Blogging is one of the best ways to drive traffic and bring more visitors into your website or blog. Blogging isn’t just a trend that will expire soon. It’s the cornerstone of a successful and solid content marketing strategy. In other words, is an imperative need to produce content that is equally meaningful for brands and readers/visitors.
Every day millions of blog posts are being published making it more difficult to separate your brand from the crowd. Keyword based content has transformed into a science of communication and psychology field. Being a creative wordsmith isn’t enough if you want to produce leads and increase your income.
It is sad that even after 10 years of business blogging, still many companies and digital marketers treat blogging as a minor factor of their marketing strategy. Although, there are solid proofs how effective is to maintain an active blog into business websites, more than 70% of pro marketers lack engagement in this activity.
Static content that usually thrives into website pages, doesn’t offer a lot of fresh oxygen to any brand. Fresh content make the blood run faster and attracts attention when and where we actually need it. How many static pages can you publish about one product? Let’s be generous and say 2 or 3. But you can create countless blog posts to talk about 1 product. There are amazingly many different angles to approach the same topic! Same product through different angles, equals to more exposure and more traffic.
Embrace the fact that blogging should be one of your top priorities in your marketing strategy for you and your clients.
This means that not only is blogging essential more than ever before, but nurtures your authority value in the market and generates high quality leads.
4 Common Blogging Mistakes
Content marketing costs less than traditional marketing. Blogging has become a major business channel for the corporate world and individuals, as well. Whenever traditional marketing failed to deliver, content marketing (and blogging) was and still is the best remedy.
Bloggers are wordsmiths with a purpose! But new entries in the blogging world tend to do these 4 common mistakes. They concentrate to please more their own eyes, they lack on consistency, their goals are abstract and prefer the easy solution of thin content. Well, I’ve been in their shoes and done that!
All the above make blogging efforts useless and at the end may drive you to lose faith in blogging and content marketing in general. Let’s break down and reverse the most common blogging mistakes. Learn how to earn new leads from the very beginning!
1 – Avoid “Me, myself and I” approach
You write for your favorite topics into your brand’s blog. That sounds like you are killing your brand one word at a time. If I sell SEO & Digital Marketing services, would be wise to write about knitting and recipes all day long? I hope you said “no way”…
#Tip1: Have a handy notebook with you all the time. Blogging ideas tend to come at random times and places. Write them down and check later if it’s a good fit for your content calendar.
As much as you might enjoy read and re-read your blog posts after you publish them, that’s not their purpose. You should only edit, improve and optimize the content. You are not the intended reader and target audience.
What to do instead:
Make it a clear goal to produce valuable information for your audience’s needs regarding your field. And create a personal journal blog for your hobbies. There you can think of blogging ideas that only interest you.
Get in touch with other departments in the company and ask them what kind of issues they face daily. If clients tend to seek answers for certain questions, then create blog content for this particular need.
Ask visitors to share their ideas. Run a poll for upcoming topics. Invite people to involve into your content creation process. Last month, we invited our visitors through an email, to unveil what they hate most in public speaking. Their answers were turned into a positive “How to overcome public speaking fear” and soon will be published into our blog.
2 – Avoid General Topics
Digital Marketing and SEO is an interesting topic, indeed. But when you have a general topic the intended readers don’t know what to expect from your article. When a topic has no limits then you should focus on specific details and create blog posts that serve your brand’s goals & mission.
Too broad headlines will attract your audience but most probably you won’t rise up to the challenge. Writing a +3000 words article is way beyond a beginners ability to cope with!
#Tip2: Act proactively and set a content schedule for the following 3 months. See the big picture with one glance. Check if your headlines are boring or repetitive. Improve the wording and change the position of the titles. You want to spread out your message and grab attention easily. The right titles do exactly that!
What to do instead:
Break down your original idea to smaller pieces and produce a set of blog posts. Gradually, you will create enough content to have an outstanding +3000 words piece of work.
Try HubSpot Blog Ideas Generator tool and build the structure of your next blog posts. This is my previous request: Digital Marketing, SEO, Social Media, Blogging. Here is what was generated:
- My 1st Year at Digital Marketing : Expectations vs. Reality
- Will Social Media Marketing Ever Rule the World?
- The Next Big Thing in Search Engine Marketing
- Blogging Explained in 10 Minutes
- This Week’s Top News About Digital Marketing
- 4 Tips To Make Your Posts SEO Friendly
- My First 100 Days of Content Marketing Strategy [Data included]
- Digital Marketing Mistakes I Wish I Could Avoid
- Social Media Audit and Optimization
- 4 Digital Marketing Myths Busted
- What I Hate in Digital Marketing
3 – Avoid Blogging Only Once A Month
Are you randomly blogging every new moon? When we are serious about blogging then writing 500 words once a month isn’t an option. Consistency and quality are equally important. Thin content and inconsistency could harm your brand.
#Tip3: Provide yourself the luxury of an editorial calendar. This will support your efforts to keep your blog fresh and interesting.
What to do instead:
Form a schedule that you can keep. If you spare 6 hours per week for one new & rich blog post, then do just that. But you must stick to this writing habit every week.
The year has 52 weeks, therefore you can plan ahead for the next 52 blog posts. Some prefer Google spreadsheets and Google Calendar, some others use sophisticated planning tools. I prefer to use this simple but effective strategy: for each client I create a secret Facebook Group where I keep all the topics, notes, sources, files, links and the monthly editorial calendar.
My job demands to be online 24/7, so this works for me just fine. But when there are other people involved in a project, then Google spreadsheets is my next best choice.
Have you seen our 30 Day Blogging Challenge? Visit and have a look at the editorial calendar of March.
4 – Avoid Thin Content
Never bother to blog if you are not planning to write a 1000+ words post. The more you write, the better results you’ll get. In this case, size do matter!
Yoast.com explains: Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.
Well structured blog posts, with data and rich content, provide value to your brand’s name. More content brings more visits. More visits can invite more followers and subscribers. More subscribers means potential clients.
#Tip4: Treat each page, article and blog post like the ultimate landing page of your brand. For each new visitor you have only one chance to deliver your message and plant a new business lead.
What to do instead:
Create an editorial calendar and plan ahead for the creation process of your content. Be patient because you won’t see your blog posts go viral in a night.
Use Google Analytics and track your audience reactions to your content. What they visit most is a significant indicator on what you should focus more. It takes a lot of time to achieve phenomenal results. Did you know that only 1% of blog posts online get over 1,000 shares?
How to find trending topics?
Google Trends is a free tool that helps us find what is trendy. Explore how Google data can be used to tell stories that captures your readers attention. For example: Content Marketing, last 30 days.
Another free tool that is really accurate and helps me find fascinating topics is Twitter search bar:
As you can see, I have picked the News section of the given results. Here, there are plenty of interesting news around #digitalmarketing and some Headlines are true inspiration.
Twitter is the ultimate free searching tool for real time trending topics!
Stay calm! Maybe you find all of this overwhelming and frustrating. But it’s anything but… The beginning is always a bit rough, for all of us! In a month or two, you will find yourself feeling more confident in creating a steady blogging flow. Bear in mind the following and keep writing.
- Write like a real human being.
- Have you own personal writing style.
- Write as you speak.
- Reach the heart of each topic through your angle.
- Be persistent.
- Back up your words with data and facts.
- Try to write long-form, actionable content.
- Provide clear solutions to your audience’s problems.
- Guide your readers step-by-step to solve the problem at hand.
- Screenshots of statistics & insights are great data material.
- Invite people to take action. But you must set the example.
- Create more engaging and rich content.
Fame is good but devoted readers are better. So stick to your schedule and keep creating new content, day by day! Useful content never harmed anyone. Effective, quality blogging can take time, but worths all of your energy! After all, blogging is a way of living.
Hey, don’t forget to use the basics of writing and SEO. Easy to follow sentences and paragraphs are essential. And Headings type 1, 2, 3, 4 exist for a season. Heading 1 is for the main title and headline. Heading 2 is for supporting your main title and keywords. Heading 3 + 4 are the little brothers that repeat and support the main key phrases. SEO needs all types of heading into a blog post.
Do you want to share with us, what were some of your blogging mistakes as a newbie blogger? How did you overcome them?