The better you craft your content, more visitors will read your posts. As engagement is growing, you have more chances to improve your blog’s ranking and your relevance score. Choose interesting topics, giving your readers a new perspective.
Make good use of headlines because they do all the heavy lifting in 3 seconds. When a search occurs for a topic, thousands of results are shown in front of our eyes. Catchy headlines are fighting to grab the attention of the reader within 2-3 seconds, while readers scroll down on their mobile screens.
But never neglect the way you close your blog posts. Don’t give a hard goodbye with a slam in the face of your readers. If you have succeeded to attract a person’s attention up to the last line of your blog post, then do the extra mile and be gentle at the closing act. The final full stop could be the boundary of your blog’s growth or disaster.
Discover what makes the Art of Closure so powerful inside the blogging world.
Add a friendly closure
It would be impossible to write blog posts to the infinity. Before you reach the end of your blog post, help your readers & visitors to get ready for the end. Walk them to the exit door with grace and in good manner. Share your personal opinion or provide more resources to read. Close your blog post with the best terms.
In some cases, while you are writing your conclusion, you may add a call to action. Use the final lines as an invitation to participate in the conversation. Ask from your readers to share their point of view on the topic. Or better yet, seek for more information through their experience.
The Art of Closure
If only closure was always easy like a sea breeze. I remember waiting to have proper closure after a breakup in my early 20s, which of course never happen. All I wanted, was a coffee and a sincere conversation about our choices that brought us to the end.
To be fair, I didn’t put a lot of effort to make it happen and 4 years later I lost this option for ever. This person had a car accident and he wasn’t reachable anymore. That changed me completely.
I took a lesson that taught me to pay attention and always share my thoughts and feelings in the present time. After that, my mindset has wired to never leave hidden strings waiting in the dark to find an end. Thanks to that, my relationships (both personal & professional) became better and deeper.
Honesty and the willingness to communicate opened a new world in front of my eyes. It took a tragedy to find a deeper meaning in relationships. We open ourselves to the world and the world embrace us. That’s the foundation of connection.
Blogging is an activity based in communication and our human need to connect. And as everything in real life, there is a certain way to do it and feel comfortable.
Human interaction demands to be direct, pleasant and leave some room for healthy disagreements. Bust mostly to be polite and show respect to other people. Finally, good manners never harmed anyone. After all, we need some reasonable instructions to handle reality, right?
I really appreciate people that have master their goodbye moments. Let’s say for example, that you are having a cup of coffee with your best friend and at the end you kissed goodbye and hug each other. Would you rather prefer, before you mutual agree to finish your friendly meeting, to get up and run away from you? I don’t think so…
Creating blog posts is like having a conversation with friends. There is a topic, different opinions, starting point, the main idea of the conversation and the closure. Simple as that!
When we end up something with the best terms then we add positive vibes in the communication circle. These vides leave behind a feeling of acceptance and recognition. We need this to connect and reconnect when ever we meet again. The same thing happens also on the digital world.
Closures are Pauses
Goodbyes are a small doses of separation. The anxiety of separation could be a make you or break you factor in life. The more intense the separation the deeper the anxiety gets. Whether dealing with the death of a relationship or facing the end of a business agreement, a type of gief is knocking our door. Uninvited but so real.
Wise creators never disturb the monster of grief into the unconscious of their readers.
Create the best possible content but be smooth at your final lines. Walk with your readers up to the last line of your content and show them that is ok to move on to the next page.
Getting familiar with your style, tend to make readers feel close to you. So treat them like an excellent host and give them a pleasant exit queue. Have a look at how my closure adds a friendly note without been too personal.
My personal opinion
I spend 4-6 hours everyday reading or creating new content. To be honest, I am fed up with old school closure practices, where the reader is pushed to download something or subscribe somewhere. I prefer to read good blog posts and learn something new. I give my time and attention, so I want to receive knowledge. Only.
How do you feel about that? What’s your opinion?
I would love to read your thoughts about this. Digital communication changes everyday but our humanity remains the same.