals.
• Responsible for all areas related to SEO, content strategy & marketing, social media channels optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
• Collaborating with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the needs of each project.
• Conducting ongoing usability tests to measure content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Optimize and edit content when is necessary.
• Work closely with the company’s CEO & Art Director on all creative and branding initiatives to ensure a consistent message across all channels of communication.
About ARIAPR Agency
ARIAPR Agency builds strategies with the right tactics to engage the client’s target audience. The Agency knows how to succeed in creating positive awareness, increased brand loyalty, reputation, consumer trust, sales, and business growth.
The company’s vision is based on integrity, quality, positivity, loyalty, discipline, team work, creativity and transparency. The entire team aims to satisfy the client’s needs and business goals. Subsequently, upon achieving these goals, clients can expect quality and cost-effective services from a diverse, professional and dedicated workforce.
Ariadne Nikaki and her team of experts are monitoring carefully each and every project. They are fully accountable and lead the way. They manage every project with attention to detail without losing their focus on their clients’ best interests.
ARIAPR is continuously dedicated to providing creative and innovative PR solutions and helping clients achieve their business objectives. The company is committed to:
- Clearly establishing and conveying the clients’ values to its target audience
- Successfully enhancing the company’s positive image and branding before the public
- Effectively marketing the clients’ products and services
- Steadily establishing their distinctiveness and strong competition in the industry
- Continuously increasing sales and improving business growth