Content Creator Duties

A Content Creator is producing marketing copy to advertise your products or services. Also is actively writing blog posts about industry-related topics and is promoting the content on social media.

A successful Content Creator should have experience with digital publishing and in generating traffic and leads for new business. 

Main Content Creator duties:

  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise the company products or services
  • Interview industry professionals and incorporate their views into blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research
  • Use SEO guidelines to optimize content
  • Promote content on social networks
  • Monitor engagement (e.g. comments and shares)
  • An ability to fact-check long-form content pieces
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update websites as needed

Content Creation

Excellent content is a major cornerstone of the success of your website. But high-quality content isn’t something that just happens, it is always a good idea to trust a professional copywriter to deliver the best possible copywriting results for your brand & website.  Copywriting is the process of professionally written content for marketing purposes.

Think of professional copywriters as professional Formula 1 car drivers. They own all the technical expertise and techniques to speed the process of communication and reach the finish line in the minimum time.


 

Video & Visual Content are the new Kings

Content comes in different forms. Visual content and videos are leading the game of digital communication and content creation. A well designed visual or video can effortlessly pass the message within 1-2 minutes. They also increase the engagement level of your content. Videos, illustrations, infographics, diagrams and presentations are often used to communicate difficult concepts and help visitors to get familiar with a product or a service. Read more about The Value of Great Content on your Website.


 

 

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