Every time you post something on your blog, the length (size) matters a lot. Of course, this may vary depending on the market industry you are targeting.
A technical post about SEO and Content Marketing Strategy should have a least 2000 words and must be rich in visuals. But a recipe post should stay into the minimum necessary description and tips.
In general, rich and informative long posts tend to receive a lot of visits and eventually build great ranking. But content creators and blog owners should use common sense. If a question that interests your target audience need only one paragraph to be answered, then write only one up to 350 -500 words.
But if your audience is looking for a piece of deep and extended information for specific topics, then start writing long and well document posts with 2500 – 5000 words, each. Add screenshots, make good use of videos and share all the relative data.
Trust your Blog’s Statistics
Post size matters and can build or ruin your blog.
So, pay attention and read the statistics of your blog. What works best? What brings more new visits? For example, some months ago I wrote this post about travel storytelling: Let’s talk about travel storytelling.
It gets more than 200 visits every day and I receive 2-4 new questions per week regarding this topic. Thanks to that, it generated 6 new blog posts, so far. And each of them gets 50-70 visits per day. Blogging is like the domino game. The first step leads to the next.
Specifically, this post was written to answer a question from a new blogger in Germany.
As a matter of fact, 12 people have sent me the same question: Does post size matter for SEO, today?
Try this experiment for 90 days :
Write down your blog’s monthly traffic and start writing a new blog post daily with less than 300 words. Wait until the end of the first month and check your monthly statistics. I bet that you won’t see any huge difference.
After that, keep notes of the new numbers. The following 30 days, publish a new post daily with 1000 – 1500 words each. At the end of the month compare the new statistics of your blog. I am sure that your blog’s growth will surprise you. Wait for 10-15% positive growth.
The next 30 days, keep publishing new posts but break it to the form:
- 1 new post with 3000 words at the beginning of the week and 2 new shorter posts (800 words) at the end of the week.
- Start planning your next posts at least 15 days before publishing them. The sooner the better.
- Start studying your statistics and see what queries are coming to your blog. These could be your next topics.
In the end, you won’t believe your own eyes. If you are skeptical, then read this post about 30 Day Blogging Challenge Results.
Some Useful Tips
Be patient. Stick to your plan and keep writing.
Use all SEO best practices for all your published posts. And share them to your social media channels and newsletter. Also, is a good idea, to invite other fellow bloggers to participate in this experiment. Think of this as a blogging gym experience.
Let’s Break down this blog post
It has 590 words and is an answer to a specific question. So, it doesn’t have to be too long and tiring. As you can see, it has headings, paragraphs and relative visuals with detailed descriptions. The use of the main keywords was chosen carefully: blog posts, published posts, SEO, new post, blog statistics, etc. All of these support the main topic of this blog post.