SEO is a long-term investment in time and effort and suitable only for market players who intent to stay in the game and lead the way. For people looking for easy money or easy fame or speed results, SEO will always look like a nightmare.
Search Engine Optimization holds the keys of business success and recognition. Paid marketing promotions will not get you too far and more importantly the given results won’t last. Rankings and search engine position changes dramatically every week.
If a company invest only in paid digital activities and neglect SEO, then will face huge disappointments. Paid promotions can put your brand at the top one day and drive you at the last page the next day!
Nothing compares with the solid & earned high rankings based in a mature and tailor made Search Engine Optimization Strategy. In other words you pay less if you set a clean SEO strategy plan from the very beginning of your efforts to stand out.
Spend Less & Earn More
Chess lovers, like me, know that modesty and low key tactic brings back home more wins.
Not all players can act like the King. Choose to be the King of the room. Be the most valuable asset in the market. How?
Do more. Talk less. Move quietly. Let your work speak louder.
Too much exposure can ruin your value, equally like weak presence in the market. Publicity is a train that if it runs to the wrong direction will get you nowhere. Even the wrong speed can destroy your plans to nail your goals.
Define your Why
Define your goals and the answers to the big Why.
Why you created this company. Why you offer this service. Why you sell this product. Why you are better from the others in the market. Why should people trust you.
Clear goals and mission at early stages will help you form a certain mentality and culture around your brand. Owning your mark from day one, will guarantee your success.
Based on your goals and mission is easier to detect which channel of communication will reach out effortlessly your audience. That gradually will guide you in the following decisions about design, colors, graphics, website architecture, texts, UX, digital copy, steps of growth marketing and social media plan.
Before you invest any amount of money make it clear why you are willing to take this risk. I have seen so many companies to lose track of their mission and finally get burned under the pressure of finding their position in the market.
SEO requires an investment of time & money to achieve meaningful results.
Trust Numbers More
SEO is based on advanced logical steps and call to actions. Even the creativity behind content creation is calibrated according certain technical requirements. Inspiration and creativity are not enough!
Use your heart but bring your brain with you. Learn the rules and all the requirements of SEO before you let your creativity take the driver’s seat. SEO basics are crucial for your digital assets sustainability.
Schedule in advance all the necessary steps if you want to build a long lasting brand. Add blogging calendar from the very first days of your content marketing plan.
Measure the results of your efforts each week. But be extra careful with the tools you will choose to use. Not all tools out there are perfect for every case! In some cases free metrics can be really helpful. Start with Google Analytics and check what kind of content brings back more visits and high rates of engagement. Step by step you will build your way to the top.
In time, you can add different tools related to SEO and Keyword research.
Don’t Mix Knights With Horses
A successful SEO strategy needs a structure with different people for different roles.
The web designer in collaboration with the web developer will build a SEO friendly website by scratch. But they can not do the copywriter’s work! Or vise versa… IT updates and technical issues should be handled only by IT & Security Experts.
Putting the wrong people to do the the wrong job will harm your budget, your website and your company. A Graphic Designer can create a wonderful logo for your brand but won’t be able to build a great website. Web designers are not IT Experts, so if you ask them to solve technical issues, get ready to pay for a new website.
Same goes with SEO Experts… don’t expect to gain any high rankings if you asked from a web developer to apply SEO into your website. Trying to implement SEO best practices only from the technical side won’t bring you the results you want.
Make it a priority to set certain roles for each part of your website. And pay the right people for the right job. In Chess a Knight can do certain steps, and horses can do specific movements. Use them accordingly.
What does an SEO Expert?
SEO Experts have a lot of responsibilities that include the optimization of the copy and landing pages for search engine ranking. They perform ongoing keyword research including discovery and expansion of keyword opportunities. They invest more in organic SEO success.
SEO Experts are managing all digital activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. In some cases are also responsible for all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
SEO Experts Daily Schedule
SEO Experts execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
They track, report, and analyze website analytics and PPC initiatives and campaigns. Also they manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
They spend a lot of time in optimizing copy and landing pages for search engine marketing. They perform ongoing keyword discovery, expansion and optimization. And constantly they research and implement search engine optimization recommendations.
It is common to have an eye for the detail both in technical and creative aspects. They analyze competitor advertising links and implement link building strategy.
They also work closely with the development team to ensure SEO best practices are properly implemented on newly developed code. In some advanced positions they create the original copy and guide the editorial and marketing teams to drive SEO in content creation and content programming.
SEO Experts are responsible to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. They have in-depth knowledge with website analytics tools and bid management tools.
Now, let’s play Chess!