Learn and Improve
Social Media Marketing Skills
Offered by Coursera and created by Northwestern University. Skill level: Beginner.
- Social trends
- Defining target audiences
- Data analysis
Randy Hlavac, Lecturer, Medill IMC;
CEO, Marketing Synergy Inc
About this course:
“What Is Social?” is an open online course for business owners, executives, and marketing professionals who wish to improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s an action-based intro to social media.
Once you finish this first course, you can continue on with the next steps: Social Media Marketing: How to Profit in a Digital World.
How It Works
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.