Professional SEO Copywriting Services have one secret element that generates spectacular organic results. Deep research.
It’s as simple as that. To get the best organic results you start with deep research, then add a strong dose of creativity and authenticity and there you have the best success recipe for your brand. No matter how much money you are willing to invest in your business growth if you don’t do deep research you won’t make it too far.
Did you know that more than 4.4 millions posts are published daily? Getting published or setting a simple content strategy had never been easier. Pick a topic, find your general brand voice, set your digital assets and start publishing your content. We wish that these steps would be enough to put our brand at the top. Maybe 20 years ago, when the demand and traffic was low, it was enough.
Now we need to run deep research for every single post we publish. If we want to lead the game in our selected industry. Here comes the expertise of professional SEO copywriters. They know how to combine the data insights with the right way of expression, making your brand visible to the right audience. They use words in a way that convince people and seduce search engine machines to fall in love with their content.
Professional SEO copywriters know how to match the right audience with the right content for the right reasons. They are the modern technology matchmakers!
Professional SEO Copywriters
What does a professional SEO Copywriter that distinguishes his/her work from a simple copywriter? The technical background and the familiarity with web development and technical SEO.
To make a very long story short: They take complex technical issues and data and transform them into compelling content easy to follow and comprehend for the everyday person. If you want to understand how the laws of physics work, then hire a SEO Copywriter to run a study and compose a piece of content for you.
Professional SEO copywriting services demand to own a set of certain skills. For starters, you must be a vivid reader. A bookworm. Then you must have a never ending curiosity about everything… act like an investigator for all the big and small things around us. Technology and web development should be your personal playground as if you were born to talk with code. Finally, creativity and authenticity are the glue for making everything come together.
Not so so easy as you thought, right?
What can SEO Copywriting Experts provide to your brand?
SEO Copywriting Experts create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd. They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business. They can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term.
They send the message you want to deliver to the world.
SEO stands for Search Engine Optimization. The word itself makes it clear what the goal. To write for human eyes but also to make search engines notice your brand for the right topics and querries.
Top tier Content Creation, SEO, Digital Marketing Strategy, Social Media Marketing, Web Design and Email Marketing for successful brands is based on unique and custom made content. SEO Copywriting it’s the cornerstone for a successful communication strategy for companies and brands aiming to connect with their perfect audience.
If you want to improve in Search Engines results and rank higher than your competitors on Google start optimize your website, now. Avoid common pitfalls and end the period of losing clicks, making you losing clients. Find the best SEO Copywriting services and content creators for your brand.
Select the Best Copywriting Strategy
You may find it a bit controversial but think about your brand or company as a beacon of wisdom. We have one opportunity to tell our truth especially through the digital assets we own as media to communicate our message to the world.
Brands & Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character. The more we create a safe circle based on honesty, truth, dignity, kindness and ethics the merrier it gets for the people following our path. It’s like the Christmas Spirit, do good and you will receive good in return.
It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.
Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.
Simplicity Can Turn the Game
During the last months due to the extra daily pressure of the pandemic people have been experiencing new levels of stress. Would be lying if I was excluding myself from this stressful state of mind. Others might be dealing the ongoing circumstances with more grace than me but I am not ashamed to admit how tired and exhausted I feel after 10 months of agony in lockdown.
After noticing the people around me this obvious fact come to my attention: Successful and happy people have one thing in common, they have mastered the Art of Doing Nothing. Taking breaks and enjoying a pause can boost our mental health and stamina beyond expectation.
It’s true that we all have different levels of soft skills. Some people are naturally easy-going and charismatic in communication and in letting go of stress. Some are born with an inner button which they can turn into relaxing mode in seconds. But some others (may I add the majority of us) are putting a lot of effort to calm down and seeking ways to take a break from reality. Adulthood is a series of continuous obligations and crisis management with some periodic pauses of quiet times.
Taking a step back from what is happening could save our lives. Most of the times we tend to react at the top of our emotions and we lose the best energy in fighting against the stream of events. Have you ever thought that doing nothing could be the best decision ever?
The lost Art of Doing Nothing is like the art of pauses in music. Melody needs pauses to produce music. We need pauses during our never ending hectic way of living to find the music inside us. Don’t get me wrong… All I am saying is that our own pace needs the proper amount of time to keep our peace of mind unbroken.
Professional SEO Copywriting Brings High Organic Results
SEO copywriting is the creative & technical process of crafting online content that uses all the right elements in order to rank higher in ALL search engines, starting with Google. SEO copywriting is responsible for driving traffic, boosting the level of engagement, expanding the community of visitors & followers, and finally building trust & loyalty to transform visitors into clients.
- This is copywriting: [X] company sells the best oranges.
- This is SEO copywriting: If oranges could choose the best company to invest their juices, they would choose [X] company. Remember that that next time you get fresh orange juice for your kids.
- This is marketing copy: Fresh orange juice is looking for you.
These sentences say the same thing but they aim to a different level of connection. Which of all would make you buy orange juice? That’s right, number 2.
SEO copywriting creates the conversation stimulus about a specific idea that reaches out to a certain primal need. The need to solve [A]. You can replace [A] with anything you can think of.
Of course, SEO copywriting services spread out to a vast area of actions, such as:
- Create new content often
- Update existing content
- Responsible for appropriate Keyword research
- Apply SEO content best practices
- Measure the effectiveness of SEO strategy and tactics
- Always ensure accuracy, relevancy, mobile-friendliness, and UX
- Use content management tools to build, design, and manage different types of content
- Monitor all channels for errors, alerts, questions, and inquiries and resolve with a sense of urgency and professionalism
- Use digital research tools to identify search trends
- Create content that optimizes search results
- Study data to understand what targeted customers are looking for, how they engage with a brand’s digital presence
- Develop optimized content for websites, blogs, social media, white papers, ebooks, retail sites
- Write, proofread, and edit creative content across different mediums
- Assist the Marketing Department on content and media material
- Collaborate with designers, PR, and other professionals
- Manage digital correspondence (e-mail, letters, packages, etc.)
- Create and update records and databases
- Prepare presentations
- Submit reports
Have in mind that the aforementioned responsibilities are applied for every single goal for each project. One client can have at least 2-6 ongoing projects.
What does an SEO Copywriter?
The ideal SEO Copywriter is ready to create the best possible content under any given situation. Must have a mentality of a problem solver that can handle all kinds of content, marketing and product tasks, even in short notice.
As a multitasking professional, wearing many hats includes being ready to support the rest of the team to work efficiently. The ultimate characteristic of excellent SEO copywriters is their superb communication skills based on a detail-oriented mindset. They know all the details, behind the details, behind all the dark corners, behind the fears we don’t even know that we have. And they are always two steps ahead with their SEO Copywriting Services.
SEO Copywriters are the glue that keeps together the world of cold data with the world of creativity. They are the people capable to balance writing for search engine machines and writing for human eyes, making compelling stories out of thin air.
You can find their work in all the little and big corners of the digital world:
- Website content
- Social Media posts
- Introductions for social media accounts
- Digital research and surveys
- Digital interviews
- Short marketing copy
- Long marketing copy
- Copywriting briefs
- Email campaigns
- Landing pages
- Product descriptions
- Service descriptions
- Chat texts
- Visual files description
Premium SEO Copywriting Agency
Providing premium SEO copywriting services isn’t an easy task but SEO professionals specialize in the field for brands, agencies, and every form of B2B business are fearless. Top SEO Copywriting Agencies usually have a team of people ready to make your online content rank higher in search results. For example IDEADECO SEO Copywriting Agency have been selected by the top players of the most competitive markets.
We create the message you want to deliver to your tribe.- Areti Vassou
Find the Best SEO Copywriting Experts
During the 2020 pandemic and lockdown, we received thousands of business requests and we reached a point where we had to hire new hands for our Copywriting Agency in Greece, IDEADECO. The number of requests kept piling up and even if all our copywriters, strategists and SEO experts worked together full time it was not doable to deliver everything on time.
When the universe sets you on fire then you think & act outside the box. We decided to reach out to other Agencies we liked their work. We reached out to our competitors.
The good thing of speaking or/and attending to hundreds of Conferences is that you know first hand most of the CEOs swimming in your pool. Picking the phone and talk directly to the head of the Agency made it easier to shortlist the final collaborators.
We matched which fellow Agencies would fit better with certain clients (criteria by language, culture, previous projects, price range) and send them the new projects. We had 98% score of successful matching. (Thank you, Universe!)