The digital world needs more people of character that bring us authentic inspiration. Dare to show your true colors!

Day after day, I keep reading posts from people complaining that marketing is getting harder. They find advertising costs rising, month by month. In my humble opinion, when digital experts are looking for easy fame & money, they tend to invest a huge amount of money to get spectacular traffic results & leads, instantly.

But nowadays the competition is hard. Really hard. Next to that, audiences are digitally mature and are not hooked with bad practices and cold selling. People want to be respected. People seek brands that value their attention and time.

Define your personal code of ethics before you start anything in life. It’s the core foundation behind any business decisions that will impact your entire life. Even if you have an established brand or a company, it’s entirely up to your code of ethics that will set it apart from the crowd.

At the end of the day, doing the right thing is what true success means. When the choices we make benefit not only our own profit but also protect the community we live in then we demonstrate our power to choose a quality of freedom that actually makes this world a far better place.

Beyond and above everything else our growth is based on the belief that there is always room to improve ourselves.

Truth be told, personal and business growth are relying on our willingness to become the better person in the room. Breaking down an abstract idea into specific steps it’s a clever way to start doing what’s best for our development.

There is always room to be a better person by Areti Vassou

Add Kindness On Your Blog

You may find it a bit controversial but think about your brand or company as a beacon of wisdom. Especially through the digital assets we all own in order to communicate our message to the world. Companies that use their Corporate Blogging channels to build a strong communication channel with their selected audience, tend to invest in ethics and great character.

It’s a good idea to see how outstanding brands are utilizing their blogs to communicate their mission, philosophy, and eventually how they can help people to improve their lives. How they do it? Think about it for a second… Everything starts with one major principle: deep self-knowledge. Before you publish your corporate blog define the reasons you need it and the goals you wish to reach. Having a solid mission can help your blog stand out for the right reasons in front of the right people.

Treat your blog as an extension of your life’s purpose. Within your blog’s content, introduce your philosophy & ethics, address company news, updates, presentations, product guides, industry topics, expert tips, researches, books, financial data, scientific resources, videos, interviews, seminars, workshops, etc. A well structured corporate blog can bring traffic to your website and the right attention to your company and not only that.

Corporate Blogs are the Next Big Thing by Areti Vassou

Show Up and Tell Your Story

Want to know how to make a presentation of your ideas that everybody will admire? Start by writing down the core meaning of your presentation in one short paragraph. This 3–4 lines paragraph is your main message and what your audience should keep after you leave the room.

First of all, find the right topic, then do your research and finally create the best possible visuals. If you haven’t already try Canva then start now! Canva provides professional presentation solutions for people that don’t have any graphic design background. So here are the 5 top tips for making outstanding presentations that will make an unforgettable impression.

5 easy steps to make an unforgettable presentation by Areti Vassou

Why Do We Use Blogs to Tell Our Stories?

The need to share one’s passion is the ultimate booster for blogging. Next comes the need to create new ways to earn some extra financial income. Having motivation, firstly to communicate, and secondly, to earn money, blogging has become a widely spread activity around the globe.

People want to grow awareness, traffic, new clients, sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others.

Blogging is another stream of income for people that carry an entrepreneur’s DNA. Decades before the term “startupers” emerge, a tribe of digital bees was actively writing and publishing their words into blogs. Back in the days, we called them: weblogs.

In a way, we can say that the journalists and writers, back in the early 1990s, showed us how to use blogs to make our voice heard. Today many bloggers earn their living through this activity. So from the days (1991–1994) where blogging was just a hobby, today it’s a business of billions.

Since January 1994 when the very first blog was created up to today’s microblogging platforms, blogging is a major part of the internet’s growth and digital marketing evolution.

We must admit that today’s blogs and bloggers are quite different from the blogs of yesteryears. But no matter how conditions may have changed, blogs & bloggers are the running blood inside The Internet as we all know it.

We use blogs to tell our stories because it’s an easy to use direct channel of communication.

Start with a Captivating Blog Headline

The better you craft your headlines, the better traffic results you will get and more visitors will read your posts. As engagement is growing, you will have more chances to improve your blog’s ranking and your relevance score. Choose witty and interesting headlines that give your potential readers a solid idea of what to expect from your content.

I am sure that you have already noticed that headlines are the first thing that grabs the attention of readers. Not only builds long-lasting connections but convince readers to continue reading. How not to mention, the powerful titles get the attention of all search engine machines and help them recognize your content.

Discover how you can also use the right tools for creating eye catching headlines for your blog posts.

Captivating Blog Headlines Increase Traffic by Areti Vassou

Start Spreading Your Ideas

When you share your idea with one person then only two people will know what you are up to. If you share your idea with 1000 people then you have better chances to expand your network circle and the growth curve of your ultimate goal. Master the art of spreading your news. Use clever ways to publish as many updates as possible.

Due to my job I have to create 10–15 new blog posts per day for several blogs. Digital copywriters are soldiers of words. They work under a very strict schedule day after day, producing more than 5.000 words daily.

Most content writers will agree that creating more than 5000 words a day isn’t an easy task if you’re not used to writing every day. Therefore,
spending at least 4–6 hours for word crafting is a common routine for most professionals in copywriting.

But some days are not that productive as others. Having a back plan in different ways of recycling your content could save the day and boost your writing when you are under a dry spell. In the following article, we can see how successful bloggers put in action clever recycling methods for their content:

Lessons from Successful Blogs on Recycling Published Content by Areti Vassou

Now it’s your turn!

Tell us which specific steps have helped you to make innovation part of your personal development and business growth.

Most of the people think that innovation refers only to technology and the financial sector. But if you take the time to think thoroughly you will discover that true innovation starts from the way we deal with daily challenges. Don’t you agree?

Be Brave, Show Your True Colors by Areti Vassou

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