The new Pantone color of the year 2020 is Classic Blue, 19-4052. For over 20 years, Pantone’s Color of the Year has influenced design, product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences.

This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions.

Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. (Source www.pantone.com)

Discover all shades of blue in Santorini
Discover all shades of blue in Santorini

The History of Color Blue

Scientists generally agree that humans began to see blue as a color when they started making blue pigments. … About 6,000 years ago, humans began to develop blue colorants. Lapis, a semiprecious stone mined in Afghanistan, became highly prized among the Egyptians. They adored the bright blue color of this mineral.

The color blue is associated with two of Earth’s greatest natural features: the sky and the ocean. But that wasn’t always the case.

Some scientists believe that the earliest humans were actually colorblind and could only recognize black, white, red, and only later yellow and green. As a result, early humans with no concept of the color blue simply had no words to describe it. This is even reflected in ancient literature, such as Homer’s Odyssey, which describes the ocean as a “wine-red sea.”

Blue was first produced by the ancient Egyptians who figured out how to create a permanent pigment that they used for decorative arts. The color blue continued to evolve for the next 6,000 years, and certain pigments were even used by the world’s master artists to create some of the most famous works of art. Today it continues to evolve, with the latest shade discovered less than a decade ago. Read on to learn more about the color’s fascinating history. (Source: www.mymodernmet.com)

Blue is everywhere
Blue is everywhere

The Pantone Color Institute

The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity.

Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

Pantone color of the year 2020, Classic Blue 19-4052: Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. (Source www.pantone.com)

Past Pantone Colors of the Year

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