Blogging is a way of living. A culture of continuous curiosity about almost everything. Is an act of optimistic philosophy that drives bloggers to notice common everyday activities and record their personal reactions in a daily & public digital journal. Blogging has become an extension of the philosophical principle by Rene Descartes: I think, therefore I exist (Cogito, ergo sum). Today it has transformed into I blog, therefore I exist.

The source of blogging is based on one of the basic needs of humans. The need for communication. Furthermore, it feeds the need for belonging and bonding with your peers. By blogging (writing and expressing your point of view) offers the illusion of importance.

Bloggers are not journalists. Bloggers don’t document reality, they only share their personal opinion about a certain topic. Freedom of speech protects individual opinions more than the truth itself. Everyone with internet and a computer has the opportunity to share their personal opinion, thoughts, stories, work, brand, business etc.

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Last month I was giving a lecture about SEO, blogging & content marketing, in Paris when this subject popped up. 90 young and full of dreams bloggers attended the 4 hours lecture. Among the many questions, one made quite an impact on the gathering. How to keep a blogger motivated to write one new piece of content every single day. www.ideadeco.co . . Creativity and discipline are the 2 major must-haves skills. Then comes reality! So how can a blogger actually keep up with the demands of everyday blogging? . . By setting up a content calendar for the next 30 days and break it into 7 days of specific steps. All attendees, expressed their discomfort with this approach. So, I gave my promise to accept a mutual 30 blogging challenge starting from 1 March and ending on 31 March 2019. Free topics, without any specific theme, but with the obligation to state the process of the challenge. . . Each blogger will publish 30 posts into their personal or business blog. At the last day of March we will check each other and the “winners” will receive a shout out in our blogs. . . #bloghingtips #bloggingchallenge #AretiVassou #Ideadeco #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketingagency #marketing101 #marketingplan #marketinglife #marketingsocial #marketingtools #digitalmarketing #contentmarketing #digitalmarketingagency #digitalmarketingtips #webdesigner #webdesigning #seotips #seo #welovewebdesign #seoservices #growthhacking #digitalmarketingstrategy #digitalmediamarketing #searchengineoptimization

A post shared by SEO Expert Areti Vassou (@aretivassou) on

Why do we blog?

Today more than 440 Million Blogs are active and posting fresh content every day. The number of blogs that are out there breathing and kicking our screens for our attention is breathtaking. Only today have been written more than 3 million blog posts. And this number is growing by the second. But why do we blog?

We blog to communicate and leave our mark in life!

Firstly to communicate and secondly to earn money. Blogging is another stream of income for people that carry an entrepreneur DNA. Decades before the term “startupers” emerge, a tribe of digital bees was actively writing and publishing their words into blogs. And as we called them: weblogs.

The need to share one’s passion is the ultimate booster for blogging. Then the need to create new ways to earn some extra financial income. People want to grow awareness, traffic, new clients. sell their work or services through different types of blogs, such as lifestyle blogs or fashion blogs, business or e-commerce blogs, journals or magazine blogs, and many others.

In a way, we can say that the journalists and writers, back in the early 1990s, showed us how to use blogs to make our voice heard. Today many bloggers earn their living through this activity. So from the days (1991-1994) where blogging was just a meaningless hobby, today it’s a business of billions.

Since January 1994 when the very first blog was created up to today’s microblogging platforms, the art and craft of blogging are a major part of the internet’s growth and digital marketing evolution.

We must admit that today’s blogs and bloggers are quite different from the blogs of yesteryears. But no matter how conditions may have changed, blogs & bloggers are the running blood inside The Giant: The Internet as we all know it.

It is obvious that blogging has changed the last 10 years, but the reasons or the goals that motivate each blogger, to type from 500 to 3000 words every day, have remained almost the same. Communication and self-publishing are the top answers for almost every blogger out there.

Blogging Trains Your Mind To Pay Attention - Areti Vassou

The Benefits of Blogging

After almost 20 years of everyday blogging, I have learned to be persistent and extremely patient. Blogging has countless benefits! Let’s see my list of benefits and what keeps hooked into blogging:

  • Blogging has transformed me into a skillful and pleasant listener.
  • My patience is popular among friends and colleagues.
  • I can hear a 2 hours story without any interruptions.
  • People refer to me as the person with laser focus. No one knows that this precious skill cultivated thanks to blogging.
  • It keeps you on the loop of technology.
  • Networking is easier and meaningful.
  • Deep research has become my side project and nature!
  • Provides opportunities to enjoy many interviews.
  • Business leads transform into closing deals with clients.
  • Blogging has become an incredible source of search engine traffic and exposure for my skills as an SEO ExpertContent Creator and Digital Marketing Strategist.
  • My presentation skills have improved remarkably.
  • You learn to speak less and observe more.
  • Blogging has enriched my conversation topics and communication skills.
  • You gain a huge boost of confidence and popularity.
  • You have a complete presence of mind.
  • You actually connect with people and nurture mutual respect.
  • You actively hear all levels of a conversation: verbal & non-verbal.
  • Discipline and organization are two unexpected “side effects” of blogging. You learn to follow your own rules and schedule.
  • You keep your mind muscle fit and creative.
  • Blogging experiences make you genuinely content and happy.
  • Blogging on demand or for your pleasure could provide you a rich library of topics to publish, talk about or even sell.
  • When you practice & write again and again on specific topics you feel comfortable enough to speak in front of an audience.
  • “Be ready” to speak becomes a standard characteristic of yours.
  • Blogging additionally has helped me in selling my skills and services without selling them.
  • Blogging breaks the ice twice as fast as sharing a beer.
  • You never stop learning.
  • Procrastination becomes a long gone memory of the past.

You can easily say that I don’t enjoy “small talk”. Between strangers and hello moments, now I can effortlessly start a pleasant conversation with different topics that don’t include weather. In other words, you can respond with confidence under all circumstances.

Bloggers know things

While you focus on research and writing, gradually you develop a depth of expertise and knowledge that tends to solve problems in a more smooth manner. For example, having studied almost everything about MRI software for a client’s website & blog, literally helped me to deal with a serious health issue for one member of my family.

Furthermore, you never jump to conclusions if you haven’t seen all the facts and aspects of a story or event or rumor or information. First, you double check and then you write+publish something. That has proven to be one of the top benefits of blogging. To stay calm and use your brain before you express an opinion. Presence of mind is an important asset both for your personal and business life!

Genuine Connection

Listening carefully to other people can provide you countless blogging ideas to write about. In some cases, keeping notes after an interesting conversation could help you create outstanding content.

Blogging has helped me to master the art of conversation and listening. Has taught me to ask meaningful questions and gain laser focus!

By putting yourself in a certain flow of work, you manage to stay productive all year long. Specifically, daily writing keeps you “fit in creativity” and that’s a huge asset in the business world of content creation and marketing. Even if I don’t have a deadline for a client’s project, I write for 4 hours every day.

How not to mention that blogging is a tool of personal branding. By giving free and valuable information for your target market, makes the market come to you. It is true, that clients know what is best for them and who is the best fit for what they need. Never underestimate a client’s IQ and EQ. Blogging has helped me to sell my skills without even trying to do so!

Life is never Boring

Blogging is the best way to introduce yourself. In international conferences where people know only your digital persona when they put a real face on your name, they tend to open up within seconds, if they know your blog.

Life is never boring when you are an active blogger. You focus on learning and studying continuously. Yes, you are daily engaged in:

  • digital technology trends,
  • social media practices,
  • SEO updates,
  • general education,
  • news,
  • books,
  • surveys,
  • researches,
  • seminars,
  • workshops,
  • community management issues,
  • crises management,
  • security parameters,
  • coding,
  • web design,
  • literature,
  • grammar,
  • syntax,
  • web development,
  • business development,
  • branding,
  • selling tactics,
  • e-commerce practices,
  • new apps,
  • photography,
  • graphic design,
  • financial reporting,
  • marketing strategy,
  • newsletters
  • promotional actions,
  • PR, press kits,
  • meetings etc 

Think about it… The discipline required to organize your time and energy is remarkable. If you seek to create interesting content then you choose a life that demands your full attention and time. Serious blogging is a full time occupation. It balances between three completely different worlds: Science, Technology & Creativity.

Dancing with new ideas is fascinating and rewarding enough to make you want to go further on this road. Think of bloggers as the new breed of explorers. Bloggers seek to unfold the hidden mysteries of life or what is left unseen… And they all do their very best.

Blogging is a way of living that demands your full attention and the best part of your energy

Hint: A Book is coming soon about this topic!

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